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A
SEMINAR REPORT
ON
TOP 10 MOBILE
COMPANIES
IN INDIA
Index
Serialno Chapter name Page no.
1 Introduction
2 Objective of the study
3 Detailed report
4 Conclusion
Top 10 Mobile Phone Companies in INDIA
Chapter no.1
1.1 Introduction
Mobile Phones have become inherent part of our lives. Smart phones have
revolutionized the way people use mobiles today. Consumer preferences are
dynamically changing and hence it's a world of latest style and innovation for
these top mobile brands. High resolution cameras, quicker processors, stylis
h look, design, new options, style etc are what the consumer needs, and the
top phone brands and new rising mobile companies are exploiting these optio
ns to differentiate from their competitors. The leading global mobile phone
brands comprise of leading players which have a strong global presence.
Customers have a wide range of handsets to choose from the various offering
from the biggest mobile phone brand
1.2 Impact of cell phones
Cell phones or mobile phones have become a very important part of our
daily lives. It is very difficult to imagine our live without a cell phone as
most of our work is done using cell phones. Everything has its pros and cons
and phones has its positives and negatives.
Positive impact of cell phones
Communication
The very first positive point of mobile phones is communication. With
mobile phones you can communicate with anyone from anywhere at any
time. Now days, the smart phones which are coming are small in size and
light in weight which makes it very easy to carry them. You don’t need to sit
beside the receiver as your mobile phone is not attached with anything
Entertainment
Mobile phones have become a source of unlimited entertainment. The things
which we never thought would be present in a mobile phone are now
possible. Smartphone’s have come into existence which not only help you in
making calls but also help you to stay entertained by allowing you to play
games, listen to music and do lots of other stuff.
Mobile phones even come with special apps for kids to increase their
brainstorming which is pretty good.
Beneficial for studies
If you are using a Smartphone, you can take advantage of it in your studies o
r your business. The smart phones which come with Android, Apple iOS and
Windows Phone operating system come with educational apps which can be
used while you are in college. If you are into business you can install Applic
a- tins like Skype which will help you in communicating with your clients on
the go
Negative impact of cell phones
Bad impact on studies
It is true that mobile phones can help students in studies but only if they use t
hem wisely. Most of the students become additive to mobile phones and are f
ound playing games, chatting with their friends and watching movies and oth
er stuff. If students are busy keeping their eyes on their mobile phones at all t
imes they won’t get time for studying which would lead to poor grades
Health issues and accidents
Mobile phones lead to a lot of accidents. A lot of people do their daily work;
drive while taking on mobile phones. There is high risk of accident if you
are talking on the mobile phone and driving as you are giving your half attent
ion to the mobile call and are having half attention on the road.
Research studies have also claimed that mobile phones have a negative
impact on health of an individual. If you are using mobile phone for long
hours daily it might lead to serious health issues.
Chapter No.2
2.1 Objective of the study
1. To Analyze the market structure of mobile phone service.
2. To know the best brand and quality regarding mobile phones.
3. To identity the factors effecting the selling of mobile phones.
4. To offer suitable suggestion based on the study.
Chapter No. 3
Here is the List of Top10 mobile phones
1. Samsung
2. Xiaomi
3. Lenovo
4. Vivo
5. Oppo
6. Lg
7. Apple
8. Nokia
9. One plus
10. Htc
3.1 Samsung
Headquartered in Samsung town, Samsung electronics is a South Korean co
mpany and is a subsidiary of Samsung group. Samsung mobile is market lea
der in the Smartphone
Industry as it continuously strives to enhance product capabilities through its
extensive R&D. Samsung has broadened its offerings for mid and lower
priced smart phones to high-end mobile phones in the affluent segment.
Samsung is popular for its Samsung Galaxy Smartphone range. The flagship
products of Samsung are Samsung Galaxy S7 edge+ and Galaxy Note 7. R
ecently, Samsung developed Wizen OS for its smart phones and alternate to
its Android-based smart phones. For its latest launch Galaxy S9 Samsung
also partnered with Audio expert companies such as AKG and Dolby to give
customers a high quality sound experience. Samsung India is re-launching its
most successful Smartphone, Galaxy S8, with a majestic Burgundy Red
color. Samsung had a market share of approximately 20%, making it one of t
he top mobile phone brand globally.
Advantages of Samsung phone
Display
The display is one of the main benefits of Samsung phones. When it comes
to flagship phones, you certainly push all the way ahead. For example, you
can buy Samsung Galaxy S9 with a gorgeous 5.8-inch super AMOLED
display. The Samsung phones have everything you want in a display - bright,
sharp and vivid. Some phones also have a bezel-less edge-to-edge display.
2. BatteryLife
This is a must-have feature for any on-the-go user. The Samsung Smartphon
e come with extended battery life so that the user can easily operate the devic
e The phones also support Quick Charge Technology which means they will
be fully charged in no time
3. Expandable Storage
Some of the Samsung flagships let you expand via a micro SD card. This bi
g advantage for people who have millions of pictures and data to store.
4. Security
Samsung deeply cares about privacy. We put in effective mechanisms which
help prevent unwanted inquiries making it extremely convenient for you.
The iris scanning for air-tight security, face recognition for unlocking the
pho ne a nd b uilt- in sec ur ity sta nd guard aro und t he c lock.
Think of Us is proud to offer the best value and the latest technology. If you
are looking to buy Smartphone online with world-class features without a
hefty price tag, then you are at the right place. We offer the lowest possible p
rices on our Samsung mobile phones that may be perfect for you.
DisadvantagesofSamsung phone
1. Fairly heavy weight is 199 grams.
2. A very wide size is 167.6 x 88 mm, so it will look great if incorporated in
a clothing pocket.
3. The screen is not coated with a protective coating such as gorilla glass.
4. There is no radio feature.
5. Large body size lowers the level of portability.
6. Design boring.
7. All Samsung phone are galaxy but not like all an iPhone.
Samsung Galaxy Note 7 banned on all U.S. flights due to fire
hazard
Samsung Galaxy Note 7 phones will be banned from all airline flights after n
early 100 incidents of the devices overheating and sometimes injuring The S
outh Korea-based Samsung said it is working to communicate the ban to tr
avelers. The company announced that it was halting production of the de
vice after some updated versions of the phones continued to overheat. The co
mpany estimates the recalls will cost it $5.3 billion.
Elliot Kaye, chairman of the Consumer Product Safety Commission, which
is investigating the phone, said consumers should take advantage of
opportunities for a refund on the recalled devices. Samsung has received 96
U.S. reports of batteries in the devices overheating, including 23 new reports
since the according to the commission. Samsung also has received 13 reports
of burns and 47 reports of property damage associated with the phones.
