The document discusses quality function deployment (QFD) and the house of quality tool. It explains that QFD translates customer requirements into technical design requirements through a matrix called the house of quality. The house of quality displays customer requirements and their relationship to technical design characteristics. It also includes competitive assessments and prioritization of requirements and characteristics. The document provides an example of a house of quality matrix comparing the HP Pavilion dv6t Quad and Dell XPS 15 laptops. It analyzes which attributes each competitor should focus on improving.