The document analyzes two movie trailers - The Pink Panther and War of the Worlds - by examining the placement and content of graphics within each trailer. Key findings include: 1) Graphics make up about 10 out of 40 frames in each trailer, with most referring to stars/directors or providing narrative context rather than studio logos. 2) Graphics are concentrated at the beginning and end of each trailer, with few in the middle during action scenes. 3) Both trailers follow similar conventions by starting with production companies, presenting narrative elements in the middle, and ending with the film title, release date, and credits.

1. Trailers - Graphics
Trailer At what point in the trailer Why are we told who is What information are we
are we told the name of starring in the film? given in the very last
the film? frame?
Why is this? How is this information given
to us?
At the very end of the film The information is given to us The name of the film and
so that the name of the as titles on screen next to a then the ‘coming soon’
The Pink film is the last thing you visual image of the actor, screen end the trailer this
Panther see so that you are more which is also read out by the is so that that is the last
likely to remember what it voice over. Both films are thing we will remember.
is called. Builds up remakes so the USP is the
anticipation. well established recognisable
comedy actors.
We are told the name of We are told who is starring in In the last screen we are
the film after all of the the film as it is actor driven given the date of when
War of action at the 4th from the and they also help to portray the film comes out this is
the end frame. This is done so the genre of the film. The so that we are aware of

2. Worlds that you remember what actor’s names appear on a when we can go and
the film is called to go and black screan. Well known watch this film. Storyline
watch it. It helps to build director. Two names allow us links into July 1st
anticipation. to believe that it is going to
be a powerful movie.

3. Trailer Analysis - Graphics sequence
The Pink Panther War of the Worlds
Frame 1 20th Century Fox Frame 1 Paramount Studio
Frame 2 MGM Studio Frame 4 Dreamworks
Frame 25 He’s got a partner Frame 6 On July 1st
Frame 30 He’s got a clue Frame 8 Prepare for the event
Frame 36 He’ll stop at nothing Frame 10 That will change your world
Frame 40 Steve Martin Frame 30 A Steven Spielberg film
Frame 42 Kevin Kline Frame 32 Tom Cruise
Frame 44 Beyonce Knowles Frame 35 War of the Worlds
Frame 46 The Pink Panther Frame 38 Credit block 1
Frame 47 Coming Soon Frame 39 Credit block 2
Frame 48 Credit block Frame 40 July 1
• Note the number of graphic frames used in each trailer.
- 10 out of 40ish frames.
- Approx 4 of the 10 titles is logos/credit blocks.
- Approx 2/3 refer to stars director/actor.
- Approx 3 titles are written text, referring to narrative
(genre).
• Note the placement of frames – what and when!
There are more frames at the end and at the beginning of
the trailer and only a couple in the middle as this is when the
most action in happening on screen. At the beginning we are
given the production companies names and logos. The
middle section we are presented with a small insight into the
storyline followed by the names of the main actors/directors.

4. To end the trailer we have the name of the film, credit
blocks and when the film will be out in the cinema.
• What patterns/conventions are common to both?
The most number of graphics happen between the 30th and
40th screens this is to end the trailer. Both trailers start and
end with the same sort of information and follow the same
patterns.
Think about the structure of your trailer.
How can you use graphics to convey genre, T A, star status, facts
and narrative?