The flight ban means the Samsung Galaxy Note 7 is now considered a
forbidden hazardous material under the Federal Hazardous Material Regulati
ons, which block airline passengers or crew from traveling with lithium cella
r batteries or portable electronic devices that are likely to generate a danger-o
ust amount of heat. If an airline representative observes a traveler with the
device before boarding a flight, the airline must deny boarding to the
passenger until the phone is discarded, the department said. Anyone caught
trying to sneak a Note 7 on board could face fines and criminal prosecution.
3.2XiaomiMobile
Xiaomi is one in all the quickest growing Smartphone Company in the
world that manufactures smart phones, mobile apps, laptops. Xiaomi was
founded in 2010 by Lei Jun, and released its first Smartphone in 2011.
Xiaomi flagship brands are the Redmi and Mi series, which have grown
significantly in popularity. Xiaomi has been able to create brand value owing
to its focus on continuous innovation in
technology. It also has been able to gain large
market share due to its extensive advertising and
marketing strategies especially in India and China
to boost its sales of smart phones. With a
consistent growth, Xiaomi is competing with the
top global mobile. The company has been able to
mark its presence in markets of India, China,
Brazil, Singapore, Turkey, and Asian nation with its exclusive Mi and Redmi
Series mobile phones.
Advantages of Xiaomi Mobile Phone
1. Value fore money.
2. Service is good i.e. better than other Chinese brands in major cities in their
mi exclusive center.
3. Freedom to experiment with your phone and a large developer community
supporting devices for a long time.
4. Amazing features that miui brings to the table. And getting updates for
long time.
5. Amazing battery life.
6. Brilliant OS, MIUI is truly lightning fast.
7. For an average user, it is good choice. You can play most of the games on
it, multitask and it can handle smoothly.
DisadvantagesofXiaomi Mobile Phone
1. Very slow android updates.
2. Some people don’t like miui
3. Camera never used to be good.
4. Less number of service centers.
5. Xiaomi phones do not have a good resell value.
3.3 Lenovo (including Motorola)
Lenovo is Chinese multinational company and is
the world's prime laptop manufacturer. Lenovo was
founded in the capital of China in 1984 and it
entered the mobile industry in 2012. Over the
years, Lenovo has worldwide over the years; Lenovo has
worldwide presence in around 160 countries. Some of the popular smart
phones of Lenovo are P Series, K Series, Zukav Series, A Series and VIBE.
Lenovo launched the Moto Z models which reinforces its philosophy of
“Different is better”. Lenovo will be launching Tango handset that can be
altered to video projectors or speakers. For developers, Lenovo released a
Smartphone-based program which can incorporate handsets with services
hosted in the web cloud. Lenovo launched ZUK Z1 to provide a whole
package of power pack performance and user-friendly experience and it has
Cyanogens operating system that permits customization of the user
interface. Lenovo India sells its mobiles and accessories largely through
flash sales in India. Lenovo’s Tango models have sensors which can track
motions and measure the contours of rooms; also it can map interiors of the
buildings.
Advantages of Lenovo k10 Note
1. Dual Sims, 3G, 4G, Volte, Wi-Fi, NFC
2. Snapdragon 710, Octal Core, 2.2 GHz Processor
3.4 GB RAM, 64 GB inbuilt
4.4050 mash Battery with Fast Charging
5.6.3inches, 1080 x 2340 poxes Display with Water Drop Notch
6.16 MP + 8 MP + 5 MP Triple Rear & 16 MP Front Cameras
7. Memory Card (Hybrid), up to 256 GB
8. Android v9.0 (Pie)
DisadvantagesofLenovo k10 Note
1. It has a relatively low-grade rear camera, and it is not suited to taking
photos for posting on SNS.
2. The battery pickup of the phone is not satisfactory after certain time of
phoneusagethe battery drop down.
3. The other problem is the touch sensorof the screen work slowly.
4. The phone is very sleek and the screen is quite breakable.
5. The user interface is not good it consumes a lot of RAM and slows down
the phone.
6. Lenovo offers very less system updates.
3.4 Vivo
Vivo is the largest manufacturer of smart phones, Smartphone accessories,
software, and online services based in China.
Started in 2009, this is the fastest growing
Smartphone Company in the world having a
strong global footprint with its wide mobile
range. Vivo had recently developed
Android-based software system known
as Fun touch. Some of the premiums smart
phones of Vivo are X series, V series as the
middle-priced phones and the Y series as the
low-end smart phones. Vivo recently launched V9 mobile series that is
similar to Apple’s phone X with its notch display. Vivo is the first Android
Company to launch smart phones that features a notch display similar to
Apple’s iPhone X that has a full view display with a notch on top.
It’s headquartered in Dongguan, Guangdong province, China. Founded in
1995, vivo entered the telecommunication and consumer electronics industry
with landline phones and wireless phones. From 2011, vivo started its
Smartphone business. As of 2014, vivo releases and markets its smart phones
under the vivo brand, ranking as the 5th top Smartphone brand in China, and
10th top Smartphone brand globally. Currently vivo has presence in India,
Malaysia, Indonesia, Thailand, Myanmar, Vietnam and Philippines. Vivo
entered India in Dec., 2014. In a short time span vivo has established itself as
a Hi-fi & Smart brand.
Service centers across the country. Vivo is one of the fastest growing companies
in India.
Vivo believes in diversity and creativity in India and hence has been actively
involved in some of the most popular properties such as Colors Comedy
Nights with Kapil, MTV Roadies, MTV Bollyland Festival and Vh1 Emerge.
Regionally vivo sponsored Vijay TV--Koffee with DD (Season 2), ETV
Telugu--Extra Jabardast, ETV Kannada--Majha Talkies, Mazhavil
Manorama--D 4 Dance (Season 2), and Zee Kannada--Onduurnalli Raja
Rani. As a new brand for Indian consumers, vivo believes in reaching out to
every person in every state and this increases the kind of effort to establish
the brand in the hearts of consumers. Vivo looks forward to more such
associations in the future to create a brand visibility amongst the Indian
masses.
Advantages of Vivo Mobile Phone
1. Crystal clear selfies.
2. Excellent camera.
3. Long lasting battery pack up.
4. Fast charging.
5. Fingerprint unlocking.
6. Hi-fi audio.
7. Flash in display fingerprint unlock in style.
8. A variety of animation effects are also available.
9. In vivo s1 has ultra game mode is designed for ultimate game fun.
10. Intelligence just a single tab. One press on the newly added smart
button can bring up the Google assistant. Simple and effortless.
