The document compares Apple's iPhone 5 and Samsung's Galaxy S3 smartphone. It provides specifications for both phones such as screen size, memory, camera capabilities, battery life, and storage. It also discusses factors like price, customer satisfaction ratings, design features, display quality, and camera performance based on test results. The literature review examines manufacturers' specs, price comparisons, customer satisfaction surveys, and other reviews that analyze the technical and design aspects of both smartphones.
For my final, capstone marketing class, marketing strategies, my team and I were confronted with the challenge of developing a marketing plan for a specific industry, and a company within that industry. We chose the smartphone industry, and within that, the company Samsung. After thorough research, we presented a marketing plan to evaluate their marketing mix moving forward.
For my final, capstone marketing class, marketing strategies, my team and I were confronted with the challenge of developing a marketing plan for a specific industry, and a company within that industry. We chose the smartphone industry, and within that, the company Samsung. After thorough research, we presented a marketing plan to evaluate their marketing mix moving forward.
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
Company Profile
Main Competitors by Business Fields
Sales Mix of Apple Core Products
Market Share by Tablet & Smartphone Vendors
Business Model Canvas
SWOT-Analysis
Porter's five forces on APPLE
Strategy Integration Model
Key to Success
Product Reviews | How to Find Keywords for Content Writing.MdAzizurRahman18
Product reviews.
product reviews
education
product
review
SEO services
analysis
How to Find Keywords for Content Writing - Where You Will Get Your Keywords List | Bangla Tutorial
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
Company Profile
Main Competitors by Business Fields
Sales Mix of Apple Core Products
Market Share by Tablet & Smartphone Vendors
Business Model Canvas
SWOT-Analysis
Porter's five forces on APPLE
Strategy Integration Model
Key to Success
Product Reviews | How to Find Keywords for Content Writing.MdAzizurRahman18
Product reviews.
product reviews
education
product
review
SEO services
analysis
How to Find Keywords for Content Writing - Where You Will Get Your Keywords List | Bangla Tutorial
Title: Top Best Samsung Phones for USA
Introduction:
If you're on the lookout for the best Samsung phone available, the Samsung Galaxy has it all. Its advanced camera system captures breathtaking photos and videos, while its exceptional battery life ensures you stay connected throughout the day. The sleek design turns heads, and the user-friendly interface ensures smooth navigation. Don't miss the opportunity to own one of the most cutting-edge phones on the market with the Samsung Galaxy. You trust us, but let us explain why. We are committed to providing you with the highest-quality Samsung Galaxy phone, backed by thorough practical research. Every piece of information on this site is shared with you after experiencing and personally testing each Samsung phone.
Main Points:
Samsung Galaxy S10+:
• Specs: Snapdragon 855, 6.4" OLED, 4100mAh, up to 1TB storage, 12GB RAM.
• Pros: Verizon compatibility, ample storage, impressive camera.
• Cons: Reliability concerns.
• Review: Strong performance and storage with some drawbacks.
Samsung Galaxy S10e:
• Specs: Unlocked, 5.8" screen, 128GB storage, GSM/LTE support.
• Pros: Carrier compatibility, excellent functionality.
• Cons: SIM card issues.
• Review: Satisfying for compact, feature-packed seekers.
Samsung Galaxy S9
Specs: 64GB storage, Super Speed Dual Pixel Camera, Infinity Display.
• Pros: Camera, display, expandable storage.
• Cons: Bixby button hassle.
• Review: Impressive features, some performance issues.
Samsung Galaxy Note 8
Specs: Unlocked, 64GB storage, 6.3" AMOLED, 6GB RAM.
• Pros: Excellent condition, battery, stylus.
• Cons: Minor fingerprint sensor
• Review: Fantastic for upgrades from older models.
Samsung Galaxy Note 10
Specs: Unlocked, 256GB storage, 6.3" AMOLED, 8GB RAM, 4500mAh.
• Pros: Professionally inspected, ample storage.
• Cons: Reported issues with S Pen, battery.
• Review: Despite problems
Audience Benefits:
• Gain insights into top Samsung phones in the USA.
• Understand key specs and features.
• Assess strengths and weaknesses for informed decisions.
• Find phones for various preferences.
• Save money with the right choice.
Visual Elements:
• Visual aids showcasing the design and key features of each Samsung phone.
• Graphs or charts summarizing specifications for easy comparison.
• High-quality images of the devices.
• Icons representing pros and cons for quick reference.
