This document discusses the concept of "jugaad" in Indian management. Jugaad refers to innovative problem-solving with limited resources. The document outlines the history and cultural aspects of jugaad, provides examples like mobile-operated pumps and motorcycle rickshaws, and discusses how jugaad addresses issues of scarcity through improvisation. While jugaad allows for low-cost solutions, the document notes it needs more financial support and may face opposition from some groups. Overall, the document analyzes jugaad as an Indian management technique based on traditional problem-solving with constraints.

1. CONTEMPORARY BUSINESS ENVIRONMENT
By
Ambar Utkarsh 2K12B39
Vandana Pandey 2K12B33
Shweta Srivastava 2K12B21
Arpit Gupta 2K12B37
Smita Biswas 2K12B22

2. Introduction
 Jugaad is a Punjabi term which means alternative
arrangement, a quick fix through the use of an
unconventional but innovative method.
 Jugaad is an ancient Indian management
technique which signifies attaining any objective
with the available resources at hand.
 Jugaad is a mixture of tradition, culture and attitude
which can be adopted for solving nonlinear
problems where the outcome of the problem is not
inherently predictable.

3. Contd..
 The practitioners of Jugaad use the combination of present knowledge and
innovation in utilizing whatever resources may be at hand without asking or
waiting for additional resources.
 The resources can consist of any of the 5Ms.

4. SWOT analysis of Jugaad
• Getting recognized
globally
• Potential of solving
problems with
limited resources
• New emerging
technology
• No commercialization
• Less Known
• No fixed Rule
• Great chances of
failure
• Economical in use
• Easy solutions
• Customized
• Adds value in the
product
Strength Weakness
OpportunityThreat

5. Relevant cases
 Dial a Motor
o This system enables the user to switch ON or OFF an electrical
motor with the use of Mobile phones. This mobile operated motor
control system is very common in rural India to operate the motor
pump from any distant location for irrigation purpose.

6. Contd..
 Dabbawalas
o Each dabbawalla is an entrepreneur & an equal
shareholder in the Dabbawalla Trust.
o Yet there is a team lead for every 25-30 dabbawallas,
chosen from the team, by the team!
o 2,00,000 deliveries and 4,00,000 transactions EVERY
DAY!
o Annual turnover is INR 50 crores.
o Error rate is- 1 in 16 million (Better than GE )

7. Contd..
 Motor Cycle Rickshaw
o This is an innovative Jugaad in which motor cycle is coupled with
the rickshaw cart used for carrying goods and other material.

8. The Indian way
 There are some strong reasons behind the
Jugaad mindset of Indians :
Conditions after achieving independence:
In 1947,after dividing into India and Pakistan, Almost
10 million people migrated from across the border
adding a large number of refugees to an existing
population of 200 million.

9. Contd..
 Hofstedes cultural dimensions theory and Jugaad
mindset :
• Professor Geert Hofstede Proposed a frame work
of assessing and differentiating national cultures
which was popularly known as cultural dimensions
theory.
• Out of six dimensions enumerated in this theory
there are three which are directly related to the
theory of Jugaad mindset.
1) Power Distance Index (PDI)
2) Individualism VS Collectivism
3) Masculinity VS Feminity

10. Contd..
 Super culture and Sub cultures of India :
India has a super
culture of tolerance, family values, emotional outlook, caring for
others and warmth. Within this super culture at a national level
there are subcultures like North, South, East and West.
Advantages of this super culture:
o The happiness Quotient of India is high.
o Here family warmth, little unregulation, freedom to move and do what
you want are some major reasons for happiness.
o In India people found ways to do more with less, they used
improvisation, adaptive abilities to progress with lesser resources and yet
lived happily for most of the time

11. ADVANTAGES OF JUGAAD
 Can do attitude
 Best use of the available resources
 Trust in ‘karma’
 Use of innovation and independent thinking
 Low cost of maintenance
 Jugaad as the medium of transport

12. Jugaad Solution Style
Solution
Innovate
Identify
Problem
Be
Unconventional
Know
Priorities
Alternate
Solution
Be Frugal
Manage
Constraint
Quick
Thinking

13. Jugaad Going Global
 Jugaad has recently gained more attention in the West.
 “Jugaad Innovation” is very relevant in today’s context
because in West, they are beginning to see two important
changes happening:
 extreme resource scarcity
 more complexity
 Companies like Procter and Gamble, G.E., 3M and Google
are beginning to adopt Jugaad approach as well, because
it ultimately allows to innovate faster, better and cheaper.

14. Summary
 Not a substitute for organized R & D.
 India needs to capitalize on the ‘Jugaad’ mentality
 Need for more financial support to fund innovative
ideas.
 The benefits of ‘Jugaad’ should not remain localized.
 ‘Jugaad’ may face opposition from govt. and industry.

15. Contd..

16. References
 Technological Innovations in Rural India (Thesis Submitted by:
Jitender Singh Virk)
 Is Jugaad Going Global? (By Philip Mcclellan)
 Jugaad, An Introduction (By Musafir)
 Business Today for Management , 11 December 2011 edition
 The Jugaad technology (Sanjeet Singh, Gagandeep Sharma,
Mandeep Mahendru)
 Theory of Jugaad (By Virender Kapoor)
 JUGAAD- Not just “Making do” but a Low Cost Survival & Coping
Strategy at the Bottom of the Pyramids. (by Ramendra Singh,
Vaibhav Gupta & Akash Mondal)

17. Thank you