Kangana Ranaut is an Indian actress known for her versatility and bold roles. She has established herself as one of the top actresses in Bollywood without working with the three major Khans. Her brand personality is seen as free-spirited, real, socially responsible, eccentric, versatile, influential, and straightforward. She is positioned as challenging conventions through her role choices and pushing boundaries of beauty standards. Her uniqueness lies in choosing unusual films where she can showcase her acting abilities. While she has faced some inconsistent success, her role in Queen changed perceptions and established her popularity.
जल प्रदूषण, से अभिप्राय जल निकायों जैसे कि, झीलों, नदियों, समुद्रों और भूजल के पानी के संदूषित होने से है। जल प्रदूषण, इन जल निकायों के पादपों और जीवों को प्रभावित करता है और सर्वदा यह प्रभाव न सिर्फ इन जीवों या पादपों के लिए अपितु संपूर्ण जैविक तंत्र के लिए विनाशकारी होता है।
जल प्रदूषण का मुख्य कारण मानव या जानवरों की जैविक या फिर औद्योगिक क्रियाओं के फलस्वरूप पैदा हुये प्रदूषकों को बिना किसी समुचित उपचार के सीधे जल धारायों में विसर्जित कर दिया जाना है।
जल प्रदूषण, से अभिप्राय जल निकायों जैसे कि, झीलों, नदियों, समुद्रों और भूजल के पानी के संदूषित होने से है। जल प्रदूषण, इन जल निकायों के पादपों और जीवों को प्रभावित करता है और सर्वदा यह प्रभाव न सिर्फ इन जीवों या पादपों के लिए अपितु संपूर्ण जैविक तंत्र के लिए विनाशकारी होता है।
जल प्रदूषण का मुख्य कारण मानव या जानवरों की जैविक या फिर औद्योगिक क्रियाओं के फलस्वरूप पैदा हुये प्रदूषकों को बिना किसी समुचित उपचार के सीधे जल धारायों में विसर्जित कर दिया जाना है।
Resources Of Odisha And Maharashtra | Art Integrated Project | Social Science...PritamPriyambadSahoo
Resources Of Odisha And Maharashtra a Social Science Art Integrated Project of CBSE Class 10.
A PowerPoint presentation Made By Pritam Priyambad Sahoo
For any queries, mail at pritamsahoo.edu@gmail.com
Thank You! :)
flora and fauna of himachal pradesh and keralaAJAL A J
flora and fauna of himachal pradesh and kerala
A green pearl in the Himalayan crown, Himachal Pradesh is blessed with a rich flora and fauna that graces the land with grandeur and majesty. Other animals that can be sighted in the wild include the ibex, wild yak, ghoral deer, musk deer, Himalayan black bear, brown bear, leopards and the Himalayan Thar. Also kerala is gods on country
Duff & Phelps, the premier global valuation and corporate finance advisor, today announced findings from its 2016 report on celebrity brand values in India. The report, Embracing the Change: A Concise Report on India’s Most Valuable Celebrity Brands, is the second edition of Duff & Phelps’ study.
“This year’s report recognizes the rise of women celebrity endorsers to the top of the brand value rankings” said Varun Gupta, Managing Director and Japan and Southeast Asia Leader. “In our 2014 celebrity brand valuation report we forecasted a change towards female celebrity endorsers becoming A-listers. That change has definitely been realized over the last two years.”
The report highlights evolving trends in celebrity endorsements, including increased usage of co-ownership models whereby celebrities hold an ownership stake in the brands they endorse, an increase in the use of celebrity endorsements in the e-commerce space and an increase in celebrities leveraging their brands through extensions into both related and unrelated product endorsements.
Resources Of Odisha And Maharashtra | Art Integrated Project | Social Science...PritamPriyambadSahoo
Resources Of Odisha And Maharashtra a Social Science Art Integrated Project of CBSE Class 10.
A PowerPoint presentation Made By Pritam Priyambad Sahoo
For any queries, mail at pritamsahoo.edu@gmail.com
Thank You! :)
flora and fauna of himachal pradesh and keralaAJAL A J
flora and fauna of himachal pradesh and kerala
A green pearl in the Himalayan crown, Himachal Pradesh is blessed with a rich flora and fauna that graces the land with grandeur and majesty. Other animals that can be sighted in the wild include the ibex, wild yak, ghoral deer, musk deer, Himalayan black bear, brown bear, leopards and the Himalayan Thar. Also kerala is gods on country
Duff & Phelps, the premier global valuation and corporate finance advisor, today announced findings from its 2016 report on celebrity brand values in India. The report, Embracing the Change: A Concise Report on India’s Most Valuable Celebrity Brands, is the second edition of Duff & Phelps’ study.
