The report summarizes research on Mixmag magazine, including a biography of DJ Adam Who and how he overcame a troubled past. It examines Mixmag's target audience as wealthy, young club-goers interested in music, travel, and technology. Conventions like positioning the title in bold text and including advertisements and sections on music, fashion, and festivals help Mixmag engage its target readership.
Chloe Shaw is a 20-year-old singer-songwriter with a gravelly voice and wide vocal range. She plays acoustic guitar and has a folky, indie-pop style. Her target audience is independent, slightly older (early 20s to mid 30s), middle class individuals who spend a lot of time online and attending concerts. Her image will be constructed as sophisticated yet bohemian and fashionable to appeal to this audience. Common marketing methods to launch new artists include album signings, live performances, TV and radio appearances, using social media like YouTube, Twitter and Facebook, and selling merchandise online and at concerts.
The document describes a proposed hip hop and rap music magazine called "GOLDIE". The magazine aims to showcase well-known artists like ASAP Rocky and Kanye West as well as mainstream singers like Chris Brown and Rihanna. It also wants to present a less stereotypical side of these artists by profiling unusual stories about their lives and careers. The target audience is seen as teenagers through young adults interested in music, fashion, and reading stories they can personally relate to.
This document contains brainstorming ideas for different types of promotional materials that could be created to advertise music events and venues in York for a young audience. Some of the ideas include creating an advert or guide for upcoming artists or shows, a guide to different music venues in York aimed at students, or a leaflet advertising various venues and artists. The document discusses considering elements like colors, fonts, and images that would appeal to and grab the attention of the target 16-21 year old demographic. It also references researching the most popular music genres and evaluating existing similar products for inspiration.
This document provides information about the music magazine Q, including its logo, cover design, target audience and key details. Some key points:
- Q is the UK's leading music magazine known for its quality journalism, photography and focus on rock music.
- The logo uses a bold red font to stand out and signal the magazine's focus on influential rock artists.
- The cover analyzed features Florence from Florence and the Machine with a close-up shot intended to draw in readers.
- The target audience is primarily males aged 15-35 who enjoy music and going to concerts. Additional details like issue date are aimed at collectors.
The document discusses several existing music magazines, including their target audiences and publishers. Top of the Pops targets teenage girls and focuses on popular artists like One Direction. It is published by the BBC. Q magazine targets both genders and age groups with a mix of pop and rock music. It is published by Bauer Media. Rolling Stone targets both genders ages 18-24 and was founded in 1967 in San Francisco. Vibe targets both genders of older audiences with a variety of genres. It was founded by Quincy Jones but later shut down before being purchased and restarted. Kerrang targets both genders with rock music and has been published weekly by Bauer Media Group since 1981.
This document provides details about the cover of the February 2013 issue of the music magazine Q. It analyzes various elements of the cover including the logo, masthead, full bleed image of Florence Welch, target audience, main sell line about Florence, additional sell lines, date and issue number, barcode and price. It describes design choices and how they relate to Q's brand and target demographic. The cover is meant to attract their core audience of ABC1 males aged 15-35 with its use of Florence's seductive image and headlines about popular artists and music news.
Top of the Pops magazine was first launched in 1995 and has a circulation of 63,483. It is owned by the BBC and targets young girls ages 8-13 with pop music, celebrity gossip, fashion, and beauty advice. Each issue features bright colors, photos of smiling celebrities, and casual language to build rapport with its readership. The magazine avoids references to drugs, sex, and alcohol due to its young audience.
The document provides details about the target audience and representation of a proposed hybrid pop/fashion magazine.
The primary audience is described as females aged 15-30, as the magazine focuses on fashion and chart music. The cover star is portrayed in a sophisticated, confident manner to appeal to this audience.
Examples are given of how celebrities like Miley Cyrus adjust their appearance to represent different audiences. The magazine aims to portray the cover star and content in a mainstream, aspirational way to appeal to its target readership.
Conde Nast UK is identified as the ideal publisher to distribute the magazine, as they specialize in similar high-end fashion and lifestyle magazines that would reach the intended audience. Inspiration is
Chloe Shaw is a 20-year-old singer-songwriter with a gravelly voice and wide vocal range. She plays acoustic guitar and has a folky, indie-pop style. Her target audience is independent, slightly older (early 20s to mid 30s), middle class individuals who spend a lot of time online and attending concerts. Her image will be constructed as sophisticated yet bohemian and fashionable to appeal to this audience. Common marketing methods to launch new artists include album signings, live performances, TV and radio appearances, using social media like YouTube, Twitter and Facebook, and selling merchandise online and at concerts.
The document describes a proposed hip hop and rap music magazine called "GOLDIE". The magazine aims to showcase well-known artists like ASAP Rocky and Kanye West as well as mainstream singers like Chris Brown and Rihanna. It also wants to present a less stereotypical side of these artists by profiling unusual stories about their lives and careers. The target audience is seen as teenagers through young adults interested in music, fashion, and reading stories they can personally relate to.
This document contains brainstorming ideas for different types of promotional materials that could be created to advertise music events and venues in York for a young audience. Some of the ideas include creating an advert or guide for upcoming artists or shows, a guide to different music venues in York aimed at students, or a leaflet advertising various venues and artists. The document discusses considering elements like colors, fonts, and images that would appeal to and grab the attention of the target 16-21 year old demographic. It also references researching the most popular music genres and evaluating existing similar products for inspiration.
This document provides information about the music magazine Q, including its logo, cover design, target audience and key details. Some key points:
- Q is the UK's leading music magazine known for its quality journalism, photography and focus on rock music.
- The logo uses a bold red font to stand out and signal the magazine's focus on influential rock artists.
- The cover analyzed features Florence from Florence and the Machine with a close-up shot intended to draw in readers.
- The target audience is primarily males aged 15-35 who enjoy music and going to concerts. Additional details like issue date are aimed at collectors.
The document discusses several existing music magazines, including their target audiences and publishers. Top of the Pops targets teenage girls and focuses on popular artists like One Direction. It is published by the BBC. Q magazine targets both genders and age groups with a mix of pop and rock music. It is published by Bauer Media. Rolling Stone targets both genders ages 18-24 and was founded in 1967 in San Francisco. Vibe targets both genders of older audiences with a variety of genres. It was founded by Quincy Jones but later shut down before being purchased and restarted. Kerrang targets both genders with rock music and has been published weekly by Bauer Media Group since 1981.
This document provides details about the cover of the February 2013 issue of the music magazine Q. It analyzes various elements of the cover including the logo, masthead, full bleed image of Florence Welch, target audience, main sell line about Florence, additional sell lines, date and issue number, barcode and price. It describes design choices and how they relate to Q's brand and target demographic. The cover is meant to attract their core audience of ABC1 males aged 15-35 with its use of Florence's seductive image and headlines about popular artists and music news.
Top of the Pops magazine was first launched in 1995 and has a circulation of 63,483. It is owned by the BBC and targets young girls ages 8-13 with pop music, celebrity gossip, fashion, and beauty advice. Each issue features bright colors, photos of smiling celebrities, and casual language to build rapport with its readership. The magazine avoids references to drugs, sex, and alcohol due to its young audience.
