The ComBar
What is the ‘ComBar’

…a living, breathing content channel on the mobile home screen

     Rotating Content     Select to ...
What Can You Do With The ComBar?
For Content, Retail, Sponsorship or Ad Sales
But does it work ??
A Larger Slice of the Cake!
!"#$%!&%'%()*%+),-*%
From ‘ordinary’ phone to ‘app-rich’




   …and of course, we can also support iPhone development!
iPhone and iPad%



•  .$/)%0"1%2,1/3*1%
 %/)*%401#$5%1*6$037-%21*8$*1%#*9*:02*1%0;%$<)03*%,3#%$<,#%,22-=   %
TV2 and TV3 in Norway%
Dagbladet -   Largest Newspaper in Norway%
Where Are We Today?



       •  Commercial Launch in Thailand
       1.  Dtac
       2.  AIS
       3.  True Move

      ...
Who Are We?


Svein Johnsen    CEO



Kelly Moulton    Director



Anders Solheim   Marketing



Ådne Tveit       Biz Dev
...
What We Offer


Brand/Advertiser                    CRM                            Consumer

                             ...
From advertiser to end user…




                     ……and back
Partners & Customers
Thailand



Joint Venture with BEC Tero

•  The leading privately held media company
in Thailand.

•  We supply tech; they...
Austria Trial



Commercial trial with major global operator
•  Users invited by SMS
•  250 users
•  25 advertisers:
(McDo...
The ComBar Interactive Experience




           9 Reasons Why…..
1: Click to activate full screen…


Non intrusive…




                         … yet high impact
                        ...
… Interact with Rich Media Pop Ups
2: Get Rich Updated Content


                  News Feeds

                  Weather Feeds

                  Coupons, Ba...
3. Content Rotates with Every Click




   Every user interaction with the phone rotates the content,
   as well as users ...
4: Capture & Target Your Customers

   Offers, Click-throughs, VIP Content, SMS Drivers, etc…
5: Exclusive Discounts / Content
6: Coupons / Vouchers / Tickets



                Distribute unique 2d digital barcodes directly to the
                 ...
7: RSS Feeds = Up To Date Info



              Keep content up-to-date and relevant…

              World News

         ...
8: Build Dialogues/Databases


                           •  Publish content directly to ComBar screen

                  ...
9: Self service back-end


          More Magic Behind The Scenes

          •  Publish bespoke content directly to idle s...
Contact



Bergen, Norway

Kelly Moulton, Director
kelly@comcom.no
www.comcom.no
Comcom Prez 2010 Km Lite
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Comcom Prez 2010 Km Lite

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ComCom Oct 2010 overview

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Comcom Prez 2010 Km Lite

  1. 1. The ComBar
  2. 2. What is the ‘ComBar’ …a living, breathing content channel on the mobile home screen Rotating Content Select to Pop-UP Interact With Content •  Read •  Click Through •  Download •  Redeem
  3. 3. What Can You Do With The ComBar?
  4. 4. For Content, Retail, Sponsorship or Ad Sales
  5. 5. But does it work ??
  6. 6. A Larger Slice of the Cake!
  7. 7. !"#$%!&%'%()*%+),-*% From ‘ordinary’ phone to ‘app-rich’ …and of course, we can also support iPhone development!
  8. 8. iPhone and iPad% •  .$/)%0"1%2,1/3*1% %/)*%401#$5%1*6$037-%21*8$*1%#*9*:02*1%0;%$<)03*%,3#%$<,#%,22-= %
  9. 9. TV2 and TV3 in Norway%
  10. 10. Dagbladet - Largest Newspaper in Norway%
  11. 11. Where Are We Today? •  Commercial Launch in Thailand 1.  Dtac 2.  AIS 3.  True Move •  Impending Launch in Norway •  Telenor “Playground Agreement” •  Commercial Pilot with one of the world´s largest operators •  Preinstall Pilot with Nokia •  Preinstall Pilot with Samart
  12. 12. Who Are We? Svein Johnsen CEO Kelly Moulton Director Anders Solheim Marketing Ådne Tveit Biz Dev Scott Davies Sales Arvid Torset CTO Helge Stormoen CFO %%
  13. 13. What We Offer Brand/Advertiser CRM Consumer User segmentation Banner Management Reporting / Analysis Order Banner Activity log Reporting and invoice
  14. 14. From advertiser to end user… ……and back
  15. 15. Partners & Customers
  16. 16. Thailand Joint Venture with BEC Tero •  The leading privately held media company in Thailand. •  We supply tech; they supply sales and marketing •  Live with all of the major operators
  17. 17. Austria Trial Commercial trial with major global operator •  Users invited by SMS •  250 users •  25 advertisers: (McDonalds, Red Cross, Coca Cola, Kellogs, Biotherm.) •  Media Partner (Der Kurier) with news feeds (RSS) • Results •  10-12% clickrate first day with every banner update •  8-10% clickrate first four days.
  18. 18. The ComBar Interactive Experience 9 Reasons Why…..
  19. 19. 1: Click to activate full screen… Non intrusive… … yet high impact & long dwell times
  20. 20. … Interact with Rich Media Pop Ups
  21. 21. 2: Get Rich Updated Content News Feeds Weather Feeds Coupons, Barcodes, SMS vouchers Direct Trackable Advertising Results Feeds Sponsorship Content Marketing Promotions VIP Services Etc…%
  22. 22. 3. Content Rotates with Every Click Every user interaction with the phone rotates the content, as well as users being able to manually flick though.
  23. 23. 4: Capture & Target Your Customers Offers, Click-throughs, VIP Content, SMS Drivers, etc…
  24. 24. 5: Exclusive Discounts / Content
  25. 25. 6: Coupons / Vouchers / Tickets Distribute unique 2d digital barcodes directly to the users mobile which can be redeemed in store, in venue, in Stadium, etc. >$-/1$?"/*%@*#*82A03%+0#*-%03*%0;%/B0%B,C-% 1)  Directly scanned into your POS via handset scanner or 2)  Manual entry against a web-based database Dependent on POS capabilities
  26. 26. 7: RSS Feeds = Up To Date Info Keep content up-to-date and relevant… World News Localisation Weather Sports Special “act now” offers Social media harvesting & push updating
  27. 27. 8: Build Dialogues/Databases •  Publish content directly to ComBar screen •  Instantly response to queries •  Build an opt in database •  Develop unique customer databases… •  Profile customers by activities •  Track Interaction Courtesy of our partner, vidamo.no
  28. 28. 9: Self service back-end More Magic Behind The Scenes •  Publish bespoke content directly to idle screen •  Advanced monitoring of user behavior •  Automated reports •  Avail in Q1 2011
  29. 29. Contact Bergen, Norway Kelly Moulton, Director kelly@comcom.no www.comcom.no

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