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Diverse Problem Solving Styles: 
A Recipe for Effective Teams 
Presented by 
Eric Kaufman & Curt Friedel
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
Objectives 
➢ Analyze problems associated 
with working in a group or team. 
➢ Describe effective leadership and 
problem solving in groups and 
teams. 
➢ Recognize how individual 
problem-solving styles affect 
group interaction. 
➢ Identify practical strategies to 
improve team performance in the 
face of change. 
Overview 
1. Problem Solving in Practice 
2. Myths of Creativity 
3. Adaption Innovation Theory 
4. Bridging the Gaps 
5. Dealing with Stressors
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
Hokies Create e-Greeting Card Machine 
“We believe there is a need in the 
market for a more personal 
greeting card experience. Our goal 
is to empower customers to create 
unique, convenient, relevant and 
meaningful cards through digital 
browsing and decentralized 
manufacturing. We are hard at 
work dreaming, designing and 
prototyping.” “People value greeting cards. We’ve seen 
that,” Donato said. “But we’ve found a 
way for you to get a greeting card and 
enjoy it. It’s expecting more from a 
greeting card. We’re changing the way 
people look at greeting cards and it’s 
been exciting.”
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
Hokies Create e-Greeting Card Machine 
An innovative idea to disrupt 
the inflated costs of greeting 
cards with technology. 
A personalized cheaper card 
that prints in less than two 
minutes 
Local artists featured in card 
design, who then receive 
royalties.
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
Hokies Create e-Greeting Card Machine 
Working together to solve problems: 
All have mutual respect of each other’s skillsets: 
● software programming 
● kiosk design 
● logistics 
Rely heavily on advice of others in others: finance, 
legal, incorporating, etc.
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
Overcome Myths of Creativity 
(Burkus, 2013; Clark, 2014)
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
Kirton’s Adaption-Innovation Theory 
➢In problem solving… 
➢All people are creative, but in different styles 
➢Differences affect how people work together 
➢Understanding differences of style is critical to 
preventing misattribution to level 
➢Both adaptors and innovators are needed 
to solve complex problems
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
Level vs. Style 
Level 
How many 
scoops? 
(how much) 
How creative 
am I? 
Style 
What flavor? 
(in what way) 
How am I 
creative?
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
Style Preferences in Science 
Edison Einstein 
More adaptive More innovative
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
New Ideas in Sports 
The Straddle 
The Fosbury Flop 
More adaptive More innovative
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
Perceptions of Differences 
More Adaptive (Do Better) 
are often seen as 
More Innovative (Do Different) 
are often seen as 
Detailed, thorough, systematic 
Traditional, conventional 
Timid, risk-averse 
Narrow-minded 
Obstructionist 
Outside the box 
Blue sky 
Reckless, too risky 
Loose cannon 
Progressive 
Unsound, impractical 
Compliant, cautious
Problem-Solving Style 
– Kirton’s (1976) A-I Thoery 
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
Where do you fall on the continuum? 
Evolution Revolution 
Agents of Chan 
53 66 76 95 114 124 137 
45 146 
More Adaptive 
Accept and work within 
the problem definition 
Doing things better 
More Innovative 
Challenges the structure in 
order to solve the problem 
Doing things differently 
Source: Adapted from Childress (2009)
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
Some definitions 
Cognitive Gap - A measurable gap in problem-solving 
style between two problem solvers, or 
between a problem solver and the problem. 
Coping Behavior - Behavior used to operate outside 
of one’s preferred problem-solving style. (intensity and 
duration)
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
Questions 
Think about a person with whom you share a 
cognitive-style gap. 
1. What are the problem-solving characteristics of 
this individual? 
2. How do you cope while working with this 
individual?
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
Every problem is two problems
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
Forms of Cognitive Gap 
(Jablokow, 2008)
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
Where’s the Middle Ground? 
