The document discusses different theories for constructing the image of an artist or band in a music video. It examines how the band Glass Animals presents an organic image based on Negas' theory by not drawing attention to themselves in videos and using candid photos. For the song "Dyers Eve", the band projects an abstract, quirky, and mysterious image using colorful visuals per Dyer's Star Theory. To follow these themes, the proposed video would portray the band mysteriously with smoke and red lights partially obscuring their faces to seem intriguingly absent yet present. Their image would be promoted as organic by dressing them casually and having them in only one setting.

1. What star image do you
want to produce for your
artist/ group?
By Eloise Smith

2. Glass Animals – Negas’ theory
 Due to the song being in the
genre of indie/alternative, we
wanted to replicate this in the
music video, in terms of the star
image we are presenting of the
artist.
 In terms of Negas’ theory of
organic vs synthetic, the original
band, “Glass Animals” are shown
as organic
 This can be seen through the
presentation of the band, such as
they are often not shown in their
videos, the quite often present
candid photos to the audience
and are dressed in simple,
everyday clothes, as if they are
“one of us”.

3. Glass Animals – Dyers Star
Theory
 From looking at what Glass
Animals have promoted about their
music, using Dyer’s Star Theory,
you could say that the band are
constructed as abstract, quirky and
mysterious.
 They use a lot of colour on their
new media, possibly because the
newest album has a lot of colour
and pixilated effects.

4. How we would promote our band
 Our idea for a music video is
quite mysterious, eerie
rebellious and quirky, following
the whole themes of the song
by Glass Animals.
 The band is in the music
video, yet there is a lot of
smoke and red lights, to make
it seem as if the audience
cannot properly see their
faces, to make it seem as if
(using Dyer’s theory), that they
have been constructed to
seem mysterious and almost
intimidating, to that the
audience are interested in
seeing more (star as absent,
yet present).

5. How would we promote the band?
 Using Negas’ synthetic vs
organic ideas, we definitely
want to promote the band as
organic, due to the
indie/alternative style of the
song.
 Therefore, we would put them
in everyday, unflashy clothes,
not have them looking at the
camera and only use them in
one setting of the music video.

6. How would we promote the band?
 Using Negas’ synthetic vs
organic ideas, we definitely
want to promote the band as
organic, due to the
indie/alternative style of the
song.
 Therefore, we would put them
in everyday, unflashy clothes,
not have them looking at the
camera and only use them in
one setting of the music video.