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Small Gamification
And How To Design It
#smallgamification
Vasilis Gkogkidis – February 2017
How did I get here?
What we do
• Consulting
• Speaking
• Training
Just how much do we like games?
Most Expensive Movie Ever Made Most Expensive Game Ever Made
Cost: $ 400 million Cost: $ 500 million
What effect do games have
on our neural system?
#smallgamification
#smallgamification
Dopamine
Dopamine is released before an event that requires some sort of response,
pleasurable or otherwise, and drives us to act.
#smallgamification
Serotonin
Serotonin is a mood regulator. If you have enough you will be happy, if you don’t –
you will be miserable.
#smallgamification
Oxytocin
Oxytocin is key to how we bond to others.
This can even occur remotely via social networks such asTwitter!
#smallgamification
US army spend 8 years and how much money to make 3
sequels for America’s Army?
A. $8,000,000
B. $16,000,000
C. $33,000,000
Restaurant chain Zizzi spend how much money a month to
drive up customer engagement?
A. £6,000
B. £2,000
C. £4,000
Small Gamification
#smallgamification
Tools For Everyone
Bonusly
#smallgamification
#smallgamificationTodoist Karma
#smallgamification
Captain Up
Small Gamification
#smallgamification
Inspiration
Cost €130
#smallgamification
Piano Stairs
EM Strasbourg Business School #smallgamification
Chopin Bench #smallgamification
FedEx Charging Station #smallgamification
Gamified Business Card
#smallgamification
What About You?
Solve a problem
with small gamification
#smallgamification
Design Small Gamification
GAMIFICATION+ Framework
#smallgamification
With The
#smallgamification
#smallgamification
#smallgamification
#smallgamification
#smallgamification
#smallgamification
#smallgamification
Thank You!
#GreekGamification
#SmallGamification
Greek Gamification Network
vasilis.gkogkidis@gamificationplus.uk
@v_gkogkidis

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Small Gamification And How To Design It

Editor's Notes

  1. Picture by Pete Jenkins