➢A 20-point style gap between 
individuals may inhibit: 
➢Communication 
➢Working together 
➢Trust 
➢Bridgers help facilitate interaction
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
Hokies Create e-Greeting Card Machine 
“We believe there is a need in the 
market for a more personal 
greeting card experience. Our goal 
is to empower customers to create 
unique, convenient, relevant and 
meaningful cards through digital 
browsing and decentralized 
manufacturing. We are hard at 
work dreaming, designing and 
prototyping.” “People value greeting cards. We’ve seen 
that,” Donato said. “But we’ve found a 
way for you to get a greeting card and 
enjoy it. It’s expecting more from a 
greeting card. We’re changing the way 
people look at greeting cards and it’s 
been exciting.”
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
When am I a Bridger? 
A 
45 59 77 95 113 131 145 
B 
45 59 77 95 113 131 145 
C 
45 59 77 95 113 131 145 
D 
45 59 77 95 113 131 145
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
Managing Problem B 
Problem-focused 
coping 
● Active Coping 
● Planning 
● Suppress Competing 
Activities 
● Restraint Coping 
● Seeking Instrumental 
Support 
Emotion-focused 
coping 
● Seeking emotional 
support 
● Positive 
Reinterpretation 
● Acceptance 
● Denial 
● Turning to Religion 
Carver, Scheier, Weintraub (1989)
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams
Diverse Problem-Solving Styles: 
A Recipe for Effective Teams 
Questions / Comments? Contact Us 
EKK@VT.Edu 
CFriedel@VT.Edu 
www.cpe.vt.edu/kai/

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Diverse Problem Solving Styles: A Recipe for Effective Teams

  • 1. Diverse Problem Solving Styles: A Recipe for Effective Teams Presented by Eric Kaufman & Curt Friedel
  • 2. Diverse Problem-Solving Styles: A Recipe for Effective Teams Objectives ➢ Analyze problems associated with working in a group or team. ➢ Describe effective leadership and problem solving in groups and teams. ➢ Recognize how individual problem-solving styles affect group interaction. ➢ Identify practical strategies to improve team performance in the face of change. Overview 1. Problem Solving in Practice 2. Myths of Creativity 3. Adaption Innovation Theory 4. Bridging the Gaps 5. Dealing with Stressors
  • 3. Diverse Problem-Solving Styles: A Recipe for Effective Teams Hokies Create e-Greeting Card Machine “We believe there is a need in the market for a more personal greeting card experience. Our goal is to empower customers to create unique, convenient, relevant and meaningful cards through digital browsing and decentralized manufacturing. We are hard at work dreaming, designing and prototyping.” “People value greeting cards. We’ve seen that,” Donato said. “But we’ve found a way for you to get a greeting card and enjoy it. It’s expecting more from a greeting card. We’re changing the way people look at greeting cards and it’s been exciting.”
  • 4. Diverse Problem-Solving Styles: A Recipe for Effective Teams Hokies Create e-Greeting Card Machine An innovative idea to disrupt the inflated costs of greeting cards with technology. A personalized cheaper card that prints in less than two minutes Local artists featured in card design, who then receive royalties.
  • 5. Diverse Problem-Solving Styles: A Recipe for Effective Teams Hokies Create e-Greeting Card Machine Working together to solve problems: All have mutual respect of each other’s skillsets: ● software programming ● kiosk design ● logistics Rely heavily on advice of others in others: finance, legal, incorporating, etc.
  • 6. Diverse Problem-Solving Styles: A Recipe for Effective Teams Overcome Myths of Creativity (Burkus, 2013; Clark, 2014)
  • 7. Diverse Problem-Solving Styles: A Recipe for Effective Teams Kirton’s Adaption-Innovation Theory ➢In problem solving… ➢All people are creative, but in different styles ➢Differences affect how people work together ➢Understanding differences of style is critical to preventing misattribution to level ➢Both adaptors and innovators are needed to solve complex problems
  • 8. Diverse Problem-Solving Styles: A Recipe for Effective Teams Level vs. Style Level How many scoops? (how much) How creative am I? Style What flavor? (in what way) How am I creative?
