Trade shows are an excellent opportunity to generate awareness for your game. They provide rare access to hundreds of journalists, YouTubers and streamers under one roof. The trouble is, trade shows can just as easily become an expensive waste of time, resulting in zero press encounters, and as one may expect, zero published articles or videos. Fortunately, this disappointing situation is completely avoidable with proper planning, outreach and engagement. Attendees of this presentation will learn effective techniques for securing press meetings prior to an event, ensuring positive impressions during interviews and how to follow up to see published pieces through.
It's Not About You: A Scientific Approach to Effective Indie Game MarketingIndieGameGirl
If your game’s target market was filled with your clones, marketing would be a cakewalk. You’d know with 100 percent certainty what’s most compelling about your game, and how to communicate it to score sales. In reality, however, you’ll be marketing to strangers who may not agree with your opinion. Don’t risk your campaign’s success on assumptions. In this presentation, learn how to take a data-driven marketing approach to build campaigns that resonate with your target market.
Watch the video of the lecture here: http://www.indiegamegirl.com/data-driven-marketing/.
TVS Wego is launching a social media strategy to position the scooter as a lifestyle product for young urban professionals. The strategy includes:
1) Using Facebook for brand recall, Twitter for brand recognition and interaction, and Instagram for lifestyle imagery to attract an affluent youth target audience.
2) A content plan organized around hashtags like #WeGoForLife and #WeGoExploring, featuring travel, food, and moments content.
3) Engagement activities like contests and user-generated content challenges to increase interactions.
The strategy aims to present the Wego scooter as an enabler of independence and experiences for millennials.
The document discusses various themes and approaches that can be used in advertising campaigns, including rational creative approaches, emotional creative approaches, and using endorsers. It outlines factors that influence whether using an endorser will be effective or ineffective for a brand, such as ensuring proper positioning so the endorser's values align with the brand, avoiding overexposure of the endorser, and making sure the product delivers on expectations. Key factors that contribute to the success of celebrity endorsements include creating a strong connection between the traits of the endorser and the brand values.
The document provides information for florists on using Pinterest to promote their business. It discusses how Pinterest is a visual social media tool that allows users to create and share theme-based image collections. It then offers tips for florists on setting up a business account, creating boards organized by topics like events, colors, styles, and customers, pinning photos and giving credit, and engaging with followers to help drive traffic to their website.
How to Work with Instagram Influencers to Create Effective Instagram Strategi...TBEX
This document provides information about Katja Presnal, an expert on using Instagram for travel. She is the owner of Skimbaco Lifestyle online magazine and author of a book on using Instagram to plan and share travel. Her mission is to educate consumers, travel bloggers, and the travel industry on better utilizing Instagram. The document discusses why Instagram is useful for travel brands, bloggers, and communities in terms of showcasing expertise, engagement, driving traffic and sales, and forming partnerships. It provides tips on engaging communities, working with influencers, and building an Instagram strategy.
Businesses should approach social media to build brand awareness, trust, and community through networking that expands their reach and increases sales. Florists have an advantage with social media because their visual, creative work lends itself well to engaging content on different platforms like Facebook, Twitter, Google+, Pinterest, LinkedIn, and Instagram. The document provides guidance on using each platform, including who uses it, what to post, and strategies for growing followers and engagement. It emphasizes being relevant, visual, and engaging while avoiding spammy or offensive content.
FSN provides online and marketing services specifically for florists, including an online florist directory, e-commerce websites, email campaigns, florist-to-florist transfers, free marketing resources, and social media assistance. The document discusses various social media platforms and strategies for florists to utilize them to market their businesses, including posting visual content, building relationships and brand awareness, and driving traffic to their websites.
The Perils of Perception in 2016: Ipsos MORIIpsos UK
Ipsos MORI have compared perceptions of the likes of portion of Muslim population, perceptions of happiness, homosexuality, sex before marriage, abortion, wealth, health spending, current and future population and whether Donald Trump would become US President with the actual figures across forty countries.
How do people in your country fare? How would you have fared with our questions? Take the quiz for your contry: https://perils.ipsos.com
It's Not About You: A Scientific Approach to Effective Indie Game MarketingIndieGameGirl
If your game’s target market was filled with your clones, marketing would be a cakewalk. You’d know with 100 percent certainty what’s most compelling about your game, and how to communicate it to score sales. In reality, however, you’ll be marketing to strangers who may not agree with your opinion. Don’t risk your campaign’s success on assumptions. In this presentation, learn how to take a data-driven marketing approach to build campaigns that resonate with your target market.
