This document discusses several strategies for nonprofit organizations to recognize major donors and communicate the impact of donor gifts using social media. It provides examples of how to utilize platforms like Twitter, YouTube, Instagram and donor recognition walls to publicly thank donors in creative ways. Recognizing donors through social media can help increase involvement from other current and prospective donors. Measuring the results of donor recognition activities can help nonprofits learn what recognition methods are most effective.
Building Stronger Donor Relations SystemsColin Cumming
In recent years, phrases like “culture of philanthropy” and “donor centricity” have hit the field by storm, often with budget-breaking strategies for implementation and little information about where to start when one may not be a decision-maker. Thus at the Johnson Center for Philanthropy's Brown Bag Lunch & Learn Series, I facilitated a discussion about the importance of donor relations when it comes to long-term fundraising success and ethical fundraising practices. I also talked about the role of fundraising in the context of arts and cultural organizations.
The goal of the event was for participants to walk away with easy to understand ideas for their own organizations and volunteer roles. I discussed: Donor relations and fundraising from a historical perspective; How to integrate engaging donor relations practices into your fundraising program; Fund development challenges specific to membership-based organizations, arts and cultural organizations, and organizations that frequently request general operating funds.
https://bloomerang.co/resources/webinars/
Lindsay Simonds will address the fundamentals and trends to set the stage, and then dive into examples of how nonprofits are framing their thinking about sustaining long term donor partnerships.
Stewardship or Donor Relations – Making it all come together with Amanda StanesBlackbaud Pacific
In this presentation Amanda Stanes, Associate Director Donor Stewardship at The University of Auckland Business School shares how you can build a donor relationship program into your existing fundraising practices.
To view the full webinar please visit: https://www.blackbaud.com.au/notforprofit-events/webinars/past
Improving Donor Retention: How Creative Thank You’s and Cultivating an Attitu...4Good.org
Simply put: Donor retention is your most important fundraising opportunity.
Most nonprofits are leaking donors like crazy. They acquire; they don’t retain. On average folks lose 7 out of 10 donors after the first gift. Why? If your answer to any of the following is “true”, this webinar will help you: (1) I spend more time and resources acquiring donors than thanking them; (2) I treat acknowledgement as an afterthought; (3) I don’t think donors care that much about when and how they’re thanked after they give.
While donors want to change the world with their gifts, most want something else too. It’s intangible, but it’s important. And if you won’t give it to them, someone else will. The important social acknowledgement and identity reinforcement that comes from a heartfelt, thoughtful thank you cannot be underestimated. Truly, how and when you thank your donors can make or break your entire fundraising program.
A great thank you program can increase the lifetime value of your donor base by 200%!
It’s not hard to do, but most of us simply don’t put much zip into our donor acknowledgment programs. If this sounds like you and your nonprofit, it’s time to show your awesome donors some awesome you!
7 Communication Pieces Every Nonprofit NeedsBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
Roadmap to a Successful Peer-to-Peer CampaignBloomerang
https://bloomerang.co/resources/webinars/
Chris Hammond and Brittany LaGanke will walk you through an overview of P2P basics, campaign essentials, and show you how to set your fundraising team up for success and keep them motivated.
Building Stronger Donor Relations SystemsColin Cumming
In recent years, phrases like “culture of philanthropy” and “donor centricity” have hit the field by storm, often with budget-breaking strategies for implementation and little information about where to start when one may not be a decision-maker. Thus at the Johnson Center for Philanthropy's Brown Bag Lunch & Learn Series, I facilitated a discussion about the importance of donor relations when it comes to long-term fundraising success and ethical fundraising practices. I also talked about the role of fundraising in the context of arts and cultural organizations.