“This year’s report recognizes the rise of women celebrity endorsers to the top of the brand value rankings” said Varun Gupta, Managing Director and Japan and Southeast Asia Leader. “In our 2014 celebrity brand valuation report we forecasted a change towards female celebrity endorsers becoming A-listers. That change has definitely been realized over the last two years.”
The report highlights evolving trends in celebrity endorsements, including increased usage of co-ownership models whereby celebrities hold an ownership stake in the brands they endorse, an increase in the use of celebrity endorsements in the e-commerce space and an increase in celebrities leveraging their brands through extensions into both related and unrelated product endorsements.
"A Project Report on The Impact of Celebrity Endorsement on Brand Personality...Raj Ray
“The Impact of Celebrity Endorsement on Brand Personality: An Empirical Study on Unilever’s Lux on Being Beauty Bar of Film Stars!” An effort to analyze the relationship between celebrity endorsements and brands, the impact of Celebrity personality on Brand personality and buying behavior."
This presentation is on research methodology for project work for undergraduate students . It consist of two part , first part speaks about the overall research methodology for research and second part is based on the guidelines issues by Goa University in the project manual for final year undergraduate students.
Top 20 Bollywood Actresses: Icons of Indian Cinemastarsunfolded07
Bollywood, the Hindi film industry, boasts a plethora of talented actresses who have left an indelible mark on Indian cinema.
In this presentation, we'll celebrate the top 20 Bollywood actresses who have captivated audiences with their performances, beauty, and charisma
Throughout his filmmaking journey, Mani Ratnam has developed his niche in two particular crafts; Writing & Directing. Along with his keen sense of music, he has been able to bring out culture, pathos, and emotions in his characters. Mani Ratnam keeps his protagonists in dilemma i.e. the dilemma of choice.
BIRTHDAY SPECIAL CELEBRATING THE MOVIE ICON’S TOP 12 PERFORMANCES
Legendary Bollywood actress Hema Malini turns a year older this week and celebrates her 74th birthday.
IIM Lucknow’s Manjunath Shanmugam: Purpose-Driven Personality and the Value o...ET Cases
Sandeep A. Varma is the writer-director of the movie, Manjunath. In this case view he throws light on the triggers that led him to make a movie on Manjunath. He explains that making the movie Manjunath was an answer to the call of his conscience
IIM LUCKNOW’S MANJUNATH SHANMUGAM: PURPOSE-DRIVEN PERSONALITY AND THE VALUE O...etcases
Sandeep A. Varma is the writer-director of the movie, Manjunath. In this case view he throws light on the triggers that led him to make a movie on Manjunath. He explains that making the movie Manjunath was an answer to the call of his conscience. Sandeep was inspired by Manjunath’s personality that had led him to take action against the wrong-doings around him. He highlights the role of Anjali Mullatti and the Manjunath Shanmugam Trust in getting justice for Manjunath. He also explains the challenges that he had to face in making the movie.
The 10 greatest indian film directors of all time9860075121
This will dramatically increase your chances of success because once you have identified a profitable niche you will then study it closely and figure out all the ways and methods of attracting business from that particular niche market.
The 10 greatest indian film directors of all time9860075121
This will dramatically increase your chances of success because once you have identified a profitable niche you will then study it closely and figure out all the ways and methods of attracting business from that particular niche market.
Salman Khan is the oldest child of screenwriter Salim Khan and also his 1st other half Salma. Salman Khan began his taking action job with an assisting part in the movie Biwi Ho To Aisi.Salman Khan ended up being an on-the-spot rage after his intimate action in ‘Maine Pyaar Kiya’. Since then he has done severalsuccesseful movies like Hum Dil De Chuke Sanam, Tere Naam, Mujhse Shaadi Karogi, No Entry, Partner, Desired as well as Dabangg.Till right now he has actually appeared in much more than 80 Hindi movies. Salman Khan is often labelled as Bollywood’s brat for a variety of controversies as well as romantic affair. His partnership along with starlet Aishwarya Rai was a well publicized subject matter in the Indian media.