Expertise:
Meet Muhammad Nasir, a passionate E-commerce professional who pivoted during the COVID-19 lockdown. Formerly an office administrator, Nasir now helps people select the ideal smartphone to stay connected. Skilled at simplifying complex subjects, he's active on social media and welcomes smartphone news to enhance lives.
Call to Action:
Ready to get your hands on one of these top Samsung phones? Click the provided links to learn more about each device and make a purchase if you find the perfect fit for your needs.
Keyword:
The best Samsung phones
The Galaxy Fold: A major entry of Foldable Smartphones by Samsung in the marketsyncNscan
In November 2018, Samsung unveiled its folding smartphone concept by showing a prototype in its annual developer conference in San Francisco and in February 2019 they came up with its official name during its Unpacked event.
Review about OnePlus 3 in the slides will help you decide about this latest smartphone and will answer all the questions regarding this top smartphone by OnePlus under 30k. OnePlus 3 is the affordable flagship smartphone with top class specifications, design, and look.
2Running Head IPHONE OR SAMSUNG COMPARISONCONTRAST.docxtamicawaysmith
2
Running Head: IPHONE OR SAMSUNG COMPARISON/CONTRAST
iPhone or Samsung Comparison/Contrast
iPhone vs. the Samsung Galaxy are two of the top selling smartphones on the market today. The iPhone 7 was released in September of 2016, and, the iPhone 7 was the most anticipated smartphone of 2016 according to Phone Arena News. The Samsung Galaxy 7 was released March 2016. According to Forbes, 2016 was a very crucial year for the iPhone generation, with so many smartphones and everyone having one, including children as young as age ten, makes competition harder for companies such as Apple and Samsung to grow their sales.
Both smartphones offer a large display and color options. The iPhone have a large screen with a smooth touch, and, the Samsung also have a large screen with a curve glass.
A survey was done to see what consumers wanted and what is most important to the customers when it comes to purchasing a smartphone. The results were that consumers wanted more “storage”, “longer battery life” and “faster processor”. The waterproof feature on the iPhone 7 was more important than all the other features. One of the downsizes was the removal of the headphone jack, removing that feature was a drawback for some, however, the iPhone 7 comes with the newly introduced AirPods, the wireless headphones, the new game changing listening experience. One noticeable improvement to the iPhone is the two cameras that shoot as one, this feature is not offered on the Samsung series.
Samsung Galaxy 7 smartphone most popular features are the smooth touch, and the curve waterproof screen.
These two companies are non-stoppable when it comes to the latest smartphone technology.
Apple and Samsung have already unveiled their new iPhone 8 and Samsung G8. These smartphones are forever evolving. Both companies are trying to compete again each other and no telling who is going to finish on top.
The latest iPhone 8 is going to offer a glass that will be unbreakable. This will truly be an added value to the phone. More than half of consumers crack or break their screen on the phone each day. To replace a broken screen could cost anywhere between $100-$300 dollars.
Consumers will really benefit from the glass proof screen. This will surely be a selling point for Apple. Unfortunately, both phones have been reported with problems such as they are overheating and catching fire according to Aaron Brown (2016), Senior Editor for Sunday Express News who reported the iPhone exploding. CNET reported that the battery was the reason for the Samsung phone to catch fire. During a press conference Samsung confirmed it was battery.
A survey was conductive to see how many of the staff members had iPhone and who was carrying a Samsung. The survey revealed, there were more people using the iPhone than the Samsung and some people using them both. There are features on the iPhone such as the Facetime that attract people to the phone and some consumers do not care ...
The Samsung Galaxy Note 7 is a discontinued Android phablet smartphone that was produced and marketed by Samsung Electronics.
The case study is about the blast of the device and company's profile and performances.
Kindly share your valuable comments, use it by giving proper credits.
Title: Top Best Samsung Ultra S23 Phone USA
Introduction:
Introducing the Samsung Galaxy Ultra S23, the pinnacle of Samsung's smartphone lineup. Discover why it's the top-rated Samsung Ultra S23 phone in the USA. With a cutting-edge camera system for stunning photos and videos, exceptional battery life, and a user-friendly interface, this smartphone is a game-changer. Elevate your experience with the Samsung Galaxy Ultra S23. We back our claims with extensive market research and evaluation before offering you the best Samsung Galaxy phone.
Main Points:
Samsung Galaxy S23 Ultra Overview
• Unveiling the Samsung Galaxy S23 Ultra: Samsung's flagship smartphone.
