This document summarizes James Gilbert's presentation on the 9 Immutable Laws of Social Media Marketing. Gilbert introduces the 10th Law - the Law of #REALationships. This law states that successful social media marketing now requires building real relationships through more engaged interactions on social media sites, rather than just pushing generic content. Gilbert outlines eight stages of engagement to help brands develop true brand advocates by focusing on listening, contacting influencers, and investing time in relationships rather than relying solely on automation tools.
Since Jim Gilbert created The 9 Immutable Laws of Social Media Marketing in 2009 thousands of people have seen it live, and it has been viewed well over 50,000 times on the internet.
On June 29th 2014, Jim presented The 9 Immutable Laws of Social Media Marketing at Social Media Day Miami #SMDayMIA at the Arsht Center to a packed lecture room. What a great audience! FEEL FREE TO SHARE THIS!
To all in attendance who wanted to see the full version (I only had a half hour to present), here it is. Fully 36 more slides with great do this, don't do that examples from my social media clients.
About the author of the 9 Immutable Laws, Jim Gilbert
Jim is the President of Gilbert Direct Marketing, Inc, a full service direct, digital and social media marketing agency. He is also the President of the Florida Direct Marketing Association (www.fdma.org).
Jim loves to give back and spends a lot of time presenting to marketers from all over at FDMA, The Direct Marketing Association, Social Media Day, Word Camp, Catalog University, and colleges and university.
How to reach Jim:
Email: jimdirect@aol.com
Twitter: @gilbertdirect
Web: www.gilbertdirectmarketing.com
Linkedin: www.linkedin.com/in/jimwgilbert/
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
Advice to Entrepreneurs from Elon Musk & Richard BransonStinson
Every entrepreneur needs a little inspiration. Here are some words from some of the greatest entrepreneurs of all times, Elons Musk and Richard Branson.
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
Since Jim Gilbert created The 9 Immutable Laws of Social Media Marketing in 2009 thousands of people have seen it live, and it has been viewed well over 50,000 times on the internet.
On June 29th 2014, Jim presented The 9 Immutable Laws of Social Media Marketing at Social Media Day Miami #SMDayMIA at the Arsht Center to a packed lecture room. What a great audience! FEEL FREE TO SHARE THIS!
To all in attendance who wanted to see the full version (I only had a half hour to present), here it is. Fully 36 more slides with great do this, don't do that examples from my social media clients.
About the author of the 9 Immutable Laws, Jim Gilbert
Jim is the President of Gilbert Direct Marketing, Inc, a full service direct, digital and social media marketing agency. He is also the President of the Florida Direct Marketing Association (www.fdma.org).
Jim loves to give back and spends a lot of time presenting to marketers from all over at FDMA, The Direct Marketing Association, Social Media Day, Word Camp, Catalog University, and colleges and university.
How to reach Jim:
Email: jimdirect@aol.com
Twitter: @gilbertdirect
Web: www.gilbertdirectmarketing.com
Linkedin: www.linkedin.com/in/jimwgilbert/
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
Advice to Entrepreneurs from Elon Musk & Richard BransonStinson
Every entrepreneur needs a little inspiration. Here are some words from some of the greatest entrepreneurs of all times, Elons Musk and Richard Branson.
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
Lessons From My 20s on Life, Entrepreneurship, and The World - Ryan AllisRyan Allis
A 1285 slide presentation on everything I learned in my 20s on life, entrepreneurship, and the world, created in advance of my 30th birthday on August 14, 2014.
See full presentation at http://hive.org/20s
How to be an effective and perfect leaderLloyd Celeste
How to be an effective and perfect leader is a presentation which shares some of the most important traits of a leader based on the books and teachings of worlds most known leadership author like John Maxwell, Robert Greenleaf and Stephen Covey.
Do you want to be a leader? Find out the Habits of Effective Leader.
Since opening up our publishing platform in February, we’ve been blown away by the amazing posts our members have shared every single day. We’re celebrating the incredible stories, thought-provoking debates, and eye-opening advice shared so far through a compilation of 2014’s most memorable posts.
