The document outlines a presentation about the telecommunications company I Talk Limited. It discusses I Talk's introduction, vision to maximize automation and allocate human resources to complex work, 4P's including prepaid and postpaid plans as well as value added services. It describes I Talk's competitors and strategies, including extensive distribution networks and targeting younger customers. A SWOT analysis notes strengths such as widespread presence but also weaknesses like price competition and changing consumer preferences.

1. Presented by,
Jigar Panchal.
S.Y.B.M.S

2. SUBMITTED TO,
SHRUTI.NAIK
COMPLETED BY,
JIGAR.PANCHAL

3. SR.NO
PARTICULARS
1
Indroduction
2
Companys Visions & Mission
3
4p’s of Company
4
Competitors
5
SWOT Anaylsis
6
Conclusion
SLIDES

4. 
Indian I talk Limited, commonly known as I talk, is an Indian
multinational telecommunications services company
headquartered at Mumbai, India. It was introduced to the
world by Mr.Jigar Panchal in 2011.It operates in 20 countries
across South Asia, Africa and the Channel Islands. I Talk
has GSM network in all countries in which it operates,
providing 2G, 3G and 4G services depending upon the
country of operation.Tagline of I Talk “For those who love to
talk”

5. 
“Our mission is to exploit technical
innovations for the benefit of I talk and its
customers by implementing next-generation
technologies and network advancements in I
Talk services and operations.”

6. 
“Our vision is to design and create in this
decade the new global network, processes,
and service platforms that maximize
automation, allowing for a reallocation of
human resources to more complex and
productive work.“

8. 



I Talk Pre-paid
I TalkPost-paid
Blackberry Wireless Handheld
Value Added Services (VAS)
The different value added services provided by I Talk are Instant Balance Enquiry
 24Hr recharge Facility
 Caller line identification
 Call divert, Call wait & Call Hold
 Multimedia messaging service (MMS)
 SMS based Information Service
 Voice Mail Service
 Easy Post-paid bill collection
 Gifting of Ring Tones & Hello Tunes
 GPRS

10. 




Large scale print and video advertising.
I Talk works with icons such as Katrina Kaif to
communicate its brand values.
Provides innovations such as Bollywood movie
premiers, music services such as ring back tones &
many more.
I Talk’s stores, its products and its staff all project
the brand image.
The I talk – I Talk advantage

12. 





Pricing strategy is the main motto of I Talk.
I Talk provides free calling within the state means
Italk-Italk 500mins free every month.
Normal telecom services provides 1gb at Rs251
whereas Italk provides 1gb at Rs220.
The normal calling rates for other telecom companies
is 1.2p/min but for the new generation people willing
to talk a lot Italk brought a scheme that buy
recharging for Rs27 get all local calls at Rs 20p/min.
Italk brought with a offer of giving rewards to the
customer by giving 17% discount after crossing
1500mins local calls.
People porting to Italk will get Rs100 and 500mb 3g
service for 1 month.

14. 




It has wide and extensive presence even in the
remotest areas
I Talks Customer Care Touch Points
Distributors like
E.g. Paan shops, grocery stores, chemists, outlet etc.
I Talk stores are available at every 2kms in Mumbai.
Its being getting settled now in the rural areas.

16. 





A company for youngsters people calling for
a longer duration rates are less.
I Talk Brand,
Diversified product range,
Extensive distribution network.
Low and mid price range
Better understanding of consumer psyche.

17. 

Price competition from MTNL & BSNL,
VODAFONE.
Loosing lead on technical expertise.

18. 



Estimated annual growth of 20%
Changing consumer preference,
Untapped rural market
Growth of mobile phone users.

19. 





Hike in cost of production due to hike
In Raw material cost,
Increasing distribution cost,,
Entry of various new entrant
Market maturity is basic telephone segment.

20. 

In a highly competitive market, Katrina Kaif is
the latest in a number of high profile
celebrities and personalities that I Talk has
used to promote I talk.
Sponsorship using stars involves a
partnership between the star and the
company, and success depends on both
remaining high profile and in the public eye.

21. Thanking You,
Jigar.Panchal
S.Y.B.M.S