Wtf Is Gamification

•

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The document discusses gamification and its use in social media. It is presented by Keizng, co-founder of Gametize. Keizng explains that gamification involves adding elements of fun, engagement, and game design to activities. It should also have a social element. Gamification can bridge the gap between marketers and consumers by amplifying rewards, encouraging fun interactions, and getting people to have fun with friends. While gamification will not replace social media, it can redefine social media outreach.

@keizng | @gamemaki!

What the fun is

gamification!
& why it is the new

Social Media?

@keizng | @gamemaki!

who the fun is me? 
!

-  co-founder of Gametize,  
a gamiﬁcation startup in SF & SG!
!
-  claim to ʻfameʼ: successfully pitched for
$200,000 on Angelʼs Gate, a TV show!

-  nuts about how gamiﬁcation + social media
impact the world in a beautiful way!
!

GameMaki: The worldʼs ﬁrst white-label platform to
create marketing campaigns with real world challenges.!

@keizng | @gamemaki!

 
so what the fun is
gamiﬁcation?!

@keizng | @gamemaki!

gamification = !
•  points and badges!
•  advertgaming!
•  edugaming!
•  serious gaming!
•  social gaming!
•  farmville!

@keizng | @gamemaki!

gamification = !
•  points and badges!
•  advertgaming! ✗

•  edugaming!
•  serious gaming!
•  social gaming!
•  farmville (lame..)!

@keizng | @gamemaki!

gamification = !
a strategy to add fun,
engagement, and game
design to boring activities. !
it should also be social.!
 
"
who plays alone!??

@keizng | @gamemaki!

gamifcation isnʼt that new!

@keizng | @gamemaki!

there is a player in all of us!

just like how we want to be social

@keizng | @gamemaki!

sounds cool!
!
why is it the new
social media? 
 
why should I care?"

!

@keizng | @gamemaki!

!
“i haz 100,000 likes.
now what?” 
!

@keizng | @gamemaki!
$3 billion spent yearly on social media marketing!

Yet, 60% of consumers donʼt care about these
campaigns, while customer acquisition remains costly 
- TNS Global (WPP), 2011 Nov"

@keizng | @gamemaki!

gamiﬁcation canʼt solve  
the problem either.  
 
but it can bridge the gap
between marketers and
consumers by ……!
!

#1

@keizng | @gamemaki!

Amplifying the intrinsic &
extrinsic rewards!
!

#2

@keizng | @gamemaki!

Encourage interactions
with fun actions!

sharing a pic of your dish is nice but so boring.  
how about a pic of the cutest waiter for a discount?!

#3

@keizng | @gamemaki!

Getting everyone to have
fun with their friends!

@keizng | @gamemaki!

more fun facts
-  spend on gamiﬁcation: $2.8 billion by 2016 
(M2 Research)!

-  53% of Facebook users play games  
(Burson-Martellar) 
!
-  gamiﬁcation focused startups have close to
$100 million of investments over the past 4
years (Badgeville, Bunchball, BigDoor)!

@keizng ||@gamemaki!
@keizng

bit.ly/ask_keith

gamiﬁcation will not
replace social media 
 
but it will redeﬁne social
media outreach!

@keizng | @gamemaki!

gamiﬁcation is  
not magic  
 
it is a strategy !

@keizng | @gamemaki!

which like many others,
must be well  
designed & planned!

@keizng ||@gamemaki!
@keizng

bit.ly/ask_keith

otherwise it will backﬁre!

@keizng | @gamemaki!

credits
to
@eliaveris

Insites
Consul@ng

@keizng | @gamemaki!

You just unlocked the
“I also know gamification” badge!

@keizng | @gamemaki!

you also just broke the rock spell.
Time to kick some ass!

@keizng | @gamemaki!
http://challenged.at/partnership

http://facebook.com/keizng - keith@gamemaki.com!

1) Gamification uses elements of game design like points, badges, and leaderboards to motivate people to learn and complete tasks. 2) Gamification can increase learning completion rates and engagement by tapping into people's intrinsic motivations through fun and social elements. 3) For gamification of learning to be effective, it is important to focus on the user experience, allow exploration and failure, provide feedback, and encourage both social interaction and competition.

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Wtf Is Gamification

1. @keizng | @gamemaki! What the fun is gamification! & why it is the new Social Media?

2. @keizng | @gamemaki! who the fun is me?  ! -  co-founder of Gametize,   a gamiﬁcation startup in SF & SG! ! -  claim to ʻfameʼ: successfully pitched for $200,000 on Angelʼs Gate, a TV show! -  nuts about how gamiﬁcation + social media impact the world in a beautiful way! !

3. GameMaki: The worldʼs ﬁrst white-label platform to create marketing campaigns with real world challenges.!

4. @keizng | @gamemaki!   so what the fun is gamiﬁcation?!

5. @keizng | @gamemaki!

6. @keizng | @gamemaki! gamification = ! •  points and badges! •  advertgaming! •  edugaming! •  serious gaming! •  social gaming! •  farmville!

7. @keizng | @gamemaki! gamification = ! •  points and badges! •  advertgaming! ✗ •  edugaming! •  serious gaming! •  social gaming! •  farmville (lame..)!

8. @keizng | @gamemaki! gamification = ! a strategy to add fun, engagement, and game design to boring activities. ! it should also be social.!   " who plays alone!??

9. @keizng | @gamemaki! gamifcation isnʼt that new!

10. @keizng | @gamemaki! there is a player in all of us! just like how we want to be social

11. @keizng | @gamemaki! sounds cool! ! why is it the new social media?    why should I care?" !

12. @keizng | @gamemaki! ! “i haz 100,000 likes. now what?”  !

13. @keizng | @gamemaki! $3 billion spent yearly on social media marketing! Yet, 60% of consumers donʼt care about these campaigns, while customer acquisition remains costly  - TNS Global (WPP), 2011 Nov"

14. @keizng | @gamemaki! gamiﬁcation canʼt solve   the problem either.     but it can bridge the gap between marketers and consumers by ……! !

15. #1 @keizng | @gamemaki! Amplifying the intrinsic & extrinsic rewards! !

16. #2 @keizng | @gamemaki! Encourage interactions with fun actions! sharing a pic of your dish is nice but so boring.   how about a pic of the cutest waiter for a discount?!

17. #3 @keizng | @gamemaki! Getting everyone to have fun with their friends!

18. @keizng | @gamemaki! more fun facts -  spend on gamiﬁcation: $2.8 billion by 2016  (M2 Research)! -  53% of Facebook users play games   (Burson-Martellar)  ! -  gamiﬁcation focused startups have close to $100 million of investments over the past 4 years (Badgeville, Bunchball, BigDoor)!

19. @keizng ||@gamemaki! @keizng bit.ly/ask_keith gamiﬁcation will not replace social media    but it will redeﬁne social media outreach!

20. @keizng | @gamemaki! gamiﬁcation is   not magic     it is a strategy !

21. @keizng | @gamemaki! which like many others, must be well   designed & planned!

22. @keizng ||@gamemaki! @keizng bit.ly/ask_keith otherwise it will backﬁre!

23. @keizng | @gamemaki! credits to @eliaveris Insites Consul@ng

24. @keizng | @gamemaki! ✗

25. @keizng | @gamemaki! You just unlocked the “I also know gamification” badge!

26. @keizng | @gamemaki! you also just broke the rock spell. Time to kick some ass!

27. @keizng | @gamemaki! http://challenged.at/partnership http://facebook.com/keizng - keith@gamemaki.com!

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