The document provides details about the target audience and representation of a proposed hybrid pop/fashion magazine.
The primary audience is described as females aged 15-30, as the magazine focuses on fashion and chart music. The cover star is portrayed in a sophisticated, confident manner to appeal to this audience.
Examples are given of how celebrities like Miley Cyrus adjust their appearance to represent different audiences. The magazine aims to portray the cover star and content in a mainstream, aspirational way to appeal to its target readership.
Conde Nast UK is identified as the ideal publisher to distribute the magazine, as they specialize in similar high-end fashion and lifestyle magazines that would reach the intended audience. Inspiration is
La Pop" is a new music magazine aimed at women ages 17-24. It will feature popular female artists like Jessie J, Katy Perry, and Little Mix who appeal to young audiences. The magazine will cover music, fashion, celebrity gossip, and more to keep readers interested each month. It will be available in stores and online through subscriptions to give readers early access to concert tickets and videos. The goal is to celebrate empowering women in music and inspire readers through profiles of successful artists.
The document discusses the design choices for a music magazine cover and content to appeal to a target teenage and young adult audience. The magazine cover features a natural scene in appealing colors like red, green and yellow to represent youth. The content pages focus on music-related stories, images, and advertisements that would interest teenagers, such as fashion trends and free music CD offers. Throughout the magazine, the colors, stories, and visuals are tailored to attract and engage the target teenage demographic.
Bauer is a 138-year-old publishing business that has created over 300 digital products and made around 2 billion euros in profit. They publish Q Magazine, a UK-based monthly music magazine started in 1986 that focuses on rock and pop music. Q Magazine has a simple design with a red "Q" logo and aims to educate readers about new music artists and discoveries in the industry through interviews, reviews and articles. Its target audience is mainly male readers between the ages of 18-30.
This article discusses influential women of the Caribbean and profiles fashion designer Anya Ayoung-Chee as one of the most influential. It notes that she was born in New York to parents from Trinidad and Tobago and pursued training in ballet, art, graphic design and interior design. Anya was crowned Miss Trinidad and Tobago Universe in 2008 and went on to win season nine of Project Runway, launching her own fashion line called Pilar. The article highlights her commitment to championing young people as a member of the Tallman Foundation.
Flavour magazine targets men and women aged 18-34 through its coverage of music, art, TV, film, beauty and fashion. It is distributed free of charge in London, with 20,000 copies distributed monthly. The magazine includes interviews and discussions of people in music, art, TV and film. It aims to showcase the latest trends in fashion, lifestyle and entertainment to its readership that is 67% female and 33% male.
Pop it! is a new magazine focused on pop music and culture for young female readers. The name and branding aim to capture the fun, energetic mood of pop music. The magazine will provide exclusive backstage information and celebrity interviews each month to give readers a sense of belonging. It will use social media prominently to promote the magazine and connect readers. The magazine will be available monthly for £2-6 in stores and online, aiming to broaden its audience and engage both younger and older readers in pop music industry news and discussions.
The magazine represents several social groups through its focus on mainstream chart music and celebrity culture. It targets people who enjoy popular music and stereotypes them as materialistic and not rebels. The magazine also promotes celebrity obsession among teenagers and an interest in artists' music. While it shows both boys and girls using technology like mp3 players, it represents most of its teenage audience as interested only in music and downloading tracks online. However, disabled people receive no representation in the magazine.
The document describes a music magazine focused on hip hop and rap artists. The magazine, called "GOLDIE", aims to showcase both well-known artists like ASAP Rocky and Kanye West as well as mainstream singers like Chris Brown and Rihanna. It seeks to present a side of the artists that the public doesn't normally see through stories that go beyond just their music. The target audience is teenagers through young adults interested in fashion and relatable music.
The document discusses research conducted to determine the target audience for a magazine focused on 1990s rock music. Research found that the target audience is 16-20 years old, with a 50/50 male to female ratio. Most are students with part-time jobs who enjoy sports, video games, and photography. A focus group confirmed the target audience enjoys artists from the 1990s like Green Day and Guns N' Roses. The magazine is aimed at both male and female fans of 1990s rock between 16-40 years old.
This document discusses several teen pop magazines, including their target demographics, typical content, and branding strategies. Smash Hits and Pop Up magazines aimed at 13-15 year old girls and included celebrity interviews, quizzes, posters and free gifts. Billboard focuses on music charts and news for a broader audience. The document examines magazine covers, finding they feature instantly recognizable pop stars to attract readers, both male and female. Front covers promote exclusive interviews and gifts to entice purchases.
NME magazine would be the most suitable to feature the band Monaco Bears. NME targets an audience of 17-30 year olds, which matches the band's target of 15-24. It focuses on indie and rock music like Monaco Bears. As a weekly magazine, NME keeps up with new bands and provides regular coverage. While other magazines like Q and Kerrang could also expose the band, they have broader musical focuses or demographics that are less aligned with Monaco Bears' style and intended audience. NME offers the best fit to promote the emerging indie rock band.
The magazine Top of the Pops was first launched in 1995 alongside the TV show of the same name. It was originally focused on music content but over time shifted towards celebrity gossip and fashion aimed at its target audience of 11-15 year old girls. While the TV show was cancelled, the monthly magazine continues to be published by Immediate Media Co and focuses on topics of interest to its young female readers such as artists, fashion, and gossip.
The document contains planning and pitching details for two print-based music magazines, including mind maps, masthead ideas, target audiences, and graphic layout proposals. For the first magazine called "EXCLUSIVE", the target audience is 15-24 year olds, the genre is eclectic music from different time periods, and the graphic layout proposals include a simple bold front cover and double page interview spread. For the second magazine, the color theme is black, white, red and gold, the target audience is slightly broader at 15-30 years old, and the genre is also eclectic music to attract different types of readers. Both magazines aim to educate audiences about music from various eras through their content and choice of artists
The document discusses Everybody's Records and CDs, a record store in Cincinnati. It describes how the store and its manager, Woody Dorsey, were almost forced to relocate but over 3,000 residents signed a petition to save it, highlighting the connection customers feel to Dorsey and his expertise. It also profiles Mike Breen, a music writer for CityBeat who has worked to improve perceptions of Cincinnati's music scene, and Ian Bolender, founder of CincyMusic.com who created a local music spotlight on radio station The Project to support Cincinnati bands.
The document provides details of two proposed music magazines - ROQ and Tempo. For each magazine, the document outlines the name, target genre, content, frequency of release, target audience and demographic breakdown, production costs, marketing strategy, and 4-week production plan. Key details include that ROQ will focus on rock music and be released weekly, while Tempo will also focus on rock and be released bi-weekly. Both magazines aim to mimic the successful Kerrang! magazine in terms of styles, colors, and target demographics of 15-25 year old males. The document proposes budgets, advertising rates, and copyright procedures for the magazines.
