Iskandar Najmuddin


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Presentation for the Facebook Developer Garage 2009

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  • How to run a social media campaign on Facebook • targeting your audience, good and bad concepts, engaging a team, tracking results Social media campaign lessons learned on Facebook • what has worked and what hasn’t, which publishers are getting the most traction, where the platform is heading
  • Iskandar Najmuddin

    1. 1. What’s New on The Facebook Platform? Iskandar Najmuddin Nudge - Facebook Developer Garage London November 11 th , 2009
    2. 2. At a Glance – The FB Platform Roadmap <ul><li>OUT </li></ul><ul><li>Notifications </li></ul><ul><li>Profile Boxes </li></ul><ul><li>Verified Applications </li></ul><ul><li>Feed Templates </li></ul><ul><li>The miscellaneous publish methods </li></ul><ul><li>IN </li></ul><ul><li>Application Bookmarks </li></ul><ul><li>Application Dashboards </li></ul><ul><li>Real Email Addresses </li></ul><ul><li>Unified Inbox and Message Composer </li></ul><ul><li>Stream Publish and Stream Attachments </li></ul><ul><li>To simplify communication for users and developers </li></ul><ul><li>To improve app discovery and engagement </li></ul><ul><li>To provide you with more comprehensive tools for building or expanding your business with Facebook 1 </li></ul>1. Why the Roadmap?
    3. 3. Roadmap Updates – Currently Live <ul><li>Feeds: News vs. Live </li></ul><ul><ul><li>News Feed is the Facebook Black Box of Interestingness </li></ul></ul><ul><ul><li>Live Feed is ALL content from a Facebook-selected set of 250 connections </li></ul></ul><ul><li>Bookmark Button </li></ul><ul><ul><li>Digg-style FB Connect Share widget ( fb:share-button ) </li></ul></ul><ul><ul><li>Share Analytics: clicks, likes, comments, etc </li></ul></ul><ul><ul><li>API call: links.getStats </li></ul></ul><ul><ul><li>FQL table: link_stat </li></ul></ul><ul><li>Action links on Feed Stories – only one link used </li></ul>
    4. 4. November 2009 - Bookmarks <ul><li>Application bookmark required to use Application Counters (coming December 2009) </li></ul><ul><li>FBML element: fb:bookmark </li></ul><ul><li>JS API: showBookmarkDialog </li></ul><ul><li>New FQL column on permissions table: bookmarked </li></ul>
    5. 5. November 2009 – Stream Updates <ul><li>Stream publishing API reduced to: </li></ul><ul><ul><li>stream.publish </li></ul></ul><ul><ul><li>Facebook.streamPublish </li></ul></ul><ul><ul><li>FB.Connect.streamPublish </li></ul></ul><ul><ul><li>Other API calls will be unsupported after December 20, 2009 </li></ul></ul><ul><li>Platform Guidelines update: </li></ul><ul><ul><li>Only show dialog on explicit user “Share” action </li></ul></ul><ul><li>Display changes: </li></ul><ul><ul><li>90px images </li></ul></ul><ul><ul><li>Single action link, max 25 characters (already in effect) </li></ul></ul><ul><ul><li>No “formatting” characters </li></ul></ul><ul><ul><li>See More link </li></ul></ul>
    6. 6. November 2009 – The Rest <ul><li>Email - Apps can request access to primary email addresses </li></ul><ul><ul><li>Request user flow not yet published by Facebook </li></ul></ul><ul><ul><li>30 days after launch, the notifications API will be removed </li></ul></ul><ul><li>New Share dialog – unified message composer </li></ul><ul><ul><li>Apps can populate the first recipient UID only </li></ul></ul><ul><li>Canvas page chrome will change based on application </li></ul><ul><li>Invites – will appear in an Inbox section </li></ul>
    7. 7. December 2009 / Early 2010 <ul><li>Verified Applications program ends </li></ul><ul><ul><li>All apps will be subject to the Verified App standards. </li></ul></ul><ul><ul><li>Existing Verified Apps will be refunded pro-rata. </li></ul></ul><ul><li>Buh-bye, Profile Boxes! </li></ul><ul><ul><li>And the Boxes tab. And Info sections. </li></ul></ul><ul><ul><li>Application tabs will be the only profile integration point </li></ul></ul><ul><li>Application Tab width </li></ul><ul><ul><li>Will change from 760px to ~520px </li></ul></ul><ul><ul><li>Final width not yet confirmed </li></ul></ul><ul><li>Dashboards - Applications & Games </li></ul><ul><li>Application Counters go live </li></ul>
    8. 8. Other Bits <ul><li>Microsoft .NET Facebook API library – including Silverlight support </li></ul><ul><li>Facebook Platform Status </li></ul><ul><ul><li> </li></ul></ul><ul><li>ActionScript 3.0 Client Libraries updated </li></ul><ul><ul><li>Support for fql.multiQuery, Comments, Inbox </li></ul></ul>Roadmap - Into 2010 <ul><li>Open Graph API – Allow any page on the Web to have Facebook Page features </li></ul><ul><li>Improved Application analytics, available via API </li></ul><ul><li>New FB Connect libraries </li></ul><ul><li>New FBJS </li></ul>
    9. 9. Contact Details Follow me on Twitter: Telephone : 020 7096 0146 Email : [email_address] Address : Nudge 23-24 Greek Street Soho, London W1D 4DZ Web :   “ dedicated social media experts” – Inside Facebook, June 2008   Recent Clients Sign up to our award winning social media update Little Nudge at