Mailed Questionnaire method of collecting Primary data Merits: - Large geographic coverage is possible as questionnaires can be mailed to respondents spread across vast geographical regions. - Saves time and cost as personal interviews are not required. - Leisure and convenience of response as respondents can fill in questionnaires as per their convenience. - Ensures anonymity as respondents need not reveal their identity. This encourages more honest responses. Demerits: - Low response rate is common as many recipients may not return the filled questionnaires. - No flexibility to modify questions based on responses. - Clarification cannot be provided to respondents in case of any ambiguity in questions. - Biases cannot be probed further.

1. Presented By:
Suzi Swati, Prerna, Shubham Jaiswal, Raj Mani
A Case Study on
LG Electronics

3. The company was born as a result of a merger of
two korean brands, Lucky & Goldstar.
The beginning of its visual identity history can be
dated by 1947, when the lucky company established
& goldstar brand was launched at the end of 1950s.
Two companies & their logos merged in 1983.
The logo was then redesigned in 2014 & the same
logo is existing in the market till now.
.
Logo
&
History

4. LG is an electronics multinational company in South Korea which deals in
electronic goods.
LG is all known as “Life is Good” & Lucky Goldstar”.
Founded in 1958 by Koo In- hwoi.
It comprises of four business units : home entertainment, mobile
communications, home appliances & air solutions and vehicle components.
It is one of the second largest TV manufacturers in the world.
The company has 128 operations worldwide, employing 83,000 people.

6. The company re- entered India in 1997, when the Foreign Investment
promotion board (FIPB) allowed it to set up its own manufacturing
unit.
The company later entered into a partnership with the CK Birla group.
LG entered india in 1993. The company tied-up with Bestavision , a
Delhi based firm.

7.  We wish to maintain our hard – earned
reputation for bringing added value to the lives
of consumers.

8. LG electronics constantly researches & introduces a full range
of innovative, greener products & services and continue to be
a leader in developing green innovations.
By providing diffrentiated customer value, LG electronics will
pursue earth environment preservation, sustainable social
advancement & improve the quality of life of stakeholders.

9. The marketing mix refers to the set of
actions, or tactics, that a company uses to
promote its brand or product in the market.
The 4Ps make up a typical marketing mix –
product, price, place, promotion.

10. Various segments of product offered
by LG:
Home appliances
• Refrigerators
• Microwave ovens
• Washing machines
• Air conditioners
• Home entertainment
• Music systems
• Home theatre system
• DVD playerr
• Telivision
• OLED TV
• LG smart TV
• Plasma TV

11. The pricing policy of LG consists of “cost plus
fixed markup”
LG electronics has decided to follow a policy of
price competitiveness for the rural areas.
The company also offers various deals during
the festive season to attract the customers.

12. LG products are easily available at all the malls &
supermarkets.
Also the company has well maintained showrooms
to provide every service to its customers.
Online shopping for LG products is also possible at
every shopping site .

13. Company has always believed in the concept of promotional
advertisement.
The company has advertised on several channels like TV
advertisements, magazines, newspapers & internet.
The brand also gives special discounts to retailers & distributors
who advertise regularly & who open exclusive shops for LG .
The company also promotes its products through various sporting
events being their sponsors.
The company chooses famous celebrities of the country & they in
due course make them brand ambassador.

15. With the rise of virtual reality technology, the world has become more connected
than ever before. At the forefront of this technology is LG Metaverse, a cutting-
edge virtual reality platform that allows users to experience a new dimension of
reality.
LG Metaverse is a next-generation virtual reality platform that offers immersive
experiences for its users. The platform is built with state-of-the-art technology that
enables users to interact with their surrounding environment, other users, and
even virtual objects.
One of the unique features of LG Metaverse is its use of "room-scale" technology.
This means that users can move around and interact with their environment as if
they were physically present in the space. The platform also offers customizable
avatars and a range of virtual spaces that users can explore.
The Next-Level Virtual Reality Experience

16. What Makes LG Metaverse Different?
First, the platform is
user-friendly and
accessible. Users don't
need a lot of technical
know-how to use the
platform, and it's
available on a wide
range of devices.
Second, LG Metaverse
offers a wide range of
experiences. Whether
you want to attend a
virtual concert, explore
a virtual museum, or
improve your skills in
a virtual training
environment, LG
Metaverse has
something for
everyone.
Third, LG Metaverse is
built with safety and
privacy in mind. The
platform has robust
security features and
privacy settings,
ensuring that users can
enjoy their virtual
experiences without
worrying about their
personal information
or safety.