Watch the video of the lecture here: http://www.indiegamegirl.com/data-driven-marketing/.
TVS Wego is launching a social media strategy to position the scooter as a lifestyle product for young urban professionals. The strategy includes:
1) Using Facebook for brand recall, Twitter for brand recognition and interaction, and Instagram for lifestyle imagery to attract an affluent youth target audience.
2) A content plan organized around hashtags like #WeGoForLife and #WeGoExploring, featuring travel, food, and moments content.
3) Engagement activities like contests and user-generated content challenges to increase interactions.
The strategy aims to present the Wego scooter as an enabler of independence and experiences for millennials.
The document discusses various themes and approaches that can be used in advertising campaigns, including rational creative approaches, emotional creative approaches, and using endorsers. It outlines factors that influence whether using an endorser will be effective or ineffective for a brand, such as ensuring proper positioning so the endorser's values align with the brand, avoiding overexposure of the endorser, and making sure the product delivers on expectations. Key factors that contribute to the success of celebrity endorsements include creating a strong connection between the traits of the endorser and the brand values.
The document provides information for florists on using Pinterest to promote their business. It discusses how Pinterest is a visual social media tool that allows users to create and share theme-based image collections. It then offers tips for florists on setting up a business account, creating boards organized by topics like events, colors, styles, and customers, pinning photos and giving credit, and engaging with followers to help drive traffic to their website.
How to Work with Instagram Influencers to Create Effective Instagram Strategi...TBEX
This document provides information about Katja Presnal, an expert on using Instagram for travel. She is the owner of Skimbaco Lifestyle online magazine and author of a book on using Instagram to plan and share travel. Her mission is to educate consumers, travel bloggers, and the travel industry on better utilizing Instagram. The document discusses why Instagram is useful for travel brands, bloggers, and communities in terms of showcasing expertise, engagement, driving traffic and sales, and forming partnerships. It provides tips on engaging communities, working with influencers, and building an Instagram strategy.
Businesses should approach social media to build brand awareness, trust, and community through networking that expands their reach and increases sales. Florists have an advantage with social media because their visual, creative work lends itself well to engaging content on different platforms like Facebook, Twitter, Google+, Pinterest, LinkedIn, and Instagram. The document provides guidance on using each platform, including who uses it, what to post, and strategies for growing followers and engagement. It emphasizes being relevant, visual, and engaging while avoiding spammy or offensive content.
FSN provides online and marketing services specifically for florists, including an online florist directory, e-commerce websites, email campaigns, florist-to-florist transfers, free marketing resources, and social media assistance. The document discusses various social media platforms and strategies for florists to utilize them to market their businesses, including posting visual content, building relationships and brand awareness, and driving traffic to their websites.
The Perils of Perception in 2016: Ipsos MORIIpsos UK
Ipsos MORI have compared perceptions of the likes of portion of Muslim population, perceptions of happiness, homosexuality, sex before marriage, abortion, wealth, health spending, current and future population and whether Donald Trump would become US President with the actual figures across forty countries.
How do people in your country fare? How would you have fared with our questions? Take the quiz for your contry: https://perils.ipsos.com
This document provides tips for marketing video games through video marketing. It discusses 7 tips for digital video game marketing, including promoting fans, matching a game's social media voice to its personality, and using paid advertising to promote social media campaigns. It also provides 6 additional tips for general video marketing, such as using branding, including URLs in videos, making impactful titles, providing excellent content, and embedding videos on websites to drive more views.
The document outlines a marketing presentation map for promoting an interactive fiction Twine game called RedRUN. The presentation covers defining the product, setting a price, promoting placement on websites and through social media, conducting target audience research, developing advertising strategies including direct, indirect and promotional tactics, and planning how success will be measured through analytics. The overall goals are to gain recognition for the product, increase company branding, and engage young people with the Twine platform.
Event Marketing : Best practices for DigitalWalid SERIR
This is one of my secret presentation during the Social Media Camp Algeria 2018, about how to promote your event with low resources, especially on Digital, by creating a digital strategy for your event, the talk divided into 3 sides, for full strategy before the event, during the event, and also after the event.
This slide, created by Waleed SERIR, all right reserved. you are not allowed to use or share this slide without permission from the creator.
iBidGames is developing a social auction app where users can bid against friends to win items at deep discounts. The app utilizes Facebook login for authentication and plans to advertise through Facebook and Pandora. Based on a successful beta test that gained 20,000 users and $5,000 in revenue, the company projects $630 million in annual revenue within two years of launch. iBidGames is seeking a $2 million investment to fund marketing and development of iOS and Android apps.