This document contains planning and pitching materials for a print-based music magazine, including:
1. Mind maps and masthead ideas for two potential magazine titles, focusing on genre, target audience, and branding.
2. Mood boards and inspiration sources exploring font styles, inclusion of both classic and modern music, and use of bold colors.
3. Target audience analysis drawing from Q Magazine and considering demographics, psychographics, and socioeconomic factors to profile 15-30 year old readers.
4. Draft layouts of the magazine's front cover and double page spread, comparing to Q Magazine's style.
The style of the magazine will be similar to Billboard with a simple yet effective house style. The main cover lines on Rihanna and Beyoncé magazines fade into two colors, which makes them stand out, so a similar effect may be used. As the genre is pop, the magazine will use only a few colors per cover like Billboard to avoid being overfilled with bright colors and look classy. The magazine is targeted at females aged 16-20, so it will have a simple design to attract a mainstream audience similar to Billboard.
The document discusses research conducted to identify the target audience for a magazine called "Dirt" focused on 90s rock music. Initial research found that the target audience was 16-20 years old, evenly split between males and females. Most were students with part-time jobs. Their interests included sports, video games, and photography. A focus group confirmed this audience and that they were interested in the artists featured in Dirt. The magazine aims to appeal to both males and females aged 16-40 by combining informal and formal elements. It is priced affordably and released fortnightly to cater to its primarily student readership.
How does your media product represent particular social groups?SophieMoody1
This document summarizes how a music magazine represents and targets young teenagers aged 12-16. It discusses the pop genre content, use of fashionable celebrity images on the cover to inspire teens and represent their style. The language, color schemes, and urban setting depicted also aim to relate to and appeal to its target audience. While doing well in these areas, future improvements could include integrating social media thumbnails to better connect with how teens engage online.
Jimmy Savile, a famous British DJ and television presenter, was accused of sexually abusing hundreds of children, adolescents, and young adults over four decades after his death in 2011. These allegations launched a large police investigation called Operation Yewtree that uncovered substantial evidence of widespread sexual abuse. As a journalist covering the case, reporting must be handled carefully to avoid defamation, ensure accuracy, protect victims' privacy, and follow other legal and ethical guidelines around interviewing children and reporting on crimes and criminal investigations.
The document consists of 24 medium close-up photos of Hashim (also known as Adam Who) taken in various locations around a sports hall. In most photos, Hashim is avoiding looking directly at the camera by looking down, to the side, or tilting his head while wearing a black jacket, white watch, red headphones and sunglasses. The photos will be used in a magazine spread about Hashim/Adam Who.
The focus group provided feedback on potential stories for the student magazine:
- They liked the "Christmas switch on" and "stop smoking campaign" stories as they were relevant and timely topics.
- They disliked the "hard news" story as it was off topic and could worry or demotivate students.
- They felt stories about Christmas would give the magazine a positive, festive feeling that readers would enjoy.
- The focus group thought the Christmas-related stories and feature article would have the most positive impact on students.
La Pop" is a new music magazine aimed at women ages 17-24. It will feature popular female artists like Jessie J, Katy Perry, and Little Mix who appeal to young audiences. The magazine will cover music, fashion, celebrity gossip, and more to keep readers interested each month. It will be available in stores and online through subscriptions to give readers early access to concert tickets and videos. The goal is to celebrate empowering women in music and inspire readers through profiles of successful artists.
The document discusses the design choices for a music magazine cover and content to appeal to a target teenage and young adult audience. The magazine cover features a natural scene in appealing colors like red, green and yellow to represent youth. The content pages focus on music-related stories, images, and advertisements that would interest teenagers, such as fashion trends and free music CD offers. Throughout the magazine, the colors, stories, and visuals are tailored to attract and engage the target teenage demographic.
Bauer is a 138-year-old publishing business that has created over 300 digital products and made around 2 billion euros in profit. They publish Q Magazine, a UK-based monthly music magazine started in 1986 that focuses on rock and pop music. Q Magazine has a simple design with a red "Q" logo and aims to educate readers about new music artists and discoveries in the industry through interviews, reviews and articles. Its target audience is mainly male readers between the ages of 18-30.
This article discusses influential women of the Caribbean and profiles fashion designer Anya Ayoung-Chee as one of the most influential. It notes that she was born in New York to parents from Trinidad and Tobago and pursued training in ballet, art, graphic design and interior design. Anya was crowned Miss Trinidad and Tobago Universe in 2008 and went on to win season nine of Project Runway, launching her own fashion line called Pilar. The article highlights her commitment to championing young people as a member of the Tallman Foundation.
Flavour magazine targets men and women aged 18-34 through its coverage of music, art, TV, film, beauty and fashion. It is distributed free of charge in London, with 20,000 copies distributed monthly. The magazine includes interviews and discussions of people in music, art, TV and film. It aims to showcase the latest trends in fashion, lifestyle and entertainment to its readership that is 67% female and 33% male.
Pop it! is a new magazine focused on pop music and culture for young female readers. The name and branding aim to capture the fun, energetic mood of pop music. The magazine will provide exclusive backstage information and celebrity interviews each month to give readers a sense of belonging. It will use social media prominently to promote the magazine and connect readers. The magazine will be available monthly for £2-6 in stores and online, aiming to broaden its audience and engage both younger and older readers in pop music industry news and discussions.
The magazine represents several social groups through its focus on mainstream chart music and celebrity culture. It targets people who enjoy popular music and stereotypes them as materialistic and not rebels. The magazine also promotes celebrity obsession among teenagers and an interest in artists' music. While it shows both boys and girls using technology like mp3 players, it represents most of its teenage audience as interested only in music and downloading tracks online. However, disabled people receive no representation in the magazine.
The document describes a music magazine focused on hip hop and rap artists. The magazine, called "GOLDIE", aims to showcase both well-known artists like ASAP Rocky and Kanye West as well as mainstream singers like Chris Brown and Rihanna. It seeks to present a side of the artists that the public doesn't normally see through stories that go beyond just their music. The target audience is teenagers through young adults interested in fashion and relatable music.
The document discusses research conducted to determine the target audience for a magazine focused on 1990s rock music. Research found that the target audience is 16-20 years old, with a 50/50 male to female ratio. Most are students with part-time jobs who enjoy sports, video games, and photography. A focus group confirmed the target audience enjoys artists from the 1990s like Green Day and Guns N' Roses. The magazine is aimed at both male and female fans of 1990s rock between 16-40 years old.
This document discusses several teen pop magazines, including their target demographics, typical content, and branding strategies. Smash Hits and Pop Up magazines aimed at 13-15 year old girls and included celebrity interviews, quizzes, posters and free gifts. Billboard focuses on music charts and news for a broader audience. The document examines magazine covers, finding they feature instantly recognizable pop stars to attract readers, both male and female. Front covers promote exclusive interviews and gifts to entice purchases.
NME magazine would be the most suitable to feature the band Monaco Bears. NME targets an audience of 17-30 year olds, which matches the band's target of 15-24. It focuses on indie and rock music like Monaco Bears. As a weekly magazine, NME keeps up with new bands and provides regular coverage. While other magazines like Q and Kerrang could also expose the band, they have broader musical focuses or demographics that are less aligned with Monaco Bears' style and intended audience. NME offers the best fit to promote the emerging indie rock band.