He frequently gets involved in lawful issue as well as had mosted likely to prison for rash as well as negligent driving and also for looking a jeopardized types, the Chinkara.Despite all the conflicts to his name, the moody chunk possesses a massive follower following.On April 5, 2018 a Jodhpur-based trial court carried star Salman Khan bad in his 1998 dark dollar instance where he was actually condemned of eliminating pair of blackbucks. The actor was actually convicted with a jail time of 5 years as well as fined along with a penalty of Rs 10,000 for the exact same. Khan made his acting debut with the 1988 film Biwi Ho To Aisi, which saw him participate in a supporting part. He went on to participate in the leading man in Sooraj R. Barjatya’s enchanting loved ones dramatization Maine Pyar Kiya (1989 ), which become one of the highest-grossing Indian movies at the time. It earned him his 1st election for the Best Star at Filmfare along with a nomination for Finest Male Launching at the very same event; the latter was granted to Barjatya. Maine Pyar Kiya was referred to as in English as When Passion Phone Calls, in Spanish as Te Amo, and also in Telugu as Prema Paavuraalu. 1990 saw one film release starring Khan; Baaghi, a ticket office results, complied with by three moderately effective movies in 1991, Patthar Ke Phool, Sanam Bewafa, and Kurbaan. The same year, Khan happened to co-star with Sanjay Dutt as well as Madhuri Dixit for the charming drama Saajan. He seemed necessitous, driven by choreographer transformed supervisor Prabhu Deva. The film received typically beneficial assessments. Taran Adarsh coming from Bollywood Hungama rated it 4 of 5 superstars taking note, “really wanted trips on Salman Khan’s star power. He might not be actually the best star around, yet in a film like yearned for, in a part that seems like an expansion of his character, you can’t think about anyone more executing this duty with thrive. Raja Sen coming from Rediff provided a rating of 2/5 as well as said, “The writing is both amateurish and also rude, while the songs appear horrible … Khan might be having a good time, but the truth a film like Wanted emphasizes is actually just how poorly Bollywood needs to have a species of much younger leading
Presentation talks about the issues and challenges in the relationship between Client and Ad Agency.We have suggested few of the methods to overcome such problem.
PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products.
PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
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1. Quick Promotions through Online
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With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. “Nobody was my support. You have to support yourself and I think that is the beauty of being a woman.”
Kangana Ranaut
The analogy might be politically incorrect and even reek of sexism but you know a Hindi film heroine has truly
arrived when the audience, critics, and even the trade pundits start calling her a “Khan” at the box office. What
makes comparing Kangana Ranaut’s recent run at the box office with the three Khans more interesting is the fact
that the actress has never worked opposite Aamir, Salman or Shah Rukh. Moreover, Ranaut would be one of the
very few leading ladies in Hindi Cinema is the past two and a half decade who managed to become an A-list
entity without working opposite the Khans or with marquee production houses. Close on the heels of Queen, the
2014 surprise smash hit that cleared any doubts about her box office appeal, Ranaut was almost guaranteed a hit
in the sequel of the film that had catapulted her to the big league, but her double role as Tanuja “Tanu” Trivedi
and Kusum in Tanu Weds Manu Returns has established her as the number one in the field.
Introduction:
Birth Name: Kangana Amardeep Ranaut
Date of Birth: 20 March 1987, Bhambla, Himachal Pradesh, India
Kangana was born in the Hindi-speaking Ranaut family on 20 March 1987 in Bhambla, near Manali, which is in
the Mandi district in the State of Himachal Pradesh, India. Her father's name is Amardeep, who is a businessman
and contractor, her mother, Asha, is a school-teacher. She has two sisters, eldest one is Rangoli, and she has a
brother, Akshit, who is about a year younger than her. Her grandfather was an IAS Officer. Kangana spent her
childhood in Dehra Dun and studied in DAV's High School where she participated in many debates, elocutions,
and was a basket-ball player. She initially intended to become a doctor on the insistence of her parents. However
a failed unit test in chemistry during her twelfth grade led Ranaut to reconsider her career prospects and despite
preparing for the All India Pre Medical Test, she did not turn up for the exam. Determined to find her "space and
freedom", she relocated to Delhi at the age of sixteen. Her decision not to pursue medicine led to constant feuding
with her parents and her father refused to sponsor a pursuit he considered to be aimless.
In Delhi, Ranaut was unsure which career to choose; the Elite Modelling Agency were impressed by her looks
and suggested that she model for them and also tried some theater acting in Delhi and was a member of the Smita
Theater Group under Arvind Gaur. She is also a trained Kathak dancer, and is learning to sing from Amitabh
Chakraborty.
She decided to re-locate to Bombay, and lived in a flat in Yari Road, Versova. Her attempts at acting in Bollywood
movies were unsuccessful. Then during September 2005, she was spotted drinking coffee in a café by Film-maker
Anurag Basu, who approached her, and eventually signed her up for a lead role in 'Gangster' which was released
during the year 2006. Since then Kangana has appeared in a total of twenty two movies, including 'Dhaam Dhoom'
in Tamil.