Eric Seufert - GDC 2018 - Succeeding with Licensed IP for Mobile F2P GamesEric Seufert
Succeeding with Licensed IP for Mobile F2P Games
This presentation provides a framework for evaluating IP for use in mobile games. It also provides some guidance for negotiating IP licensing terms.
The document discusses various reasons why web games are recommended for websites and outlines questions to consider when designing web games for business purposes. The key reasons discussed are: 1) to attract attention, 2) draw repeat visits, 3) retain visitors, 4) provide distraction during downloads, 5) teach concepts, 6) brand marketing, 7) product marketing, and 8) enable viral marketing. It also outlines 9 questions to ask clients regarding goals, means, technology, staffing, budget, and whether a game is even needed. Examples are provided for each reason type.
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Piotr Bombol
The document discusses setting goals for PR and marketing of video games. It recommends prioritizing branding over marketing or execution by focusing on developing a unique identity from the start. Building a brand includes crafting a distinct visual style, story, and accessibility to audiences. Maintaining communication and evolving the game to meet changing user expectations are also important aspects of branding. Marketing should leverage digital channels and focus on sharing valuable experiences rather than direct sales pitches.
How to start a new game business using our startup Everyplay (www.everyplay.com) as an example case.
Delivered at the Casual Connect Europe conference, in Hamburg, Germany on 12th February 2009.
The document discusses gamification, which is using game design techniques and mechanics to enhance non-game contexts. It provides examples of how businesses can use gamification by incorporating game elements like points, leaderboards, and rewards to stimulate customer engagement and make boring moments more fun. The key principles of gamification discussed are making the experience attractive, surprising users on their journey, avoiding being obvious, and bringing emotion.
Ten dos and don'ts for TV companies making gamesNicholas Lovell
The document provides five dos and five don'ts for developing games. For dos, it recommends knowing your platform, iterating frequently through testing and updates, outsourcing non-core functions, paying attention to market trends, and focusing on retaining rather than acquiring players. For don'ts, it advises against overreliance on licenses, spending too much money or time in development, prioritizing monetization over gameplay, and forgetting the interactive nature of games. The document aims to offer strategic advice for successful game development.
Blink is a creative agency that creates engaging media for cultural brands, destinations, entertainment, attractions, and video games. They provide various creative services including branding, website design, advertising, marketing campaigns, illustrations, and more. They guarantee customer satisfaction and will work with clients to modify designs until the client is satisfied. The document provides examples of work Blink has done for clients including designs for theme parks, attractions, events, and destinations.
The document discusses the concept of "whufï¬e", which refers to social capital and influence gained through online communities. It provides five principles for raising one's whufï¬e score: turning the bullhorn around to focus on individuals; becoming part of the community served; creating amazing customer experiences; embracing chaos and openness; and finding a higher purpose. Combining these principles can help build trust, loyalty, and word-of-mouth promotion.
Christian Svetcos is exploring a personal brand focused on a career in the entertainment industry. His short term goal is to obtain an internship or entry-level job at Paramount Pictures in a producer role by 2026. His long term goal is to become the Creative Director or Producer for Paramount Pictures movies by 2036. He is considering job titles like Creative Director, Senior Video Producer, and Associate Content Producer. His target audiences and areas of knowledge include video production, film, cinematography, talent agencies, studios, and independent content creation. He has identified two potential competitors in his field - Adam Seidman and Frank Aliberti - and researched their work experience, education, skills, and online presence.
The marketing campaign focuses on promoting the mobile game "CHAD" through social media influencers and viral videos. CHAD is a skateboarding rhythm game set in the 1980s featuring the character "Chad". The game will be priced at £0.69 to target casual gamers aged 16-30. The campaign will use Chad's Twitter account and promotional videos to drive traffic and build an audience. Key influencers on YouTube and gaming sites will be contacted to promote CHAD and help it go viral. The goal is to gain 200 Twitter followers and 80 downloads in the first 3 weeks to test audience response.
Four Essential Marketing Tips That Have Nothing to Do With Buying Traffic or Placing Ads
(White Nights Conference Prague 2017)
The official conference website — http://wnconf.com
Our branded games allow companies to increase their reach, brand awareness and marketing efforts with fun experiences ready to publish with their own look and feel.
Get in touch with us to learn how you can license one of our games for your brand!