The goal of the event was for participants to walk away with easy to understand ideas for their own organizations and volunteer roles. I discussed: Donor relations and fundraising from a historical perspective; How to integrate engaging donor relations practices into your fundraising program; Fund development challenges specific to membership-based organizations, arts and cultural organizations, and organizations that frequently request general operating funds.
https://bloomerang.co/resources/webinars/
Lindsay Simonds will address the fundamentals and trends to set the stage, and then dive into examples of how nonprofits are framing their thinking about sustaining long term donor partnerships.
Stewardship or Donor Relations – Making it all come together with Amanda StanesBlackbaud Pacific
In this presentation Amanda Stanes, Associate Director Donor Stewardship at The University of Auckland Business School shares how you can build a donor relationship program into your existing fundraising practices.
To view the full webinar please visit: https://www.blackbaud.com.au/notforprofit-events/webinars/past
Improving Donor Retention: How Creative Thank You’s and Cultivating an Attitu...4Good.org
Simply put: Donor retention is your most important fundraising opportunity.
Most nonprofits are leaking donors like crazy. They acquire; they don’t retain. On average folks lose 7 out of 10 donors after the first gift. Why? If your answer to any of the following is “true”, this webinar will help you: (1) I spend more time and resources acquiring donors than thanking them; (2) I treat acknowledgement as an afterthought; (3) I don’t think donors care that much about when and how they’re thanked after they give.
While donors want to change the world with their gifts, most want something else too. It’s intangible, but it’s important. And if you won’t give it to them, someone else will. The important social acknowledgement and identity reinforcement that comes from a heartfelt, thoughtful thank you cannot be underestimated. Truly, how and when you thank your donors can make or break your entire fundraising program.
A great thank you program can increase the lifetime value of your donor base by 200%!
It’s not hard to do, but most of us simply don’t put much zip into our donor acknowledgment programs. If this sounds like you and your nonprofit, it’s time to show your awesome donors some awesome you!
7 Communication Pieces Every Nonprofit NeedsBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
Roadmap to a Successful Peer-to-Peer CampaignBloomerang
https://bloomerang.co/resources/webinars/
Chris Hammond and Brittany LaGanke will walk you through an overview of P2P basics, campaign essentials, and show you how to set your fundraising team up for success and keep them motivated.
Charities use newsletters to communicate with donors. But often with mixed objectives and for mixed audiences. In this presentation we look at what makes good communications and what newsletters are for. Towards the end, all attendees critiqued each others newsletters (anonymously) and the result was a resounding disappointment. Only one of the newsletters were actually achieving good communications.
Budget Friendly Ideas for Donor StewardshipMarina Dawson
This webinar, presented by Vanessa Chase, offers ideas for creating a donor stewardship plan that uses cost-effective stewardship tactics, and covers: why donor stewardship is the one of best way to grow your fundraising revenue; 5 tips to create a donor stewardship plan; easy, cost effective donor stewardship ideas.
Watch the full recorded webinar here: http://charityvillage.com/elearning/webinars/past-webinars/budget-friendly-ideas-for-donor-stewardship.aspx
3 Steps to Closing $10K+ Gifts by December 31Bloomerang
https://bloomerang.co/resources/webinars/
Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically.
How to Overcome Your Board's Fear of Fundraising, Once and for All4Good.org
The purpose of this webinar is to think systematically through the process of getting your board involved with fundraising. We'll discuss how to help your board understand and overcome their fears; explore and act on their passions and become dedicated ambassadors, advocates and askers.
Multichannel Campaigns: Strategies to Engage DonorsBig Duck
With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) In this workshop, we will share a case study and suggest ways you can build stronger campaigns by taking inspiration from your brand, and carrying your story strategically across many platforms.
Donor Retention Education with Wayne Robbins - BloomerangBloomerang
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
Getting Donors to Fall in Love with You501 Tech NYC
Slides presented at February 2014 501TechNYC meeting.
Landing that first donation is hard—but getting the second gift can be even harder. We will explore 11 ways you can tell if your donors love you. Through examples from nonprofits of all sizes, we will offer tips on new techniques you can try to woo current donors, lapsed donors, and even unsuspecting would-be donors (aka ‘prospects’) into everlasting love.