The magazine Top of the Pops was first launched in 1995 alongside the TV show of the same name. It was originally focused on music content but over time shifted towards celebrity gossip and fashion aimed at its target audience of 11-15 year old girls. While the TV show was cancelled, the monthly magazine continues to be published by Immediate Media Co and focuses on topics of interest to its young female readers such as artists, fashion, and gossip.
The document contains planning and pitching details for two print-based music magazines, including mind maps, masthead ideas, target audiences, and graphic layout proposals. For the first magazine called "EXCLUSIVE", the target audience is 15-24 year olds, the genre is eclectic music from different time periods, and the graphic layout proposals include a simple bold front cover and double page interview spread. For the second magazine, the color theme is black, white, red and gold, the target audience is slightly broader at 15-30 years old, and the genre is also eclectic music to attract different types of readers. Both magazines aim to educate audiences about music from various eras through their content and choice of artists
The document discusses Everybody's Records and CDs, a record store in Cincinnati. It describes how the store and its manager, Woody Dorsey, were almost forced to relocate but over 3,000 residents signed a petition to save it, highlighting the connection customers feel to Dorsey and his expertise. It also profiles Mike Breen, a music writer for CityBeat who has worked to improve perceptions of Cincinnati's music scene, and Ian Bolender, founder of CincyMusic.com who created a local music spotlight on radio station The Project to support Cincinnati bands.
The document provides details of two proposed music magazines - ROQ and Tempo. For each magazine, the document outlines the name, target genre, content, frequency of release, target audience and demographic breakdown, production costs, marketing strategy, and 4-week production plan. Key details include that ROQ will focus on rock music and be released weekly, while Tempo will also focus on rock and be released bi-weekly. Both magazines aim to mimic the successful Kerrang! magazine in terms of styles, colors, and target demographics of 15-25 year old males. The document proposes budgets, advertising rates, and copyright procedures for the magazines.
This document contains planning and pitching materials for a print-based music magazine, including:
1. Mind maps and masthead ideas for two potential magazine titles, focusing on genre, target audience, and branding.
2. Mood boards and inspiration sources exploring font styles, inclusion of both classic and modern music, and use of bold colors.
3. Target audience analysis drawing from Q Magazine and considering demographics, psychographics, and socioeconomic factors to profile 15-30 year old readers.
4. Draft layouts of the magazine's front cover and double page spread, comparing to Q Magazine's style.
The style of the magazine will be similar to Billboard with a simple yet effective house style. The main cover lines on Rihanna and Beyoncé magazines fade into two colors, which makes them stand out, so a similar effect may be used. As the genre is pop, the magazine will use only a few colors per cover like Billboard to avoid being overfilled with bright colors and look classy. The magazine is targeted at females aged 16-20, so it will have a simple design to attract a mainstream audience similar to Billboard.
The document discusses research conducted to identify the target audience for a magazine called "Dirt" focused on 90s rock music. Initial research found that the target audience was 16-20 years old, evenly split between males and females. Most were students with part-time jobs. Their interests included sports, video games, and photography. A focus group confirmed this audience and that they were interested in the artists featured in Dirt. The magazine aims to appeal to both males and females aged 16-40 by combining informal and formal elements. It is priced affordably and released fortnightly to cater to its primarily student readership.
How does your media product represent particular social groups?SophieMoody1
This document summarizes how a music magazine represents and targets young teenagers aged 12-16. It discusses the pop genre content, use of fashionable celebrity images on the cover to inspire teens and represent their style. The language, color schemes, and urban setting depicted also aim to relate to and appeal to its target audience. While doing well in these areas, future improvements could include integrating social media thumbnails to better connect with how teens engage online.
Jimmy Savile, a famous British DJ and television presenter, was accused of sexually abusing hundreds of children, adolescents, and young adults over four decades after his death in 2011. These allegations launched a large police investigation called Operation Yewtree that uncovered substantial evidence of widespread sexual abuse. As a journalist covering the case, reporting must be handled carefully to avoid defamation, ensure accuracy, protect victims' privacy, and follow other legal and ethical guidelines around interviewing children and reporting on crimes and criminal investigations.
The document consists of 24 medium close-up photos of Hashim (also known as Adam Who) taken in various locations around a sports hall. In most photos, Hashim is avoiding looking directly at the camera by looking down, to the side, or tilting his head while wearing a black jacket, white watch, red headphones and sunglasses. The photos will be used in a magazine spread about Hashim/Adam Who.
The focus group provided feedback on potential stories for the student magazine:
- They liked the "Christmas switch on" and "stop smoking campaign" stories as they were relevant and timely topics.
- They disliked the "hard news" story as it was off topic and could worry or demotivate students.
- They felt stories about Christmas would give the magazine a positive, festive feeling that readers would enjoy.
- The focus group thought the Christmas-related stories and feature article would have the most positive impact on students.
- A survey of students found that 67% said they would consider going to university, while 22% said they were unsure. The rise in tuition fees was a concern for many students regarding the costs and debt.
- Secondary research confirmed a drop in university applications. UCAS reported an 8.7% drop in applications for the January 2012 deadline and a further 10% decrease as of May 2012, with over 46,000 fewer applications than the previous year. This suggests higher fees have influenced many students' decisions.
- Interviews will provide more insight into how students view the costs and value of university compared to other options like apprenticeships. The research aims to determine if university is still seen as worthwhile given
The document is a questionnaire for a student magazine. It asks students questions about themes, names, events, and stories they would like to see featured in the magazine. It also asks about discounts, section design, and local area content. The goal is to gather student input to help determine what content should be included to make the magazine appealing and relevant to its target readership.
The style of the magazine will feature both formal and informal language to appeal to different parts of their target audience. Articles will use 2-3 columns and vary in length from 700-1000 words. Font sizes for titles will be 28 and 18-25 for body text. Captions will be used to showcase emotions and quotes to provide context. Photoshop and InDesign will be used to design the front cover and layout articles professionally. Deadlines include completing stories by December 10th and finishing the layout by the first week of the new year.
The Sixth Form College, Solihull is a large sixth form college located on the outskirts of Solihull, West Midlands that provides education to students aged 16-19. It recruits around a third of its 2,674 students from Birmingham. The college offers advanced level courses in all subjects except construction, retail, and education and training, with most students studying sciences, maths, languages, literature or culture. It serves both affluent and more deprived areas of Solihull and Birmingham.
The group conducted research through questionnaires and a focus group to determine that their target audience for the student magazine was 16-17 year old college students. They decided the magazine would be called "Inbox" and feature a mix of light, entertainment stories alongside more serious topics related to education to appeal to both genders. The group also gathered feedback to help decide on design elements like color scheme and story formats for the magazine.
The document discusses various terms related to breakfast service in hotels. It defines 15 key terms, including voucher, brunch, buffet, gratuity, continental breakfast, pastry, toast, bagel, refill, buffet breakfast, pancakes, over easy, scrambled, fried, and coupon. An example is provided for each term to illustrate its meaning in the context of hotel breakfast service.