We hope they inspire you as much as they've inspired us.
Share your own memorable moments of 2014: Write a post on LinkedIn and include the hashtag #My2014Moments somewhere in the body of the post. Start writing here: https://www.linkedin.com/pulse/article/new
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people.
Green America presents The Open Brand: Beyond Green WashingEarthsite
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
While Beyoncé may answer this question with a loud, enthusiastic “GIRLS”, let’s be real: the people in technology are making this world go around. And in STEM careers and STEM majors, the gender gap is still clearly in effect. In this talk, a recent high school graduate and Girls in Tech leader will offer a fresh perspective about the disconnect between girls and careers in technology, despite the ongoing efforts by many to close this gap. We'll get real about why we still aren’t seeing enough girls pursue these careers, why it’s still important to change this, and how we can all become better allies (or “STEMinists”) to help fix the issue.
Top 10 USA Business Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 USA Tour, hosted in Los Angeles, August 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
2011 social enterprise boot camp columbia v2Ryan Allis
Here are my slides from a keynote presentation on Sunday at Columbia University's Social Enterprise Bootcamp on Sunday November 20, 2011.
I talk about the iContact story, corporate social responsibility, the major improvements we have made as a human species over the past forty years in life expectancy, infant mortality, and per capita income, and how our generation can end extreme poverty in our lifetime.
How to Perfect Your Facebook Business Page - WorkshopBoostly
Here are the slides and live video from a recent workshop I hosted in Scarborough, UK.
We covered
- How to create an engaging post
- Why competitions are the best way to quickly growth hack
- Why you are wasting your money with Facebook Ads
- Why Live video is the way forward
- Why you should have a Facebook Group
Courage, Creativity, Collaboration: How to Succeed in the new PR and Media La...edward boches
Talk I gave to Council of PR Firms Boston event on October 3, 2013. Full text can be found on my blog.
Cover image downloaded from: http://www.hdwallpapersbank.com/red-bull-stratos-hd-wallpapers/
What the Internet of Things Really Means - For Marketers and Digital AgenciesZach Pousman
Last week at DIG South 2014 (Charleston, SC), I gave a talk titled “What the Internet of Things Really Means.” One of the next big drivers of transformation for consumers and businesses — and one of the biggest buzzwords — is the Internet of Things. IoT is defined by ubiquity: Technology and computation will become ubiquitous, truly integrated into our lives. Digital technologies will move into the “stuff” we have, the spaces we live and work in, and the stores at which we shop. The trend is still moving up the hype cycle, so the drumbeat of how exciting and revolutionary will continue to grow (before the inevitable realization that IoT isn’t a silver bullet and the warts and challenges of the systems become apparent).
The talk is organized into three sections: Why is the IoT is a big deal? What are the implications for designers, marketers, agencies and startups? And finally how we’re designing digital ecosystems to be ready for IoT?
Scotland & the Social Media Problem with BusinessCraig McGill
Presentation given to students at Stirling University about the challenges they face in Scotland about getting companies to adopt social media. More information on the event can be found at http://bit.ly/9ISbV7
Lessons From My 20s on Life, Entrepreneurship, and The World - Ryan AllisRyan Allis
A 1285 slide presentation on everything I learned in my 20s on life, entrepreneurship, and the world, created in advance of my 30th birthday on August 14, 2014.
See full presentation at http://hive.org/20s
How to be an effective and perfect leaderLloyd Celeste
How to be an effective and perfect leader is a presentation which shares some of the most important traits of a leader based on the books and teachings of worlds most known leadership author like John Maxwell, Robert Greenleaf and Stephen Covey.
Do you want to be a leader? Find out the Habits of Effective Leader.
Since opening up our publishing platform in February, we’ve been blown away by the amazing posts our members have shared every single day. We’re celebrating the incredible stories, thought-provoking debates, and eye-opening advice shared so far through a compilation of 2014’s most memorable posts.
We hope they inspire you as much as they've inspired us.
