Duolequ is a new location-based mobile service for people born after 1980 in China that allows users to check-in to locations, get recommendations, connect with friends, earn rewards from shops, and obtain badges. It aims to build relationships between users, shops and locations. Duolequ's business model involves various revenue streams including profit sharing from events, advertising, selling virtual gifts and company membership fees. It sees opportunities to help businesses with customer loyalty, branding, targeted marketing and more.