This document provides information about video game marketing, including viral marketing campaigns and video marketing tips. It discusses five notable viral marketing campaigns for video games like Bioshock 2, Splinter Cell: Conviction, Singularity, Portal 2, and Halo 2. These campaigns engaged gamers through online puzzles, alternate reality games, and real world interactions. It also offers six tips for effective video marketing, such as including branding, URLs, keywords, quality content, and embedding videos on websites to expand reach.
Trade shows won't help you achieve all of your marketing and business objectives. But they are an important milestone to getting there. A win on the trade show floor can reverberate throughout all your marketing efforts.
Here are seven tips to help your brand score points, win customers and be awesome:
1, Define your strategy for getting to the next level
2. Earn points by playing to win
3. Understand your arsenal and bring the right equipment
4. Know the rules
5. The game begins when you start playing
6. The game doesn't stop when the whistle blows
7. Refine your strategy to advance to the next level
Advertising Proposition Plan for Episode GameNeha Goyal
Episode is an interactive storytelling mobile game, that has successfully reached to Gen Z. The game has seen over 2 billion total episodes viewed and 700 percent year-over-year revenue growth in 2016.
This is a proposal for an advertising plan within the game. As this forms a perfect opportunity for advertisers to connect with Gen Z, who are arguable the toughest generation to grab the attention.
Scaling games with performance marketing / Daniel Rysan (SuperScale)DevGAMM Conference
Every single year our performance marketing space is changing a lot, that's why we need to keep our strategies up-to-date. From the general rules in today's market and how to scale your app through performance marketing, when it's the right time to expand with more marketing channels and what are the most important metrics to keep in mind. In the next part, we will also cover how to decide if we are successful or not and when you know you are making good decisions.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
This document provides tips for marketing video games through video marketing. It discusses 7 tips for digital video game marketing, including promoting fans, matching a game's social media voice to its personality, and using paid advertising to promote social media campaigns. It also provides 6 additional tips for general video marketing, such as using branding, including URLs in videos, making impactful titles, providing excellent content, and embedding videos on websites to drive more views.
The document outlines a marketing presentation map for promoting an interactive fiction Twine game called RedRUN. The presentation covers defining the product, setting a price, promoting placement on websites and through social media, conducting target audience research, developing advertising strategies including direct, indirect and promotional tactics, and planning how success will be measured through analytics. The overall goals are to gain recognition for the product, increase company branding, and engage young people with the Twine platform.
Event Marketing : Best practices for DigitalWalid SERIR
This is one of my secret presentation during the Social Media Camp Algeria 2018, about how to promote your event with low resources, especially on Digital, by creating a digital strategy for your event, the talk divided into 3 sides, for full strategy before the event, during the event, and also after the event.
This slide, created by Waleed SERIR, all right reserved. you are not allowed to use or share this slide without permission from the creator.
iBidGames is developing a social auction app where users can bid against friends to win items at deep discounts. The app utilizes Facebook login for authentication and plans to advertise through Facebook and Pandora. Based on a successful beta test that gained 20,000 users and $5,000 in revenue, the company projects $630 million in annual revenue within two years of launch. iBidGames is seeking a $2 million investment to fund marketing and development of iOS and Android apps.
Eric Seufert - GDC 2018 - Succeeding with Licensed IP for Mobile F2P GamesEric Seufert
Succeeding with Licensed IP for Mobile F2P Games
This presentation provides a framework for evaluating IP for use in mobile games. It also provides some guidance for negotiating IP licensing terms.
The document discusses various reasons why web games are recommended for websites and outlines questions to consider when designing web games for business purposes. The key reasons discussed are: 1) to attract attention, 2) draw repeat visits, 3) retain visitors, 4) provide distraction during downloads, 5) teach concepts, 6) brand marketing, 7) product marketing, and 8) enable viral marketing. It also outlines 9 questions to ask clients regarding goals, means, technology, staffing, budget, and whether a game is even needed. Examples are provided for each reason type.
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Piotr Bombol
The document discusses setting goals for PR and marketing of video games. It recommends prioritizing branding over marketing or execution by focusing on developing a unique identity from the start. Building a brand includes crafting a distinct visual style, story, and accessibility to audiences. Maintaining communication and evolving the game to meet changing user expectations are also important aspects of branding. Marketing should leverage digital channels and focus on sharing valuable experiences rather than direct sales pitches.
How to start a new game business using our startup Everyplay (www.everyplay.com) as an example case.
Delivered at the Casual Connect Europe conference, in Hamburg, Germany on 12th February 2009.
The document discusses gamification, which is using game design techniques and mechanics to enhance non-game contexts. It provides examples of how businesses can use gamification by incorporating game elements like points, leaderboards, and rewards to stimulate customer engagement and make boring moments more fun. The key principles of gamification discussed are making the experience attractive, surprising users on their journey, avoiding being obvious, and bringing emotion.