• Highlighting its standout features: Camera excellence, impressive battery life, and more.
• User-friendly interface and captivating design.
• Our commitment to offering the best Samsung Galaxy phones based on rigorous market research.
Samsung Galaxy S23 Ultra Specification
• In-depth specifications of the Samsung Galaxy S23 Ultra.
• Camera prowess with a 200MP resolution and smooth video stabilization.
• S Pen versatility for creative endeavors.
• Fastest mobile processor for seamless performance.
• Ample 512GB storage and adaptive display technology.
• Connectivity options, OS, and more.
Reasons to Buy and Avoid
• Advantages of the Samsung Galaxy S23 Ultra:
• Unlocked for all carriers.
• 5G connectivity for faster data speeds.
• Extensive storage and large screen size.
• Exceptional camera resolution.
• Long-lasting battery life.
• Dual SIM support and the latest Android 13.0 OS.
• Considerations for potential buyers:
• User experiences with the S Pen may vary.
• Occasional Wi-Fi connectivity issues.
• Battery life concerns for some users.
Detailed Reviews
• Insights into individual models:
• Samsung Galaxy S23 Ultra
• Samsung Galaxy S23 Ultra 5G SM-S918B
• Samsung Galaxy S23 Ultra Cell Phone in Lavender
• Samsung Galaxy S23 Ultra Cell Phone in Cream
• Samsung Galaxy S23 Ultra Cell Phone in Phantom Black
• Real user experiences, performance, and notable features for each model.
Audience Benefits:
• Comprehensive S23 Ultra understanding.
• Informed choice for S23 Ultra.
• Features, specs, user experiences.
• Advantages and drawbacks.
• Stay current in tech.
• Match your preferences and needs.
Visual Elements:
• High-quality S23 Ultra images.
• Visual specs representation.
• UI screenshots.
• Performance charts.
• Comparison tables for reference.
Expertise:
Meet Muhammad Nasir, a passionate E-commerce professional who pivoted during the COVID-19 lockdown. Formerly an office administrator, Nasir now helps people select the ideal smartphone to stay connected. Skilled at simplifying complex subjects, he's active on social media and welcomes smartphone news to enhance lives.
Call to Action:
Ready for the Samsung Galaxy S23 Ultra? Click the provided links to explore and purchase your preferred model. Elevate your smartphone experience today!
Keyword:
The best Samsung phones
Find how who is winning the battle for marketshare and mindshare in smartphones! Snapshot of consumer demand for smartphones, comparing brand performance in the hearts and minds of consumers. Also includes analysis of mobile operating system perception by consumers and detailed analytics of user expectations for top rate handsets. Preview of up the upcoming Smartphone Demand Forecast report Argus Insights is launching in June.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
1. 1
Consumer Buying Behavior
towards smartphones
Apple’s iPhone 5
Vs.
Samsung’s Galaxy S 3
THE BATTLE OF SALES, DEMANDS, AND CONSUMERS TOWARDS THESE TWO BRANDS
AND IMPACT OF CONSMUER DEMAND DETERMINENTS ON
(Consumer Buying Behavior)
Done by: EKRAM -- Group -11309273 -- B30
2. 2
CONTENTS
Introduction:................................................................................................................................... 3
Literature Review:........................................................................................................................... 4
Relevance and Further Study:......................................................................................................... 6
Issues and Research Problem: ........................................................................................................ 7
Variables Included:.......................................................................................................................... 7
Hypothesis: ..................................................................................................................................... 7
Type Of Research:........................................................................................................................... 7
Research Design:............................................................................................................................. 7
Sampling Design:............................................................................................................................. 8
Instruments and Data Collection:................................................................................................... 8
Statistical Analysis:.......................................................................................................................... 8
Expected Findings: .......................................................................................................................... 8
Conclusion:...................................................................................................................................... 8
Bibliography:................................................................................................................................. 10
3. 3
Introduction
Apple Inc.
Apple Inc. is an American multinational corporation headquartered in Cupertino,
California that designs, develops, and sells smartphones, computer software and personal
computers. It was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1st 1976.
Its best-known hardware products are the Mac line of computers, the iPod media player,
the iPhone smartphone, and the iPad tablet computer. Current CEO of Apple Inc. is Timothy
Donald Cook.
iPhone 5
The iPhone 5 is a 4 inch (100mm) touchscreen smartphone developed by Apple Inc. It is
the sixth generation of the iPhone, succeeding the iPhone 4S and preceding the iPhone
5S and iPhone 5C. It was released on September 21, 2012. Apple began taking pre-orders on
September 14th 2012, and over two million were received within 24 hours. Five million units
were sold in the first three days of its release. The iPhone 5 was officially discontinued by Apple
on September 10th 2013 with the announcement of its successor, iPhone 5S and iPhone 5C.