Share your own memorable moments of 2014: Write a post on LinkedIn and include the hashtag #My2014Moments somewhere in the body of the post. Start writing here: https://www.linkedin.com/pulse/article/new
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people.
Green America presents The Open Brand: Beyond Green WashingEarthsite
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
While Beyoncé may answer this question with a loud, enthusiastic “GIRLS”, let’s be real: the people in technology are making this world go around. And in STEM careers and STEM majors, the gender gap is still clearly in effect. In this talk, a recent high school graduate and Girls in Tech leader will offer a fresh perspective about the disconnect between girls and careers in technology, despite the ongoing efforts by many to close this gap. We'll get real about why we still aren’t seeing enough girls pursue these careers, why it’s still important to change this, and how we can all become better allies (or “STEMinists”) to help fix the issue.
Top 10 USA Business Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 USA Tour, hosted in Los Angeles, August 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
2011 social enterprise boot camp columbia v2Ryan Allis
Here are my slides from a keynote presentation on Sunday at Columbia University's Social Enterprise Bootcamp on Sunday November 20, 2011.
I talk about the iContact story, corporate social responsibility, the major improvements we have made as a human species over the past forty years in life expectancy, infant mortality, and per capita income, and how our generation can end extreme poverty in our lifetime.
How to Perfect Your Facebook Business Page - WorkshopBoostly
Here are the slides and live video from a recent workshop I hosted in Scarborough, UK.
We covered
- How to create an engaging post
- Why competitions are the best way to quickly growth hack
- Why you are wasting your money with Facebook Ads
- Why Live video is the way forward
- Why you should have a Facebook Group
Courage, Creativity, Collaboration: How to Succeed in the new PR and Media La...edward boches
Talk I gave to Council of PR Firms Boston event on October 3, 2013. Full text can be found on my blog.
Cover image downloaded from: http://www.hdwallpapersbank.com/red-bull-stratos-hd-wallpapers/
What the Internet of Things Really Means - For Marketers and Digital AgenciesZach Pousman
Last week at DIG South 2014 (Charleston, SC), I gave a talk titled “What the Internet of Things Really Means.” One of the next big drivers of transformation for consumers and businesses — and one of the biggest buzzwords — is the Internet of Things. IoT is defined by ubiquity: Technology and computation will become ubiquitous, truly integrated into our lives. Digital technologies will move into the “stuff” we have, the spaces we live and work in, and the stores at which we shop. The trend is still moving up the hype cycle, so the drumbeat of how exciting and revolutionary will continue to grow (before the inevitable realization that IoT isn’t a silver bullet and the warts and challenges of the systems become apparent).
The talk is organized into three sections: Why is the IoT is a big deal? What are the implications for designers, marketers, agencies and startups? And finally how we’re designing digital ecosystems to be ready for IoT?
Scotland & the Social Media Problem with BusinessCraig McGill
Presentation given to students at Stirling University about the challenges they face in Scotland about getting companies to adopt social media. More information on the event can be found at http://bit.ly/9ISbV7
As a former marketing professor and current direct, social media and digital marketing consultant, I am often asked about old school direct marketing and its rules, terms and analytics.
I created this simple direct marketing primer for a client who was looking to enter the direct mail space.
About the author:
Jim Gilbert, is the CEO of Gilbert Direct Marketing, Inc, and President of The non-profit networking and education organization - The Florida Direct Marketing Association.
Jim is a former adjunct Professor of Marketing teaching at Miami International University.
He can be reached at jim@gilbertdirectmarketing.com, or follow him on twitter: @gilbertdirect. or Linkedin: www.linkedin.com/in/jimwgilbert/en
Classical World ♥♫♥ Klasik Dünya •♥••♥••♥••♥••♥••♥••♥••♥••♥••♥••♥••♥••♥••♥••♥••♥••♥••♥• http://www.facebook.com/CLASSICAL.WORLD.KLASIK.DUNYA •♥••♥••♥••♥••♥••♥••♥••♥••♥••♥••♥••♥••♥••♥••♥••♥••♥••♥•
On October 16th 2014, Jim Gilbert, President of Gilbert Direct Marketing, Inc and the Author of The 9 Immutable Laws of Social Media Marketing, unveiled a new presentation exclusively for Catalog University.