Gift Management and Batch Gift Entry in Luminate CRMBlackbaud
Batch gift entry makes creating multiple gifts in Luminate CRM simple and easy. In this hands-on session, you’ll learn how to select data entry fields, determine validation rules, and create batches of gift records for simple, large-scale gift entry.
Charities use newsletters to communicate with donors. But often with mixed objectives and for mixed audiences. In this presentation we look at what makes good communications and what newsletters are for. Towards the end, all attendees critiqued each others newsletters (anonymously) and the result was a resounding disappointment. Only one of the newsletters were actually achieving good communications.
Budget Friendly Ideas for Donor StewardshipMarina Dawson
This webinar, presented by Vanessa Chase, offers ideas for creating a donor stewardship plan that uses cost-effective stewardship tactics, and covers: why donor stewardship is the one of best way to grow your fundraising revenue; 5 tips to create a donor stewardship plan; easy, cost effective donor stewardship ideas.
Watch the full recorded webinar here: http://charityvillage.com/elearning/webinars/past-webinars/budget-friendly-ideas-for-donor-stewardship.aspx
3 Steps to Closing $10K+ Gifts by December 31Bloomerang
https://bloomerang.co/resources/webinars/
Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically.
How to Overcome Your Board's Fear of Fundraising, Once and for All4Good.org
The purpose of this webinar is to think systematically through the process of getting your board involved with fundraising. We'll discuss how to help your board understand and overcome their fears; explore and act on their passions and become dedicated ambassadors, advocates and askers.
Multichannel Campaigns: Strategies to Engage DonorsBig Duck
With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) In this workshop, we will share a case study and suggest ways you can build stronger campaigns by taking inspiration from your brand, and carrying your story strategically across many platforms.
Donor Retention Education with Wayne Robbins - BloomerangBloomerang
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
Getting Donors to Fall in Love with You501 Tech NYC
Slides presented at February 2014 501TechNYC meeting.
Landing that first donation is hard—but getting the second gift can be even harder. We will explore 11 ways you can tell if your donors love you. Through examples from nonprofits of all sizes, we will offer tips on new techniques you can try to woo current donors, lapsed donors, and even unsuspecting would-be donors (aka ‘prospects’) into everlasting love.
Gift Management and Batch Gift Entry in Luminate CRMBlackbaud
Batch gift entry makes creating multiple gifts in Luminate CRM simple and easy. In this hands-on session, you’ll learn how to select data entry fields, determine validation rules, and create batches of gift records for simple, large-scale gift entry.
The Artful Solicitor: Successful Major Gift Moves Management4Good.org
Major gifts fundraising is highly individualized. It focuses on the 10 percent who can give the 90 percent. Unlike direct response and special events, a major gift solicitation is most likely to succeed only when you physically and psychologically get in "front" of your prospects. Involvement is the key.
Moves Management, initially developed by G.T. "Buck" Smith and David Dunlop at Cornell University, is a disciplined process of relationship management that is the best way to assure the maximum return on investment. During the webinar, we will examine the process and explore the methods of moves management from prospect identification and research through involvement, solicitation and stewardship.
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
Delving into the world of major gifts doesn't have to be daunting. With our tailored, interactive Major Gift Fundraising Plan Template, nonprofits gain a step-by-step roadmap to identify, connect with, and secure major donors. From building relations to crafting the perfect ask, this free resource simplifies the intricate process, placing powerful donor relationships and transformative gifts within easy reach. Equip your nonprofit for success in the major gifts arena today.
