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The Marketing Landscape Changes Very
Quickly These Days. Pre Web 95 - 2007 08 - Now 10 - Now Future Mobile, Who Offline Online Social Video, Knows? Images • TV • Display • FB Ads • Pre-roll • Print • Email • FB Likes • Overlays • Radio • SEO • Twitter • Brand Integration • SEM • FB Timeline • CPI
What IS Clear Pace of
change will accelerate All marketing is becoming digital or being supported by digital measurement You need to be metrics driven & test a lot You need to monitor emerging trends & experiment (saying it’s for the younger generation is no longer an excuse)
All of the major networks
are battling for primacy of your time. Open, Business Broad Based Media Centric Networking Networks Wants to be your Digital resume Your portal to the “second screen” TV web Industry networking Our unique online Communications, Sales & marketing persona / next entertainment tool generation email Longer-term: address payments
Twitter is where your customers
go to amplify word of mouth feedback “American Airlines #Sucks” “#EpicFail at BestBuy today. No customer support “You’ve got to go see #Argo – best film of the year”
The information is not anonymous.
You can find outyour influencers & conversions and build programs around them. $57.50 $331.22 direct purchasesdownstream purchases 15 6 58 clicks downstream downstream shares clicks $74.2 $94.09 $97.09 1 $65.02 direct purchasesdownstream direct direct purchases purchases purchases 19 2 14 11 1 7 7 clicks downstream downstream clicks downstream downstream clicks shares clicks share clicks $78.12 $19.78 $18.41 direct purchases direct purchases direct purchases 9 5 7 clicks clicks clicks
Twitter can be also be
used to drive audience to your blog to grow your influence with your key constituencies It’s about winning “share of mind”
Blogs can be used to
inform customers about yourproducts and drive traffic to your website / products Your Website