  • 9. Diverse Problem-Solving Styles: A Recipe for Effective Teams Style Preferences in Science Edison Einstein More adaptive More innovative
  • 10. Diverse Problem-Solving Styles: A Recipe for Effective Teams New Ideas in Sports The Straddle The Fosbury Flop More adaptive More innovative
  • 11. Diverse Problem-Solving Styles: A Recipe for Effective Teams
  • 12. Diverse Problem-Solving Styles: A Recipe for Effective Teams
  • 13. Diverse Problem-Solving Styles: A Recipe for Effective Teams
  • 14. Diverse Problem-Solving Styles: A Recipe for Effective Teams Perceptions of Differences More Adaptive (Do Better) are often seen as More Innovative (Do Different) are often seen as Detailed, thorough, systematic Traditional, conventional Timid, risk-averse Narrow-minded Obstructionist Outside the box Blue sky Reckless, too risky Loose cannon Progressive Unsound, impractical Compliant, cautious
  • 15. Problem-Solving Style – Kirton’s (1976) A-I Thoery Diverse Problem-Solving Styles: A Recipe for Effective Teams
  • 16. Diverse Problem-Solving Styles: A Recipe for Effective Teams Where do you fall on the continuum? Evolution Revolution Agents of Chan 53 66 76 95 114 124 137 45 146 More Adaptive Accept and work within the problem definition Doing things better More Innovative Challenges the structure in order to solve the problem Doing things differently Source: Adapted from Childress (2009)
  • 17. Diverse Problem-Solving Styles: A Recipe for Effective Teams Some definitions Cognitive Gap - A measurable gap in problem-solving style between two problem solvers, or between a problem solver and the problem. Coping Behavior - Behavior used to operate outside of one’s preferred problem-solving style. (intensity and duration)
  • 18. Diverse Problem-Solving Styles: A Recipe for Effective Teams Questions Think about a person with whom you share a cognitive-style gap. 1. What are the problem-solving characteristics of this individual? 2. How do you cope while working with this individual?
  • 19. Diverse Problem-Solving Styles: A Recipe for Effective Teams Every problem is two problems
  • 20. Diverse Problem-Solving Styles: A Recipe for Effective Teams Forms of Cognitive Gap (Jablokow, 2008)
  • 21. Diverse Problem-Solving Styles: A Recipe for Effective Teams Where’s the Middle Ground? ➢A 20-point style gap between individuals may inhibit: ➢Communication ➢Working together ➢Trust ➢Bridgers help facilitate interaction
  • 22. Diverse Problem-Solving Styles: A Recipe for Effective Teams Hokies Create e-Greeting Card Machine “We believe there is a need in the market for a more personal greeting card experience. Our goal is to empower customers to create unique, convenient, relevant and meaningful cards through digital browsing and decentralized manufacturing. We are hard at work dreaming, designing and prototyping.” “People value greeting cards. We’ve seen that,” Donato said. “But we’ve found a way for you to get a greeting card and enjoy it. It’s expecting more from a greeting card. We’re changing the way people look at greeting cards and it’s been exciting.”
  • 23. Diverse Problem-Solving Styles: A Recipe for Effective Teams
  • 24. Diverse Problem-Solving Styles: A Recipe for Effective Teams When am I a Bridger? A 45 59 77 95 113 131 145 B 45 59 77 95 113 131 145 C 45 59 77 95 113 131 145 D 45 59 77 95 113 131 145
  • 25. Diverse Problem-Solving Styles: A Recipe for Effective Teams Managing Problem B Problem-focused coping ● Active Coping ● Planning ● Suppress Competing Activities ● Restraint Coping ● Seeking Instrumental Support Emotion-focused coping ● Seeking emotional support ● Positive Reinterpretation ● Acceptance ● Denial ● Turning to Religion Carver, Scheier, Weintraub (1989)
  • 26. Diverse Problem-Solving Styles: A Recipe for Effective Teams
  • 27. Diverse Problem-Solving Styles: A Recipe for Effective Teams Questions / Comments? Contact Us EKK@VT.Edu CFriedel@VT.Edu www.cpe.vt.edu/kai/