Taylor Swift is an American singer and songwriter who uses various e-media platforms to connect with fans and promote her music. She has nearly 65 million Twitter followers and over 72 million Facebook likes. Swift also has a large presence on Instagram, YouTube, and her own website where she shares news, blogs, photos and music. In print media, Swift frequently appears on magazine covers and in newspapers discussing her albums and concerts. She also uses posters, advertisements and perfumes to promote her brand. In broadcast media, Swift's music is played on radio and television and she has participated in music documentaries, TV shows, and movies.

1. TaylorSwift
Presentation by: Kajal Mansha
Year: AS Level
Subject: Media Studies

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Taylor Alison Swift is an American singer-songwriter and actress.
Born: December 13, 1989 (age 25), Reading, Pennsylvania, United
States
Height: 1.78 m
Parents: Scott Kingsley Swift, Andrea Swift
She sings Pop music (country) genre.
A little about her:

3. How music is presented
across the media?
 Music is presented in many different ways through different factors for
instance it is presented through: Broadcast, Print and E-media.
My presentation will look at how music is presented on broadcast, print
and on e-media with relevant examples.
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4.  E-media is the newest form of media communication and has been
grown rapidly and also proven its necessity vastly in terms of technology
for instance phones: messaging, internet (social media), websites,
Google, pictures, receive news etc.
 Method of exchanging ideas more frequently through various platforms
e.g. WhatsApp.
 It is largely free and people can access to it with no exaggerating needs
of information or documents.
 It’s all about online.
 Being a musician you can access to all sorts of social media available
and connect with the audience to personalise and make people more
loyal to you, you can share all your activities to keep your audience up to
day and also keep them involved and enthusiastic.
 E-media is the best form of manipulate your reputation and assess your
success. (E.g. Twitter & Instagram followers & Likes of Facebook page).
 E-media is the best form to reach young enthusiastic audience quicker
as it highly expected that people would like to buy your magazine online
rather than going out of their comfort zone and buy you magazine. E-
media is best in providing best of e-megazines. They are seen to be a lot
cheaper too as people can get some version free too.
 You can put music on Soundclaud (If in case the Youtube is banned in
any country fro instance in Pakistan).
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E-media

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Where music products are presented across the
e-media?

6. Taylor Swift on E-media
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Twitter: She uses
twitter regularly and has
nearly 65M followers but
tweeted only nearly 5000
tweets since 2008. She
engages with her huge
fan following but not as
much as would have
been expected.
Facebook: She
uses it a lot and posts
her music & concert
images more often. She
has a large number of
following: 72,932,530
people likes.
Pintrest: She uses
this platform of social
media too. As she is a
very attractive girl, her
pictures gets liked too
much, hence she
posts them

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Other E-media Platforms she is on:
 Instagram: she is very active on Instagram too and has
nearly 52M follower.
 On Taylor's website, she posted about her snapchat.
 She uses Tumblr too.
 Blogs: Her blogs are on her website. She types them to
interact wider bloggers. She isn't that active on them.

8. Taylor Swift has an official
Website.
Her official website reveals
all about her recent
schedules, her albums,
songs, blogs, social media,
e-mail, contact details,
images, magazines,
posters, interviews, award
details, news details.
In simple way by
accessing her website you
can get all the information
you would need about
her.
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9. Online News &
Magazines
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She is usually on online
Newspapers and e-
magazines e.g. on Daily
Mail, Express,
International online
Newspapers
like Waqt News
(Pakistani News Paper).

10. YouTube/ Soundcloud.
 Youtube has been a very successful platform for
any music artist so far however if it's banned in
any country like Pakistan you can listen it on
platforms like Dailymotion.
 Recently, SoundClaud has been very popular as it
provides efficient way to listen music.
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11. Print
 Print media is the institutional practice of producing content: copy and
images using ink on paper.
 History: printing (cheap printing) became to existence after the invention by
Johannes Gutenberg of the printing press in 20th century.
 Newspaper is the prime or say popular factor which comes in print media
e.g. Independent, Metro, Local newspapers, Daily Mail.
 Magazines: one of interesting thing for readers and exceedingly popular. It
contains various articles, stories (factual, fiction, rumours etc.). Leisure
magazines, catalogues etc.
 Leaflets: people throw door to door, distribute at events/schools. They are
very successful way of invitation or informing as it does not contain too
much information and fits perfectly for people who read less for instance
young people, teenagers or elderly.
 Books. These the best and vastly popular factor within print media. It has
been used since the Egyptian times and developed over time exceedingly
and has a big place in print media.
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Where music products are presented across the print media?
Specialist music magazines
Previews and reviews in newspapers and
magazines: music releases, concerts and events
News and magazines coverage of music
personalities
Fanzines
Music personalities' columns in newspapers and
magazines
Promotions and advertisements like
posters/leaflets.

13. Taylor Swift of Print Media
 Magazines: she is very appealing and
gorgeous music artist and she is mostly
liked to be on magazines as it helps to
attract and reach wider audiences.
Companies like her.
 She is mostly on the front covers of
magazines.
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14. Taylor Swift on Newspapers
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 She has been several times on newspapers due
her hit albums, or rumours, songs etc. As seen in
the following images.

15. Taylor Swift on Posters/CD or
DVD covers/ Leaflets/Bill
boards
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 She has been presnted in posters of her events,
leaflets and even CD/DVD covers of her albums.

16. Taylor Swift Perfumes.
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 Perfumes are another way of getting more close
to the audience. This technique have been
incorporated by many now which includes Taylor
Swift and some others like Beyoncé.
 People are crazy to buy such perfumes.

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Taylor Swift in advertising her perfumes.
Another form of her presentation on print media is
the advertisement of her perfumes where she is
advertising her perfume herself. Again, it helps
people familiarize even more.

18. Broadcast
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19. Where music product are
presented across the
broadcast media?
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Scheduled radio and television: recorded and live DJ
shows, genre programs, profiles of individuals or bands,
chart shows...
Music documentaries
Series of music
Music contests like X-Factor & The Voice
Appearance on talk shows, charities, quiz shows
Special Music TVs like MTV
Radio Channels dedicated to Music mainly
Interviews

20. Taylor Swift on Broadcast
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Journey to Fearless: TV
show she appeared
on in 2010.
She has been
appearing on many of
TV shows and on Radio
for interviews. Her
music is frequently
played on Radios and
on TV. Jukebox.

21. Taylor swift on TV shows and
movies
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She has worked in Movies as well as in TV
shows. For instance in Valentine's Day etc.
(listed in the images)

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In conclusion, music is been presented in a number of different
and unique ways. More and more ways are increasing to present
music and the artists. Comparing to old ages, now it has become
more efficient and a lot more better the way the media present
the music and now there are more chances for the music artists to
get success in little time.