DisadvantagesofVivo Mobile Phone
1. No wireless charging support.
2. No display protection like gorilla glass.
3. No water and dust resistance.
4. No stereo speakers for the better multimedia experience.
5. Some people may don’t like display with a notch as it is annoying.
3.5 Oppo
Guangdong OPPO Mobile
Telecommunications Corp., Ltd, commonly
referred to as OPPO, is a Chinese consumer electronics and mobile
communications company headquartered in Dongguan, Guangdong, in
China, and known for its smart phones, Blue-ray players and other
electronic devices that are made in China. A leading manufacturer of smart
phones. OPPO was the top Smartphone brand in China in 2019 and was
ranked No. 5 worldwide. The brand name OPPO was registered in China in
2001 and launched in 2004. Since then, they have expanded to all parts of
the world. In June 2016, OPPO became the biggest Smartphone
manufacturer in China. Oppo has produced a wide range of smart phones
ranging from the low segment to targeting the affluent customer segments.
Some of the most prominent phones brands by Oppo are Find 5, Find 7, N1,
N3 etc. Oppo has managed to create a strong brand presence despite being a
late entrant in the Smartphone market. However, aggressive marketing and
branding along with good product quality has enabled Oppo to be among
the top mobile brands. Oppo in 2017 became the official sponsor of the
cricket team for India, which gave the brand massive credibility as well
presence. Moreover, the company in India engaged with Bollywood
celebrities who became the face of the brand.
Controversies
In 2017, the company first saw protest over India's national flag insult row. It
was followed by a mass resignation of the Punjab service unit.
Oppo handset makers want to control price at every level. Retailers are not
allowed for healthy competition to attract consumer to its shop. It is new
kind of license raj practiced by Chinese brand. MRTPC – Monopolies And
Restrictive Trade Practices Commission Act 1970 advocate for healthy
competition.
The aims and objectives of this act were:
To ensure that the operation of the economic system does not result in the
concentration of economic power in hands of few rich. To provide for the
control of monopolies and to prohibit monopolistic and restrictive trade
practices. On contrary, Oppo handset maker restrict and enforce their policy
at every level from sourcing to advertising to selling price. Oppo Mobile
wants a restricted pricing for consumer, however when a few online players
sold it a rate lesser than advocated by Oppo handsets makers. Retailers
association met with Oppo management; reportedly Oppo management was
rude and behaved badly with association representative. It has not gone well
with office bearer of retailer’s association body and they decided to boycott
Chinese handset brand, Oppo.
Advantages of Oppo Mobile Phone
1. Light sensor, proximity sensor, and accelerometer, compass.
2. Fingerprint sensor is provided in this phone.
3. Battery pack up is very good.
4. 4G, 3G, 2G is available.
5. Face lock facility is available.
6. It hasbazelles display with water drop notch.
7. Wide angle selfies.
8. Exposure compensation, ISO control.
DisadvantagesofOppo Mobile Phone
1. Costly for its features.
2. Common with old Bluetooth version.
3. No USB type C reversible connector support.
4. No stereo speakers for the better multimedia experience.
5. No NCF connectivity support.
3.6 LG Mobile Phone
Founded in 1958 LG is South Korean Electronics
Company having a strong global presence. LG’s
premium mobile brands embody the G-Series, the
K-Series, LG Tribute, the LG G Flex and also the LG Nexus. LG
sells nearly sixty million units a year, making it one of the most popular and
high volume-driven mobile companies in the world. LG mobiles are the third
largest phone manufacturer in the world and one of the world’s largest
technology companies. It is the world’s second-largest TV producer but
manufactures various other gadgets including laptops, multimedia players,
and home cinema systems. The company’s in a tough spot. It makes good
and innovative phones but just can’t seem to make a dent in a crowded
mobile industry Operations
LG Electronics has four business units:
1. Home Entertainment
2. Mobile Communications
3. Home Appliances & Air Solutions
4. Vehicle Components
Slogans
"We put people first" (1997–1999)
"Digitally Yours" (1999–2004)
"Life's good" (1999–present in Australia and 2004-present in the rest of
the world)
Advantages of LG Mobile Phone
1. Good processing.
2. Affordable, good camera and battery life.
3. Premium design.
4. Flash, autofocus, led flash.
5. Digital zoom, full had video recording.
6. Fingerprint sensor, proximity sensor.
7. Dual SIM card, 4G facility available.
DisadvantagesofLG Mobile Phone
1. Fail to compete in performance.
2. Front camera is good.
3. Weak Sock, slow autofocus.
4. Low- res display.
5. Blow average performance.
3.7 Apple
Apple started in a garage in 1976 by Steve Jobs, Steve Wozniak, and Ronald
Wayne. Apple began as a personal
computer pioneer that today makes
everything from mobiles to portable
media players. Their phones are called
iPhone (everyone knows this), is a line
of smart phones designed and marketed
by Apple Inc.
They run Apple’s iOS mobile operating
system. The first-generation iPhone was released on June 29, 2007, and there
have been multiple new hardware iterations with new iOS releases since.
Apple has released eleven generations of iPhone models. Each of which was
accompanied by one of the eleven major releases of the iOS operating
system. The iPhone 8 and 8 Plus were released in 2017, adding a glass back
and an improved screen and camera. The iPhone X was released alongside
the 8 and 8 Plus, with its highlights being a nearly bezel-less design. The
camera improved and a new facial recognition system. Named Face ID, but
having no home button, and therefore, no Touch ID. On January 9, 2007,
Apple Computer, Inc. shortened its name to simply Apple Inc. In
his Macworld Expo keynote address, Steve Jobs explained that with their
current product mix consisting of the iPod and Apple TV as well as their
Macintosh brand, Apple really wasn't just a computer company anymore. At
the same address, Jobs revealed a product that would revolutionize an
industry in which Apple had never previously competed: the Apple iPhone.
The iPhone combined Apple's first widescreen iPod with the world's first
mobile device boasting visual voicemail, and an internet communicator able
to run a fully functional version of Apple's web browser, Safari, on the then-
named iPhone OS (later renamed iOS).
Advantages of iPhone
1. IPhones are faster.
2. Better hardware and software integration.
3. Easiest phone to use.
4. OS updates when you want them.
5. The best apps first.
6. No bloat ware
7. Works beautifully with Macs.
8. ApplePay the most popular method for making mobile payments.
9. Touch Id fingerprint sensor
10. Excellent camera.
11. EarPods headphones
DisadvantagesofiPhone
1. Many users have reported that the cover can be easily scratched.
2. Apple decided to change the iPhone cable that was used to synchronize
and transfer data. Many issues have been reported.
3. The battery cannot be changed.
4. There is no memory card
5. IPhone is very expensive.
6. No customization.
7. App sharing is not allowed on share it
8. It supports only one sum.
9. Apple doesn’t repair iPhone. They will replace it with a refurbished phone:
a. For free if you have warranty.
B. For a reduced price if you don’t have warranty.
10. With larger market share there is also less varied selection of apps on apple store
than on Google Play.