El documento habla sobre el amor verdadero y los sentimientos que genera en las personas, como olvidarse del mundo cuando se está enamorado, querer luchar y estar con la otra persona sobre todas las cosas, y sentirse feliz y en el cielo cuando se expresa y recibe amor de la pareja.
This document provides an introduction to issues surrounding representation, credibility, and readability in journalistic writing. It examines regulatory bodies like OFCOM and the Press Complaints Commission that journalists must follow. Examples are given of how journalists can consider cultural awareness, use credible sources, and make their writing accurately readable for audiences. Factors like race, gender, sexuality and audience interpretation are also discussed in the context of fair representation in news articles.
Here are the answers to the quiz questions:
1. The press code of conduct is a set of rules established by the Independent Press Standards Organisation (IPSO) that British newspapers, magazines and websites have agreed to follow.
2. The 16 areas covered by the press code of conduct include accuracy, privacy, harassment, intrusion into grief or shock, children, hospitals, reporting of crime, clandestine devices and subterfuge, financial journalism, conflicts of interest, discrimination, children in sex cases, social security, medical records, consent and confidential sources.
3. We have a press code of conduct to ensure fair, accurate and honest reporting and to protect individuals from intrusion into privacy, harassment or inaccurate/
The document is a questionnaire for a student magazine. It asks students questions about themes, names, events, and stories they would like to see featured in the magazine. It also asks about discounts, section designs, and local area features. The goal is to gather student input to help determine the content and design of the new magazine.
The document discusses the creation of a music magazine aimed at teenagers. Key points:
- The magazine challenges conventions by including both established artists and originally created artists.
- The target audience is teenagers aged 14-17, aimed particularly at teenage girls. Bright colors and a teen pop/R&B genre were used to attract this audience.
- Photoshop and InDesign were used to edit images and layout the magazine professionally. Various tools were used to perfect images for the cover and articles.
- The magazine would be well-suited for distribution by BBC Magazines due to its similar genre and target audience to their existing magazines.
This document provides an overview of the codes and conventions used in Mixmag magazine. It summarizes that the front cover typically features a large masthead with the magazine title, date, a colorful main image to draw readers' attention, cover lines advertising stories inside, and standard elements like the barcode. The document also notes that the average Mixmag reader is a 26-year-old single male with disposable income interested in music, clubs, and going out.
This document discusses how pop artists influence their target audiences, particularly young teenagers. It provides examples of how Miley Cyrus promotes messages of female empowerment and challenging stereotypes through her music and performances. Artists are able to spread ideologies to fans through social media and by portraying personal identities. The document also discusses several UK music magazines and their editors, including NME, Q Magazine, and the newly launched "We Love Pop" magazine aimed at 13-15 year old girls.
This document discusses planning for a media coursework project involving creating a pop/R&B magazine. It provides background on why the genre was chosen and discusses conventions of pop magazines, including common target audiences and longevity in the market. Example magazines in the genre are also listed and described briefly.
The document outlines marketing and PR objectives for relaunching the band Crumple Zone, who were popular in the 1970s-90s, through a "Greatest Hit" tour and new album. The tour will target their core audience of women aged 50s who have remained fans. Plans include viral advertising of the tour and album, television appearances, and leveraging existing fan bases of similar bands to promote sales of 2 million for the new album. The document provides background on the band and strategies for managing messaging to convey Crumple Zone is still dedicated to their music and fans.
The document outlines marketing and PR objectives for relaunching the band Crumple Zone through a "Greatest Hit" tour spanning New Zealand to California over the Christmas holidays. It profiles the band members, now aged 60, and analyzes their core audience of women in their 50s who were fans in the band's heyday in the 1970s. It discusses targeting this audience through TV, radio, magazines, and social media to promote their new album and tour, with the goals of selling 2 million albums and raising awareness. Internal and media motivations for the project focus on reconnecting with loyal fans and generating interest in the band's comeback.
The marketing objectives are to promote Crumple Zone's comeback tour titled "Summon Impossible Dreams: Greatest Hit Tour" through Christmas holidays in locations from New Zealand to California. The tour will feature their previous hit songs and new album to attract both long-time fans and promote their new music. The target audience is women in their 50s who were fans in their youth as they are still interested in the band's music and personalities. The marketing plan involves radio airplay, talk show appearances, and magazine interviews to promote their new album and sell an estimated 2 million copies to gain publicity.
Media publisher evaluation - Alanah Wright aq131905
This document provides information about Alanah Wright's media studies portfolio project creating a music magazine called "Instant". It discusses researching existing magazines like Billboard and Q to understand conventions. The target audience is identified as women ages 16-19 interested in indie/pop music and fashion/beauty. Market research was conducted through questionnaires to validate this target. The magazine will combine elements of music publications like Billboard and NME with those of fashion magazines like Cosmopolitan. It will be distributed through social media platforms and a website to promote the brand and drive subscriptions.
This document compares and summarizes four British music magazines: NME, i-D, Q, and Mixmag. It provides details on the history, target audience, price, and content of each magazine. For NME, it notes that the magazine was originally a music newspaper that transitioned to a magazine format. For i-D, it highlights that the magazine focuses on street style and youth culture. It states that Q and Mixmag both include music reviews and cost £4.20 and £4.99 respectively. The document then provides more detailed profiles and summaries of Q magazine and i-D magazine.
The document summarizes information about the weekly British music magazine NME, including its history since 1952, editors, typical readers, and comparisons to rival publications like Q and Mojo magazines. It also analyzes a sample front cover layout focusing on festivals and a popular band. The final section compares NME's content and target audience to those of Heat, a celebrity gossip magazine aimed at women ages 16-35.
The document summarizes what the author has learned from creating a preliminary magazine task and then developing it into a full magazine product. They note improvements in targeting an audience, creating an eye-catching cover using striking imagery, developing an effective color scheme and house style, and designing an attention-grabbing masthead. The author feels they have gained skills in creating a finished, professional-looking media product through this process of refining and improving their work from a basic preliminary task to a full magazine.
NME is a music magazine published by IPC Media. It reaches over 1 million music fans each week and covers both new and classic rock artists. Kerrang is another music magazine focused on rock music. It is published by Bauer Media and aims to appeal to both teenage and adult male audiences who enjoy rock. Billboard is a music industry-focused magazine that reaches a wider audience from teens to age 26 due to covering multiple music genres. It aims to keep readers informed of the latest music trends.
Adam Who? is a DJ and producer who will be featured on the cover and in a VIP copy of Mixmag magazine. The summary provides background on Adam Who?, including that he was born in Birmingham, England and grew up in a troubled home with parents in law enforcement who later died. He became involved in music through his cousin and is now a successful DJ and producer living in Birmingham. The document also summarizes Mixmag's target audience as predominantly male, aged 26, urban, and spending discretionary income on dance music and clubs. It concludes with an overview of typical design elements and conventions for Mixmag covers and pages.
