The document discusses how three musical artists - Arctic Monkeys, Beyoncé, and Lana Del Rey - have utilized digital technology. It explains that Arctic Monkeys gained early success through the social media site Myspace, while Beyoncé leverages YouTube, Instagram, and Tumblr to market herself and foster connections with fans. Lana Del Rey was discovered through blogs and understands how to create content that appeals to online audiences. All three artists stream music online and deploy surprise digital releases and social media campaigns to promote their work in the new music industry landscape.
A revision book to help students embed their understanding of the key theoretical perspectives for A2 Media Studies, including the new topic 'Identities & the Media'.
20 Rules of Change Management in Organizations by Catherine AdenleCatherine Adenle
20 Rules of Change Management in Organizations.
When implementing change, no two organizations are the same, nor is there a ’one-size-fits-all’ approach because each organisation is different in structure, size, vision, culture, business needs and most all, each change management is different. However, despite the range of approaches to change management, there are common guidelines for delivering a successful change. The content of this presentation is intended as a tool to facilitate best practice of change management, thereby guide the actions that will result to successful change.
Sony husic Entertainment and theEvolution of the Music Indu.docxwhitneyleman54422
Sony h/usic Entertainment and the
Evolution of the Music Industry
A. J. Strickland
The Ilniversitg of Alabama
Andrew Pharaoh
2015 Undergraduate,
The Universitg of Alabama
d d A t such a pivotal time for music, it's more
ffi imRortant than ever to develop a fertile,d \ creative environment that generates the
highest quality of artists and music, while seeking to
fully exploit the many opportunities that new digital
services and products provide in reaching audiences
around the world."r
The remarks of Sony Music Entertainment CEO
Doug Morris in 2011 illustrated an accurate under-
standing of the environment of music sales. Morris,
a globally influential executive and music innovator,
agreed to join Sony Music Entertainment as chief
executive officer effective July 1, 201l. In a time of
great change in the music marketplace, it was abso-
lutely necessary that Sony take active steps to remain
competitive. Morris took the job graciously, but he
placed himself into a business whose margins were
becoming thinner and thinner. With a declining
industry that had been made less lucrative by the
wide availability of substitutes, Morris was forced to
develop a strategy to contend with industry change
and unfavorable competitive forces in 2014.
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American Record Company, the company that would
laterbecome Sony Music Entertainment, was founded
in 1929 and then acquired by Columbia Broadcasting
Company in 1938. In March 1968, Sony, at that rime
Seth Kennedg
2014 Llndergraduate,
The Universitg of Alabama
a Japanese company, began a joint venture with the
American company CBS to form CBS/Sony Records
Inc. In September 1976, Sony introduced the optical
digital audio disc, now known as the compact disc
(CD). In 1983, CBS Inc., as an American company,
allowed introduction of the CD to American markets.
In January 1988, CBS Records Inc. was absorbed,
and in January 1991, the new company was renamed
Sony Music Entertainment Inc.
In August 2004, Sony BMG Music Entertain-
ment was established as a new joint venture with Ber-
telsmann AG. Later, in August 2008, Sony acquired
BMG's 50 percent stake in Sony Music Entertain-
ment and began operation once again as Sony Music
Entertainment, a wholly owned subsidiary of Sony
Corporation. In July 2012, Sony/AIV Music Publish-
ing, a joint venture between Sony and the Michael
Jackson Family Trust, along with a consortium of
other investment firms, bought the publishing arm of
the EMI Group, which solidified Sony's position as
the world's largest music publisher.
#VffiRV!HW ffiT THffi ML,}$$T
il N,EM M$TruV
Before the 1900s, music and entertainment media had
a strong emphasis on performance. If theater, magic,
or music was wanted in a certain venue, individuals
Copyright O 2014 by A. J. Strickland. All rights reserved.
who could perform the arl personally were found and
paid to do so. At the beginning of the 20th century,
music began to become ownership-driven. .
Similar to A2 Media Music Industry & Digital Technology (20)
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
1. How to target specific
questionsHow do your three main texts use digital technology?
(June 2013)
Introduction: Show a) understanding of the question b) overview of the industry
In this case:
• Few media industries have experienced such profound changes due to the rise
of digital technology as the music industry.
• The industry has been revolutionised at every level –
production, distribution, marketing, consumption.
• The most profound change has been the way in which revenues have been hit
by the rise of illegal downloading.
• The industry continues to search for ways to accommodate and ‘use digital
technology’ to its advantage, rather than regard it as a threat.
• Each of our three case-studies offers a different perspective on the way digital
technology can be used – by audiences and by the institutions who produce and
distribute the texts.
2. How do your three main texts use digital technology?
3. How do your three main texts use digital technology?
Arctic Monkeys were in the first wave of bands to have been ‘broken’ by
the internet – in their case the social networking site Myspace.
The usual path to success for an indie band is relentless touring, building
word of mouth through support slots, culminating in positive reviews in
publications such as NME and airplay on stations such as XFM and via DJs
such as Zane Lowe.
Myspace empowered the audience by giving them the technology to
share files – this virtual community of fans brought quick success for the
band when they officially released a debut single – it was propelled
straight to No.1, a rare occurrence for a band on such a relatively tiny
label.