3.8 Nokia
Nokia is a Finnish multinational corporation founded on the 12
May 1865 as a single paper mill operation. Through the 19th
century the company expanded, branching into several different
products. In 1967, the Nokia Corporation was formed. In the late
20th century, the company took advantage of the increasing
popularity of computer and mobile phones. However, increased
competition and other market forces caused changes in Nokia's
business arrangements
After years of loss after Android came into the market, Nokia sold its Devices and
Services division to Microsoft. The Finnish company is currently operating on the
mobile and tablet space under a brand licensing model. Nokia though has had a
fresh start with the Nokia 6. The phone went on sale for the first time in India in
August 2017. It went out of stock within a few seconds of becoming available at the
designated time of 12 pm
Advantages of Nokia Mobile Phone
1. Good quality and durable functions. Nokia’s mobile phones normally can be used
for three to five years without any malfunction.
2. Good usability. You can operate the NOKIA cell phones without reading the
instructions, seldom brands can get it.
3. Stability. Things like system halted, restart, automatic shutdown or messy codes
seldom happen, nor Bug.
4. Good compatibility of components. It is very easy to get Nokia components in the
market, regardless of authentic or not, there are not many types of Nokia batteries
and battery rechargers in spite of its varieties of phone models.
5. Comprehensive details on the official website. You can know-well the data of
NOKIA phones from official site, and easily download the specifications.
DisadvantagesofNokia Mobile Phone
1. Low cost performance. Nokia’s mobile phones are always expensive with little
functions, but they sell well.
2. Low cost performance. Nokia’s mobile phones are always expensive with little
functions, but they sell well.
3. Bulky and heavy. This is comparative comment. But it is true that Nokia does not
have an ultrathin model so far.
4. Little accessories in standard configuration. Nokia’s low and middle-end lines
only provide one battery and one recharger,no earphone, data wire and the like.
3.9 One Plus
One Plus Technology (Shenzhen) Co., Ltd., commonly referred to as One
Plus, is a Chinese Smartphone manufacturer, which is
based in Shenzhen, Guangdong. It was founded by Pete
Lau (CEO) and Carl Pei in December 2013. The
company officially serves 34 countries and regions
around the world as of July 2018.They have released
numerous phones, amongst other products. One Plus was
founded on 16 December 2013 by former Oppo vice-
president Pete Lau and Carl Pei. According to Chinese
public records, the One Plus' only institutional shareholder is Oppo
Electronics. Lau denied that One Plus was a wholly owned subsidiary of
Oppo and stated that Oppo Electronics and not Oppo Mobile (the phone
manufacturer) is a major investor of One Plus The company's main goal was
to design a Smartphone that would balance high-end quality with a lower
price than other phones in its class, believing that users would "Never Settle"
for the lower-quality devices produced by other companies. Lau explained
that "we will never be different just for the sake of being different.
Everything done has to improve the actual user experience in day-to-day
use." The One was designed to compare favorably – in performance, quality,
and price – to flagship devices by leading Smartphone manufacturers. The
company’s latest release-the One Plus 5T sold out within five minutes of the
special one-hour preview sale on Amazon. One Plus 5T also broke the
company’s launch-day sales record and became the company’s fastest-selling
device in six hours.
Customer support
The customer support at One Plus was once the subject of strong criticism. In
2017, the company increased the number of customer service staff and set-up
customer service and repair centers in Asia, Europe and the United States,
greatly improving turnaround times for repairs and other issues.
Advantages of One plus Mobile
1. Pictures with huge resolution and quality are also good. You can also
record HD videos with this mobile. Selfies lovers can capture superb shots
with 5 MP front cameras.
2. It consists of on screen gestures for easy control of the mobile.
3. Audio and call quality is good with excellent clarity.
4. OnePlus One design looks good and attractive.
5. Supports connectivity’s like Bluetooth, Wife, GPS, 3G, USB, NFC and
HDMI.
6. Very good finger print.
7. Phone didn't hang from last 6 months.
8. Nice look.
Disadvantagesof One plus Mobile
1.No in built FM radio after paying so much of amount which is not fixed till
date starting from one plus.
2. No built in remote like mi phone which supports remote without internet
also.
3. Battery will get dried very fast.
4. Can’t use generic charger, which is the very worst part.
5. Camera is not too good.
3.10HTC
HTC Corp, headquartered in Taiwan, was founded by
Cher Wang and Peter Chou in 1997. The company
began operations as an ODM and OEM, and initially
designed handsets for companies like HP and Palm.
In the near past, it has managed to give us several high-
end, as well as mid-budget smart phones and more, are
on its way. After initially making smart phones based
mostly on Windows Mobile, HTC became a co-
founding member of the Open Handset Alliance, a group of handset
manufacturers and mobile network operators dedicated to the development
of the Android mobile operating system.
Litigation
In March 2010, Apple Inc. filed a complaint with the US International Trade
Commission claiming infringement of 20 of its patents covering aspects of
the iPhone user interface and hardware. HTC disagreed with Apple's actions
and reiterated its commitment to creating innovative smart phones. HTC also
filed a complaint against Apple for infringing on five of its patents and
sought to ban the import of Apple products into the US from manufacturing
facilities in Asia. Apple expanded its original complaint by adding two more
patents. On 10 November 2012, Apple and HTC reached a 10-year license-
agreement covering current and future patents held by the two companies.
The terms of the agreement remain confidential.
Advantages of HTC Mobile Phone
1. It has a good screen-to-body ratio for the better viewing experience.
2. It supports Hybrid Dual SIM.
3. It provides 2/3 GB RAM for multitasking.
4. Supports full HD video recording.
5. Phase detection autofocus, LED flash, Geo-tagging, touch focus, face
detection, HDR, panorama.
6. Design and build quality are good.
7. It offers loudspeakers.
8. Supports FM radio.
9. HTC Desire 12 supports additional features like Active noise cancellation
with dedicated mica.
10. Bettery pack up is good.
DisadvantagesofHTC Mobile Phone
1. No full HD display.
2. Old Android OS.
3. Performance is average and heating problems.
4. Costly for its features.
5. Many sensors are missing like Fingerprint, gyro etc.
6. No dual camera set up.
7. No display protection like gorilla glass.
8. Comes with hybrid SIM slot. So you can’t use both SIM cards and micros
card at a time.
9. No stereo speakers for the better multimedia experience.
10. No fast charging support.
Chapter No.4
4.1 Conclusion
To be concluded, the present study contains four chapters under
the title “TOP 10 MOBILE PHONE BRANDS IN INDIA “The
first chapter is dedicated to ‘INTRODUCTION’. In this study, we
discus about the importance of mobile phone in our life. And their
impact which are positive as well as negative. The second chapter
discus the objective of the study. In this study, we discuss the
consumer awareness about the mobile phone services and factor
affecting sales of mobile phone. The third chapter deals with the
deep study regarding the topic. In this we discus about the history
of the top 10 mobile phones in India or their advantages and
disadvantages. The fourth chapter deals with the summary or
conclusion. Being concluding chapter it discus the summary of
major findings of the study. Mostly, the best brands are judge on
the bases of quality, best services and shipments of mobiles.

