Kano's Model - Smarphones
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The document discusses the history and evolution of smartphone features from their early inception in the 1990s to modern times. It outlines the progression from initial smartphones combining PDAs and mobile phones, to early models in the 2000s from companies like Ericsson, Blackberry, and Apple. The document then proposes a model categorizing smartphone features into assumed, expected, and delighting levels from around 5 years ago. It applies this model to analyze how Samsung has varied features with each new Galaxy S model to meet consumer expectations while delighting users. The document speculates on possible future smartphone technologies such as tricorder devices, retinal scans, universal translators, bendable screens, and all-day battery life.
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here I added all details related to Nokia. Their History, start etc.
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Smartphones
The document discusses the origins and evolution of smartphones from early devices like the IBM Simon in 1992 to modern touchscreen smartphones running operating systems like Android. It covers aspects of smartphones like their multimedia capabilities, connectivity features, and security challenges. Examples are provided of some of the latest smartphone models and their key specifications.
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Kano's Model - Smarphones
- 1. Group Members Urvashi Athavale Saloni Mehra Qaisa Husein Sheikh Rehmatullah
- 2. Smartphones
- 3. Initial smartphones – PDA + mobile phones 1992 - IBM Simon can be called the first smartphone even though word was not coined 1997 - Ericsson described its GS 88 "Penelope" concept as a Smart Phone Late 1990s – Most people carried separate dedicated PDA devices along with basic functioning phones
- 4. 2000 – Symbian becomes first modern mobile OS with launch of Ericsson R380 2002 – Blackberry released first smartphone 2007 – Apple iPhone with iOS is launched 2008 – First Android phone HTC released 2009 – Samsung Galaxy is unveiled
- 5. Rest is (recent) History….
- 7. Applying the model on the Smartphone category around five years ago, following is the list of three levels of features we have designed…
- 8. Assumed features – Make and receive calls Text messages Web browser Operating System Storing telephone numbers / address book Games Camera Loudspeaker 3mm Jack
- 9. Expected Features – Megapixel Camera Editing Microsoft Office documents Editing images Bluetooth Touchscreen Better screen resolution Clamshell Design
- 10. Delighting Features – Free Bluetooth headset Changeable cover Optical Zoom Switchable LED light High internal storage
- 11. Assumed features - Make and receive calls Text messages Web browser Operating System Storing telephone numbers / address book Games Camera Megapixel Camera Editing Microsoft Office documents Editing images Bluetooth Touchscreen Higher internal memory AMOLED Display Gorilla Glass
- 12. Expected Features HD Camera with LED Flash HD Recording Expandable memory OS updates Sleek Design Display resolution Music and Video compatible formats Third party applications Bigger display
- 13. Delighting Features Free Sports Arm Band Case Voice Command Wifi Hotspot Two – face Camera Dual Sim Eye Tracker
- 14. Before we try to envision in the future, let’s analyse this model in the light of a successful smartphone brand – ‘Samsung’ After unleashing in 2009, there is nothing stopping its Galaxy line Through quick transitions and improvements in technology, it varies its assumed, expected and delighting features with every upgrade of the ‘S’ model.
- 15. Despite heavy competition from Apple’s iPhone, Samsung has been the market leader in India owing to lower prices. Another factor contributing to higher sales is its policy of open coding of third party apps under the API Anyone can design a code for an innovative app and float it in the market
- 16. Display – Super AMOLED Capacitive Touchscreen, 16M Colours Multi touch Corning Gorilla Glass Loudspeaker 3mm Jack GPS
- 17. Galaxy S Screen Size – 4.0 inches Internal Memory – 8/16 GB, 512 MB RAM Camera – 5 MP Galaxy SII 4.3 inches 16/32 GB, 1 GB RAM 8 MP with LED flash
- 18. Galaxy S Secondary Camera - VGA Colours – Black and White CPU – 1 GHz Galaxy SII 2 MP Black, White and Pink Dual Core 1 GHz
- 21. Wireless Charging Drop box (80GB storage) S Voice Natural Language and Command dictation
- 22. Expected Features Octa Core (1.6 GHz Quad + 1.2 GHz Quad) Processor 5-inch Full HD Super AMOLED Touchscreen with 441 ppi Memory – 2GB RAM
- 23. Delighting Features Camera - Dual Shot and Sound & Shot Samsung Smart Scroll, Samsung Smart Pause IR LED (Remote Control) Temperature and Humidity Sensor
- 26. Faster than modern desktop
- 28. Bendable Screens
- 33. All Day Battery Life