Though the band play down the significance of the Myspace ‘myth’, it is a
cornerstone of their discovery narrative and no discussion of music and
the internet is complete without a reference to the Monkeys and
Myspace.
4. How do your three main texts use digital technology?
The band’s subsequent success can be attributed to more conventional
marketing strategies (tours, high-profile festival performances, TV and
radio promotion, magazine front-covers, constant reinvention of their
look and sound) though even these are all supplemented by the internet
(e.g. gigs and other appearances are given longevity via youtube).
However, they have also utilised digital technology to spring the release
of new tracks – most notably ‘R U Mine’ which was released via an
announcement on twitter and by doing so bypassed some traditional
marketing routes (e.g. World Exclusive First Play of the New Generic Indie
Band Single Tonight on Zane Lowe!!!)
They have streamed special performances and their album was available
to be streamed via itunes a week prior to release. This is an increasingly
common strategy intended to stop impatient fans from downloading
‘leaked’ albums, as well as being a ‘try-before-you-buy’ technique.
5. How do your three main texts use digital technology?
6. How do your three main texts use digital technology?
As a globally-renowned RnB star signed to one of the most powerful media
companies in the world, it could once have been argued that, of our three case-
studies, Beyoncé's success owes least to the internet – however this is no longer
the case.
Beyonce’s success underlines the importance of the visual in popular music – which
usually means the star being presented in a highly sexualised fashion. Music video
is the key marketing tool here – and services such as youtube are essential in
sending videos rippling around the world instantly.
Videos such as Crazy in Love and Single Ladies have proved viral sensations and
construct Beyonce’s star-persona – a heady cocktail of sizzling sexuality given extra
fizz by a splash of female-empowerment.
Youtube competes with services such as spotify (in part owned by the major record
labels) in being a global jukebox from which the audience can stream tracks.
Streaming is a key way in which the industry has tried to fight against a culture of
illegal dowloading.
7. How do your three main texts use digital technology?
8. How do your three main texts use digital technology?
Though myspace has fallen into obscurity, other social networks play a
huge role in marketing and promotion.
Though, unlike contemporaries such as Rihanna, she rarely
tweets, Beyoncé is an avid user of instagram and tumblr. Both sites allow
her to publish a constant stream of images – many of which present her in
seemingly private and unguarded moments. (Though it must be
remembered that these are still part of the construction of her star
persona.)
These communications establish a direct line of communication between
star and audience and foster a strong sense of community. Online
fanbases (in Beyonce’s case her Beyhive) are keenly cultivated by all stars.
A variety of Uses and Gratifications are satisfied in this way.
In her rare tweets, Beyonc’s often uses her celebrity to promote
humanitarian work or make interventions in political issues.
9. How do your three main texts use digital technology?
Those 8 tweets in
full.
13.4 million of us
wait expectantly for
Number 9.
10. How do your three main texts use digital technology?
On 12th December 2013, with no promotional campaign preceding
it, Beyoncé released her fifth studio album – known as the Visual album
due to the fact each song was accompanied by a video - taking her
audience, the music industry, and indeed the whole planet by surprise.
She wasn’t the first to spring such a release, but she was definitely the
most high profile, and therefore had the most to lose if the strategy
backfired. (It’s common to leak virtually all the songs on an album during
the marketing campaign, so that people know what they’re paying for).
The unexpected nature of the release became the marketing campaign as
the release swept social media and became a buzz topic for all news
outlets.
The album was both a commercial and critical success – becoming the
fastest selling album in itunes history and has currently sold over 3 million
copies.
11. How do your three main texts use digital technology?
12. How do your three main texts use digital technology?
Lane Del Rey’s initial rise to prominence can be attributed to the way in which she
was ‘discovered’ by influential blogs such as Pitchfork.com. Such blogs have
replaced traditional gatekeepers such as magazines and radio as ways in which the
audience are introduced to new acts.
Though signed to a major label (Universal/Polydor) she was initially constructed as
an indie artist – (her first single came out on tiny imprint Stranger Records) and
the support of blogs like Pitchfork gives credibility and ‘cool’ to the artist.
Her first video was based on a DIY, post-modern aesthetic which upheld values of
independence and artistic credibility – values that reflect a world in which the
internet has meant the audience can define themselves by the way in which they
select elements from the past and the present. (e.g. in their tumblr sites).
Her star-persona – the troubled beauty attracted to the dark side of the American
Dream, seeing her reflection in equally doomed icons such as Marilyn Monroe – is
a powerful marketing strategy in the age of tumblr.
13. How do your three main texts use digital technology?
Her ‘overnight success’ prompted an instant backlash – her performances
on shows such as ‘Saturday Night Live’ were roundly mocked and
parodied- exposing the dark side of viral fame.
Her latest single ‘West Coast’ is currently streaming, accompanied by a
gif-style video which highlights the way in which LDR has an instinctive
understanding of what online audiences demand.
Del Rey’s second album ‘Ultraviolence’ is due for release soon – its title
borrowed from the controversial novel/film ‘A Clockwork Orange’ an
intertexual reference that is likely to enhance her appeal to an audience
who reject the shallow nature of contemporary pop.