The document discusses the Ansoff Matrix, which is a tool that helps businesses decide growth strategies related to new or existing products and markets. It outlines four growth strategies:
1) Consolidation focuses on protecting existing market share with current products.
2) Market penetration aims to increase sales of existing products to existing markets through tactics like competitive pricing.
3) Market development seeks to sell existing products to new markets, such as new geographic areas.
4) Product development introduces new products to existing markets and requires developing new competencies.
Understanding purchasing orientation is important for B2B companies and suppliers. The more complex the product/service exchange will result in higher degree of power balance and dependency in supplier relationships.
This document includes various elements of Brand Analysis on India's leading FMCG (Ayurveda) firm- Emami Ltd. Makers of Navratna Oil, Fair & Handsome, Boroplus cream etc.
Understanding purchasing orientation is important for B2B companies and suppliers. The more complex the product/service exchange will result in higher degree of power balance and dependency in supplier relationships.
This document includes various elements of Brand Analysis on India's leading FMCG (Ayurveda) firm- Emami Ltd. Makers of Navratna Oil, Fair & Handsome, Boroplus cream etc.
About the Company and it’s Product.
Business Model
The Market and Marketing
SWOT Analysis
Competitive Analysis
Porter’s Analysis
Consumer Behaviour Analysis
Positioning and Targeting
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
Presentation showing the Consumer Protection Act 1986.
Krishnan Kumar Bajaj vs. PepsiCo. case
The judgment of Krishnan Kumar Bajaj vs. PepsiCo.
Dharamdas Pritiani vs. HDFC Ergo General Insurance Co. Case
The Judgement of Dharamdas Pritiani vs. HDFC Ergo General Insurance Co. Case.
Chetanprakash vs MET Institute of Computer Science Case
The Judgement of Chetanprakash vs MET Institute of Computer Science Case.
HDFC Bank Limited vs. Balwinder Singh Case
The Judgement of HDFC Bank Limited vs. Balwinder Singh Case.
Delhi Development Authority vs. D.C. Sharma Case
The Judgement of Delhi Development Authority vs. D.C. Sharma Case
This presentation on LG's Sampoorna Color TV talks about an innovative consumer product for Rural India, Its marketing strategies and growth story. It explains 4As and 4Ps of Rural Marketing wrt LG Sampoorna
a project report on MAHINDRA & MAHINDRA . Here you will get all the data of product of MAHINDRA & MAHINDRA. made by me , best helpful for BBA student forn intership report.
Integrated marketing communications & distribution strategy of patanjaliNeha Gujar
Presented by the F.Y MBA - Core A, students of Dy.Patil University School of Management, Belapur.
Presentation completed under the guidance of Proffessor Mr.Neel ratna chowbal.
Stayfree is one of the leading brands in the country today. A strong voice in female hygiene products, Stayfree's sanitary napkins are the most popular in the market. Stayfree has always had a voice of its own, and its own identity. See how Stayfree manages to maintain a strong brand image, high recall, and maintain brilliant brand equity.
About the Company and it’s Product.
Business Model
The Market and Marketing
SWOT Analysis
Competitive Analysis
Porter’s Analysis
Consumer Behaviour Analysis
Positioning and Targeting
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
Presentation showing the Consumer Protection Act 1986.
Krishnan Kumar Bajaj vs. PepsiCo. case
The judgment of Krishnan Kumar Bajaj vs. PepsiCo.
Dharamdas Pritiani vs. HDFC Ergo General Insurance Co. Case
The Judgement of Dharamdas Pritiani vs. HDFC Ergo General Insurance Co. Case.
Chetanprakash vs MET Institute of Computer Science Case
The Judgement of Chetanprakash vs MET Institute of Computer Science Case.
HDFC Bank Limited vs. Balwinder Singh Case
The Judgement of HDFC Bank Limited vs. Balwinder Singh Case.
Delhi Development Authority vs. D.C. Sharma Case
The Judgement of Delhi Development Authority vs. D.C. Sharma Case
This presentation on LG's Sampoorna Color TV talks about an innovative consumer product for Rural India, Its marketing strategies and growth story. It explains 4As and 4Ps of Rural Marketing wrt LG Sampoorna
a project report on MAHINDRA & MAHINDRA . Here you will get all the data of product of MAHINDRA & MAHINDRA. made by me , best helpful for BBA student forn intership report.
Integrated marketing communications & distribution strategy of patanjaliNeha Gujar
Presented by the F.Y MBA - Core A, students of Dy.Patil University School of Management, Belapur.
Presentation completed under the guidance of Proffessor Mr.Neel ratna chowbal.