The document discusses potential media institutions that could distribute a new dance and pop music magazine. It analyzes IPC Media, Bauer Media, and magazines published by Bauer like Mixmag. Bauer Media is identified as a good option as it is a large, multinational company that already reaches dance music audiences through properties like Mixmag and radio stations. It would offer larger budgets for advertising, promotions, and attracting famous artists. The document also provides details on the Mixmag magazine website and compares it to what an online presence for the new magazine could look like.
The document discusses several music magazines including Q Magazine, NME, MOJO, Clash, and Uncut. It provides details on the target audiences, common age ranges, and socio-demographic groups for readers of each magazine. The target audiences tend to be males between 15-34 years old across most magazines, though some like MOJO and Uncut have older average reader ages. The magazines also influence readers' purchasing of music, concerts, and involvement in the music industry.
G324 excellent examples of research and planning Graveney School
The document provides examples of research and planning for a level 4 coursework on media production. It includes several slides analyzing magazine advertisements for indie rock bands such as The Enemy, Kaiser Chiefs, and Stereophonics. The slides examine the advertisements' design elements, references to the bands' album covers and music videos, and how they target a young adult audience through their imagery, fonts, and intertextual references in order to appeal to fans of indie rock music.
The document summarizes the design choices made for a student-created music magazine aimed at teenagers. Key points include:
1) The magazine targets teenagers aged 14-17, featuring a teenage pop star on the cover to appeal to younger readers' aspirations.
2) Research informed the target demographic and conventions used, though not every standard element was included.
3) A questionnaire determined readers preferred a female solo artist as the cover story, further focusing the magazine at teenage girls.
4) Representation of social groups and trends was considered through the cover star's pacifier accessory and inclusion of both emerging and established artists.
'We Love Pop' is a monthly music magazine launched in September 2011 that targets teenage girls aged 13-16. It costs £2.99 and is published by Egmont UK. The magazine focuses on pop music artists and celebrities and includes articles, interviews, and features on fashion, beauty, films and technology. It uses bright pinks and other bold colors in its design with a busy layout and aims to inform and entertain its young female readership.
The document is a media evaluation of a music magazine created by the author to appeal to a rock music audience aged 14-18. The magazine uses conventions of existing rock magazines like Kerrang! with a hand-drawn font and photos of bands. It includes a competition and represents different rock music social groups. The target audience provided feedback that the edgy style and accessibility of the magazine appropriately captured the genre.
The document discusses how the author's music magazine represents their target audience of teenagers and young adults.
[1] The magazine covers the pop music genre, which has been popular worldwide since the 1950s and appeals to younger audiences.
[2] The colorful magazine cover and content pages use designs, colors, images and topics that attract teenagers, such as fashion trends and music news.
[3] Even the double page spreads aim to appeal to teenagers by featuring popular artists they want to learn more about and emulate through clothing styles.
This document is an edit decision list for a tattoo documentary. It provides over 50 entries detailing the scene, shot, take, timecodes, and proposed transitions for various shots including pans of a tattoo shop, close-ups of tattoos, interviews with tattoo artists, vox pops with people on the street being asked about tattoos, shots of tattoo designs on walls and in books, and stock footage of a tribal tattoo that is unsure where to place in the final cut. The list aims to storyboard the flow and transitions between shots to construct the documentary.
This document contains an edit design list for a tattoo documentary. It details the timing, scenes, shots, and transitions planned between 0 and 4 minutes and 44 seconds. Scenes include shots of tattoos on people, tattoo designs, a tattoo studio interior, and interviews with tattoo artists and customers. Transitions between shots include cuts, fades, speeding up/slowing down, and overlays. Stock footage of a tribal tattoo is also included but the placement is unclear.
The radio trail targets adults who enjoy comedy, with a deep male voice using an up-tempo, comedic tone that changes throughout the 40-second trailer. It includes laughing sound effects to convince listeners it will be funny, as well as upbeat background music, while blending voiceover, sound effects and dialogue from the show at similar sound levels without ambient noise. The conventions follow those of comedy TV trailers.
The document discusses the results of a questionnaire about the design of a magazine cover. All respondents agreed that the two-toned red and white bold text made the cover eye-catching. However, some noted that the white text did not balance well against the gray background in some areas. Positive feedback was received that the cover looked professionally designed and would make people want to purchase the magazine. The only negative comment was that the main image's face was covered.
This document provides an outline of research conducted for two student magazine projects and some combined units. It details that the Student Magazine Project includes secondary research from pages 2 to 11 and primary research from pages 12 to 17, while the Mix Mag Project incorporates secondary research from pages 2 to 8 and mixes primary and secondary research from pages 9 to 11 and primary research from pages 12 to 14. The combined units section integrates primary and secondary research from pages 2 to 6 and includes two specific units.
This document summarizes the results of research conducted for a student magazine project. Secondary research was used to analyze the codes and conventions of existing magazines. Primary research methods included creating questionnaires to understand student interests and holding a focus group. The focus group provided useful feedback, but could have been improved by asking more specific justification questions. Overall, the research gathered helpful insights to inform the creation of the student magazine.
The document discusses research conducted for the Mix Mag Project. It aimed to understand the codes and conventions of an existing Mix Mag magazine, including the positioning of elements like the cover image and headlines. Researching an existing magazine is considered secondary research. The research helped understand how to properly layout an original magazine. While initially difficult to analyze the codes and conventions, confidence in discussing them grew over time.
This document discusses primary and secondary research methods used in an assignment to discuss and provide examples of different file formats. The author provided both textual explanations and visual examples from their own PowerPoint presentation as primary research, as well as an image from an internet search as secondary research. Both primary and secondary research methods were used to support the information through examples from the author's own work and online sources. The strengths included clear examples, but the information could have been more detailed.
This document provides a contents page outlining the sections and pages of a larger project or paper. It includes sections analyzing magazines like Mixmag and The National Student, risk assessments, discussions of journalistic obligations and ethics, research on student media companies, working on briefs, collecting client and reader feedback through questionnaires and focus groups, and developing graphics. The contents page gives an overview of the breadth of topics and analyses included in the full work.
This document contains 4 sections: 1) Feedback from a client on the front page and spread of magazine articles, counting as primary research. 2) A questionnaire distributed to college students to gain feedback on magazine work, collecting both qualitative and quantitative data. 3) An analysis of the questionnaire going into detail on the responses. 4) A class presentation introducing graphic media file types like raster and vector, using examples from students' own work.
This document discusses different file formats including raster files, vector files, and metafiles. Raster files use grids of pixels and are good for images, photos, and video. Vector files use mathematically-based lines and paths and retain clarity when zoomed in. Metafiles can contain both raster and vector files. The document provides examples of file formats and extensions the author used in their own work creating a magazine cover.
This questionnaire is designed to gather market feedback on a magazine cover design and double page article layout. It asks respondents about their demographics, interests in dance music and clubbing, and their opinions on the quality of images, layout, readability of text, interest in buying the magazine, visual attractiveness, and whether it looks like a magazine that could be found on a newsagent shelf. Respondents are asked to rate various aspects on a yes/no scale and provide explanations for their responses.