This presentation focuses on how to use videos to drive social media engagement and sales.
Learn why this presentation (all new for 2014) is one of the National DMA’s top 5 “Back by Popular Demand” presentations the last 4 years running….
Do you know…The 9 Immutable Laws of Social Media Marketing?
Do you manage… The 8 stages of Social Media Engagement (and disengagement)?
What is… The State of Social Media Marketing 2014?
Details:
To be successful in social media marketing one must understand the rules. These 9 laws provide context for what to both expect via Social Marketing and how to engage, build an engaged fan base and also drive sales.
Social Media is getting more fragmented and its becoming harder to engage. Get the ammunition you need to engage fans and drive social media ROI in 2014!
Unique case studies will be presented as an example of how to successfully use the 9 laws…
In this informative session Jim Gilbert, author for ROI Magazine, President of the FDMA and former direct marketing professor will take you through example packed case studies including how The Fresh Diet went from 94 fans to 60,000 likes, and their secrets for driving engagement, FANaticism and sales.
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
My presentation on The 9 Immutable Laws of Social Media Marketing from the Direct Marketing Association's Annual conference #dma13 in Chicago, October 16 2013.
Presented by Jim Gilbert of Gilbert Direct Marketing Inc, a full service marketing and social media marketing agency.
Fully updated to cover topics relating to social media marketing in 2013
A presentation I gave to Colgate students who work in the summer for non-profits. It works better with me there, but what can you do? There is even a mistake in it. Or two.
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...krischislett
A 1 hour presentation I gave at the 2013 Texas Wine and Grape Growers Association on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
A marketeers brief guide to improving your social media performanceSHumphrey123
The Black Hole's Content Marketing Executive, Sam Humphrey, looks at the simple steps that marketeers can take to improve their social media offering. With thanks to all speakers at the Big Social Conference 2015. Some of there content is used in this presentation. Thanks also to entrepreneur.com who came up with the 10 laws of social.
Building your digital tribe was a presentation by Kylie Lewis (ofkin.com) and Belinda Langler (theinklingeffect.com.au) given to retailers at the Evans and Partners lunch in Sydney, in March 2015. Australian social media usage statistics were presented, along with the examples of the four Cs of social media marketing: creation, curation, community and culture. Buyer personas, social media productivity and phone-photography were also covered.
Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...Alan Weinkrantz
U.S. Public Relations Consultant, Alan Weinkrantz' nsights on Story Telling and Branded Content Strategies for 2013.
Weinkrantz's core premise of the discussion will be based on studying and playing music for the last 50 years, with his belief sets about music being the original code with great story telling.
What Weinkrantz sees today in most startups is great code, great UI and little and generally no story telling. He will discuss the art of story telling in the context of a building and sustaining a startup and its role in adding value to a company.
Visit: http://www.alanweinkrantz.com or email Alan - alan@weinkrantz.com
Story telling, having a voice, and the on-going narrative is a reflection of the startup's heart and soul. It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media. It is the later that he will focus on. This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.
Infographic. Getting rid of bed bugs & mites is as easy as 1, 2, 3 with Premo Guard. http://premoguard.com.
Wholesale inquiries and pest control companies, we are here for you too!
#pestcontrol #pestmanagement #bedbugremoval #bedbugs #mites #dustcontrol
A presentation by Jim Gilbert, CEO/Founder of Gilbert Direct Marketing Worldwide, Inc.
On March 10, 2016, Jim Gilbert presented "The 9 Immutable Laws of Social Media Marketing" to a sold out crowd at the Hyatt Fort Lauderdale.
This presentation was the opening keynote of the day for the South Florida Business Journal and it's annual Social Media Crash Course. Also speaking were Alex de Carvalho and D.B. Weinke.
These are the presentation slides from Jim's presentation.
For more information on Jim Gilbert and Gilbert Direct Marketing, please visit: http://gilbertdirectmarketing.com.