Samsung Electronics
Samsung Electronics Co., is a South Korean multinational electronics company founded
in 1988 and it is headquartered in Suwon, South Korea. It is a subsidiary of the Samsung
Group and has been the world's largest information technology company by revenues since
2009. The company is a major seller of Samsung Galaxy series, tablet computers such as
Samsung Galaxy Tab collection and phablets like the Samsung Galaxy Note series. Current
Chairman of Samsung Electronics is Lee Kun-Hee.
Galaxy S 3
Samsung Galaxy S3 is a 4.8 inch (120 mm) multi-touch smartphone that is designed,
developed, and marketed by Samsung Electronics which runs the Android operating system.
Following an 18-month development phase, Samsung unveiled the S 3 on May 3rd 2012. Prior
to release, 9 million pre-orders were placed by more than 100 carriers globally. More than 20
4. 4
million units of the S III were sold within the first 100 days of release. Samsung sold more than
50 million units till March 14th 2013.
Literature Review
Manufacturers’ specifications
Apple iPhone 5
SIM: Nano-SIM
Dimensions:123.8 x 58.6 x 7.6 mm
Weight:112 g
Screen:640 x 1136 pixels, 4.0 inches (~326
ppi pixel density)
SD Card slot: No
Memory: 16/32/64 GB storage, 1 GB RAM
Camera: 8 MP/1080p@30fps;1.2
MP/720p@30fps
CPU: Dual-core 1.2 GHz
Samsung Galaxy S3
SIM: Micro-SIM
Dimensions: 136.6 x 70.6 x 8.6 mm
Weight: 133 g
Screen: 720 x 1280 pixels, 4.8 inches (~306
ppi pixel density)
SD Card slot: microSD, up to 64 GB
Memory: 16/32/64 GB storage, 1 GB RAM
Camera: 8 MP/1080p@30fps; 1.9
MP/720p@30fps
CPU: Quad-core 1.4 GHz Cortex-A9
Price
In UK, Samsung Galaxy S3 cost £21 a month on contract from T-Mobile as compared to
£33 a month of Apple’s iPhone 5. Without simcard, in UK the 16GB iPhone 5 costs £529.99
directly from Apple and the 16 GB Galaxy S3 is £349.99. The Samsung Galaxy S3 16 GB and 32
GB are priced at around AU $429.95 and AU $449.95 respectively in Australia. The iPhone 5, 16
GB and 32 GB are priced at around AU $779.95 and AU $789.95 respectively in Australia.
5. 5
Customer Satisfaction
According to American Customer Satisfaction Index, 2 Samsung’s smartphones Galaxy
S3 and Galaxy Note 2 took first and second respectively with a score of 84 each places while
Apple’s iPhone 5 and iPhone 4s took third and fourth places respectively with a score of 82
each.
Build & Design
Apple Inc. replaced in iPhone 5 the thick, heavy glass on the back with aluminum. This
made the phone both thinner and lighter. The device was designed with durability in mind for
example; it has a scratch-proof sapphire to protect the camera lens. Samsung on the other
hand, instead of the durable but plain-looking plastic of the Galaxy S 2, changed to hyper glaze
finish in Galaxy S 3. The curves of the phone make it feel thinner and improve the handling. One
limitation the Galaxy S 3 has is that, it does not have sapphire like iPhone 5 does to protect the
camera lens.
Display
iPhone 5 – 640 x 1136 pixels, 4.0 inches (~326 ppi pixel density), Retina Display
Samsung Galaxy S3 – 720 x 1280 pixels, 4.8 inches (~306 ppi pixel density), Amoled Display
6. 6
DISPLAY TEST 50% Brightness 100% Brightness
Black,
cd/m2
White,
cd/m2
Contrast
ratio
Black,
cd/m2
White,
cd/m2
Contrast
ratio
Apple iPhone 5 0.13 200 1490 0.48 640 1320
Apple iPhone 4S 0.14 205 1463 0.52 654 1261
Apple iPhone 4 0.14 189 1341 0.39 483 1242
Samsung I9300 Galaxy S III 0 174 ∞ 0 330 ∞
Samsung Galaxy Note II 0 253 ∞ 0 478 ∞
HTC One X 0.15 200 1375 0.39 550 1410
Camera
iPhone 5 – 8 MP Rear Camera/1080p@30fps;1.2 MP Front Camera/720p@30fps
Samsung Galaxy S3 – 8 MP Rear Camera /1080p@30fps; 1.9 MP Front Camera /720p@30fps
The Galaxy S 3 camera app offers more options and granular control of the camera. It
also does a better job in the outdoor detail test and tied the iPhone 5 in depth of field. The
iPhone 5 narrowly took the outdoor, indoor, medium light, macro, low light and quick fix
rounds.
