This document discusses using digital media to improve teaching and learning. It notes that digital media can provide flexible, scalable, and affordable workflows and processes when approached systematically. Examples provided include using lecture capture, screencasting, and media-enhanced feedback to provide flexible teaching for both in-person and online students. Metrics show that digital media sites like Oxford's iTunes U site have had over 9.5 million downloads, demonstrating digital media can be measured. The document advocates adopting digital media but notes it must be done cost-effectively without being a financial burden.