Fund DevelopmentThis chapter will present the basics of fundra.docxshericehewat
Fund Development
This chapter will present the basics of fundraising, including the annual campaign, direct mail, special events, major gifts, and planned gifts. The concept of moving donors from annual giving to major gifts and planned gifts will be presented. This chapter will also explore donor motivation and present a fundraising strategy based on the concept of providing donors with opportunities rather than approaching fundraising as a “begging” activity. Begging is not a strategy to raise funds. The alternative to begging for funds is to have a well-developed fundraising program. Even if the organization employs a professional fundraiser, the administrator is still the chief fundraising officer and, as such, will develop professional fundraising skills or risk becoming the chief beggar for the organization. Securing resources for the organization is ultimately the responsibility of the board of directors, but it is the administrator’s responsibility to develop and oversee a well-developed fundraising program. Effective fundraisers work from a strategic fundraising plan that is long term, has specific goals, and uses a variety of fundraising methods and techniques. The organization’s financial strength can be developed and maintained only through a fundraising strategy that is diversified by using many different fundraising approaches appropriate for their various categories of donors. Fundraising must be approached as any other major project in that it requires the administrator to develop a plan. The planning process for fundraising includes the same steps as any other planning process. As the administrator, you must set goals, allocate resources, develop action steps and timelines. and then evaluate the process. There are many “truisms” in fundraising, but the one most important to remember is that “people give to people, not to organizations.” This is another way to say that fundraising is really “friend-raising.” The people that will give money to your organization are those who share a passion for the mission of the organization and who trust that their money will be used wisely. It is the responsibility of the administrator to develop and nurture relationships that will financially sustain the organization. Another truism is that people will not give anything to meet your agency needs, but they will give when presented with the opportunity to invest in an organization that will make a difference in the lives of others. People will give when they think they can make a positive difference in something they care about. At whatever level of fundraising activity, your approach should be to present opportunities that will make a positive impact in the lives of the people your organization serves and not to present the “needs” of the agency.
11Fund Development
Copyright 2014. SAGE Publications, Inc. All rights reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or app ...
9 ways nonprofits can connect with supporters and understand why they givedlvr.it
semillasIn an ideal world, generous supporters would give to good causes based on the merits of the mission alone. In the real world, the motivation for giving is much more complex and less rational than a calculated assessment. To successfully connect with potential donors and get them to take action, nonprofit fundraisers and marketers should understand why donors give.
Social Butterflies: The Strong Wings of Social FundraisingJessica Earl
Would you like to convert online followers into donors? Do you wish your Facebook fans would do more than just "like" your posts? Online giving is on the rise as donors begin to trust the digital space, so it’s time to learn what content will make your audience step up and contribute. This presentation offers tools and tips to convert social media followers into donors, including embracing the crowdfunding and peer-to-peer fundraising scene.
Grants are always an in demand commodity. Everyone loves the idea of being able to receive funds to further a mission or program without having to repay those funds. This eagerness is often taken advantage of by individuals and companies who range from slightly unethical to those who are blatantly dishonest and deceitful.
Today, your donors live in a world of personalized experiences. These daily experiences span fashion, fitness, entertainment, and shopping to news, travel, finance, and business. et, most nonprofits are still using fundraising tools and tactics that blast impersonal, mass messaging to 95% of donors and reserve personalized engagement for top givers. Why?
Here's what you’ll learn:
* How donor preferences are shifting and what this means for your nonprofit.
* How to identify key opportunities to tap into personalization in your donors’ journey.
* Four insight-driven engagement strategies you can use immediately to build more personalized relationships with your donors.
Paul Jolly of Jump Start Growth, Inc. delivered a presentation to United Way NCA members on cultivating major gifts on June 9, 2015.
Learn more about UWNCA events for members:
http://www.unitedwaynca.org/events/members
Enterprise Online Fundraising Plan and ResearchRebecca Higman
Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting.
The deck includes research topics, creating donor profiles and personas and six strategies to online outreach.
This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.
Role of the board & successful fundraising techniquesDeborah Spector
Role of the board & successful fundraising techniques inspires and encourages board members to support their organizations. How will your board members answer when asked what they do for the organization? You'll know you have a fundraising board when they proudly state they raise resources & influences for their organization.