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Latif Lokman


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Facebook Developer Garage London - December 2009

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Latif Lokman

  1. 1. <ul><li>Teddiesville </li></ul><ul><li>A Virtual Pet Application </li></ul><ul><li>Latif Lokman, Gamoku </li></ul><ul><li>Gamoku specialises in the design and development of games played on social networks. Contact: enquiries @ </li></ul>
  2. 2. <ul><li>What is Teddiesville? </li></ul><ul><ul><li>A virtual pet application where users can dress up their teddies, decorate their rooms, visit their friends and play mini games; </li></ul></ul><ul><ul><li>Beta launched in September; </li></ul></ul>Introduction
  3. 3. <ul><li>Technology </li></ul><ul><ul><li>Client Side: Flash/AS3; </li></ul></ul><ul><ul><li>Server Side: LAMP (Linux/Apache/MySQL/PHP); </li></ul></ul><ul><li>Design Requirements </li></ul><ul><ul><li>Use of object-oriented framework to facilitate design and development and addition of extra features in the future; </li></ul></ul>Technical Aspects
  4. 4. <ul><li>First Impression </li></ul><ul><ul><li>The cute factor; </li></ul></ul><ul><ul><li>Easy to use; clear instructions; </li></ul></ul><ul><ul><li>Features for customization; </li></ul></ul><ul><ul><li>Free items for users to play around with </li></ul></ul><ul><ul><li>Friends factor – show that their friends have also added the app; </li></ul></ul>User Engagement
  5. 5. <ul><li>Bringing back users to play </li></ul><ul><ul><li>Incentives for playing frequently </li></ul></ul><ul><ul><li>Giving gifts </li></ul></ul><ul><ul><li>Message board </li></ul></ul><ul><ul><li>Regular updates on items </li></ul></ul>User Engagement
  6. 6. <ul><li>Online Advertising </li></ul><ul><li>Microtransaction – sales of virtual goods: </li></ul><ul><ul><li>Users need incentives to spend money: </li></ul></ul><ul><ul><ul><li>Items to customize their teddies and the environment </li></ul></ul></ul><ul><ul><ul><li>Limited items to celebrate special occasions e.g. Halloween and Christmas </li></ul></ul></ul>Monetization