Content is evolving. No longer are data sheets and your website enough for marketing success. You need a strong content marketing plan to excite potential prospects and attract those already looking into products and services like yours. Join Maria Pergolino, Global VP of Marketing for Apttus, to hear how one of the fastest growing companies in Silicon Valley has gone from 100 to 1000 employees in 3 years using content marketing as the foundation of their marketing strategy.

1. Maria Pergolino
12/3/2015
Acquire New Customers and
Explode Your Revenue with
Content Marketing

2. Maria Pergolino
Apttus
Global Vice President, Marketing
@inboundmarketer
Previously:

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4. Marketing
4 Customer
Channels
Content

5. Getting Started
5

6. 6

7. 7

8. • Articles
• Blog Posts
• Books/eBooks
• Brochures
• Case Studies
• Demos
• Email
• Free trials
• Images
• Infographic
• Reference Guides
• Resource Libraries
• RSS/XML Feeds
• Surveys
• Radio/TV/Web TV
• Videos
• Webinars/Webcasts
• White Papers
• Widgets
• Workbook
Types of Content
• Information Guides
• Live Streamed Events
• Manuals
• Microsites/Web Pages
• Online Courses
• Podcasts/Videocasts
• Presentations
• Press Releases
• Product Data Sheets

9. Repurposing Content
ARTICLE
WHITEPAPER
SLIDES
VIDEO CLIP
PODCAST
Webinar

10. Find Internal & External Contributors
10

11. • Customized Landing Pages & Websites
• Personalized Banners (Email) & Video
• Personalized Microsites & PURLs
Personalized Content – Especially for ABM
11

12. • Email
• Social Media
• Content Syndication
• Press
• Search Engine Marketing
• Website
• Sponsorships
• Events
Good Content is Not Enough
Promotion is Key!!!!

13. Internally Launch Content (MYOM)
13
• Benefit: Increases your
social sharing, and get
company-wide support
and buy-in
• Highlight content:
– Sales Calls
– Posters/Chair Drops
– Internal Newsletters
– Collaboration Tools
Add Your Screenshot to
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14. Content Distribution
14

15. Apttus Marketing Stack