Google provides resources to help webmasters optimize their sites for Google search. Webmasters can submit their sites to Google via sitemaps and add URLs, and use robots.txt files to block content from indexing. The Google Webmaster Tools dashboard provides insights into how Google views a site and its performance. It also has tools for communicating with Google, submitting sitemaps, and checking for issues. The Webmaster Central blog shares updates and the help forum answers webmaster questions. Proper formatting of titles, images and dynamic content helps with accessibility and discoverability.
Get the best Seo training in Pune at brainmine.Seo Brainmine
Search Engine Optimization (SEO) is the process of improving website design, architecture, and content to increase traffic from organic search engine results.
WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO.
Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO
Jon Henshaw, Co-Creator & Product Manager, Raven Internet Marketing Tools (Twitter @RavenJon)
Process for Online Visibility: From Information Architecture to Killer ContentYo! Yo! SEO
Information Architecture (IA) is the structure (categories) that brings all of a website’s pieces (content assets) together while providing a flow for your website visitors, in language they use and understand. Dana Lookadoo delivered this presentation at PubCon Las Vegas in November 2011.
Get the best Seo training in Pune at brainmine.Seo Brainmine
Search Engine Optimization (SEO) is the process of improving website design, architecture, and content to increase traffic from organic search engine results.
WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO.
Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO
Jon Henshaw, Co-Creator & Product Manager, Raven Internet Marketing Tools (Twitter @RavenJon)
Process for Online Visibility: From Information Architecture to Killer ContentYo! Yo! SEO
Information Architecture (IA) is the structure (categories) that brings all of a website’s pieces (content assets) together while providing a flow for your website visitors, in language they use and understand. Dana Lookadoo delivered this presentation at PubCon Las Vegas in November 2011.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
2. Your site and Google
Discovering Crawling Indexing Ranking and
Serving
3. Your content and Google
Getting pages in (and out) of Google’s index
Making your site accessible
…And smartly labeled
4. How Google discovers your site
Organic links
Add URL tool: http://www.google.com/addurl/
Sitemaps
5. Discoverability – Sitemaps
XML Sitemaps
Useful for:
Dynamic content
Websites with few incoming links
Large archive of content pages
Provides Google with information on:
When the site was last updated
How often it changes
The relative importance of pages on your site
http://www.google.com/support/webmasters/bin/answer.py?answer=40318
And http://www.sitemaps.org
6. Telling Google what not to index
You may wish to block from search engines…
Private information
Sections or pages “under construction”
Blocking options include…
Robots.txt
http://www.google.com/support/webmasters/bin/answer.py?
answer=35302
Meta tags
http://www.google.com/support/webmasters/bin/answer.py?answer=93710
NOTE: Not to be used simultaneously to block the same set of pages.
7. Understanding accessibility
Accessibility is a critical component of web sites, enabling…
Effective crawling by Googlebot
Browsing and interacting on a mobile device
Understanding of content by the sight-impaired
8. Accessibility and Googlebot
Googlebot is good at crawling text:
HTML
PDFs, docs, txts, etc
More challenging for Googlebot:
Images and movies
Dynamic and rich content: Flash, JavaScript, frames, or dynamically generated
URLs
Advice: View your site in a text-only browser:
9. Making your images more accessible
<img src=“googlebot.jpg” alt=“googlebot with flowers”>
“Googlebot -- what a dreamboat. It's like he knows us <head>, <body>, and
soul.”
Describe the important content of each image in text
Use alt-text
Descriptive file names
10. Dynamic & media rich content suggestions
Design for accessibility Design with progressive
Focus on users enhancement
Multiple browsers Navigation in HTML, then add
Mobile phone your rich content
Screen readers Example: YouTube
For best uses of Flash:
http://googlewebmastercentral.blogspot.com/2007/07/best-uses-of-flash.html
For best uses of Ajax:
http://googlewebmastercentral.blogspot.com/2007/11/spiders-view-of-web-20.html
11. Importance of titles and descriptions
HTML Code:
<title>Google Webmaster Central</title>
12. Duplicate content
What is duplicate content?
