This document discusses the emergence and importance of development journalism. It defines development communication as the systematic use of communication for national development. Development journalism deals with development through communication and was coined as a term by Juan Mercado and Alan Chalkley to describe economic reporting focused on development in third world nations. The objectives of development journalism are to critically examine and evaluate development projects and differentiate between planned schemes and their actual implementation. The document also discusses the role of Indian newspapers in development reporting throughout history.

1. JOURNALISM AND DEVELOPMENT
JANARDHAN. J

2. EMERGENCE
 Development is a complex phenomenon
 Each society should identify its development goals
 Development Communication- The systematic use of
communication for national development (Lent, 1979)
 It is oriented towards development
 Journalistic concept dealing with development through
communication is termed as ‘Development Journalism'

3. IMPORTANCE
 Comm. act as a tool to motivate and persuade the people
 Development programmes took shape in the early 1960s
 Thus the origin of development journalism
 It has been widely used in Third-World nations
 Juan Mercado & Alan chalkleys’ efforts coined the term
Development Journalism (DJ)
 DJ was equated with economic reporting

4. CREDIBILITY OF MEDIA
 DJ is more than just presenting facts
 it gives a critical analysis of various development projects
 It should connect to the people and open reader's eyes
 In essence, DJ endorses the principle of participatory
development approach
 By ensuring people's participation can shape the development
projects
 We assumed that journalism is able to influence the
development process

5. OBJECTIVE OF MEDIA
 To critically examine the development projects
 Evaluate the relevance of development projects
 To differentiate between a planned scheme and its actual
implementation

6. ORIGIN AND GROWTH
 During the second half of 20th Century, Third world
countries are striving for development
 These nations’ per capita income fall below of developed
countries
 Many academicians and policy makers were engaged in
developing the third world
 All those communication research and practices geared

7. THE DOMINANT PARADIGM
 During 1950 & 1960s the researchers formed the basis of
Development Communication discourse
 Daniel Lemer and Wilbur Schramm were instrumental in
assessing the influence of mass media
 They suggested that the urbanization would raise literacy rate
 It increase the mass media exposure
 That will lead to wider economic and political participation
 Accessibility of mass media facilitates development of a nation

8. INDIAN PRESS AND
DEVELOPMENT JOURNALLISM
 The concept was practiced by the Indian Press even before its
existence
 Hicky’s Gazette was dealing social, economic and cultural
activities in 1780s
 Raja Rammohan Roy efforts made the abolition of the practice
of sati
 During1860 and 1899, both the Anglo-Indian and language
newspapers started to inculcate nationalism among people

9. INDIAN PRESS AND
DEVELOPMENT JOURNALLISM
 During this period, prominent freedom fighters
Surendranath Bannerjee, Bipin Chandra Pal,
G. Subramania Aiyer, Motilal Ghosh,
Narendranath Sen, Bal Gangadhar Tilak, and
Naoroji were actively engaged with journalism
 Mahatma Gandhi served people with help of Journalism
 He believed that a newspaper is a social institution

10. DEVELOPMENT REPORTING
BY INDIAN NEWSPAPERS
 The press has a vital role to play in development
 By informing people on important development issues
confronting the society
 The Hindustan Times feature "Our Village Chhatera" was
brought out in February in 1969
 It was one of the best documented rural feature series in the
Indian press
 They covered extensively the rural scene in depth and in all its
versatility

11. DEVELOPMENT REPORTING
BY INDIAN NEWSPAPERS
 Malayalam Manorama and Mathrubhumi, were started
farm features, allotting one page every week exclusively
 The Hindu initiated rural reporting by appointing a
special correspondent
 It reported imported news about project also the attitude of
government officials, farmers and businessmen
 "For the Farmers Note-Book", was started reporting latest
research findings

12. DEVELOPMENT REPORTING
BY INDIAN NEWSPAPERS
 P. Sainath reported on rural India
 He visited ten poorest districts of five states
 He highlighted issues of extreme poverty in 84 reports in
18 months in Times of India
 Health, rural education, forced displacement, survival
strategies of the poor, usury and debt, water problem, etc.,
 Later, his articles were reprinted as book, “Everybody
Loves A Good Drought”

13. DEVELOPMENT REPORTING
BY INDIAN NEWSPAPERS
 Punjabi Kheti and Haryana Kheti are have a committed
group of readers such as farmers
 Krishak Jagat, rural magazine from Bhopal since 1946
 'Grassroots' is a monthly journal published by the PTI in
Hindi, Tamil and English language
 It give wide range of coverage on unemployment,
agricultural, job schemes, success stories, etc

14. PROBLEMS OF DEVELOPMENT REPORTING
 1. Inadequate information and poor understanding
 2. Absence of training in presentation of facts in an
attractive format
 3. Poor interest shown by newspapers
 4. Lack of funds and support from the newspaper
establishments.

15. THANK YOU