17. LG Metaverse: The Future
of Virtual Reality
LG Metaverse is poised to revolutionize the world of virtual reality. With its
unique features, wide range of experiences, and focus on safety and privacy, the
platform is quickly becoming the go-to destination for virtual events, education,
and entertainment.
As technology continues to advance, virtual reality will become an increasingly
important part of our lives. With LG Metaverse, the future of virtual reality is
here.

18. A Case Study For The Industry: LG Investing
In Metaverse
• Oorbit, which operates a metaverse platform, has partnered with LG
Electronics to bring interoperable virtual worlds to LG TVs. Through this
partnership, Oorbit and LG will bring immersive games and experiences
together and make it easy for consumers to interact in the metaverse.
• Using cloud streaming technology, Oorbit users will be able to enjoy super
high-fidelity interconnected virtual worlds and experiences including virtual
concerts on Elynxir from Pixelynx and AI generative multiplayer games in
Auxworld from Auxuman.
• goal is for users to have access to boundless streams of entertaining content
through the devices they already own.
• The collaboration is set to allow viewers to explore interconnected virtual
worlds, concerts and artificial intelligence multiplayer games through their
LG TVs, making it easier for consumers to interact in the metaverse.

20. LG Nova is its relatively new North American Innovation Center. Based out of Santa Clara in
Silicon Valley, California, the LG business unit is finding new and interesting ways to work
with startups to further LGs mission in some of its core growth areas.
It wants to unite this with LG’s own strengths and advantages, including the wider investor
landscape, big tech, academia, the entrepreneur community and LG’s own sales and marketing
channels, where appropriate.
The current program LG Nova is running is the Mission for the Future challenge, which is
essentially a filtration system to find the most promising entrepreneurs and startups who can
work with LG’s entrepreneurs in residence to help create businesses within the LG ecosystem.

22. Mission for the Future
LG NOVA’s Mission for the Future is seeking new and innovative solutions in six key areas
that improve the quality of life for people, communities, and the planet:
Digital Health: Transforming the concept of health and wellness.
Metaverse & Gaming: Building immersive, boundless experiences for all.
ESG & Electric Mobility: Accelerating the growth of sustainability.
Display Solutions: Changing lifestyle of people and community.
Smart Lifestyle: Exploring new innovations for better living.
Open Innovation: Discovering new ideas that will help create the future.

23. Mission for the Future Benefits &
Opportunities
Startups selected to advance in this program will enter an incubation and commercial
acceleration program with the LG NOVA team to further test and explore business ideas.
These companies may also be eligible for the following benefits:
Collaborate with LG for potential opportunities to develop multi-million-dollar
engagements as new businesses within LG’s global innovation portfolio.
Receive grant funding of up to USD 100 000 for pilots, proofs of concept (POCs), or
development.
Receive resources and potential investments from LG Electronics, LG Display, and
other LG NOVA affiliates that could total in millions of dollars.

24. BRAND AWARENESS : A CASE STUDY OF LG
ELECTRONICS
PURPOSE OF THE STUDY
To determine the awareness of Brand Awareness of LG Electronics
To get ideas for improvement from customers
To know the attitude of the customers about Brand Awareness of LG Electronics To spares
& services from authorized dealers
SCOPE OF THE STUDY
The main purpose of the study is to know the customer awareness, effectiveness, 7 response
towards Brand Awareness of LG Electronics. The study is conducted in Pune city. This study
help the company to know the effectiveness of this program in Pune city at TMC Agencies.
Research objectives
1) To know the awareness level of customer about Brand Awareness of LG Electronics.
2) To know the effectiveness of Brand Awareness of LG Electronics.
3) To know the attitude of customers
4) To suggest the Ideas for improvement of Brand Awareness of LG Electronic

25. Electronics Industry in India
Historical Developments
1965
The Indian electronics industry had its
origins to the year 1965 with an orientation
towards space and defense technologies
which was controlled and initiated by the
government.
1982
1982 was a significant year in the history of
television in India when the government
allowed thousands of color TV sets to be
imported into the country to coincide with
the broadcast of Asian Games in New Delhi.
1982
1982 was a significant year in the history of
television in India when the government
allowed thousands of color TV sets to be
imported into the country to coincide with
the broadcast of Asian Games in New Delhi.
1984 and 1990
The period between 1984 and 1990 was the
golden period for electronics during which
the industry witnessed continuous and
rapid growth.