You can follow on Twitter.com/gilbertdirect, or connect with Jim on Linkedin at https://www.linkedin.com/in/jimwgilbert
On February 20th 2016, Jim Gilbert, President and Founder of Gilbert Direct Marketing Worldwide, Inc., presented "The Immutable Law of Social Media #REALationships" to a packed house at WordCamp 2016 in Miami.
The following are the slides from that presentation. This is part of a larger presentation, "The 9 Immutable Laws of Social Media Marketing".
Contact us at jim@gilbertdirectmarketing.com to learn more on how we can offer this presentation to your organization or business.
Follow Jim on Twitter.com/gilbertdirect, or connect with him on Linkedin at https://www.linkedin.com/in/jimwgilbert
The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult.
This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company
The 9 Immutable Laws of Social Media Marketing. Created by Jim Gilbert, CEO of Gilbert Direct Marketing, Inc.
This presentation was created in order to help set the proper expectations of what Social Media Marketing can do for a given company.
For more information on implementing a social media strategy for your company, email Jim Gilbert at: jimdirect@aol.com
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
“To be integrated is to feel secure, to feel connected.” The views and experi...
The immutable law of social media #REALationships #smdaysfl 2015
1.
The
9
Immutable
Laws
of
Social
Media
Marke9ng
Presented
by
James
Gilbert,
CEO
June
28th,
2015,
561-‐302-‐1719
The
FINAL
Law
of
Social
Media
Marke9ng…
The
Law
of
#REALa9onships
2. Just
who
do
you
think
I
am?
• 30
+
year
history
in
DM
(old
school
>
new
school)
• CEO,
Gilbert
Direct
Marke9ng,
Inc.
• President,
Florida
DMA
• Professor
Direct
Marke9ng
• Author
Target
Marke9ng
Group
• Return
on
Intelligence
column
• Guide
to
Social
Media
-‐
Content
@gilbertdirect
#9ImmutableLaws
3. "There is only one valid definition of business
purpose – to create a customer.
Companies are not in business to make
things… but to make customers.”
-‐-‐
Peter
F.
Drucker
Orienta9on
(What
these
laws
are
really
about!)
5. In
The
Beginning…
• #9Immutable
Laws
• The
9
Immutable
Laws
of
Social
Media
Marke9ng
• As
long
as
2
hour
presenta9on!
– 4K
live
– 60K+
views
online
– So
many
changes
since
2009
6. #9immutablelaws
1. The
deeper
the
level
of
engagement,
the
deeper
the
trust/bond
with
your
company!
(radical
thought
in
2009
AND
in
2015)
2. Brand
+
Channels
=
Engagement
(The
new
marke=ng
paradigm)
drives
Law
of
Engagement
3. Brand
+
9me
+
channels
=
advocates.
4. The
exponen9al
search
factor.
(Social
increases
rankings,
DUH!)
5. The
new-‐fangled
customer
service
factor
(deliver
or
die)
6. The
behind
the
scenes
factor
(people
buy
from
people
not
brands)
7. Trust
is
The
NEW
black
(REAL
voice,
freebies,
contests,
corner
store)
8. The
online
reputa9on
factor.
(Rep
is
everything.
Social
the
Great
Neutralizer)
9. Engagement
+
9me
+
trust
=
revenue.
(all
9
Laws
brought
together)
10. What
next????
(always
new
there
was
another
one)
8. – Engagement
more
difficult
– Have
to
work
harder
to
“get
‘er
done”
– Everybody
is
doing
it!
– More
message
cluUer
– Facebook
now
“pay
for
play”
– More
sites
are
relevant
(vine,
meerkat)
Why
get
REAL?
9. The
Law
of
REALa9onships!
• The
goals
of
every
social
media
marketer
STILL
ARE….
– Engage!
– Draw
them
out!
– Get
them
involved!
– Become
a
thought
leader!
– Generate
Authority!
– Tug
at
their
heartstrings
– Tell
a
story!!!!
– Create
drama!!!!
