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Presentation for the Facebook Developer Garage 2009

Entertainment & HumorTechnology
1 of 22
Good idea but poor execution?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
[object Object],[object Object],11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
[object Object],11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
[object Object],[object Object],[object Object],[object Object],[object Object],11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
11/12/09 Confidential. Copyright (c) 2009 by SocialCash. Homepage Games in progress Challenges sent and received Leaderboard Lets you start a new game
11/12/09 Confidential. Copyright (c) 2009 by SocialCash. Game page When it’s your turn, drop a counter into a column
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
[object Object],[object Object],11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
11/12/09 Confidential. Copyright (c) 2009 by SocialCash. Homepage, as possibly seen by a new user What do I do here? How long is a good time per move? What does it even mean? What’s this showing me? Oh, nothing yet. What’s this? It looks scary. What will I get myself into?
11/12/09 Confidential. Copyright (c) 2009 by SocialCash. Homepage, as possibly seen by a new user What do I do here? How long is a good time per move? What does it even mean? What’s this showing me? Oh, nothing yet. What’s this? It looks scary. What will I get myself into?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
11/12/09 Confidential. Copyright (c) 2009 by SocialCash. Game page Geared towards getting users into a game asap
11/12/09 Confidential. Copyright (c) 2009 by SocialCash. Game page I play a game now? I reckon so A quick game? In case I missed the other button Play a friend Type their name and send Play against an online friend Like an invite, but in a low-key way and more immediate
[object Object],11/12/09 Confidential. Copyright (c) 2009 by SocialCash. Version 1 Version 2 Date New users Paid clicks # Games 15/09/2009 75 96 24 16/09/2009 187 135 281 17/09/2009 292 145 463 18/09/2009 252 176 815 19/09/2009 273 173 1117  … .  … .   … .   … . 15/10/2009 3999 0 24805 16/10/2009 4270 0 27276 17/10/2009 5714 0 33921
[object Object],[object Object],[object Object],11/12/09 Confidential. Copyright (c) 2009 by SocialCash.
[object Object],[object Object],[object Object],11/12/09 Confidential. Copyright (c) 2009 by SocialCash.

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  • 1. Good idea but poor execution?
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  • 10. 11/12/09 Confidential. Copyright (c) 2009 by SocialCash. Homepage Games in progress Challenges sent and received Leaderboard Lets you start a new game
  • 11. 11/12/09 Confidential. Copyright (c) 2009 by SocialCash. Game page When it’s your turn, drop a counter into a column
  • 12.
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  • 15. 11/12/09 Confidential. Copyright (c) 2009 by SocialCash. Homepage, as possibly seen by a new user What do I do here? How long is a good time per move? What does it even mean? What’s this showing me? Oh, nothing yet. What’s this? It looks scary. What will I get myself into?
  • 16. 11/12/09 Confidential. Copyright (c) 2009 by SocialCash. Homepage, as possibly seen by a new user What do I do here? How long is a good time per move? What does it even mean? What’s this showing me? Oh, nothing yet. What’s this? It looks scary. What will I get myself into?
  • 17.
  • 18. 11/12/09 Confidential. Copyright (c) 2009 by SocialCash. Game page Geared towards getting users into a game asap
  • 19. 11/12/09 Confidential. Copyright (c) 2009 by SocialCash. Game page I play a game now? I reckon so A quick game? In case I missed the other button Play a friend Type their name and send Play against an online friend Like an invite, but in a low-key way and more immediate
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