Example: article and printer version of the site
Best practices:
301s
Preferred domain feature
Robots.txt file
For more helpful tips:
http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html
13. Ranking – Relevance and importance
Sites listings are prioritized algorithmically according to pages’…
Relevance
Matching the search to the page
Taking into account geography
In some cases, considering a user’s web history
Importance
http://www.google.com/technology
http://www.google.com/history
Pigeons (http://www.google.
com/technology/pigeonrank.html)
14. Understanding PageRank
Now just one of more than two hundred ranking components
Based more upon quality (rather than quantity) of incoming and natural
links
Buying or selling links to pass PageRank is against Google’s Webmaster Guidelines
http://www.google.com/support/webmasters/bin/answer.py?answer=66356
Best methods to increase PageRank:
Create great content
Participate thoughtfully in relevant communities online and offline
15. Fluctuations in PageRank and ranking
Rankings fluctuate!
(Hundreds of ranking signals, with over 450 updated last year alone)
Algorithmic updates
Changes in your site’s contents
Changes in other sites’ contents
Violation of Google Webmaster Guidelines
16. Keeping your site strong: Webmaster Guidelines
Put yourself in your users’ shoes
Treat Googlebot the same way as your human users (don’t cloak!)
Make sure outgoing links point to relevant resources that reflect well on
you
Read our Webmaster Guidelines:
http://www.google.com/support/webmasters/bin/answer.py?answer=35769
17. Google’s resources for webmasters
Google’s official blog, help center, discussion group, and beyond
18. Webmaster Central
Tools
Submit your content to
Google
Blog
Help Center Documentation
Discussion Group
Webmaster Central aims to provide relevant resources and tools to help
webmasters get the best experience with Google.
http://www.google.com/webmasters
19. Webmaster Tools – An insider’s view of your site
Google Webmaster Tools provides you a free and easy way to make your site
more Google-friendly. Using this tool, you and other site owners can:
Get Google’s view of
your website and
diagnose potential
problems
See how your site is
performing
Add a Sitemap
20. Webmaster Tools – Helping Google help you
Communicate with Google
Adjust crawl rates
Delete outdated sitelinks
Report spam and paid links
File a reconsideration request
21. Webmaster Tools – Discover more
Learn how to use Webmaster Tools more in depth:
http://www.google.com/webmasters/edu/quickstartguide/index.html
22. Google Webmaster Central Blog
The Google Webmaster Central Blog
Official Google communications directed at
Webmasters
Announcements
New Features
Information on indexing, ranking, guidelines
English: http://googlewebmastercentral.blogspot.com/
German: http://googlewebmastercentral-de.blogspot.com/
Chinese: http://www.googlechinawebmaster.com/
23. Google Webmaster Help Center
Hundreds of articles in more than two dozen languages
Getting started guides, tips, guidelines, and more
24. Google Webmaster Help Group
The Webmaster Help Group can
be reached via the link in
Webmaster Central
Experienced webmasters and
Googlers answer your questions.
16 languages supported as of July 2008:
English, French, Italian, German, Spanish, Portuguese, Polish, Dutch, Swedish,
Finnish, Danish, Russian, Hebrew, Hungarian, Turkish, and Chinese
26. Other useful tools and resources
Google offers many tools and products that can help you better
understand your site and enhance your users’ experiences.
Create and share compelling content
Gain a deeper understanding of your site’s visitors
Get insight into your competitors and competitive space
28. Deeper understanding of your site’s visitors
Google Analytics
http://www.google.com/analytics/
Discover where your visitors come from
Learn how they interact with your site
Website Optimizer
http://www.google.com/websiteoptimizer/
Test different combinations of site content
Increase visitor conversion rates and
satisfaction
29. Research and keep track of your market
Trends – http://www.google.com/trends
Reader – http://www.google.com/reader
Alerts – http://www.google.com/alerts
http://www.google.
com/options