Brand Personality:
A brand’s personality is formally defined as “a set of human characteristics associated with the name of a product,
service or company”. To find out the brand personality, I did an unstructured field study in IMT Nagpur and
3. asked student managers about the brand personality of Kangana Ranaut. Following are the response which I got
in the study:
Free-spirited: Kangana is a girl who still smiles when things aren't going too well, taking a positive outlook on
life and trying to make the most of it. The way she handles media, who have mocked her because of her poor
English, is remarkable. As in an interview with Filmfare magazine she says “. I couldn’t even speak proper
English. Mahesh Bhatt used to call me ‘wild flower’. I was always treated well. But I had other problems.
Priyanka Chopra and the other girls have trained in the Miss India contest, so they knew how to handle
themselves. They were well-groomed. I wasn’t. So I couldn’t make most of the opportunities that came my way”
Real and honest: As seen in different interviews, she pours her heart while giving an interview. In a television
interview with Anupama Chopra, she said things that we never expect to hear from anyone who works in the film
industry. She openly talked about her insecurities, her weak moments and she didn’t even shy away from taking
a dig at the supersized egos of men who work in movies.
Socially Responsible: Kangana turns down a fairness cream ad deal worth Rs. 2 crore. She has several reasons
to not endorse a fairness cream brand. The actress does not like the way such ads are presented, and thinks that
such ads do hurt the confidence of darker people, especially women. Kangana also told that her sister, too is a
little dark, so endorsing a fairness cream would mean insulting her own sister and the rest of the community who
aren't fair. As a public figure, the actress does not want to promote a wrong message and hamper the youth's
mind-set hence no matter how much she's paid for it, she will not jump on the bandwagon with a fairness cream
deal.
Eccentric: Kangana believes in taking unconventional role to challenge herself. As she believes that she still has
to learn a lot in acting. Whether it’s her clothing style or her stand on various issues, she chooses a different path.
Versatile: A quick look at her filmography would reveal the versatile nature of her craft. In her less-than-a-
decade-long career, Kangana has done various roles. How she managed to avoid being typecast as a drunken,
traumatised, drugged-up heroine post her debut film Gangster and a subsequent award-winning role in Fashion,
is the stuff of film legend.
Influential: Kangana changed the way men viewed women-oriented movies and also influenced many people,
who dream to get a break in Bollywood. Kangana Ranaut's life is testament to perseverance. Of how a girl with
no Bollywood background, purely on merit and gumption went from playing moll in Anurag Basu's Gangster to
being the eponymous Queen in a film that grossed Rs 100 crore.
Straightforward: Kangana is not afraid to say what she wants to say. In an interview she trashes Sonam Kapoor
for calling “people who act are ugly”. In another interview spunky and straightforward, Kangana says,"I am an
honest person. And I also realise that many people dislike me for being so." Like these they are many examples
where she displays this characteristics.
Brand Positioning:
Kangana is not an art-house material according to cinema standards. The fact that she has effected change staying
within the mainstream format says it all. She has made commercial Bollywood realise that for a woman to be
sexy and appealing on screen, she needn't be imagined as mere glam prop to the hero. Kangana has not only
impacted the Indian cinema through overwhelming box office collection but has triggered the imagination of a
host of directors hungering to create out - off- the box entertainment. She is among few of the heroines right now
4. for whom specific roles are being written. Old timers would find a reflection of Rekha in Kangana. Like Rekha,
Kangana define a parallel superstardom among contemporaries. Traditionally, Rekha was never deemed number
one. That slot was reserved for Hema Malini in the seventies and Sridevi in the eighties. Yet she managed to find
a slot for herself that seemed more exclusive than the reigning queen.
After the release of the film Queen and after getting the Best Actress National Award for her role in Queen people
perception of her as an actress had changed. She has been given the title of “Queen of Bollywood”. Ranaut is one
charmer who has only evolved as an actress, taking up different roles each time that were challenging enough to
be used as stepping stones to build a strong career path for herself. She did not hesitate once while playing a drug
addict fashion model in the film fashion, an alcoholic in 'gangster' and arm candy in 'rascals', and she sure has
left a mark on the industry with films like 'queen' and 'tanu weds manu' series giving us an insight into her bold
and experimental nature.
