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Sebastian Wenzel, Webanalyticsbook
Free 30-Day Trial
Instant data. Tweak
strategies. Benchmark
competitors.
#SEJSummit
#Searchmetrics @Davenaylor
• Founded Bronco in 2003
• SEO Strategy,Technical OnPage SEO, Finding
Solutions
• Worked with Saxobank, Coast, 888, Carcraft, Virgin
Cruises
#SEJSummit
#Searchmetrics @Davenaylor
Solid Structure Good
Neighborhood
Healthy
Relationships
#SEJSummit
#Searchmetrics @Davenaylor
GET YOUR
HOUSE IN
ORDER
From the outside it
looks good
#SEJSummit
#Searchmetrics @Davenaylor
But if the
inside looks
like this !!
Webmaster tools have an API :
https://developers.google.com/webmaster-tools/
#SEJSummit
#Searchmetrics @Davenaylor
Spot a Failure and
FIX IT, EARLY
#SEJSummit
#Searchmetrics @Davenaylor
Never try to move into a
Good Neighbourhood, if
you’re going to bring
Bad Neighbours
NEIGHBOURHOOD
http://freelinkdirectory.org.uk/
http://awesomelinkdirectory.org
http://web5.jp
http://freelinks.net/
http://linkaddurl.com
http://freelinkdirectory.org.uk/
http://splashdirectory.com/
http://seojunction.net
http://directorytycoon.com/
http://webmaster-link.com/
http://linkingdir.com/
BAD NEIGHBOURS
#SEJSummit
#Searchmetrics @Davenaylor
Bad Neighbours are dead
to me, Good
Neighbourhood here I
come
#SEJSummit
#Searchmetrics @Davenaylor
Brainstorm, target one
Outlet. Create the hook and
don’t rule any ideas out
Target
#SEJSummit
#Searchmetrics @Davenaylor
News Outlets Love
Surveys and Data led
Studies
#SEJSummit
#Searchmetrics @Davenaylor
Look at your own data
and work out what spin
you can add
#SEJSummit
#Searchmetrics @Davenaylor
Good Neighbours like each
other, if you get covered in
one you tend to get
covered in more
Sex Sells
#SEJSummit
#Searchmetrics @Davenaylor
612 sites covered…
This site redirects to a Russian Porn Cam site
#SEJSummit
#Searchmetrics @Davenaylor
Bad Neighbours
moving into your Good
Neighbourhood, so clean
them out weekly
#SEJSummit
#Searchmetrics @Davenaylor
Now you have a list of
Good Neighbours, add
these to Buzzstream and
make human contact
#SEJSummit
#Searchmetrics @Davenaylor
Research which
Secondary websites
covered your piece
#SEJSummit
#Searchmetrics @Davenaylor
Research which
secondary websites
covered your
competitors
Target
#SEJSummit
#Searchmetrics @Davenaylor
Solid Structure Good
Neighborhood
Healthy
Relationships
#SEJSummit
#Searchmetrics @Davenaylor
@davenaylor
Linkedin
Google plus

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