The band Morashele aims to attract a mass of obsessive young girls by promoting a clean cut, non-provocative image similar to the Jonas Brothers. Their target is to perform in large venues like the O2 Arena and break into the US market. Their music and content will be widely distributed online through YouTube, iTunes and Spotify to build a large loyal fanbase. Social media like Myspace, Twitter and Facebook will be used to interact with fans and promote their music and brand.
2. How will the artists image be constructed?
We want to create a boy band that has similar features of a new
up to date Westlife /N sync, that has the morals and persona of
the Jonas brother’s promoting a clean cut image that will attract a
mass of obsessive young girls.
The main target for this band would be to end up performing at
Venues like the 02 arena and Wembley and then possibly breaking
in to the USA to gain more profits and audience.
They need to have a soft , non provocative image as the audience
is likely to be young and reflects their genre. The connotations
that will
3. Webspace
.
Youtube for viral advertising, fans will be able to easily access their music.
The bands music will be uploaded to Itunes and even other free music sites
like Spotify so the band is still as easily accessible as possible allowing as big as
possible fan base being built creating interest in other products like
merchandise and gig tickets.
Myspace will be used, current and up and coming
bands use this site to advertise themselves and it
allows fans to share their music and interact with
each other creating a more loyal fanbase.
Other social sites like Twitter and Facebook that
target the younger demographic are also clever for
creating a loyal fanbase because they are able to
personally interact with the band members
4. PR Stunts
Free gigs – a special performance of their first song, maybe in a
place like Westfield shopping centre
A t4 music special – get a little interview as well as performing
their music video
An MTV behind the scenes special of their first music video –
this would help them to get loads of attention because it is so
well known
Charity work – do something which will be for charity like a
special concert for a specified charity, or something special for
children in need or comic relief something similar to that, which
will help boost and promote the good nature of the band.
5. Getting their music heard…
• Youtube – through viral advertising
• Radio plays – on stations that are aimed at a younger
audience like; KISS, Capital, Radio 1, Heart.
• Music channels
• A small gig at somewhere like HMV
• Starting gigs, at somewhere like the Roundhouse in Camden
6. Featured Artists…
• Morashele are already producing music with other artists like;
- Pixie Lott; they are releasing a song with her as they are
mainly singing things such as ballads and they think she will fit
in perfectly with what they want to express.
- Another way create a greater interest in the band is to team
up with bands with contrasting genre’s like Tinie Tempah who
have a varying demographic from out artist.
7. Getting the press involved…
• Magazines – aimed at younger audiences for examples like
Bliss and Top of the pops who do interviews and features with
other artists like Justin Bieber and JLS
• Publicity stunts like charity events to get them in the tabloids
in a positive light.
8. -Our target audience is teenage girls.
-We can target selling merchandise to this demographic through
magazines and the magazines website, TV advertisements during the
commercials on TV shows like Xfactor advetising their albums.
-Mailing lists will be available so that fans are informed when there are
upcoming shows, and they will also be advertised on Radio stations like
Kiss and Capital and Radio 1.
-They will have their own personal band websites to sell other
merchandise like T-shirts and other variables which will also be available
at live shows.