Battery Life
iPhone 5 – 1440mAh, non-removable
Samsung Galaxy S3 – 2100mAh, removable
Samsung Galaxy S3 without a doubt has a much larger main unit than the iPhone 5,
2100 mAh in compare to the iPhone’s 1440 mAh. While Web browsing, the Galaxy S3 lasted for
7. 7
359 minutes, the iPhone 5 lasted around 200 minutes. The Galaxy S3 appears to get around 9 to
11 hours of talk time and Apple claims the iPhone 5 will get around 8 hours.
Storage
iPhone 5 – 16/32/64GB non-expandable
Samsung Galaxy S3 – 16/32GB (64GB exists but not widely available), expandable via microSD
There’s no way to increase the internal storage of an iPhone 5, either, so need to rely on
cloud storage if a consumer needs more. Below the plastic battery cover of the Galaxy S 3 is a
microSD slot that will take cards up to 64GB. 64GB microSD card can be bought for around £40
in UK– providing an 80GB phone for less than the cost of a 16GB iPhone 5.
Relevance and Further Study
21st century is an Information Age hence, the markets are competitive. Apple Inc. and
Samsung Electronics are the leaders in smartphone manufacturing and selling industry. Further
studies are needed as to identify whether Samsung smartphones are better or not in terms of
price, quality and customer satisfaction as compared to Apple Inc.’s smartphones.
Issues and Research Problem
Brand loyalty, luxury, consumer specific preferences and affect from peers are some
issues that consumers face and choose Apple Inc.’s smartphones and not willing to change their
preference toward Samsung’s smartphones.
Variables Included
There are no independent, dependent, moderate and intervening variables when
comparing two variables. However, when comparing the features of both smartphones,
extraneous variables such as dimensions and screen sizes of both phones will not be taken in
the research or taken as equal since, their dimensions and screen sizes do not match each
other.
8. 8
Hypothesis
When comparing Apple’s iPhone 5 and Samsung’s Galaxy S 3, the hypothesis chosen is:
Samsung’s Galaxy S 3 overall is a better smartphone than iPhone 5.
Type Of Research
When comparing the two smartphones mentioned above, Descriptive Research and
Business Research can probably fit in because, mostly quantitative data’s will be provided and
also determinants such as price, quality and customer’s satisfaction will be measured.
Research Design
As mentioned earlier, Descriptive Research and Business Research will be used in the
study. The answers to questions such as Why?, What?, When?, Which?, Who?, How much? and
How many?, will be answered. Also the main factors that consumers look into like price, quality
and customer Satisfaction will be studied.
Sampling Design
The research will only be conducted inside Lovely Professional University (LPU) because
there are students from 28 states. Cluster sampling will be used because it is convenient and
cheaper and the sample of 280 students, 10 students from each state will be selected.
Instruments & Data Collection
While doing the research, Primary data’s in the form of Questionnaire will be used
because, due to cost limitations, it is very difficult to get a viewpoint of consumers all over
India. 280 sheets (10 students from each state) with questions relating price, quality, customer
satisfaction, design, display, camera, battery and storage of Samsung’s and Apple’s brand will
be asked.
9. 9
Statistical Analysis
Statistical tools such as Microsoft Excel and SPSS will be used to analyze the quantitative
data’s.
Expected Findings
After analyzing the data’s, the expected findings will be to find out how many students
from which states in LPU, have a brand preference towards iPhone 5 or Galaxy S 3. Also the
expected findings will be to know which students from which states preferred which brand and
why?
Conclusion
In this proposal, two smartphones Apple iPhone 5 and Samsung Galaxy S 3 is compared.
Literature review, relevance and further study, hypothesis, type of research, research and
sample design, instruments and data collection, statistical analysis and expected findings
provided as to determine whether the Galaxy S 3 is the better smartphone than iPhone 5.
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