The band The Arctic Monkeys created a music video featuring band shots and used band shots as the main images for their digi pack and poster to promote their album rather than link the ancillary products to the narrative of a single song. The digi pack featured cartoon monkeys representing the band and smaller versions of the monkeys on each page along with band shots. The poster and digi pack were clearly linked through the use of a band shot and inclusion of the album cover. Overall, the band's music video, digi pack and poster were effectively combined through consistent use of the band's image and clear visual links between the products, though they did not relate to the narrative of a single song.