– But
now
we
have
to
be
even
smarter,
beeer
and
more
engaging
10. The
Law
of
REALa9onships!
The
8
stages
of
REALity
① Brand
impression
(retweet,
comment,
friend
like)
② Like
–
casual
listener
(likes
page)
③ Like
-‐
engages
(likes,
comments)
④ Super
like
–
engages
o^en
⑤ Minor
brand
advocate
–
recommends
brand
⑥ Super
brand
advocate
–
recommends
brand
and
sells
product!
⑦ Dislike
–
disgruntled
like
of
advocate
–
goes
away
⑧ Super
dislike
(engaged
dislike)
–
goes
away
and
talks
about
brand
in
a
negaAve
way
• Goal
move
from
1
–
6
• Goal
move
back
from
7
and
8
to
6
11. The
Law
of
REALa9onships!
The
8
stages
of
REALity
• How
do
you
find
and
create
brand
advocates?
• Listen,
spend
=me
on
sites.
• See
who
retweets,
shares,
likes
etc.
• Make
contact!
• Yes
make
contact
and
build
rela=onships!
12. The
Law
of
Engagement!
The
8
stages
of
engagement
• Brand
advocates
are
everywhere.
• Carol!
• Donna!
• Josh!
• Trevor!
• Tina
• Angel!
• Its
about
the
#REALa9onship
to
your
social
people
and
brands.
• Became
my
friends!
Literally!
16. • Its
9me
to
throw
out
what
you
have
learned
about
social
media
and:
– Lose
the
tools:
• Forget
Hootsuite,
Buffer,
scheduled
posts,
and
other
tools
to
make
life
easier.
• Get
back
down
in
the
trenches,
engage,
delight
and…
• BUILD
RELATIONSHIPS!
• Today
in
social
rela=onships
are
dying!
The
Law
of
#REALa9onships!
17. Every
=me
you
use
an
app
to
post
rather
than
go
to
the
actual
site….
…
a
kieen
Will
die!
18. Every
9me
you
use
an
app
to
post
rather
than
go
to
the
actual
site….
An
angel
kieen
gets
their
wings
19. The
New
Immutable
Law
Social
Media
SUCCESS
in
Only
8
HOURS
a
Day!
Noooo!
Oy
Vey
A
D
M!
Damn!
Oh
No!!!
YES!!!!
WTF?
Groan
FML!!
20. Too
many
people
are
pos9ng
without
engaging
Stop
prac=cing
An9-‐Social
Media
Marke9ng
The
Law
of
#REALa9onships!
21. So
HOW
to
get
REAL?
• The
Give
to
get!
• Contests
• Freebies
• Giveaways
• Behind
the
scenes
• Video’s
• Communicate
• Share
other’s
content
• Connect
and
build!
44. More
ideas
for
you…
• B2B
social,
Blog,
Linkedin
Key!
• Become
a
thought
leader
• Always
be
promo9ng
• Amplify
and
share.
• Create
share
worthy
content
45. More
content
examples
MegaMotorMadness.com
Fun
and
humor
save
the
day….
Tag
advocates
to
amplify!
46. Some
Tips
for
Success…
• Use
#hashtags
• Tag
others
in
posts
(business’s,
people)
• Pictures
and
graphics
a
must
• Video!
(that’s
a
whole
other
presenta=on)
• Create
events
(FB,
G+)
• Create
and
amplify
a
call
in,
webinar
• Linkedin
Publishing
(again)
49. Bio’s
of
our
employees
bring
customers
closer
to
the
company
50. Bringing
our
customers
closer
Image
done
by
one
of
our
customers
of
our
CEO
Zalmi
Duchman.
He
is
officially
Zman
or
Zuperman
to
our
fans
51. Thank
you!
• Copy
of
this
presenta9on?
– Drop
me
your
card
– Tweet
to
me
at
@GilbertDirect
– 561-‐302-‐1719
– Email
jim@gilbertdirectmarke=ng.com
–
Full
preso
2
+
hours.
I
can
do
9
Laws
for
your
organiza9on