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Top 10 companies in india

  • 1. A SEMINAR REPORT ON TOP 10 MOBILE COMPANIES IN INDIA
  • 2. Index Serialno Chapter name Page no. 1 Introduction 2 Objective of the study 3 Detailed report 4 Conclusion
  • 3. Top 10 Mobile Phone Companies in INDIA Chapter no.1 1.1 Introduction Mobile Phones have become inherent part of our lives. Smart phones have revolutionized the way people use mobiles today. Consumer preferences are dynamically changing and hence it's a world of latest style and innovation for these top mobile brands. High resolution cameras, quicker processors, stylis h look, design, new options, style etc are what the consumer needs, and the top phone brands and new rising mobile companies are exploiting these optio ns to differentiate from their competitors. The leading global mobile phone brands comprise of leading players which have a strong global presence. Customers have a wide range of handsets to choose from the various offering from the biggest mobile phone brand 1.2 Impact of cell phones Cell phones or mobile phones have become a very important part of our daily lives. It is very difficult to imagine our live without a cell phone as most of our work is done using cell phones. Everything has its pros and cons and phones has its positives and negatives. Positive impact of cell phones Communication The very first positive point of mobile phones is communication. With mobile phones you can communicate with anyone from anywhere at any time. Now days, the smart phones which are coming are small in size and light in weight which makes it very easy to carry them. You don’t need to sit beside the receiver as your mobile phone is not attached with anything Entertainment Mobile phones have become a source of unlimited entertainment. The things which we never thought would be present in a mobile phone are now
  • 4. possible. Smartphone’s have come into existence which not only help you in making calls but also help you to stay entertained by allowing you to play games, listen to music and do lots of other stuff. Mobile phones even come with special apps for kids to increase their brainstorming which is pretty good. Beneficial for studies If you are using a Smartphone, you can take advantage of it in your studies o r your business. The smart phones which come with Android, Apple iOS and Windows Phone operating system come with educational apps which can be used while you are in college. If you are into business you can install Applic a- tins like Skype which will help you in communicating with your clients on the go Negative impact of cell phones Bad impact on studies It is true that mobile phones can help students in studies but only if they use t hem wisely. Most of the students become additive to mobile phones and are f ound playing games, chatting with their friends and watching movies and oth er stuff. If students are busy keeping their eyes on their mobile phones at all t imes they won’t get time for studying which would lead to poor grades Health issues and accidents Mobile phones lead to a lot of accidents. A lot of people do their daily work; drive while taking on mobile phones. There is high risk of accident if you are talking on the mobile phone and driving as you are giving your half attent ion to the mobile call and are having half attention on the road. Research studies have also claimed that mobile phones have a negative impact on health of an individual. If you are using mobile phone for long hours daily it might lead to serious health issues.
  • 5. Chapter No.2 2.1 Objective of the study 1. To Analyze the market structure of mobile phone service. 2. To know the best brand and quality regarding mobile phones. 3. To identity the factors effecting the selling of mobile phones. 4. To offer suitable suggestion based on the study. Chapter No. 3 Here is the List of Top10 mobile phones 1. Samsung 2. Xiaomi 3. Lenovo 4. Vivo 5. Oppo 6. Lg 7. Apple 8. Nokia 9. One plus 10. Htc 3.1 Samsung
  • 6. Headquartered in Samsung town, Samsung electronics is a South Korean co mpany and is a subsidiary of Samsung group. Samsung mobile is market lea der in the Smartphone Industry as it continuously strives to enhance product capabilities through its extensive R&D. Samsung has broadened its offerings for mid and lower priced smart phones to high-end mobile phones in the affluent segment. Samsung is popular for its Samsung Galaxy Smartphone range. The flagship products of Samsung are Samsung Galaxy S7 edge+ and Galaxy Note 7. R ecently, Samsung developed Wizen OS for its smart phones and alternate to its Android-based smart phones. For its latest launch Galaxy S9 Samsung also partnered with Audio expert companies such as AKG and Dolby to give customers a high quality sound experience. Samsung India is re-launching its most successful Smartphone, Galaxy S8, with a majestic Burgundy Red color. Samsung had a market share of approximately 20%, making it one of t he top mobile phone brand globally. Advantages of Samsung phone Display The display is one of the main benefits of Samsung phones. When it comes to flagship phones, you certainly push all the way ahead. For example, you can buy Samsung Galaxy S9 with a gorgeous 5.8-inch super AMOLED display. The Samsung phones have everything you want in a display - bright, sharp and vivid. Some phones also have a bezel-less edge-to-edge display. 2. BatteryLife This is a must-have feature for any on-the-go user. The Samsung Smartphon e come with extended battery life so that the user can easily operate the devic e The phones also support Quick Charge Technology which means they will be fully charged in no time 3. Expandable Storage
  • 7. Some of the Samsung flagships let you expand via a micro SD card. This bi g advantage for people who have millions of pictures and data to store. 4. Security Samsung deeply cares about privacy. We put in effective mechanisms which help prevent unwanted inquiries making it extremely convenient for you. The iris scanning for air-tight security, face recognition for unlocking the pho ne a nd b uilt- in sec ur ity sta nd guard aro und t he c lock. Think of Us is proud to offer the best value and the latest technology. If you are looking to buy Smartphone online with world-class features without a hefty price tag, then you are at the right place. We offer the lowest possible p rices on our Samsung mobile phones that may be perfect for you. DisadvantagesofSamsung phone 1. Fairly heavy weight is 199 grams. 2. A very wide size is 167.6 x 88 mm, so it will look great if incorporated in a clothing pocket. 3. The screen is not coated with a protective coating such as gorilla glass. 4. There is no radio feature. 5. Large body size lowers the level of portability. 6. Design boring. 7. All Samsung phone are galaxy but not like all an iPhone. Samsung Galaxy Note 7 banned on all U.S. flights due to fire hazard Samsung Galaxy Note 7 phones will be banned from all airline flights after n early 100 incidents of the devices overheating and sometimes injuring The S outh Korea-based Samsung said it is working to communicate the ban to tr avelers. The company announced that it was halting production of the de