The client provided feedback on the provisional magazine cover and double page spread created by the student. For the cover, the client said the theme, coverlines, and conventions were well done. However, for the double page spread, the client criticized the dark, unclear image and said the caption and focus needed improvement. The student acknowledged areas that need changing to better the work and meet industry standards, including redesigning or replacing the double page image.
Document 1 summarizes an analysis of the National Student magazine, looking at its front cover, conventions, layout, design and comparisons to other magazines.
Document 2 describes developing ideas, titles and color schemes for a student magazine, then creating and distributing a questionnaire to gain student audience feedback.
Document 3 analyzes the results of the questionnaire from Document 2, including both quantitative data from questions with set answers and qualitative data from open-ended questions collecting opinions.
The Sixth Form College in Solihull was founded in 1974 and currently has 2,200 students taking A-Level and BTEC courses. It has a diverse student body and historically high pass rates above the national average. The college has a structured leadership with a principal and vice principals overseeing subject divisions. Students are supported by a student council and staff who help with issues and organize enrichment activities. The college has modern facilities for different subjects including science labs, art rooms, and a library. Overall it provides a strong learning environment and continues to achieve high standards and student success.
The document requests a face-to-face interview without cameras to ask basic questions about views on the Birmingham markets, and asks if the recipient would be willing to participate. It also provides potential questions about whether the recipient visited German markets this year, how they would describe the experience, what their favorite part was, and what their least favorite part was.
The documents summarize risk assessments for a student named Hashim Pervase conducting various tasks. Fires pose the highest risk rated A. Broken chairs and loose tables also pose risks rated B. Control measures aim to quickly report and isolate broken furniture. Further actions include following protocols and having first aid kits accessible. Collisions in markets could cause minor injury but are rated C with care taken to avoid accidents.
The document summarizes the results of a questionnaire given to students at a sixth form college. It includes graphs and explanations of the questions asked about gender, age, year of study, ethnicity, employment status, interests in sports articles, and preferred title for a new student magazine. The majority of participants were 17-year-old females in their second year of study who were not employed. They showed most interest in football/rugby articles and titles involving "The Sixth Page" or "Student Hub" for the magazine. This information will help focus the magazine's content and design.
The document is a questionnaire from a BTEC media class at The Sixth Form College, Solihull regarding a student magazine they are creating. It asks for demographic information and preferences on potential magazine titles, article topics, and events to cover to help determine what would appeal most to readers. Respondents are asked to choose options and provide explanations for their selections.
1. Amy Poole
Unit 50 Task 3
My Report
Introduction
The purpose of this report is to research Mixmag front and double page article because I am going
to have to interpret the information when I’m going to make my own Mixmag magazine.In this
report I will provide information such as Adam Whos? Biography . I must research Mixmags target
audience and important codes and conventions relating to the publishing of the magazine itself. I
will then conclude what I have found out at the end of the report.
Adam Who? Biography
Adam Who ?(Aka Adam Barton) born 19 December 1991 is a typical New Yorker who has a dream of
cracking the big time. The 20 year old has come along way since his childhood at Harlem which was
turbulent and full of tragedy due the fact his father died when Adam was young . This then forced a
rift between him and his mother due the fact she couldn’t maintain his care and welfare . This then
lead Adam Barton down along dark path and get involved in Brooklyn’s gangland by trying to sell
drugs to make ends meet . While this was happening his mother was suffering from depression. This
was now taking its toll on Adam as he was constantly in and out of the police station during his
teens. On one special occasion during a visit to the police station his life changed forever, hello
dance music!!!
While after not being charged for a specific incident that occurred on October 28 Adam was given a
golden opportunity by officer Willis who suggested that he should join “Urban Youth group” which
offered him an alternative choice to gangland activities through the art of music. At first Adam was
a bit sceptical of this as he wasn’t naturally a musically gifted person or who opened up freely to
people about his feelings. However, during one really heated argument with his mother he finally
decided to go to Urban Youth Club to channel his anger. Over the course of attending the youth club
Adam found and fell in love with dance music through the sounds he produced on the keyboard. He
further continued to build up his confidence and gradually he responded to certain situations, while
also gaining more technical skills in the art of dance music itself, to the surprise of everyone. One
specific open day at the youth club there was a performance in which Adam caught the eye of a
talent agent Tommy Cruz who was thoroughly impressed with Adams setlist that he played . He
then said that Adam could have the potential to be the next best thing and a worldwide super star
but in order to be signed to his particular label he needs more performing experience.
Taking on board what Cruz said Adam went to a local rundown club “The big Apple” which was
daunting and the audience were hard to please. So when a shaky Adam finished his setlist someone
said “Adam Who?” which has stuck with him today and this is what he has become known as. Adam
who has since been building up a profile in the underground clubs and slowly people have started to
notice he has talent, this leads to him finally getting signed by Cruz for achieving a certain popularity.
He has since begun to climb up the fame ladder with working with several high producers on his
debut Ep The Abyss, with sub songs such Who AM I?, Dance To The Beat for his forthcoming album
Coming of Age.
Page 1 of 5
2. Amy Poole
Unit 50 Task 3
Adam’s style is slick and unique with his trademark sunglasses that makes him look mysterious and
gives him a powerful persona which in way signifys the past troubles he has since overcome to be
the man he is today and a upcoming superstar. His hair is gelled in a specific way, which makes
himself unique in his own right.He and his mother still have a troubled relationship but only recently
they have become closer setting aside their differences after she was diagnosed with a serious
illness and could develope into a life threatening condition. His music influences have varied over
the years with some house music, techno music also becoming his main influences in his music.
Adam also has various hobbies outside music such as he is avid baseball fan supporting New York
Jets since he was a kid and visits whenever he can.
So what does the future hold for Adam Who? Adam wants hopefully to one day be married which
would be nice for him, but at the moment he focusing on his career taking off the ground and
having some fun!!!
Mixmag Research
Mixmag over the years has become the most popular magazine to influence the dance genre, since
1982 according the Mixmag website at the time when dance was at its hype in the 80s . They have
provided the latest demanding dance music news which
has continued to grow over the years as dance has
become one of the popular genres among a new
generation of dance music fans. This is partly down to the
fact that over the years Mixmag and the dance music scene has gone through several transitions
according to Wikipedia . Mixmag has been owned and sold by printing companies such as “EMAP”
and currently owned by the company “Development Hell Ltd”. EMAP in 1990s played a significant
role in the Mixmags target audience such as if we research that time the 1990s clubbing scene was
seen as very much house music ,techno according to wikipedia and other testaments I’ve found on
the internet. The feel of the magazine at that time was popular with sales of “70,000 copies” which
provided Mixmag to become known from that as “The world’s biggest dance music magazine”
according to wikipedia. This has since meant that Mixmag has had to continue to live upto to this
expectation which has become associated with them, big, bold and unique. In mid 1990s Mixmag
was bought out and changed hands with another well-known media printing company such as
stated on Wikipedia “Development Hell LTD”.
