SlideShare a Scribd company logo
The NEW face of geek culture.
Influencers Content Creators Thought Leaders
1
The video game industry continues to boom,
yet countless brands are struggling to reach
the rapidly expanding gaming community in a
meaningful way. The gaming community is
often hyper-sensitive to authenticity and shies
away from accepting newcomers as a part of
their deeply rooted culture. Sugar Gamers
proudly serves as authentic cultural connectors
between companies and the vast collection of
underrepresented communities that fill the
gaming, tech, and geek culture spaces.
The Big Problem &
The Sugar Gamers Solution
2
Sugar Gamers was founded in 2009 as a community for female gamers, but it wasn’t
long before our thriving community evolved into a diverse collective for a wide range
of underrepresented people in the gaming and tech spaces. We take pride in being a
champion for voices that often struggle to find a representation.
A Unique Background &
A Competitive Advantage
3
● Brand Authenticity Sugar Gamers gives you direct
access to real gamers and tech influencers with deep roots in
their respective communities
● A Trusted Name We have a powerful reputation that is
backed by industry goliaths like Microsoft, HTC Vive, and Netflix
● A Decade of Experience The Sugar Gamers team isn’t
just diverse - it’s well seasoned. Our team has more than 10
years of experience utilizing their social impact to help brands
create meaningful relationships with their target demographic
Here’s what money can’t buy :
Anyone can buy followers.
4
Meet the Sugar Gamers OUR LEADERSHIP
Founder Co-Founder
Creative Director Editor-in-chief
Keisha Howard
● International public speaker
● 2 time Tedx Talk presenter
● Geek of all trades
Jennifer Tonge
● Business operations pro
● Ecommerce specialist
● Certified fashion geek
Nikki Lynette
● AMP Award Winner
● 70K+ social media followers
● Resident art geek
Rebecca Rotchschild
● Published comic book author
● Indie game expert
● Premiere comics geek
5
How We Play
We don’t just keep our thumb of the pulse of geek culture -
We create it. Sugar Gamers publishes original digital content
that specifically caters to our core demographic.
Need to Reach the Niche? Our content creators will transform your brand
messaging into bold, highly relatable custom content in the signature editorial
voice that our readers expect
Create
Our team of creatives and curated nano-influencers work
together to penetrate a noisy market & connect you to the
heart of key consumer groups.
We run your content in our unique contextual environment, creating ongoing
opportunities for partners to build off of our editorial affinity
Connect
By collaborating with some of the biggest players in the tech
space, we’re able to curate interactive experiences that leave
consumers immersed in the wonders of what your brand can
do for them.
Our love of AR/VR, Stadia, and the like put us in the unique position to be able to
create culturally relevant events that optimize the return on experience for brands.
Curate
Each member of Sugar Gamers has experienced or witnessed the ugliness that
comes from the lack of diversity and inclusion in the tech industry.
Instead of complaining about the lack of representation in these spaces, Sugar
Gamers seeks to shift the culture through community engagement and responsible
brand integrations. We advocate for the inclusion of women, people of color, the
LGBTQ community, and the many other communities that feel misrepresented or
absent within the worlds of gaming, technology, and geek culture.
Why We Play
Our Mission: Tech Advocacy
#CreateNotComplain
6
1. Social Media and Live Event Product promotions
2. Online media coverage on behalf of the client
3. Brand / messaging specific content creation
4. Stress-melting game stations
5. Sponsored lounges
6. Virtual reality installations
7. Sponsored Social Media livestreams
8. Short Wellness sessions
9. UNique Giveaways
Services &
Experiences
7
Our Network
● I play games
● Chi VR
● Redline VR
● Live CGI
● Pastel Pixels
● Nerds in Luxury
● Power Glow Wellness
● I Need Diverse Games
● Glow UP Games
● Chicago Video Gamers club
● LostFormat
● Torchlink
Partners
Clients
9
Experience Packages EVENTS
Tier 1: UNCOMMON Tier 2: SUPERIOR
Tier 3: EPIC Tier 4: LEGENDARY
● Blog post
● Social Media post + Story mention
● Inclusion in our Newsletter
● Uncommon +
● Sponsored Livestream (IG or
YouTube)
● Superior +
● Virtual reality installation
● Service Included
● Epic +
● Service Included
● Sponsored VR/AR lounge
10
Cheat Codes ENHANCE YOUR PLAY
Bring your experience offline
.
● Insane in the Game - focus on indie games/creators
● Introverts’ Night Out - focus on mental health and socializing
● Video Game Soul Train - focus on dancing and cosplay
● Sugar Gamers Game Jam - focus on learning and gaming
developing
● Open House - A gathering of minds with panels discussions about
the industry
Let us customize one of our themed, immersive, events to
take your branded activation to the next level.
Want to go above and beyond to drive brand exposure and
reach a niche audience? We believe in partnering with like
minded brands and talent to engage audiences authentically
through innovative, strategic campaigns and expert
consultation.
Let’s join forces to create an experience that is both authentic
and engaging.
Email us to start the conversation.
