Facebook Developer Garage Protecting Your Apps: Getting the Legals Right Andy Moseby Partner  Tel: +44 (0) 20 7710 1650 [e...
VS
Stuff you should know about <ul><li>Stuff you know you shouldn’t be doing </li></ul><ul><li>Stuff you should be doing when...
Obvious Fails <ul><li>Selling code / APIs  </li></ul><ul><li>Porn / illegal activity / gambling / firearms / hate speech /...
Content and Functionality <ul><li>Rights infringement </li></ul><ul><li>Information to be provided to users </li></ul><ul>...
Content and Functionality <ul><li>Responses to user actions </li></ul><ul><li>Alcohol </li></ul><ul><li>Advertising </li><...
Business Strategies
Business Strategies
Business Strategies
Business Strategies <ul><li>Privacy Policy (which you abide by) </li></ul><ul><li>Customer Support </li></ul><ul><li>Notic...
PR & Marketing <ul><li>Facebook approval </li></ul><ul><li>Facebook Press Release Language </li></ul><ul><li>Developing yo...
Facebook’s key rights <ul><li>Right to change Platform Guidelines without notice (continued use = acceptance) </li></ul><u...
Facebook’s key rights
Endgame
Endgame
Endgame
Endgame
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Andy Moseby

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Presentation for the Facebook Developer Garage 2009

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Andy Moseby

  1. 1. Facebook Developer Garage Protecting Your Apps: Getting the Legals Right Andy Moseby Partner Tel: +44 (0) 20 7710 1650 [email_address]
  2. 2. VS
  3. 3. Stuff you should know about <ul><li>Stuff you know you shouldn’t be doing </li></ul><ul><li>Stuff you should be doing when you develop your app </li></ul><ul><li>Stuff you should (and shouldn’t) be doing when marketing / promoting your app </li></ul><ul><li>Stuff you should be aware of as it may affect you later </li></ul>
  4. 4. Obvious Fails <ul><li>Selling code / APIs </li></ul><ul><li>Porn / illegal activity / gambling / firearms / hate speech / defamatory material </li></ul><ul><li>Viruses / malware </li></ul><ul><li>Letting an ad network have your secret key </li></ul>
  5. 5. Content and Functionality <ul><li>Rights infringement </li></ul><ul><li>Information to be provided to users </li></ul><ul><li>Information collection </li></ul><ul><li>Facebook’s Feature and Functionality Terms </li></ul>
  6. 6. Content and Functionality <ul><li>Responses to user actions </li></ul><ul><li>Alcohol </li></ul><ul><li>Advertising </li></ul><ul><li>File sharing </li></ul><ul><li>Review trading </li></ul>
  7. 7. Business Strategies
  8. 8. Business Strategies
  9. 9. Business Strategies
  10. 10. Business Strategies <ul><li>Privacy Policy (which you abide by) </li></ul><ul><li>Customer Support </li></ul><ul><li>Notice and Takedown Policy </li></ul><ul><li>Ongoing compliance (audit policies) </li></ul><ul><li>Your own Ts & Cs </li></ul>
  11. 11. PR & Marketing <ul><li>Facebook approval </li></ul><ul><li>Facebook Press Release Language </li></ul><ul><li>Developing your own brand </li></ul>
  12. 12. Facebook’s key rights <ul><li>Right to change Platform Guidelines without notice (continued use = acceptance) </li></ul><ul><li>Right to change Rights and Responsibilities </li></ul><ul><li>Developers – 3 days’ notice of changes </li></ul><ul><li>7,000 users to comment to be given alternatives / 30% of active registered users to agree </li></ul>
  13. 13. Facebook’s key rights
  14. 14. Endgame
  15. 15. Endgame
  16. 16. Endgame
  17. 17. Endgame

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