Hidden message behind the logo Jio and Its Literal Meaning. And the detail explanation behind the Reliance Logo along with their strategy, mission and vision.

1. PRESENTATION
ON RELIANCE
LOGO
Presented by : -
NIHARIKA BARUAH
MBA 2nd Semester
Section B
North Eastern Regional Institute of
Management, Assam

2. TOPICS OF
PRESENTATION
Designer of
Reliance Logo
Old logo of
Reliance
Industry
New logo of
Reliance
Industry
Jio Logo
Meaning
Meaning
related to
Reliance Logo

3. DESIGNER OF RELIANCE LOGO
The Reliance Industries Limited logo was designed by Mr.
Vitthal Varia, Ahmedabad.
Born in a small district named Panchmahal in Gujarat, this persona
has carved a niche for himself in the world of design. Having obtained a
Diploma in Applied Arts at M.S. University, Baroda, he further
acquired a Postgraduate Diploma from the National Institute of
Design, Ahmedabad and one in Graphics from Switzerland.

4. OLD LOGO OF RELIANCE INDUSTRY
This logo was the first replica
of Reliance Company since
Dhirubhai Ambani
started the industry.
Reliance started their
business with infrastructure then mutual
funds and many others; the A
symbolise the same. Reliance
Infrastructure interests in
Power Plants, Metro
Rail, Airports, Bridges, Toll roads,
Defence. It is major share holder in
another group company ”Reliance Power.”

5. This is the old logo till
September 2016

6. This is the new
logo

7. Reliance Jio’s official name is ‘Reliance Jio Infocomm
Limited’(RJIL) is an provider of mobile telephony, broadband
services and digital services in India.
• Formally known as ‘Infotel Broadband services limited(2009-
2013), Jio will provide 4G services on a PAN India level using
‘LTE’ Technology
• The telecom leg of ‘’Reliance Industries Limited’’ ,It was
incorporated in 2007 and it based in Mumbai, India
•Brand Ambassador – SRK
Reliance Jio Infocomm Limited, doing business as Jio, is a LTE mobile
network operator in India. It provides wireless 4G LTE service
network (without 2G/3G based services) and is the only 100%
VoLTE operator in the country, with coverage across all 22 telecom
circles in India.

8. HIDDEN MESSAGE BEHIND RELIANCE’S JIO
LOGO
JIO is a mirror reflection of the word OIL and the logo throws light on the
Reliance’s journey from Oil and Petroleum exploration to the world of Telecom &
Data mining.
In a bid to move closer to Indian consumers, Ambani said, “For Reliance…
data is the new oil, and intelligent data is the new petrol.”

9. “RELIANCE”
The word itself means dependence on or trust in someone
or something.
As quoted by Dhirubhai Ambani : -
"Our dreams have to be bigger.
Our ambitions higher.
Our commitment deeper.
And our efforts greater.
This is my dream for Reliance and for India."

10. Vision
To lead the industry while generating value to the stakeholders, be the pioneer in setting ethical standard
and be everyone’s investor.
Mission
To lead the industry by providing innovative financial products and services
To value to the shareholders with total satisfaction
To establish “customer-first” business strategy
To be a social responsible investor by making investment only in desirable industry
Provide employees with motivating work environment, opportunities for learning and career development,
competitive compensations and equal opportunities.
Objective
Create synergistic effect by creating high quality and diversified portfolio
Provide diversified financial services with focused people
Appreciate uniqueness of each customer’s requirements and serve the customers with product flexibility
Diversification of sources of fund
Enhance Corporate value through sustained growth.