App monetization - 5 secrets of success

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In this "appbundant" world, it's very easy miss out on higher or additional channels of revenue due to a few trivial details. Ashay will talk about 5 key secrets that will help you increase the revenue your apps generate.

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App monetization - 5 secrets of success

  1. 1. App Monetization5 Secrets to SuccessAshay Padwal
  2. 2. CREATE“HYBRID” MODELS
  3. 3. FREE: PAID:Ads based In-App revenue Payment
  4. 4. Combine Free and Paid Models FREE: PAID:Ads based In-App revenue Payment
  5. 5. Advertising Ads User Choice App MONETIZE USERS WITH BOTH APPROACHESUser downloads App ~10-20% Pay Micro Transactions: Try & Buy / Subscriptions / Pay per Play
  6. 6. USE POWERFUL AD FORMATS
  7. 7. COVER PAGE BACK PAGE
  8. 8. RICH MEDIA FORMAT +LAUNCH AD RIGHT PLACEMENT EXIT AD ANY APP
  9. 9. AD MEDIATIONCHOICE + CONTROL
  10. 10. REGULAR MEDIATION TAKES AWAY MONEY 60% share 60% share Rs 60 Rs 36Rs 100 HIGH FILL BUT LOW eCPM
  11. 11. 1 OWN AD SALES Direct Ad Sales Team2 CHOOSE NETWORKS Setup & get paid directly by Ad HIGHCFILL e PM Networks of your choice +3 REST OF NETWORKS HIGH eCPM Aggregation of long tail Ad Networks4 HOUSE ADS Leverage your user base to promote your new apps
  12. 12. “FRICTIONLESS”BILLING OPTIONS
  13. 13. EMERGING MARKETS
  14. 14. IMPORTANT App Stores Mobile TelcoIn-App Billing  
  15. 15. MAXIMIZEDISTRIBUTION
  16. 16. OTHER APP STORES
  17. 17. OEM DEALS
  18. 18. PAID DISTRIBUTION Cost per ClickCost per Download
  19. 19. Ashay PadwalCTO Co-Founder , Vserv.mobiashay@vserv.mobi

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