The combination of the main product and ancillary texts for The Script's release is effective but could be improved. The images used in the ancillary texts link to the song lyrics but focus more on cartoon images than pictures of the band. This makes the connection less clear for non-fans. Overall, the products follow The Script's conventions but it was challenging to create a stronger visual link between the realistic music video and more imaginative ancillary texts.

1. How Effective is the combination of our main product and ancillary texts?(Question 2)

2. PositivesThe ancillary texts are both linked together by the image of broken heart in the hand with the rainbow. This creates intertextuality for The Script’s fans.The images that we used, link in with the lyrics of our song. The broken heart is symbolic of the main singer as he is essentially singing about how he is still in love with a girl who he broke up with. Also the image on the back is ‘the man who can’t be moved.’

3. Things to be improvedThe poster and digi-pack could sell the artist more as they concentrate more on the cartoon images than the band.Apart from the collage in the digi-pack, neither ancillary text features pictures of the band or any of the singers. We could have tried to make a more obvious link to make it clear to people who are not already fans of The Script. This could lead to a wider fan base.

4. Overall I think that the overall the combination of our main product and ancillary texts is quite effective. However there are obviously things that could have been improved in order to create a better link between the music video and ancillary texts, however I think that following many of the conventions of The Script’s products has made it harder to create a visual link, as their videos are all fairly realistic whereas their posters, digi-packs and album covers are more imaginative and cartoon based.