Development Hell LTD in their own right have made Mixmag their creation by getting rid of the
resemblance of the previous printing company Emap such as the new editor at that time in 2006 is
recorded taking a swipe at former the establishment . He is quoted saying in the Press Gazette “The
magazine focused very tightly on a young clubber, a very committed hardcore nutter clubber and we
thought that wasn't necessarily the right way to go” This is important information to take in because
this move is signifying a new direction for the magazine to proceed in which was crucial as there
was a sign in a drop of Mixmagsability to deliver what the audience wanted
Ever since that bold statement from the then editor Andrew Harrison, he has gone and left the
wheels in motion for Mixmag to target a new audience . The young generation of dance fans or the
already established danceclubbers to which they have done successfully and continuing to do in
combining the two to make a wider audience and a more interesting dance music mag for all .There
Page 2 of 5
3. Amy Poole
Unit 50 Task 3
is evidence of this through how the magazine is presented such as this magazine covers all aspects
of the clubbing scene whether it is on the local scale with covering local festivals or on a
international scale with reference to high profile festivals such as Ibiza.What this tells us is that they
are targeting an audience who likes to spend money travelling while having a good time socializing
which is important to understand as they moved away from that old representation that was often
associated with dance music.
Audience Research
So what does this all mean regarding the target audience itself, well taking aside the previous
magazines printing ideas for the target audience, the magazine is more glossy showing the club
dance scene in its full glory.Meaning that front covers are more attractive and dynamic as they have
young female and male models focusing on the young generation of dance fans with attractive
themes running through the magazine . Whether it is on beautiful locations abroad or at the heart
of a performance. This then adds to the theme of luxury meaning the target audiences are wealthy
and have the money to spend to go these places.
When looking at Mixmags target audience as stated within their media pack on their website they
state that “24-72% male,28% female” are made up of their audience are young as quoted within
their media pack “Budding bedroom DJS” So what does this tell us , it tells us they are aiming for
people who have a keen interest in making music and the using of the latest
technology no matter what the cost.What is instrumental about the
audience stereotype is they are looking for someone who is very materialistic
meaning they like to spend their money on the latest gadgets and clothes.
Mixmag transfer this information into their magazine by producing certain
advertisements highlighting this with the latest high profile festivals while
also they have a section for the latest technology which has become a
necessity among the young dance fans. What a Mixmag also does is
transcribe following the target audience who like nights out , the latest
tunes and clothing through providing the audiences needs such as featuring
upcoming artists and fashion which are important issues to any clubbers
guide.
What Mixmag have managed to provide over the years in achieving this target audience is maintain
the popular demand for the dance music genre while also influencing a new generation into the ever
changing dance music industry through adapting with the times by getting more interactive with its
audience through the internet and apps allowing more full coverage for the audience to follow and
get involved in with the stories while having new sections within the magazine such as the latest
craze within the dance industry.
Codes and convention
Mashead
When looking at Mixmags magazines , the title is positioned on the top of the magazine in a clear
and bold text . This decision is important for the magazine to make the title eye catching and stand
out at the audience in order to recognise the text as the title which has become a logo. It is striking
Page 3 of 5
4. Amy Poole
Unit 50 Task 3
yet fascinating as they are trying to sell the brand to the audience while also trying to establish to
the audience they are well-known in the dance music scene magazine brand.
Dateline
Dateline again is an important feature in this magazine Mixmag and can be seen at the bottom right
hand corner. The reason why this is featured at this position is because in this magazine they have
had to accommodate room for the cd, while placing near the barcode. This has great importance as
the dateline plays a pivotal role in the subscription service with the magazine offers, as it tells the
audience the date of publication i.e. in this case the month and year.
Main image
The main image is an important feature to any magazine as it is the first thing that the
audience sees and captures the audiences attention and it has be attractive as it is
the main focal point of the magazine to which the audience look at when deciding
whether to buy it or not.Within the main image a theme is created by what the artist
is wearing such as in this particular magazine on the right, the theme is red and black
and the picture fills the big A4 cover page which looks attractive.
Another important point to make about the main cover is that the artist covers parts
of the masthead which is their regular convention as Mixmag have established
themselves as a well-known brand and are able to make this decision regarding this.
Model credit
Within the main cover line they can contain the name of the artist and photographer. But the
convention route for this is to display separately this information such as underneath the cd
position, as it is where this information can be seen or inside the magazine.
Coverline
Cover lines are instrumental in any magazine as they provide a contents style for the audience
highlighting what’s to be expected in a magazine such as whether its competitions or latest festival
news.As featured within the magazines style Mixmag often you can find in all their magazine covers
they feature a plus cover line which covers headlining artists within the magazine which brings more
value to the magazine as high profile guests are being interviewed in the magazine. Often within the
coverline the same theme is continued from what the artists wearing which again has a huge impact
on the audiences views of the magazine which is effective.
Main Coverline
Main cover line has to be striking and catch the attention of their audience with this
magazine it does this very successfully. When looking at the main cover line it goes
across the chest of the main artist in this case making the audience look at the artist
in particular while continuing a theme being created on the magazine if you look to
right you can see in this particular example in the magazine is about festivals and the
picture reiterates this while introducing the main feature of the article within the
Page 4 of 5
5. Amy Poole
Unit 50 Task 3
magazine.
Left Thrid
The left third is often left blank in order to allow for full exposure of the coverlines, while also
allowing a little room for a cd to be placed which has been known as a signature trademark of
Mixmag. Within the Mixmag magazine under the cd are further coverlines detailing more
information about the dancing world.
Barcode
The barcode is a vital important feature to the magazine and can be found at the bottom right hand
corner and the purpose of this is that allows the purchase of the product to go through which
contributes to profits to the magazine
Selllingline
Selling line is the most important point on the front cover as they the Mixmag magazine needs to
have a more unique selling line so it is more popular and therefore it sells more copies.This title is
featured on all of Mixmag magazines which has become there trademark because this font is small
yet visible to see and read above the masthead. Again this continues the theme red, black and white
theme, while still trying to attract the audience to the mag.
Conclusion
So when I first started this report I set myself a challenge to find out about the audience research of
Mixmags history regarding various revamps and target audiences over the years to the present day
.But in more important matters my opinion of Mixmag has changed over the course of this report as
I have come to understand that the magazine has had to adapt to keep up with the latest trends
while also it has had to still maintain its original purpose of why it was set up. Such as they still are
targeting die hard dance fans through advertising festivals abroad on a huge scale while also
empathising on new technology which is vast becoming the way dance music is very important ,as
the magazine is targeting future DJs . Finally, I have also learnt that the way Mixmag layout their
magazine has huge impact on theme of the front cover as the main cover is the most significant tool
that can decide whether the audience will buy the product or not.
Appendix’s
Wikipedia history of mixmag:http://en.wikipedia.org/wiki/Mixmag
Mixmags website:http://www.mixmag.net/
Mixmags media pack:http://www.mixmag.net/node/111
Press Gazette: http://www.pressgazette.co.uk/node/33845
Page 5 of 5