Disha Paul's Visual Brand Design Portfolio

Disha Paul
Visual Brand Designer
Portfolio

I AM DISHA PAUL.
Hello! My name is Disha Paul from Kolkata,India.
I am 27 years old visual brand designer. I am extremely
passionate about working hard. I am dedicated and
enjoy learning new things. I take up challenges and
experiment with my work to strive for perfection.
“
“

INDEX
01
UN SEDICESIMO
ILLUSTRATION
02
COCA COLA & MCDONALDS
JOINT PROMOTION/VISUALCOMMUNICATION
03
CISCO
EXPERIENCE DESIGN
04
ITALIA INDEPENDENT & WEGA
SPACE DESIGN
05
VF CORPORATION
INTERNSHIP/COMMUNICATION
DESIGN
06
KEITH WILHELM KOPP
COMMUNICATION DESIGN
08
SYNPROX SOLUTION
VISUAL COMMUNICATION
07
TAKA FILM
EDITORIAL
09
HELFIS TECHNOLOGIES

UN SEDICESIMO
ILLUSTRATION
16 PAGES BOOKLET
The project “Disha in 2020” is about portraying
ourselves what we wish to do by the year 2020.
+91 9874457252 dsignpaul15@gmail.com

Method
Software
The project consists of illustrations,
iconography and patterns. It describes
what I love and wish to achieve by the
year 2020.
Illustration
Illustrator

COCA COLA &
MC DONALDS
JOINT PROMOTION/VISUALCOMMUNICATION
Team Memebers
Alejandra Hernandez
Disha Paul
Mine Sinal
Project Leader
Margherita Paleari
The project ,assigned to the group,
was on joint promotion of Coca Cola
and McDonalds. Each group had to
come up with an idea which will help
in promoting companies and also
inflate their sales.
Role in the Project
Ideation
Strategy
Visualisation
Conceptualisation
ENJ
WHILE
ENJOY
STAY
HAPPY
STAY
CONNECTED

Idea
The idea is to provide the travellers with free internet
connection for limited period of usage,for instance
1 GB for 48 hours in any country they visit in Europe.
Strategy
The project comprises of four ways of providing the free
internet connection. The company will choose one method
of providing the internet connection,which will be more
feasible for them.
WHAT ABOUT
MCDONALD’S
AS A LANDING
PLACE?
WHAT? WHY?
1 GB of free internet
in every country of
europe Possibility of being
connected to every
place the travellers visit
Essential
for travelling
Provide sim cards
Free Gbs, upgrade
in every country
Have to change
your sim card
Agreement with
open city wifi
Does not work in
every city
Extra speed over
the normal
Wifi pocket
Internet connection
everywhere
Recharge it in
every country
Connect wifi hotspots
Faster speed
INTERNET

Promotional Activities
Software
Indoor Advertising
Outdoor Advertising
Social Network
Phone Application
Illustrator
Photoshop
1 meal, 1 free GB. #stayconnectedstayhappy
STA
Y
HA
PP
Y
STAY
CONNECTED
Powered by
Abroad, hungry and lost? Get you favorite meal at McDonald’s and
get 1 free GB to connect everywhere you go #stayconnectedstay
happy
Stay connected stay happy
WELCOME TO MILAN
GET GB FREE
1
TOTAL GB REWARDSTOTAL CHECK IN
42
Everytime you get your new gb automatically your checkin in a new country
gets done, claim your local souvenir once you have visited 3 countries.
Powered by
ENJOY HAPPINESS WHILE TRAVELLING
STAY
HAPPY
STAY
CONNECTED
or Sign up with
Facebook
Create an Account
Google

CISCO
EXPERIENCE DESIGN
Team Memebers
Dongming liu
Disha Paul
Flavia Lian
Tsering Pema Padma
Project Leader
Paolo Lorini
Nima Gazestani
Emanuela Messina
Lorenzo Palmeri
The project dealt with
providing a new
experience in work to the
employees.
Role in the Project
Visuals
Logo
Presentationr
Storytelling

Idea
The idea “Play-Off” was to engage employees based on
how to get talent ideas noticed at real time and also
how to share and vote for ideas.
Strategy
It is a 4-step process. Firstly,there will be a physical
wall on which the employees will write ideas.
Secondly,these informations will get transferred digitally
on to the digital wall.Thirdly,the top 3 ideas will get
transferred to the website.And fourthly,the most voted
idea will go back to the physical wall.

Visuals
Video
Logo(Play-Off-PO)
Storytelling:https://vimeo.com/157349305
Website:https://vimeo.com/157602083
Software
Illustrator
Flash(race track loop)
IDEA EVENT
WHAT ARE YOU LOOKING FOR? WHICH AERA?PRICE RANGE
1000~2000€
2000~4000€
4000~6000€
RACE TRACK LOOP
(TOP3 IDEAS)
TORONTO
WARSAW
JOHANNESBURG

ITALIA INDEPENDENT
WEGA
SPACE DESIGN
Team Memebers
Niharika Jilla
Disha Paul
Jiadong Yan
Sofiya Kushashvili
Project Leader
Paolo Giachi
Eleni Pefani
The project ,assigned to the group,
was to create a space for Italia Independent
in collaboration with Wega,creating a better
customer experience.
Role in the Project
Ideation
Visualisation
Conceptualisation
I
GOTTA WEAR
SHADESMY
FUTURE’S SO
BRIGHT

Idea
The idea was to create a space,a conceptual one,
to create a better interactive space for the customers
and also introduce Wega coffee to create a better experience.
Concept
After doing research on the persona, Lapo Elkann,
we got an idea about his interests, so we came up with
elements of cars and chose few elements of it to be a part
of the store. We decided to put in fun element like maze
and incorporate all the car elements and named our concept
to be “industrialised” as we are using lot of metal fixtures.

