Over the years, the value of professional photography for websites has increased dramatically. Websites now need high quality visuals, including photography, to stand out from competitors. While clients and photographers once saw website photography as unimportant, professional images are now recognized as a key element in website design. Hiring a professional photographer allows a business to get custom images tailored to their needs, creating a consistent visual style. Strong photography can make the difference between a visitor engaging with a website or leaving prematurely.

1. 38 yrs - Commercial/Corporate Photographer
28 yrs - Joe Robbins Photography
29 yrs - Instructor ( photography / Photoshop)

2. In the early days of websites, the
value of professional photography
as an important content was often
considered by both clients and photographers as a minimal use.
Clients pulled together what ever photography was available or
when discussing with photographers didn’t think they should need
to pay as much “since it was only going to be used on a website”.
Over the years the value of photography for the web has changed
dramatically with realistic budgets for professional work and a
recognition that this work needed to be very good.

3. Almost everyone has a website these days. For a website to
stand above the others it needs a collection of several
elements working together.
These elements include: Balance
Grid
Color
Graphics*
Typography
White Space
Connection

4. A well designed website is very
important, but if your choice of
photography is poor, all that
hard work could come to nothing.
A visually arresting site can be the difference between a
sale/inquiry and the customer leaving your site prematurely.
Photography Sources: Existing (provided by client)
In-house (provided by client)
Stock Photography
Assignment Photography

5. Client provides images:
• from an older shoot
• shot by an employee
• shot by the CEO’s kid!
These images may be just fine; but they might also
undercut the quality of your web design.

6. Royalty Free Stock:
• low cost
• no usage restrictions
Rights Managed:
• higher cost
• limited use
• higher level image

7. Advantages:
• Available on many websites for search.
• Often cost effective compared to producing new work.

8. Disadvantages:
• search for the desired images could be a time consuming process.
• chosen image might also be used by your competition. (especially RF) 
• rights managed image may need to be re-negotiated for another use.
• could have to settle for an image that is not your first choice. 

9. Hire a Corporate /
Commercial Photographer
• work with a professional photographer with necessary expertise.
• collaborate with a creative professional & directing he/ she
to get exactly what is desired.
• work with Joe Robbins Photography 
• appearance of work has a look of consistency
• more costly most of the time.

10. Strong, striking images will set you out above the competition;
it’s a consideration that should not be overlooked.

11. www.joerobbins.com 832-242-5050.
All photography ©Joe Robbins