Raj Ray

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ansoff bcg perceptual map porter lux analysis swot celebrity personality celebrity endorsement unilever fmcg consumerʹs buying behaviour lux hul lux soap product mix promotion mix soap industry lux marketing mix advertising project report financial performance analysis research hindustan unilever limited the impact of celebrity endorsement on brand perso brand personality

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"A Project Report on The Impact of Celebrity Endorsement on Brand Personality: An Empirical Study on Unilevers’s Brand Lux on Being Beauty Bar of Film Stars!”

10 years ago • 44360 Views

ansoff bcg perceptual map porter lux analysis swot celebrity personality celebrity endorsement unilever fmcg consumerʹs buying behaviour lux hul lux soap product mix promotion mix soap industry lux marketing mix advertising project report financial performance analysis research hindustan unilever limited the impact of celebrity endorsement on brand perso brand personality

Raj Ray

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"A Project Report on The Impact of Celebrity Endorsement on Brand Personality: An Empirical Study on Unilevers’s Brand Lux on Being Beauty Bar of Film Stars!”