26. Q1:- Which LG Electronics Do you have?
MODELS RESPONDENT PERCENTAGE %
LG ELECTRONICS 55 44%
SAMSUNG 28 30%
SONY 10 8%
OTHERS 22 18%
TOTAL 125
44%
30%
8%
18% LG
SAMSUNG
SONY
OTHERS

27. Q2.Are you aware of brand awareness of LG Electronics?
OPTION RESPONDENTS PERCENTAGE(%)
YES 108 87
NO 17 13
TOTAL 125
87%
13%
YES
NO

28. Q3. Are you a member of brand awareness of a LG electronics?
OPTION RESPONDENTS PERCENTAGE (%)
YES 98 91
NO 10 8
TOTAL 108
98
10
YES NO
MEMBERSHIP
Series 1

29. Q4. Are you aware of the advantages of brand awarenss of LG electronics?
OPTIONS RESPONDENTS PERCENTAGE(%)
YES 63 64
NO 9 10
NOT EXACTLY 26 26
TOTAL 98 100
64%
10%
26%
AWARENESS LEVEL ABOUT
ADVANTAGES
YES
NO
NOT EXACTLY

30. Q5. Under which brand awareness of LG electronics you have registered?
PLANS RESPONDENTS PERCENTAGE(%)
10000 21 22
5000 77 78
TOTAL 98 100
22%
78%
PLANS UNDERTAKEN
10000
5000

31. Q6. How many times you received gifts from this program on your accumulated points?
GIFT RECIEVED RESPONDENTS PERCENTAGE(%)
Zero 7 7
<three times 22 23
Four times 27 27
>four times 42 43
7
23 27
43
ZERO < THREE TIMES FOUR TIMES >FOUR TIMES
GIFT RECIEVED

32. Q7. Are you satisfied with advantages (gifts and benefits) for your purchase of spare
parts or services under this program?
SATISFACTION LEVEL SAMPLES %
Strongly satisfied 11 12
Satisfied 36 36
Neither satisfied nor dissatisfied 16 17
Not satisfied 23 23
Strongly Dissatisfied 12 12
58%
23%
10%
9%
SATISFACTION LEVEL OF
ADVANTAGES
STRONGLY SATISFIED
SATISFIED
NEITHER S NOR
DISSATISFIED
NOT SATISFIED

33. Q8. Are you aware of the insurance scheme in brand awareness of LG electronics?
OPTION RESPOND
ENT
%
YES 80 81
NO 18 19
81
19
YES NO
AWARENESS LEVEL OF
INSURANCE SCHEME

34. Q9. Do you feel program works according to its promise?
OPTION RESPONDENTS %
YES 79 80
NO 8 8
NOT EXACTLY 11 12
80
8 12
YES NO NOT EXACTLY

35. Q10. Does the program influence you to go for repeated purchase of spare parts and
services from LG electronics authorized dealers only?
INFLUENCE LEVEL RESPONDENT %
STRONGLY INFLUENCE 13 14
INFLUENCE 46 46
NEITHER INFLUENCE NOR NOT
INFLUENCE
23 23
NOT INFLUENCE 16 17
STRONGLY NOT INFLUENCE 0 0
14%
46%
23%
17% 0%
Sales
Strongly influence
influence
neither influence nor not
influence

36. Q11. What do you say about this program?
ATTITUDE RESPONDENT %
EXCELLENT 26 26
GOOD 48 49
NEITHER GOOD NOR
BAD
10 11
BAD 4 4
WORST 0 0
EXCELLENT
29%
GOOD
54%
NEITHER
GOOD NOR
BAD
12%
BAD
5%
WORST
0%
SALES

37. Q12. Are you satisfied with the service provided by TMC agencies in brand awareness
of LG electronics?
OPTION RESPONDENT %
YES 74 75
NO 11 12
SOMEWHAT 13 13
75
12 13
YES NO SOMEWHAT

38. Q13. Are you satisfied with LG electronics?
SATISFIED LEVEL RESPONDENT %
STRONGLY SATISFIED 11 12
SATISFIED 48 48
NEITHER SATISFIED
NOR DISSATISFIED
31 32
NOT SATISFIED 8 8
STRONGLY
DISSATISFIED
0 0
12%
48%
32%
8% 0%
Sales STRONGLY SATISFIED
SATISFIED
NEITHER SATISFIED NOR
DISSATISFIED
NOT SATISFIED
STRONGLY DISSATISFIED

39. Recommendations
Companies should aggressively go for Internet marketing as there is a great scope for it
because youngsters are in close contact round the clock with Internet
Companies should come up with new and affective advertisement companies.
Companies should focus on creative advertisements, because people want something
different, something new that will attract their attention.
Companies should make use different mediums of Advertisements.
Advertisements should be made according to the taste of people.
Companies should go for Sponsorships of different events.
Companies should select the celebrities that has greater credibility and fan following.
Companies should promote their product of FM Radio stations in Jalandhar and almost
every body listen to FM radio Stations on their cell phones so there is a great scope for this.