Partnership
VISIT OUR SITE
Email: info@sugargamers.com

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Intro To Sugar Gamers

  • 1. The NEW face of geek culture. Influencers Content Creators Thought Leaders 1
  • 2. The video game industry continues to boom, yet countless brands are struggling to reach the rapidly expanding gaming community in a meaningful way. The gaming community is often hyper-sensitive to authenticity and shies away from accepting newcomers as a part of their deeply rooted culture. Sugar Gamers proudly serves as authentic cultural connectors between companies and the vast collection of underrepresented communities that fill the gaming, tech, and geek culture spaces. The Big Problem & The Sugar Gamers Solution 2
  • 3. Sugar Gamers was founded in 2009 as a community for female gamers, but it wasn’t long before our thriving community evolved into a diverse collective for a wide range of underrepresented people in the gaming and tech spaces. We take pride in being a champion for voices that often struggle to find a representation. A Unique Background & A Competitive Advantage 3 ● Brand Authenticity Sugar Gamers gives you direct access to real gamers and tech influencers with deep roots in their respective communities ● A Trusted Name We have a powerful reputation that is backed by industry goliaths like Microsoft, HTC Vive, and Netflix ● A Decade of Experience The Sugar Gamers team isn’t just diverse - it’s well seasoned. Our team has more than 10 years of experience utilizing their social impact to help brands create meaningful relationships with their target demographic Here’s what money can’t buy : Anyone can buy followers.
  • 4. 4 Meet the Sugar Gamers OUR LEADERSHIP Founder Co-Founder Creative Director Editor-in-chief Keisha Howard ● International public speaker ● 2 time Tedx Talk presenter ● Geek of all trades Jennifer Tonge ● Business operations pro ● Ecommerce specialist ● Certified fashion geek Nikki Lynette ● AMP Award Winner ● 70K+ social media followers ● Resident art geek Rebecca Rotchschild ● Published comic book author ● Indie game expert ● Premiere comics geek
  • 5. 5 How We Play We don’t just keep our thumb of the pulse of geek culture - We create it. Sugar Gamers publishes original digital content that specifically caters to our core demographic. Need to Reach the Niche? Our content creators will transform your brand messaging into bold, highly relatable custom content in the signature editorial voice that our readers expect Create Our team of creatives and curated nano-influencers work together to penetrate a noisy market & connect you to the heart of key consumer groups. We run your content in our unique contextual environment, creating ongoing opportunities for partners to build off of our editorial affinity Connect By collaborating with some of the biggest players in the tech space, we’re able to curate interactive experiences that leave consumers immersed in the wonders of what your brand can do for them. Our love of AR/VR, Stadia, and the like put us in the unique position to be able to create culturally relevant events that optimize the return on experience for brands. Curate
  • 6. Each member of Sugar Gamers has experienced or witnessed the ugliness that comes from the lack of diversity and inclusion in the tech industry. Instead of complaining about the lack of representation in these spaces, Sugar Gamers seeks to shift the culture through community engagement and responsible brand integrations. We advocate for the inclusion of women, people of color, the LGBTQ community, and the many other communities that feel misrepresented or absent within the worlds of gaming, technology, and geek culture. Why We Play Our Mission: Tech Advocacy #CreateNotComplain 6
  • 7. 1. Social Media and Live Event Product promotions 2. Online media coverage on behalf of the client 3. Brand / messaging specific content creation 4. Stress-melting game stations 5. Sponsored lounges 6. Virtual reality installations 7. Sponsored Social Media livestreams 8. Short Wellness sessions 9. UNique Giveaways Services & Experiences 7
  • 8. Our Network ● I play games ● Chi VR ● Redline VR ● Live CGI ● Pastel Pixels ● Nerds in Luxury ● Power Glow Wellness ● I Need Diverse Games ● Glow UP Games ● Chicago Video Gamers club ● LostFormat ● Torchlink Partners Clients
  • 9. 9 Experience Packages EVENTS Tier 1: UNCOMMON Tier 2: SUPERIOR Tier 3: EPIC Tier 4: LEGENDARY ● Blog post ● Social Media post + Story mention ● Inclusion in our Newsletter ● Uncommon + ● Sponsored Livestream (IG or YouTube) ● Superior + ● Virtual reality installation ● Service Included ● Epic + ● Service Included ● Sponsored VR/AR lounge
  • 10. 10 Cheat Codes ENHANCE YOUR PLAY Bring your experience offline . ● Insane in the Game - focus on indie games/creators ● Introverts’ Night Out - focus on mental health and socializing ● Video Game Soul Train - focus on dancing and cosplay ● Sugar Gamers Game Jam - focus on learning and gaming developing ● Open House - A gathering of minds with panels discussions about the industry Let us customize one of our themed, immersive, events to take your branded activation to the next level.
  • 11. Want to go above and beyond to drive brand exposure and reach a niche audience? We believe in partnering with like minded brands and talent to engage audiences authentically through innovative, strategic campaigns and expert consultation. Let’s join forces to create an experience that is both authentic and engaging. Email us to start the conversation. Partnership VISIT OUR SITE Email: info@sugargamers.com