  • 8. vice after some updated versions of the phones continued to overheat. The co mpany estimates the recalls will cost it $5.3 billion. Elliot Kaye, chairman of the Consumer Product Safety Commission, which is investigating the phone, said consumers should take advantage of opportunities for a refund on the recalled devices. Samsung has received 96 U.S. reports of batteries in the devices overheating, including 23 new reports since the according to the commission. Samsung also has received 13 reports of burns and 47 reports of property damage associated with the phones. The flight ban means the Samsung Galaxy Note 7 is now considered a forbidden hazardous material under the Federal Hazardous Material Regulati ons, which block airline passengers or crew from traveling with lithium cella r batteries or portable electronic devices that are likely to generate a danger-o ust amount of heat. If an airline representative observes a traveler with the device before boarding a flight, the airline must deny boarding to the passenger until the phone is discarded, the department said. Anyone caught trying to sneak a Note 7 on board could face fines and criminal prosecution. 3.2XiaomiMobile Xiaomi is one in all the quickest growing Smartphone Company in the world that manufactures smart phones, mobile apps, laptops. Xiaomi was founded in 2010 by Lei Jun, and released its first Smartphone in 2011. Xiaomi flagship brands are the Redmi and Mi series, which have grown significantly in popularity. Xiaomi has been able to create brand value owing to its focus on continuous innovation in technology. It also has been able to gain large market share due to its extensive advertising and marketing strategies especially in India and China to boost its sales of smart phones. With a consistent growth, Xiaomi is competing with the top global mobile. The company has been able to mark its presence in markets of India, China,
  • 9. Brazil, Singapore, Turkey, and Asian nation with its exclusive Mi and Redmi Series mobile phones. Advantages of Xiaomi Mobile Phone 1. Value fore money. 2. Service is good i.e. better than other Chinese brands in major cities in their mi exclusive center. 3. Freedom to experiment with your phone and a large developer community supporting devices for a long time. 4. Amazing features that miui brings to the table. And getting updates for long time. 5. Amazing battery life. 6. Brilliant OS, MIUI is truly lightning fast. 7. For an average user, it is good choice. You can play most of the games on it, multitask and it can handle smoothly. DisadvantagesofXiaomi Mobile Phone 1. Very slow android updates. 2. Some people don’t like miui 3. Camera never used to be good. 4. Less number of service centers. 5. Xiaomi phones do not have a good resell value. 3.3 Lenovo (including Motorola) Lenovo is Chinese multinational company and is the world's prime laptop manufacturer. Lenovo was founded in the capital of China in 1984 and it entered the mobile industry in 2012. Over the
  • 10. years, Lenovo has worldwide over the years; Lenovo has worldwide presence in around 160 countries. Some of the popular smart phones of Lenovo are P Series, K Series, Zukav Series, A Series and VIBE. Lenovo launched the Moto Z models which reinforces its philosophy of “Different is better”. Lenovo will be launching Tango handset that can be altered to video projectors or speakers. For developers, Lenovo released a Smartphone-based program which can incorporate handsets with services hosted in the web cloud. Lenovo launched ZUK Z1 to provide a whole package of power pack performance and user-friendly experience and it has Cyanogens operating system that permits customization of the user interface. Lenovo India sells its mobiles and accessories largely through flash sales in India. Lenovo’s Tango models have sensors which can track motions and measure the contours of rooms; also it can map interiors of the buildings. Advantages of Lenovo k10 Note 1. Dual Sims, 3G, 4G, Volte, Wi-Fi, NFC 2. Snapdragon 710, Octal Core, 2.2 GHz Processor 3.4 GB RAM, 64 GB inbuilt 4.4050 mash Battery with Fast Charging 5.6.3inches, 1080 x 2340 poxes Display with Water Drop Notch 6.16 MP + 8 MP + 5 MP Triple Rear & 16 MP Front Cameras 7. Memory Card (Hybrid), up to 256 GB 8. Android v9.0 (Pie) DisadvantagesofLenovo k10 Note 1. It has a relatively low-grade rear camera, and it is not suited to taking photos for posting on SNS. 2. The battery pickup of the phone is not satisfactory after certain time of phoneusagethe battery drop down. 3. The other problem is the touch sensorof the screen work slowly. 4. The phone is very sleek and the screen is quite breakable.
  • 11. 5. The user interface is not good it consumes a lot of RAM and slows down the phone. 6. Lenovo offers very less system updates. 3.4 Vivo Vivo is the largest manufacturer of smart phones, Smartphone accessories, software, and online services based in China. Started in 2009, this is the fastest growing Smartphone Company in the world having a strong global footprint with its wide mobile range. Vivo had recently developed Android-based software system known as Fun touch. Some of the premiums smart phones of Vivo are X series, V series as the middle-priced phones and the Y series as the low-end smart phones. Vivo recently launched V9 mobile series that is similar to Apple’s phone X with its notch display. Vivo is the first Android Company to launch smart phones that features a notch display similar to Apple’s iPhone X that has a full view display with a notch on top. It’s headquartered in Dongguan, Guangdong province, China. Founded in 1995, vivo entered the telecommunication and consumer electronics industry with landline phones and wireless phones. From 2011, vivo started its Smartphone business. As of 2014, vivo releases and markets its smart phones under the vivo brand, ranking as the 5th top Smartphone brand in China, and 10th top Smartphone brand globally. Currently vivo has presence in India, Malaysia, Indonesia, Thailand, Myanmar, Vietnam and Philippines. Vivo entered India in Dec., 2014. In a short time span vivo has established itself as a Hi-fi & Smart brand. Service centers across the country. Vivo is one of the fastest growing companies in India. Vivo believes in diversity and creativity in India and hence has been actively involved in some of the most popular properties such as Colors Comedy
  • 12. Nights with Kapil, MTV Roadies, MTV Bollyland Festival and Vh1 Emerge. Regionally vivo sponsored Vijay TV--Koffee with DD (Season 2), ETV Telugu--Extra Jabardast, ETV Kannada--Majha Talkies, Mazhavil Manorama--D 4 Dance (Season 2), and Zee Kannada--Onduurnalli Raja Rani. As a new brand for Indian consumers, vivo believes in reaching out to every person in every state and this increases the kind of effort to establish the brand in the hearts of consumers. Vivo looks forward to more such associations in the future to create a brand visibility amongst the Indian masses. Advantages of Vivo Mobile Phone 1. Crystal clear selfies. 2. Excellent camera. 3. Long lasting battery pack up. 4. Fast charging. 5. Fingerprint unlocking. 6. Hi-fi audio. 7. Flash in display fingerprint unlock in style. 8. A variety of animation effects are also available. 9. In vivo s1 has ultra game mode is designed for ultimate game fun. 10. Intelligence just a single tab. One press on the newly added smart button can bring up the Google assistant. Simple and effortless. DisadvantagesofVivo Mobile Phone 1. No wireless charging support. 2. No display protection like gorilla glass. 3. No water and dust resistance. 4. No stereo speakers for the better multimedia experience. 5. Some people may don’t like display with a notch as it is annoying. 3.5 Oppo Guangdong OPPO Mobile Telecommunications Corp., Ltd, commonly
