On February 8, 2016, Elizabeth Zeigler (President, Graham-Pelton Consulting), Louise Peterson (Director of Development, The Madeira School), and Anne Bryan Faircloth (Alumna, The Madeira School) present "Inspiring Million Dollar Giving from Women: Real Data, Real Results, Unreal Impact".

1. Inspiring Million
Dollar Giving from
Women: Real Data,
Real Results, Unreal
Impact
February 8, 2016

2. 1
It is a fact that per capita giving to traditionally male
colleges and secondary schools by male alumni exceeds
giving to female-focused schools by their female
alumnae. Many reasons are proffered to explain this
difference, but I seriously doubt that the difference is
based on the worthiness of the institutions or their
mission. Nancy and I are working to redress that
imbalance. I encourage you to do the same, and to
challenge others to follow your lead.
The Words of Preston Athey
(Husband of Nancy ’68)

3. 2
Give more of their
wealth to
philanthropy than
men (156% more)
f
Make up 47% of
the U.S. top
wealth holders
Often outlive
spouses and
control family
wealth
Women view
money as a way
to achieve
goals: not as
power
Control nearly
$5 trillion in assets
More likely to
volunteer as women
and as girls
Less likely to
give to the same
organizations
consistently
Give because they are
altruistic and empathetic;
not out of self-interest

4. 3
1. Engagement Matters
2. Education Still Leads the Way
3. Giving Networks Motivate
4. Less Likely to Feel Over-Asked
5. Planning Philanthropy & Seeking Advice
6. Tend to Give in Their Region
Inspiring Million Dollar Giving:
Six Things You Should Know About Women

5. 4
Giving Motivators of High Net Worth Individuals
Giving Motivators of High Net Worth Individuals
Women Men
#1 Impact of Gift (82%) Impact of Gift (71%)
#2 Organizational Efficiency (81%) Financial Security (70%)
#3 Giving Back (78%) Organizational Efficiency (69%)
#4 Financial Security (77%) Support Same Orgs. Annually (68%)
#5 Volunteer for Org. (66%) Giving Back (63%)
Source: Bank of America High Net Worth Philanthropy Study, 2012

6. 5
$1M+ Giving: Number of Gifts
The number of $1M+ gifts from women over the decade have been relatively
consistent. In 2012, $1M+ gifts from individual females ($372M) made up just
under 3% of the total $13.77B in $1M giving. Foundations and individual males
are top two sources; couples gave $1.6B.
Source: Graham-Pelton analysis of Lilly Family School of Philanthropy, Million Dollar List data
105
112 108
117
98
82
101 106
70 72
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Number of $1M+ Gifts by Individual Women by Year

7. 6
$1M+ Giving: Sector
Female philanthropists making individual gifts at $1M+ favor education and
human services as sectors.
Source: Graham-Pelton analysis of Lilly Family School of Philanthropy, Million Dollar List data
$15,600,000
$20,515,635
$32,000,000
$79,600,000
$169,333,266
$407,382,000
$501,150,000
$596,638,242
$1,181,000,000
$1,638,500,000
$2,970,830,000
Government
International
Overseas
Religious Organizations
Environment and Animals
Education
Public, Society Benefit
Health
Arts, Culture, and Humanities
Human Services
Higher Education
Total Dollars: Decade of Individual Female $1M+ Giving by Sector

8. 7

9. 8
All The Difference (Quiet Phase) Centennial Campaign (2008 end)
$85 Million Goal / $46.2M raised so
far
$60M Goal / $61.3M Raised
9 $1M+ Donors / 7 new donors at
$1M+
15 $1M+ Donors
$3.8M Average Gift of $1M+ Donors $2.5M Average Gift of $1M+ Donors
$15M lead gift $5M Lead Gifts (two)
66% of donors making largest gift to
Madeira
75% of Total Raised Cash In Hand
The Madeira School Campaigns:
By the Numbers

10. 9
Ask Like You
Would Ask a
Man
Ask for Largest
Gift to Madeira
Ask for Cash or
Short-Term
Pledges
Grow Board for
Fundraising
Non-Traditional
Campaign
Model
All The Difference Campaign has Secondary Goals

11. 10
Open,
Candid,
Leading
Relationships
Urgency of
Dorms
Renovations
Life Changing
Impact
(Big Gift vs.
Lots of
Smaller Gifts)
Creating a
Case Study
for Women &
Giving
Madeira Alumnae Respond To:

12. 11
 Distinguish between women that will give as a couple versus individually.
 Hold small dinners with women in your community to learn what motivates
giving to your organization.
 Create a plan on how to approach women who have inherited family
wealth.
 Create a philanthropic advisor “role” on your team to offer insights on
giving and serve as a trusted advisor.
 Develop ask plans that secure largest gifts – don’t just focus on “women”
projects.
 Detail stewardship materials that tell the story of a gift’s impact.
 Increase the number of stewardship visits for women major gift donors.
 Consider investing in women’s philanthropy network.
 Create a women’s philanthropy e-newsletter for your women donors
which promotes the social network.
Putting It Into Action

13. 12
Cited and Recommended Sources

14. 13
Presenters
Graham-Pelton Consulting
800-608-7955
Grahampelton.com
New York • Boston • Chicago •
Washington, D.C. • Charlotte •
San Francisco • Los Angeles •
London • Dublin
Elizabeth Zeigler, President
ezeigler@grahampelton.com
The Madeira School:
Anne Bryan Faircloth ’87
Louise Peterson ’75, Director of Development