Ten dos and don'ts for TV companies making gamesNicholas Lovell
The document provides five dos and five don'ts for developing games. For dos, it recommends knowing your platform, iterating frequently through testing and updates, outsourcing non-core functions, paying attention to market trends, and focusing on retaining rather than acquiring players. For don'ts, it advises against overreliance on licenses, spending too much money or time in development, prioritizing monetization over gameplay, and forgetting the interactive nature of games. The document aims to offer strategic advice for successful game development.
Blink is a creative agency that creates engaging media for cultural brands, destinations, entertainment, attractions, and video games. They provide various creative services including branding, website design, advertising, marketing campaigns, illustrations, and more. They guarantee customer satisfaction and will work with clients to modify designs until the client is satisfied. The document provides examples of work Blink has done for clients including designs for theme parks, attractions, events, and destinations.
The document discusses the concept of "whufï¬e", which refers to social capital and influence gained through online communities. It provides five principles for raising one's whufï¬e score: turning the bullhorn around to focus on individuals; becoming part of the community served; creating amazing customer experiences; embracing chaos and openness; and finding a higher purpose. Combining these principles can help build trust, loyalty, and word-of-mouth promotion.
Christian Svetcos is exploring a personal brand focused on a career in the entertainment industry. His short term goal is to obtain an internship or entry-level job at Paramount Pictures in a producer role by 2026. His long term goal is to become the Creative Director or Producer for Paramount Pictures movies by 2036. He is considering job titles like Creative Director, Senior Video Producer, and Associate Content Producer. His target audiences and areas of knowledge include video production, film, cinematography, talent agencies, studios, and independent content creation. He has identified two potential competitors in his field - Adam Seidman and Frank Aliberti - and researched their work experience, education, skills, and online presence.
The marketing campaign focuses on promoting the mobile game "CHAD" through social media influencers and viral videos. CHAD is a skateboarding rhythm game set in the 1980s featuring the character "Chad". The game will be priced at £0.69 to target casual gamers aged 16-30. The campaign will use Chad's Twitter account and promotional videos to drive traffic and build an audience. Key influencers on YouTube and gaming sites will be contacted to promote CHAD and help it go viral. The goal is to gain 200 Twitter followers and 80 downloads in the first 3 weeks to test audience response.
Four Essential Marketing Tips That Have Nothing to Do With Buying Traffic or Placing Ads
(White Nights Conference Prague 2017)
The official conference website — http://wnconf.com
Our branded games allow companies to increase their reach, brand awareness and marketing efforts with fun experiences ready to publish with their own look and feel.
Get in touch with us to learn how you can license one of our games for your brand!
This document provides information about video game marketing, including viral marketing campaigns and video marketing tips. It discusses five notable viral marketing campaigns for video games like Bioshock 2, Splinter Cell: Conviction, Singularity, Portal 2, and Halo 2. These campaigns engaged gamers through online puzzles, alternate reality games, and real world interactions. It also offers six tips for effective video marketing, such as including branding, URLs, keywords, quality content, and embedding videos on websites to expand reach.
Trade shows won't help you achieve all of your marketing and business objectives. But they are an important milestone to getting there. A win on the trade show floor can reverberate throughout all your marketing efforts.
Here are seven tips to help your brand score points, win customers and be awesome:
1, Define your strategy for getting to the next level
2. Earn points by playing to win
3. Understand your arsenal and bring the right equipment
4. Know the rules
5. The game begins when you start playing
6. The game doesn't stop when the whistle blows
7. Refine your strategy to advance to the next level
Advertising Proposition Plan for Episode GameNeha Goyal
Episode is an interactive storytelling mobile game, that has successfully reached to Gen Z. The game has seen over 2 billion total episodes viewed and 700 percent year-over-year revenue growth in 2016.
This is a proposal for an advertising plan within the game. As this forms a perfect opportunity for advertisers to connect with Gen Z, who are arguable the toughest generation to grab the attention.
Scaling games with performance marketing / Daniel Rysan (SuperScale)DevGAMM Conference
Every single year our performance marketing space is changing a lot, that's why we need to keep our strategies up-to-date. From the general rules in today's market and how to scale your app through performance marketing, when it's the right time to expand with more marketing channels and what are the most important metrics to keep in mind. In the next part, we will also cover how to decide if we are successful or not and when you know you are making good decisions.
Similar to How to Get Press Coverage at an Event by Exhibiting Like a Boss (20)
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.