A case study analysis done on India's trending low-cost telecom operator who created Strom on Indian Telecommunications Industry. Jio, is an LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries. The case study was done in the month of October in 2016.

1. Case Study by
Navin
Ram Kumar
Deva
Karthik

2. CONTENTS
 Introduction
 History
 Products & Services
 Current Scenario
 Controversies
 Future Plans
 SWOT Analysis
 Conclusion

3. INTRODUCTION
Brand Name Jio
Slogan Digital Life
Company Reliance Jio Infocomm Limited
Founded Mumbai, Maharashtra - 2007
Industry Wireless Telecommunications
Products Mobile Telephony
Wireless Broadband
Key People’s Sanjay Mashruwalla – MD
Jyotindra Thacker – Head of IT
Akash Ambani – Chief of Strategy
Owner Mukesh Ambani
Parent Reliance Industries

4. History
 In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband
Services Limited (IBSL) for ₹4,800cr.
 Although unlisted, IBSL was the only firm to win broadband spectrum in all 22 zones
in India in the 4G auction that took place earlier that year.
 Later continuing as RIL's telecom subsidiary, Infotel Broadband Services Limited was
renamed as Reliance Jio Infocomm Limited (RJIL) in January 2013.
 In June 2015, Jio announced that it will start its operations all over the country by the
end of 2015.
 At the beginning test stage, Jio was opened only for the employees of Reliance
Industries.
 The company commercially launched its services on 5 September 2016.
 Within the first month of commercial operations, Jio announced that it had acquired
16 million subscribers.
 This is the fastest ramp-up by any mobile network operator anywhere in the world.

5. Products & Services
 Jio Apps
 LYF Smartphones
 Jio WiFi
 4G Broadband

6. Jio Apps
In May 2016, Jio launched a bundle of multimedia apps on Google Play
as part of its upcoming 4G services. While the apps are available to download
for everyone, a user will require a Jio SIM card to use them.
► MyJio - Manage Jio Account and Digital Services associated with it.
► JioTV - A live TV channel service.
► JioCinema - An online HD video library.
► JioChat - An instant messaging app.
► JioMusic - A music player.
► Jio4GVoice (earlier JioJoin) - A VoLTE phone simulator.
► JioMags - E-reader for magazines.
► JioXpressNews - A news and magazine aggregator
► JioSecurity - Security app.
► JioDrive - Cloud-based backup tool.
► JioMoney Wallet - An online payments/wallet app

7. LYF Smartphones
 In June 2015, Jio tied up with domestic handset maker Intex to
supply 4G handsets enabled with voice over LTE (volte) feature.
Through this, it plans to offer 4G voice calling besides rolling out high-
speed internet services using A fibre network, in addition to the 4G
wireless network. However, in October 2015, Jio announced that it
would be launching its own mobile handset brand named LYF.
 On 25 January 2016, the company launched its LYF smartphone
series starting with water 1, through its chain of electronic retail
outlets, reliance retail. Three more handset models have been
released so far, namely water 2, earth 1 and flame 1.

8. JioNet Wi-Fi
 Prior to its pan-India launch of 4G data and telephony services,
Jio has started providing free Wi-Fi hotspot services in cities
throughout India .
 Jio also provided Free Wi-Fi at Six Cricket Stadiums hosted ICC
2016 – T20 World Cup Matches.
JioFi Wi-Fi
 Jio also providing a portable Wi-Fi Hotspot & Router to Connect
10 Wi-Fi Devices and One on USB
 Sleek and light-weight device to keep you connected on-the-go.

9. 4G Broadband
 The Company is Planning to launch 4G Broadband Services at low
cost.
 The company has a network of more than 250,000 km of fibre
optic cables in the country, over which it will be partnering with
local cable operators to get broader connectivity for its
broadband services.
 With its multi-service operator (MSO) licence, Jio will also serve
as a TV channel distributor and will offer television-on-demand
on its network.
 As of now, there is no proper tariff has been released from the
company about 4G Broadband Services.

10. Current Scenario
 Jio is currently with user base of 16 Million +.
 Jio is currently providing Free Services to all its customer’s until
December 31, 2016.
 Jio is offering Free Calls to any network throughout the country.
 Jio offering Free Roaming over the Country.
 Jio offering Free Service for iPhone7 until December 31, 2017

11. Controversies
Issue with incumbents
 Jio has complained TRAI that other Mobile Network Companies airtel, Vodafone
and Idea are blocking the calls from Jio Network.
 So, On Sep 2016 a meeting was held by TRAI to discuss the problem with
representatives of Mobile Network Companies.
 After the Meeting with TRAI & COAI all the Mobile Network companies are
promised to add additional Interconnect Ports for Jio.
 All other mobile Join together and sent a letter to PMO that Jio Free Service is
making a huge loss for our companies and they requested to take further steps.
Issues with Speed
 In October 2016 , Ookla , a reliable speed testing source revealed that Jio's speed
in several regions is encountering speed falling drastically.
 Ookla reports that the Jio's internet speed decreased 23% month-over-month
from 11.31 Mbps to 8.77 Mbps, continuing a downward trend for 2016.
 This report came when Jio already had 15 Millions customers in short time.

12. Future Plans
 As we earlier said Jio is facing the issue with Speed of Internet,
So company is mainly planned to focus on that issue and solve as
soon as Possible.
 Jio also planned to enter into the Broadband Network to make a
revolution on the Wired Internet Connections.
 Jio is providing the Jio Services by Jio Apps and IT Team of Jio is
developing a new Apps that may need for Upcoming
Generations.
 IT Team also focus on upgradation of current apps and adding
new features.
 As of rumors Jio planned to Continue Free Voice Call Services on
Future.

13. SWOT Analysis
 STRENGTH
 The Cheap priced Tariff plans.
 Jio Apps Services.
 WEAKNESS
 Call Drop Issues.
 Unpredictable future plans.
 THREAT
 Increase user base may cost reduce in Speed.
 Other Competitors may reduce their tariff plans to compete with Jio.
 OPPOURTUNITES
 Jio is the First Indian Network to Offer Free 4G Services and it got reached
everywhere.
 If Jio Continues the Same Tariff Plan for Few Years, it may become No. 1 network
in India

14. Conclusion
In India, FREE is a not just word, it’s an Magic or Emotion to
Change the People’s mind and make them to fall on the particular
Product or Thing. Jio is following same tactics to reach people and
grow its network.
As we mentioned earlier, Jio is offering FREE Services until
December 31, 2016. But No one Knows what may going to happen
after December 31, 2016 as so the Tariff Plans are already
announced.
People are comfort with the Speed of 4G. It is tough for the
People to leave the Network. Mukesh Ambani understand the
feelings of the customer and make profit on our feeling and
emotions.