Branding
Visuals
Logo
Packaging
For branding we wanted to keep the logo as well as
add a little more to it. So keeping the existing logo shapes,
which are two straight lines and one circle,we extended the
lines to form a square,adding a classy quotient to it. And
we also added different packaging for Italia
Independent-carry bags and boxes for the glasses.
Software
Illustrator
Italia
INDEPENDENT

VF CORPORATION
NAPAPIJRI
INTERNSHIP/COMMUNICATION DESIGN
Team Memebers
Disha Paul
Yichen Lin
Sianturi Naomi Abigail Chen Yao
Pinckney Alicia
Project Leader
Alessandro Manzi
Ahana Das Sharma
The internship was on a project which deals with
promotion of a new product which is a jacket,
a technical,unisex jacket.
Role in the Project
Ideation
Visualisation
Conceptualisation

Idea
The idea was to create a jacket,which will be more of a
technical one and not a gender baised one. And also
collaborate with Airbnb.
Concept
The concept “Cabin” is basically about touching elements
of nature and modularity. Something which is more
functional and technical and genderless. And later in
collaboration with Airbnb,documentaries about experience
during their one week of stay in the cabin will be shot and
later shared in social media.

Promotional Activities
Visuals
Logo
Packaging
Badge
Clothes Tag
Posters
Invitation Card
Travel journal
Social Media
Documentaries
Advertising-outdoors,indoors
Software
Illustrator
Photoshop

KEITH WILHELM KOPP
Keith is an award director in Bath, UK. The project was to
create posters and social media posts for his upcoming
documentaries.
Role in the Project
Visualisation

Idea
The idea was to create posters for the documentaries which
helps to portray the nature of the movies.
Visuals
Movie title
Poster
Software
Illustrator
Photoshop

TAKA FILM
EDITORIAL
The project was on creating a digital magazine
for the company.
Role in the Project
Visualisation

Software
Indesign
Photoshop

SYNPROX SOLUTIONS
A tech company based in Kolkata with a requirement of
company profile/presentation, iconography and content
writing.
Role in the Project
Visualisation

Idea
The idea was to create company profile, helping them to
shape the brand as well with a techy look.
Visuals
Templates
Iconography
Content Writing
Software
Illustrator
THANK YOU
www.synproxsolutions.com
Architecting a CRM work ow and
Security
a. Designed and implemented
automated Service Desk work ow-from
request capture to resolution, along
with de ned SLA with SMS and Email
noti cation at applicable points of
interest-for one of the world’s premier
Telecomm Company using Activiti BPM.
We also designed role-based security
and access control of the system with
Spring Security.
b. Technology Used –Spring
Framework, Java, Hibernate, REST Web
Service, Activti BPM, Drools rule engine.
Noti cation System with IOT-
based Solution
a. We developed a rule-based IOT
application for our client engaged in
delivering fresh fruits and vegetables to
departmental stores across the USA.
The application triggers real-time
noti cation in case there is any
uctuation in temperature or humidity,
which can facilitate rotting of fruits and
vegetables. The application is
accessible on both desktop and mobile
devices.
b. Technology Used – Raspberry Pi,
DHT22, Sensor, Python, Angular Js,
MongoDB, SQLite, Android and iOS.
Asset Tracking Application
a.Keeping track of assets is a daunting
task for companies involved in
providing rental solutions across
diverse industry. For seamless
management, we assisted one of our
clients in building an app-based asset
tracking system. The system scans
barcode and keeps track of its
maintainers, repairs, movement to
other location and so on. The system
even maintains comprehensive records
for the management to take
appropriate actions at the right time.
b. Technology Used – Java, Spring Rest
and Android
IOT-based Real-time Pollution
Measurement
a. We are currently in the process of
building an IOT-based real-time data
collection application for Kolkata, India.
Our application can help government
agencies and industries to utilize the
data and make decisions that are in the
best interest of the environment.
b. Technology Used – Raspberry Pi,
Nove PM sensor, DHT22 Sensor, Python,
Java and Angular Js.
Data Upload and Visualization for
Generating Insights from Data
a.Developed a role web-based platform
for data upload and visualization using
Microsoft Power BI and Tableau.
Automated upload of Sales,
Distribution and Media data from
cloud-based storage are some of the
capabilities of the system. Once data
upload is complete, users can use the
Power BI interface or Tableau-based
interface to take di erent insights.
b. Technology Used – Java, Spring Rest,
Angular, Spring Batch, Microsoft Power
BI and Tableau
Dynamic Clinical Survey
Questionnaire Application
a.For generating robust forms for
di erent clinical survey questionnaire,
we developed an application. The
admin section of the application
enables admin users to de ne various
surveys with di erent set of questions
and input types like, single input, drop
down, date-time and grid-based.
Surveys can also be pre-scheduled
using the scedular integrated within the
application.
b. Technology Used Java, Spring
Framework, Angular JS and MySQL.

HELFIS TECHNOLOGIES
A tech company based in Gurgaon with a requirement of
packaging and social media.
Role in the Project
Visualisation
Brand strategy

Idea
The idea was to create packaging, pamphlet and create social
media posts to create more brand awareness.
Visuals
Packaging
Iconography
Pamphlet
Social Media Post
Content Writing

Software
Illustrator
Photoshop

FOLLOW ME
instagram.com/dsign.15/
facebook.com/dsignpaul15F
IN

Disha Paul's Visual Brand Design Portfolio

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