This document summarizes information about Netflix, Ola Cabs, and Byju's. For Netflix, it outlines their vision to become the best global entertainment distribution service, and their mission to provide outstanding video entertainment services. For Ola Cabs, it discusses their vision for smarter transportation with fewer cars and greater access, and their mission to bring transportation for everyone everywhere. For Byju's, it describes their vision to revolutionize learning by making it engaging and personalized, and their mission to help students become better lifelong learners.

1. Given Date :
15/07/20
Submission
Date : 1/08/20
ASSIGNMENT – 2
 NAME : Rinku V. Shah
 ROLL NO. : 75
 CLASS : T.Y. B.B.A (SEM-5)
 SUBJECT : Elements of Strategic
Management
 FACULTY : Mrs. Purvi Shah

2. 1. NETFLIX
2. OLA CABS
3. BYJU’S
ASSIGNMENT- 2
Service Industries

3. NETFLIX
 Netflix is a company that has taken entertainment to another
level with its interactive, up-to-date, and user-friendly
platform. The diversity characterizing its services has made it
the sought-after video provider not only in the U.S but also
beyond the borders of its mother nation.
 Netflix is a streaming service that allows our members to watch
a wide variety of award-winning TV show, movies,
documentaries, and more on thousands of internet-connected
devices. With Netflix, you can enjoy unlimited ad-free viewing
of our content. There's always something new to discover, and
more TV shows and movies are added every month!

4. VISION
 Netflix’s vision statement is “Becoming the best global
entertainment distribution service.” The vision statement is all
about what the company wants to achieve. It stresses the desire
to set a quality bar in the provision of on-demand video
services.
 Based on this statement, the following characteristics emerge:
1. Becoming the best
2. Global presence

5. MISSION
 Netflix’s mission statement is “We promise our customers stellar
service, our suppliers a valuable partner, our investors the
prospects of sustained profitable growth, and our employees the
allure of huge impact.” The statement resounds what the
company is best known for – providing outstanding and
unparalleled video entertainment services.
 An analysis of this mission statement uncovers several elements
as shown:
1. Improving lives.
2. Exceeding expectations.
3. Delivering excitement and entertainment.

6. OBJECTIVES
 Maintain our position in the video-streaming market.
 Configure a demand system where customers can request
media selections that we currently do not hold.
 Provide better streaming in mobile forms.
 Replace television as primary source of visual entertainment.
 Increase market growth.
 Increase household subscriptions by 6% within one year.

7. OLA CABS
 Ola Cabs is an Indian ridesharing company (TNC) offering
services that include peer-to-peer ridesharing, ride service
hailing, taxi and food delivery.
 The company is based in Bangalore, Karnataka, India and was
developed by ANI Technologies Pvt. Ltd.
 Ola offers different levels of service, ranging from economic to
luxury travel. The cabs are reserved through a mobile app and
also through their website and the service accepts both cash and
cashless payments with Ola money.
 It claims to clock an average of more than 1,50,000 bookings
per day and commands 60% of the market share in India as of
2014.

8. VISION
 Ola Cabs vision is smarter transportation with fewer cars and
greater access.
 Transportation that’s safer, cheaper, and more reliable.
 Transportation that creates more job opportunities and higher
incomes for drivers.
 Ola's employees understand the value of being output-focused,
hardworking and passionate, and work towards achieving the
core vision of Ola, i.e., to build mobility for a billion people.

9. MISSION
 Ola’s mission is to bring transportation for everyone, at
everywhere.
 We ignite opportunity by setting the world in motion.
 We believe that innovation is a part of our DNA and every
employee embodies Ola's larger goals and values. We
encourage all our employees to practice the utmost creative
freedom in everything that they do, allowing for ground-
breaking ideas, innovation and steady advancement.

10. OBJECTIVES
 Ola’s goal is to continually expand globally and bring its
services to different cities to allow riders and drivers to connect.
 To take over the cab industry by being the most cheap, easy ride
all over the world.
 Ola’s key focus is to provide dependable and readily available
transportation service.

11. BYJU’S
 BYJU’S - The Learning App is the common brand name
for Think and Learn Private Ltd., an Indian educational
technology (edtech) and online tutoring firm founded in 2011
by Byju Raveendran at Bangalore.
 Their main product is a mobile app named BYJU'S-The
Learning App launched in August 2015.
 It provides educational content mainly to school students from
class 1 to 12 (primary to higher secondary level education).The
company trains students for examinations in India such as IIT-
JEE, NEET, CAT, IAS as well as for international examinations
such as GRE and GMAT.

12. VISION
 BYJU'S vision was to complete learning experience that
integrates classes from the best of the teachers, assessments and
assignments which are personalised for every student, along
with in-depth analysis and recommendations.
 Their product will revolutionize the way students are learning
across the world today, making students fall in love with
learning.

13. MISSION
 BYJU'S mission is to help students become better and lifelong
learners.
 He noticed that there was a huge gap in the way students learnt
and how the concepts could be learnt. Children get trained to
solve questions and not ask questions.
 Byju started creating systems and learning experiences which
made learning fun and easy. He made learning accessible,
effective, engaging and personalised.
 It made learning contextual and visual and not just theoretical.
He leveraged technology and data science for a truly
personalized experience for students.

14. OBJECTIVES
 Byju’s objective to make learning easy for the student and every
student should love learning and get addicted to learning.
 Byju app trying to make it possible by use of a mix of video
lessons and interactive tools to personalize learning for every
student.