This document discusses PwC's use of interactive media to drive employee engagement. It introduces the "What would you like to grow?" initiative which uses an internal social media platform to facilitate conversations among employees. Results so far include increased interactions, reduced email traffic, influenced policy changes, and improved staff engagement and opinions of leadership. The platform has also helped connect people across business units and add value to their experiences.

1. pwc.com.au
Driving employee
engagement
through interactive
media
Katie Reid
PwC
Corporate Communication Manager

2. About PwC
Revenue of $1.43
Australia’s largest billion for FY11
professional services firm
Avg .age of partners: 44
Avg. age of staff: 28
PwC 2 What would you like to grow?

3. Introducing the grow conversation
PwC What would you like to grow?

4. PwC 4 What would you like to grow?

5. PwC What would you like to grow?

6. Building social media onto our intranet
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7. Social Media guidelines
Social media is rapidly becoming a regular part of our lives at home and work. Whether tweeting,
connecting on LinkedIn or updating facebook, these tools offer endless opportunities to build
relationships and create value. Below are a few tips to help you have fun, play smart and ensure what
you do and say online doesn’t take on a life of its own.
1
It’s a conversation, so talk like it is. This is a chance
to shape your personal brand. Share your opinions
Be yourself by using ‘I’ statements and be honest about your
stake in an issue and where you work.
2
If you find something interesting, share it and let
people know where you found it. It’s good online
Give credit etiquette and makes it much easier for others to pass
it on.
Share with care 3 Be aware of what you share and, if you think
something is inappropriate, politely question it. It’s
important that confidential information on clients
and colleagues remains private .
Add value 4 You get what you give. Others want to hear from you
-- so share lots, share often. If it will support others
personally or professionally, it’s worthwhile talking
about.
PwC 7 What would you like to grow?

8. Social Media guidelines
Play nice 5 Embrace the breadth of opinion and treat others
with the respect you personally expect. We all
benefit from working in an environment with such a
great diversity of background and thought.
6
Nobody ’s perfect – pause and think before you
share or respond, and ask for a second opinion if in
Stop and think doubt. If you do make a mistake, be honest and take
responsibility.
Stay focused 7 Be productive – your interactions on social networks
during the day should add value to your job,
colleagues and clients.
8
Take responsibility and remember what you write may
be around for a very long time. All of PwC’s policies and
Be smart guidelines apply to your use of social media.
PwC 8 What would you like to grow?

9. The moderation game
What would you like to grow?
The number of hot guys in the Sydney office
How much I love Sally Johns
Communism
PwC’s ability to do expenses as efficiently as XYZ
competitor . Our system is horrible.
Softness of toilet paper in the L12 bathrooms

10. Bob Roberts the number of
days leave I can take which
do not have restrictions eg
not having to take 3 weeks
leaves over Xmas
Like 111 people like
C0mment 25 comments
Choose your category
PwC What would you like to grow?

11. Dealing with the positive…. & the negative
I think we have a
Deena Bright peoples whinge wall
appreciation for existing
This firm has benefits we get from working
so many
perks – with the firm. We get a whole lot
people forget more than other friends I know
how lucky
they are. Like 104 people like
C0mment 25 comments I have learnt more
about my team from
Choose
Working for PwC has your category the Grow Wall than in
provided me with the my whole time at PwC
unique opportunity to Collaboration between
live and work in PwC offices - loved
another country, how working with Amar
great is that !!!!!
PwC Jassal this year!
11 What would you like to grow?

12. Maintaining Momentum
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13. PwC 13 What would you like to grow?

14. PwC 14 What would you like to grow?

15. PwC 15 What would you like to grow?

16. Grow Wall: internal engagement
communications and key firm projects:
Introducing Smart phones and webmail - Workplace giving month in June –
Technology Fair promoting People Giving and recognition
XVenture Corporate Challenge
Sydney TEDx competition Generating ideas – Cloud computing
Urgent messages on staffs pay
PwC 16 What would you like to grow?

17. Results so far (since September)
Reduced email
traffic – given Influenced
Over 20,ooo change in 2
people a vehicle to
interactions to promote their own policies
Reduced
date cause leaks (previously
to the immovable)
public leave policies
Staff
Engagement
up 4%, my
Given leadership
confidence to use ideas & Connected people
and promote other opinions are across the
social media listened to up business – groups
platforms 9% established (book
(April 2011) club, blood giving)
and membership
Adding grown (GLBT
value to network)
Other PwC countries and clients people’s
building their own GrowWalls experienc
PwC 17 e What would you like to grow?

18. Internal Engagement & Comms What’s in it? How do I use it?
Brand Pack Context and rationale to guide conversation about our In Town Halls, team meetings or
local brand strategy and the global repositioning 1:1s
How PwC is building relationships and
Talking points included in slide notes
creating value through WWYLTG
Q&As The what, why, when & how of all things brand Have it in your back pocket but
avoid using the material in
Can you tell me more? presentations.
Collateral Online “Grow” wall for staff to post their comments Further information, details and
Launch video usage/download instructions will
Energising tactics Partner office stickers be provided on where required
Gruen Transfer webcast
Change stickers (partner offices)
Email Signatures
Screen saver
Digital signage (foyer & office screens)
Sydney foyer walls & Level 10 reception
Laptop stickers
Branded business cards
Grow Conversation Guide Ideas for the many different types of conversations you Town Halls, group meetings or
can have about growth with clients and with your teams 1:1s
How can you build relevant & meaningful – macro issues, industry agendas, relationships,
conversations around growth? community, coaching etc
Client Conversation Guide Guidance for having a conversation about the brand with To prep for client meetings
clients
Strategic Marketing wiki Videos, presentations, consumer sentiments from Further reading and reference for
‘Change’, contacts and everything you could ever yourself or to direct others to
possible want to know about the brand
PwC What would you like to grow?

19. What made it work?
1 Aligned to the business strategy
2 Looks familiar
3 Policy in place
4 Have a plan to respond
5
PwC
Embrace the uncertain & hold the line
19
What would you like to grow?