Stayfree is one of the leading brands in the country today. A strong voice in female hygiene products, Stayfree's sanitary napkins are the most popular in the market. Stayfree has always had a voice of its own, and its own identity. See how Stayfree manages to maintain a strong brand image, high recall, and maintain brilliant brand equity.
Jio, also known as Reliance Jio and officially as Reliance Jio Infocomm Limited (RJIL),is a provider of mobile telephony, broadband services, and digital services in India. Formerly known as Infotel Broadband Services Limited, Jio will provide 4G services on a pan-India level using LTE technology.The telecom leg of Reliance Industries Limited it was incorporated in 2007 and is based in Mumbai, India.
Reliance Jio Infocomm Limited, doing business as Jio, is a LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries headquartered in Mumbai, that provides wireless 4G LTE service network (without 2G/3G based services) and is the only 100% VoLTE (Voice over LTE) operator in the country, with coverage across all 22 telecom circles in India.
The services were first beta-launched to Jio's partners and employees on 27 December 2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance Industries, and later services were commercially launched on 5 September 2016.
For more info about Lemon Entrepreneurs visit:-
www.lemon-school.com
Reliance Jio promises to shape the future of India by providing end-to-end digital solutions for businesses, institutions and households and seamlessly bridging the rural-urban divide
The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.
Given a hypothetical budget of $5,000,000 this is our pitch to the fashion school LIM College of how to design a year-long campaign. The goal of the campaign is to generate applications from prospective students.
This includes everything from an analysis of LIM's unique value proposition, to examples of potential print and online ads, to a detailed breakdown of the budget
Ansoff's Matrix is a classic model of marketing and business strategy that business students can use very effectively in their exams. This revision presentation outlines the key features of the model.
This is a marketing powerpoint on marketing strategies. the information is from http://www.knowthis.com/principles-of-marketing-tutorials/marketing-planning-and-strategy/
2. Ansoff matrix
The Ansoff Growth matrix is a tool that helps businesses decide their product
and market growth strategy.
Ansoff’s product/market growth matrix suggests that a business’ attempts to
grow depend on whether it markets new or existing products in new or existing
markets.
The output from the Ansoff product/market matrix is a series of suggested
growth strategies that set the direction for the business strategy.
3. Ansoff matrix
Products
Existing New
A B
Protect/build Product development
•Consolidation
•With existing capabilities
Existing •Market penetration
•With new capabilities
•Beyond current expectations
Markets
C D
Market development Diversification
•New segments •With existing capabilities
New •New territories •With new capabilities
•New uses •Beyond current expectations
•Within new capabilities
•Beyond current expectation
4. Consolidation
Consolidation is where organisations protect and strengthen there position in there
current markets with current products. Consolidation does not mean standing still it
may be require considerable reshaping and innovation to improve the value of an
organisation’s product or services
•Consolidation may require reshaping by downsizing or withdrawal from some
activities.
•Consolidation may also be concerned with the maintenance of market share in
existing activities
5. Market penetration
Market penetration is the name given to a growth strategy where the
business focuses on selling existing products into existing markets.
Market penetration is where an organisation gains market share
Market penetration seeks to achieve four main objectives:
• Maintain or increase the market share of current products – this can be
achieved by a combination of competitive pricing
strategies, advertising, sales promotion and perhaps more resources
dedicated to personal selling
• Restructure a mature market by driving out competitors; this would
require a much more aggressive promotional campaign, supported by a
pricing strategy designed to make the market unattractive for competitors
6. • Increase usage by existing customers – for example by introducing loyalty
schemes
•marketers utilize market penetration strategies such as cutting
prices, increasing advertising, obtaining better store or shelf positions for their
products, or innovative distribution tactics.
• Market penetration occurs when a company enters/penetrates a market with
current products.
•Market growth rate
•Resource issue
•Complacency of market leaders can allow lower share competitors
7. Market development
Market development is the name given to a growth strategy where the
business seeks to sell its existing products into new markets.
There are many possible ways of approaching this strategy, including:
• New geographical markets; for example exporting the product to a new
country
• New product dimensions or packaging: for example
• New distribution channels
• Different pricing policies to attract different customers or create new
market segments
8. Product development
Product development is the name given to a growth strategy where a
business aims to introduce new products into existing markets. This strategy
may require the development of new competencies and requires the business
to develop modified products which can appeal to existing markets.
9. Diversification
Diversification is the name given to the growth strategy where a business
markets new products in new markets.
This is an inherently more risk strategy because the business is moving into
markets in which it has little or no experience.
For a business to adopt a diversification strategy, therefore, it must have a
clear idea about what it expects to gain from the strategy and an honest
assessment of the risks
10. There are two type of diversification
• Related diversification
•Unrelated diversification