What makes Kangana Ranaut unique is mostly her choice of unusual films. She pushes the boundaries of what
constitutes beauty. Can be both odd looking and modelesque. According to her first and foremost is an artist and
then an entertainer. Kangana has successfully changed her positioning from an actor who can easily play
psychotic roles to a versatile actor. In total it could be said that Kangana represents versatility, boldness, rawness
and honesty.
USP of the brand:
A reviewer for Rediff.com described her as a "director's actress" who is susceptible to both "shine and crumble
under the right/wrong guidance". Anand L Rai (the director of Tanu Weds Manu) says that Ranaut actively
pursues roles in which she can "work in her own space and not become a mere prop in the male-dominated
Bollywood”. Kangana has had her share of controversies but she prefers to keep it light all the time. She is subtle
and seems submissive but in reality she is a force that works at her own pace. She may not be intense outwardly
but performer in her is intensely active. Her theatre background and early initiation into films (camera acting)
makes her a perfect combo. She has the spontaneity that goes well with theatrics and also displays those quick
micro-emotions that work so well before the camera.
Brand Association:
Ranaut seems to have somewhat altered her strategy. She is choosing scripts where female protagonists lead such
as Queen, Revolver Rani and Tanu Weds Manu Returns. Her brand equity has gone up as audience see her capable
of delivering a good solo performance and are ready to bet their weekend theatre budget on her.
This is what exactly a brand needs from a celebrity endorser; capable of creating conversations and be a talk of
the town. And Ranaut seems to have all this and more. Known for her psychotic roles (Fashion, Gangster, Raaz,
Who Lamhe, Metro), Ranaut has had her share of success and failures. While Queen, Krrish 3, Tanu weds Manu,
Once Upon A Time in Mumbai, Shootout At Wadala got a good response, others like Revolver Rani, I Love NY,
Rascals and Double Dhamaal did not do well at the Box Office.
Brands have mostly kept away from her barring a few such as Tanishq (in past), Levi's (in past), Emami
(Boroplus), Lawman PG3, Himachal Pradesh Tourism, Myntra, Liva, Askme and others because of her
inconsistent career graph. Till before Queen, she did not have much notice-ability. Because of Queen, she got
noticed for the first time as a serious contender to be a top heroine. Kangana has clearly emerged as a winner to
shoulder ROI of a film both with Tanu weds Manu returns and her past release being Queen. But it will take an
intelligent marketer and a highly creative agency partner to generate propositions with a celebrity like Kangana.
5. Huge opportunities are there but very few organizations will put the brand proposition in an interesting context
with brand, Kangana. She addresses a niche. And intelligent investors (whether brand or producers) will optimize
that niche instead of going mass.
It is true that Kangana Ranaut has had a very small list of brand endorsements, but I believe that different brands
are closely monitoring her success and will be definitely considering her. Radical fashion brands, unconventional
jewellery designers, contraceptives, online players (challenger brands) will find Kangana to be a better fit.
Brand Competitor Analysis:
Undoubtedly, Deepika Padukone and Katrina Kaif are brand champions in India. Both these actors are at the peak
of their career, and they both command brands in their kitty and audiences at the theatre. Ranaut is natural and
convincing, while with the other two there is a plastic and unreal attached to which the audience cannot relate.
Be it from a small or big town, a woman can relate to Ranuat but not Katrina because the latter is the perfect
example of the Bollywood actresses who look good on screen but most of it is unreal. Kangana has not become
that eye candy or the arm candy, but is looking to lead from the front, which is liked by the audience.
Recommendation:
Based on the analysis of current positioning of Kangana Ranaut following steps must be taken to further
strengthen it.
Mass popularity takes time to build. Just one or two films cannot do that. Kangana must keep choosing
scripts where female protagonists lead such as Queen, Revolver Rani and Tanu Weds Manu Returns.
These films not only tests her acting skills but also provide her enough space on screen, which is crucial
for the growth of any actor.
Association with social organizations which supports women empowerment and child safety will create
a more positive and influential image of Kangana
Audiences forgive a flop here and there, but they do not like consistency in this domain. Kangana should
avoid the consistency and not repeat the same mistake she did by choosing films like Fashion, Gangster,
Raaz, Who Lamhe and Metro in a row.
Kangana Ranaut is not active on social media, so I would suggest her to mark her presence on social
media platforms to connect and communicate with her appreciators directly.
Reference:
www.dailyo.in
www.imdb.com
www.indiatoday.intoday.in
www.movies.ndtv.com
www.firstpost.com
www.filmfare.com
www.dnaindia.com
www.businessofcinema.com
www.missmalini.com
www.india.com
www.businessinsider.in