  • 13. referred to as OPPO, is a Chinese consumer electronics and mobile communications company headquartered in Dongguan, Guangdong, in China, and known for its smart phones, Blue-ray players and other electronic devices that are made in China. A leading manufacturer of smart phones. OPPO was the top Smartphone brand in China in 2019 and was ranked No. 5 worldwide. The brand name OPPO was registered in China in 2001 and launched in 2004. Since then, they have expanded to all parts of the world. In June 2016, OPPO became the biggest Smartphone manufacturer in China. Oppo has produced a wide range of smart phones ranging from the low segment to targeting the affluent customer segments. Some of the most prominent phones brands by Oppo are Find 5, Find 7, N1, N3 etc. Oppo has managed to create a strong brand presence despite being a late entrant in the Smartphone market. However, aggressive marketing and branding along with good product quality has enabled Oppo to be among the top mobile brands. Oppo in 2017 became the official sponsor of the cricket team for India, which gave the brand massive credibility as well presence. Moreover, the company in India engaged with Bollywood celebrities who became the face of the brand. Controversies In 2017, the company first saw protest over India's national flag insult row. It was followed by a mass resignation of the Punjab service unit. Oppo handset makers want to control price at every level. Retailers are not allowed for healthy competition to attract consumer to its shop. It is new kind of license raj practiced by Chinese brand. MRTPC – Monopolies And Restrictive Trade Practices Commission Act 1970 advocate for healthy competition. The aims and objectives of this act were: To ensure that the operation of the economic system does not result in the concentration of economic power in hands of few rich. To provide for the control of monopolies and to prohibit monopolistic and restrictive trade practices. On contrary, Oppo handset maker restrict and enforce their policy
  • 14. at every level from sourcing to advertising to selling price. Oppo Mobile wants a restricted pricing for consumer, however when a few online players sold it a rate lesser than advocated by Oppo handsets makers. Retailers association met with Oppo management; reportedly Oppo management was rude and behaved badly with association representative. It has not gone well with office bearer of retailer’s association body and they decided to boycott Chinese handset brand, Oppo. Advantages of Oppo Mobile Phone 1. Light sensor, proximity sensor, and accelerometer, compass. 2. Fingerprint sensor is provided in this phone. 3. Battery pack up is very good. 4. 4G, 3G, 2G is available. 5. Face lock facility is available. 6. It hasbazelles display with water drop notch. 7. Wide angle selfies. 8. Exposure compensation, ISO control. DisadvantagesofOppo Mobile Phone 1. Costly for its features. 2. Common with old Bluetooth version. 3. No USB type C reversible connector support. 4. No stereo speakers for the better multimedia experience. 5. No NCF connectivity support. 3.6 LG Mobile Phone Founded in 1958 LG is South Korean Electronics Company having a strong global presence. LG’s premium mobile brands embody the G-Series, the
  • 15. K-Series, LG Tribute, the LG G Flex and also the LG Nexus. LG sells nearly sixty million units a year, making it one of the most popular and high volume-driven mobile companies in the world. LG mobiles are the third largest phone manufacturer in the world and one of the world’s largest technology companies. It is the world’s second-largest TV producer but manufactures various other gadgets including laptops, multimedia players, and home cinema systems. The company’s in a tough spot. It makes good and innovative phones but just can’t seem to make a dent in a crowded mobile industry Operations LG Electronics has four business units: 1. Home Entertainment 2. Mobile Communications 3. Home Appliances & Air Solutions 4. Vehicle Components Slogans "We put people first" (1997–1999) "Digitally Yours" (1999–2004) "Life's good" (1999–present in Australia and 2004-present in the rest of the world) Advantages of LG Mobile Phone 1. Good processing. 2. Affordable, good camera and battery life. 3. Premium design. 4. Flash, autofocus, led flash. 5. Digital zoom, full had video recording. 6. Fingerprint sensor, proximity sensor.
  • 16. 7. Dual SIM card, 4G facility available. DisadvantagesofLG Mobile Phone 1. Fail to compete in performance. 2. Front camera is good. 3. Weak Sock, slow autofocus. 4. Low- res display. 5. Blow average performance. 3.7 Apple Apple started in a garage in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple began as a personal computer pioneer that today makes everything from mobiles to portable media players. Their phones are called iPhone (everyone knows this), is a line of smart phones designed and marketed by Apple Inc. They run Apple’s iOS mobile operating system. The first-generation iPhone was released on June 29, 2007, and there have been multiple new hardware iterations with new iOS releases since. Apple has released eleven generations of iPhone models. Each of which was accompanied by one of the eleven major releases of the iOS operating system. The iPhone 8 and 8 Plus were released in 2017, adding a glass back and an improved screen and camera. The iPhone X was released alongside the 8 and 8 Plus, with its highlights being a nearly bezel-less design. The camera improved and a new facial recognition system. Named Face ID, but having no home button, and therefore, no Touch ID. On January 9, 2007, Apple Computer, Inc. shortened its name to simply Apple Inc. In his Macworld Expo keynote address, Steve Jobs explained that with their current product mix consisting of the iPod and Apple TV as well as their
  • 17. Macintosh brand, Apple really wasn't just a computer company anymore. At the same address, Jobs revealed a product that would revolutionize an industry in which Apple had never previously competed: the Apple iPhone. The iPhone combined Apple's first widescreen iPod with the world's first mobile device boasting visual voicemail, and an internet communicator able to run a fully functional version of Apple's web browser, Safari, on the then- named iPhone OS (later renamed iOS). Advantages of iPhone 1. IPhones are faster. 2. Better hardware and software integration. 3. Easiest phone to use. 4. OS updates when you want them. 5. The best apps first. 6. No bloat ware 7. Works beautifully with Macs. 8. ApplePay the most popular method for making mobile payments. 9. Touch Id fingerprint sensor 10. Excellent camera. 11. EarPods headphones DisadvantagesofiPhone 1. Many users have reported that the cover can be easily scratched. 2. Apple decided to change the iPhone cable that was used to synchronize and transfer data. Many issues have been reported. 3. The battery cannot be changed. 4. There is no memory card 5. IPhone is very expensive.