43. COVID-19 CSR Initiatives
 LG Electronics is committed to enhance people’s
life through various social initiatives; During
COVID-19 LG Electronics supported 1 Million
meal donation in association with Akshaya Patra,
donated consumer durables across Hospitals,
provided Face shields & canopy shelter to Police
forces & Health workers.
Blood Donation
 On occasion of LG Electronics India’s 22nd
anniversary, the company has extended its
commitment towards the nation by organizing a
mega blood donation drive across 47 cities. The
CSR initiative was led in association with National
Blood Transfusion Council (NBTC), Ministry of
health & family welfare, Govt. of India.

44. ECO AGENTS OF CHANGE
LG Electronics India extended its commitment to
the environment by launching a massive CSR
programme in association with FORCE, a non-profit
organization. Titled ‘LG Eco Agents, the
programme, goes beyond just spreading awareness
to empowering students to become change agents
and drive behavioral change for sustainable
environment.
KAREIN ROSHNI PROGRAMME
 LG Electronics India in association with Pan
India chain of Dr Shroff’s charity Eye Hospital
& Sankara Eye Hospitals, India’s leading not-
for-profit charitable eye hospitals had launched
a unique initiative called "KareinRoshni".

46. Q1. Distinguish between Primary & Secondary data. Describe the Mailed Questionnaire
method of collecting Primary data, stating it’s merits & demerits.
Primary Data :-
Data which are gathered originally
for a certain purpose are known as
primary data. These are collected
for the first time by an investigator
or an agency for any statistical
analysis.
Secondary Data :-
The data which are used in an
investigation, but which have been
gathered originally by someone
else for some other purpose are
known as secondary data.
Let’s have a look on some basic
comparisons between primary &
secondary data.
Basis of difference Primary data Secondary data
Method of
collection
These are collected via
observation surveys,
questionnaires, focus
groups, personal
interviews etc.
These are collected from
published data by the
state or central
government, periodicals,
journals etc.
Purpose of
collection
They are mainly collected
for a specific purpose.
They may be collected for
multiple purpose.
Authenticity They are collected by the
user directly, so they are
original & devoid of any
kind of alteration.
The data are collected by
others for their usage, so it
is not original.
Dependability This data is first hand
data, so it is more reliable.
They are collected by
others which makes them
less reliable.
Collection time As they are collected for
the first time, it requires a
lot of time.
It doesn’t requires much
time.
Expenditure The first time data
collection is quite
expensive.
Colleting these type of
data doesn’t require extra
expense.
Editing They don’t require any
alteration.
Alteration is required
here, as they are collected
for different purpose.

47. Mailed questionnaire Method :-
Under this method, a list of questions pertaining to the survey which is known as “
questionnaire” is prepared & sent to the various informants by post or via mail. The
questionnaire contains questions and provide space for answers. A request is made to the
informants through a covering letter to fill up questionnaire & send it back within a specified
time.
Merits :-
- This method is useful when the field of investigation is vast and the respondents are
scattered over a wide area.
- This is the most economical method in terms of money and manpower.
- It is free from the bias of the interviewer.
- Respondents have adequate time to give will thought out answers.
- Large samples can be made use of and thus the results can be made more dependable and
reliable.
- Respondents, who are not easily approachable, can also be reached conveniently.
- Uniformity in the data collection can be made.

48. Demerits:-
• - It cannot be used for illiterate or uneducated respondents.
• - Rate of non-response is high in comparatively with other method.
• - If there is any confusion in the questionnaire, they cannot be solved.
• - There is inbuilt inflexibility.
• - The control over questionnaire may be lost once it is sent.
• - It is difficult to verify the accuracy of the answers given.
• - This method is likely to be the slowest of all.
• -There is no scope for asking supplementary questions for cross checking of the information
• supplied by the respondents.
• - Informants are not willing to give written information in their own, handwriting as certain
• personal questions like income, property, personal habits and so on.
• - Many questionnaire returned may be incomplete, haphazard as well as inaccurate.
• - Pilot study is necessary in this method.

49. Q2. Write short notes on the following :-
1. Growing importance of marketing research in India
-Helps in identifying problems & opportunities in the market.
-Formulating marketing strategies.
-Determining consumer need & wants.
-To facilitate smooth introduction of new products
-Managerial decision making.
2. Problems in conducting marketing research in India
-Heterogeneous population
-Cultural diversity
-Accessibility for people living in hinterland
-Attitudinal problems
-Lack of proper training

50. Q3. Describe the points you would consider in drafting a questionnaire. Draft a
suitable questionnaire for studying in consumer behaviour related to “FOOD JOINTS”.
Step 1: Preliminary decision
Step 2: Decide on the type of questionnaire & method of administration.
Step 3: Evaluation of question content.
Step 4: Check question phrasing
Step 5: Determine form of response to each question
Step 6: Determine sequence of question
Step 7: Asses the physical layout of the questionnaire
Step 8: Pre- test the questionnaire