  • 18. 6. No customization. 7. App sharing is not allowed on share it 8. It supports only one sum. 9. Apple doesn’t repair iPhone. They will replace it with a refurbished phone: a. For free if you have warranty. B. For a reduced price if you don’t have warranty. 10. With larger market share there is also less varied selection of apps on apple store than on Google Play. 3.8 Nokia Nokia is a Finnish multinational corporation founded on the 12 May 1865 as a single paper mill operation. Through the 19th century the company expanded, branching into several different products. In 1967, the Nokia Corporation was formed. In the late 20th century, the company took advantage of the increasing popularity of computer and mobile phones. However, increased competition and other market forces caused changes in Nokia's business arrangements After years of loss after Android came into the market, Nokia sold its Devices and Services division to Microsoft. The Finnish company is currently operating on the mobile and tablet space under a brand licensing model. Nokia though has had a fresh start with the Nokia 6. The phone went on sale for the first time in India in August 2017. It went out of stock within a few seconds of becoming available at the designated time of 12 pm Advantages of Nokia Mobile Phone 1. Good quality and durable functions. Nokia’s mobile phones normally can be used for three to five years without any malfunction. 2. Good usability. You can operate the NOKIA cell phones without reading the instructions, seldom brands can get it.
  • 19. 3. Stability. Things like system halted, restart, automatic shutdown or messy codes seldom happen, nor Bug. 4. Good compatibility of components. It is very easy to get Nokia components in the market, regardless of authentic or not, there are not many types of Nokia batteries and battery rechargers in spite of its varieties of phone models. 5. Comprehensive details on the official website. You can know-well the data of NOKIA phones from official site, and easily download the specifications. DisadvantagesofNokia Mobile Phone 1. Low cost performance. Nokia’s mobile phones are always expensive with little functions, but they sell well. 2. Low cost performance. Nokia’s mobile phones are always expensive with little functions, but they sell well. 3. Bulky and heavy. This is comparative comment. But it is true that Nokia does not have an ultrathin model so far. 4. Little accessories in standard configuration. Nokia’s low and middle-end lines only provide one battery and one recharger,no earphone, data wire and the like. 3.9 One Plus One Plus Technology (Shenzhen) Co., Ltd., commonly referred to as One Plus, is a Chinese Smartphone manufacturer, which is based in Shenzhen, Guangdong. It was founded by Pete Lau (CEO) and Carl Pei in December 2013. The company officially serves 34 countries and regions around the world as of July 2018.They have released numerous phones, amongst other products. One Plus was founded on 16 December 2013 by former Oppo vice- president Pete Lau and Carl Pei. According to Chinese public records, the One Plus' only institutional shareholder is Oppo Electronics. Lau denied that One Plus was a wholly owned subsidiary of Oppo and stated that Oppo Electronics and not Oppo Mobile (the phone manufacturer) is a major investor of One Plus The company's main goal was
  • 20. to design a Smartphone that would balance high-end quality with a lower price than other phones in its class, believing that users would "Never Settle" for the lower-quality devices produced by other companies. Lau explained that "we will never be different just for the sake of being different. Everything done has to improve the actual user experience in day-to-day use." The One was designed to compare favorably – in performance, quality, and price – to flagship devices by leading Smartphone manufacturers. The company’s latest release-the One Plus 5T sold out within five minutes of the special one-hour preview sale on Amazon. One Plus 5T also broke the company’s launch-day sales record and became the company’s fastest-selling device in six hours. Customer support The customer support at One Plus was once the subject of strong criticism. In 2017, the company increased the number of customer service staff and set-up customer service and repair centers in Asia, Europe and the United States, greatly improving turnaround times for repairs and other issues. Advantages of One plus Mobile 1. Pictures with huge resolution and quality are also good. You can also record HD videos with this mobile. Selfies lovers can capture superb shots with 5 MP front cameras. 2. It consists of on screen gestures for easy control of the mobile. 3. Audio and call quality is good with excellent clarity. 4. OnePlus One design looks good and attractive. 5. Supports connectivity’s like Bluetooth, Wife, GPS, 3G, USB, NFC and HDMI. 6. Very good finger print.
  • 21. 7. Phone didn't hang from last 6 months. 8. Nice look. Disadvantagesof One plus Mobile 1.No in built FM radio after paying so much of amount which is not fixed till date starting from one plus. 2. No built in remote like mi phone which supports remote without internet also. 3. Battery will get dried very fast. 4. Can’t use generic charger, which is the very worst part. 5. Camera is not too good. 3.10HTC HTC Corp, headquartered in Taiwan, was founded by Cher Wang and Peter Chou in 1997. The company began operations as an ODM and OEM, and initially designed handsets for companies like HP and Palm. In the near past, it has managed to give us several high- end, as well as mid-budget smart phones and more, are on its way. After initially making smart phones based mostly on Windows Mobile, HTC became a co- founding member of the Open Handset Alliance, a group of handset manufacturers and mobile network operators dedicated to the development of the Android mobile operating system. Litigation In March 2010, Apple Inc. filed a complaint with the US International Trade Commission claiming infringement of 20 of its patents covering aspects of the iPhone user interface and hardware. HTC disagreed with Apple's actions and reiterated its commitment to creating innovative smart phones. HTC also filed a complaint against Apple for infringing on five of its patents and sought to ban the import of Apple products into the US from manufacturing facilities in Asia. Apple expanded its original complaint by adding two more
  • 22. patents. On 10 November 2012, Apple and HTC reached a 10-year license- agreement covering current and future patents held by the two companies. The terms of the agreement remain confidential. Advantages of HTC Mobile Phone 1. It has a good screen-to-body ratio for the better viewing experience. 2. It supports Hybrid Dual SIM. 3. It provides 2/3 GB RAM for multitasking. 4. Supports full HD video recording. 5. Phase detection autofocus, LED flash, Geo-tagging, touch focus, face detection, HDR, panorama. 6. Design and build quality are good. 7. It offers loudspeakers. 8. Supports FM radio. 9. HTC Desire 12 supports additional features like Active noise cancellation with dedicated mica. 10. Bettery pack up is good. DisadvantagesofHTC Mobile Phone 1. No full HD display. 2. Old Android OS. 3. Performance is average and heating problems. 4. Costly for its features. 5. Many sensors are missing like Fingerprint, gyro etc. 6. No dual camera set up. 7. No display protection like gorilla glass. 8. Comes with hybrid SIM slot. So you can’t use both SIM cards and micros card at a time. 9. No stereo speakers for the better multimedia experience.
  • 23. 10. No fast charging support. Chapter No.4 4.1 Conclusion To be concluded, the present study contains four chapters under the title “TOP 10 MOBILE PHONE BRANDS IN INDIA “The first chapter is dedicated to ‘INTRODUCTION’. In this study, we discus about the importance of mobile phone in our life. And their impact which are positive as well as negative. The second chapter discus the objective of the study. In this study, we discuss the consumer awareness about the mobile phone services and factor affecting sales of mobile phone. The third chapter deals with the deep study regarding the topic. In this we discus about the history of the top 10 mobile phones in India or their advantages and disadvantages. The fourth chapter deals with the summary or conclusion. Being concluding chapter it discus the summary of major findings of the study. Mostly, the best brands are judge on the bases of quality, best services and shipments of mobiles.