The Effect on the Telecom Industry and Consumers after the Introduction of Re...Dr. Amarjeet Singh
In the world of intense competition amongst all the
industries, the telecom industry also does not fail to stay
behind. With the belief that the customer is the king, each and
every company in India is willing to go to depths and cross
lines every day so that they can be that one brand that
customers look for. While choosing a Network, one looks for
various factors such as Network coverage, the call rates, the
internet plan offered and not to forget but the value-added
services as well. Satisfying the consumers in each of this aspect
is not an easy task. Based on the literature review and after
considering the questions we want to answer; the research
problem of the research paper is “The Effect on The
Consumers and Telecom Industry after the Introduction of
Reliance Jio.” The problem mainly focuses on how the telecom
industry was before and after Jio, what people believe and
perceive about Reliance Jio and what challenges the
competitors faced with the introduction of Jio. Based on the
research problem, these are some of the objectives of our
study,
1. To study the impact of Reliance Jio on the telecom
industry, the change in composition of industry,
change in market share and the reforms that were
undertaken
2. To identify the effect of Jio on common people and
consumer behavior
3. To identify the business strategy followed by Jio and
its Competitors
The methodology used in the research paper was s Single
Cross-Sectional Descriptive Design. With the objective and
design, the tool used for analysis were Mean, Standard
Deviation to compare and analyze the data, also test like the Ztest and Chi-Square Test were done to test the hypothesis.
Finally, the findings of the research paper concluded
that Jio disrupted the market to such a level forcing
competitors to exit or merge, amongst the consumers, the
respondents were eager to test the new competitor in the
market and thus the research witnessed a significant shift in
the network from other networks to Jio.
Through our research we recommend that
Consumers should try to shift to Jio, with their very low
monthly plans and Huge value-added services offered, which
the competitors are still not able to achieve, adds to the success
of Jio in India.
detailed discripction on aritel, vodafone, jio
all the detailed information on telecommunication sector.
information on jio, aritel, and vodafone idea limited.
which ever information is collected is collected from the google, and all the information is relavent and useful.
The Effect on the Telecom Industry and Consumers after the Introduction of Re...Dr. Amarjeet Singh
In the world of intense competition amongst all the
industries, the telecom industry also does not fail to stay
behind. With the belief that the customer is the king, each and
every company in India is willing to go to depths and cross
lines every day so that they can be that one brand that
customers look for. While choosing a Network, one looks for
various factors such as Network coverage, the call rates, the
internet plan offered and not to forget but the value-added
services as well. Satisfying the consumers in each of this aspect
is not an easy task. Based on the literature review and after
considering the questions we want to answer; the research
problem of the research paper is “The Effect on The
Consumers and Telecom Industry after the Introduction of
Reliance Jio.” The problem mainly focuses on how the telecom
industry was before and after Jio, what people believe and
perceive about Reliance Jio and what challenges the
competitors faced with the introduction of Jio. Based on the
research problem, these are some of the objectives of our
study,
1. To study the impact of Reliance Jio on the telecom
industry, the change in composition of industry,
change in market share and the reforms that were
undertaken
2. To identify the effect of Jio on common people and
consumer behavior
3. To identify the business strategy followed by Jio and
its Competitors
The methodology used in the research paper was s Single
Cross-Sectional Descriptive Design. With the objective and
design, the tool used for analysis were Mean, Standard
Deviation to compare and analyze the data, also test like the Ztest and Chi-Square Test were done to test the hypothesis.
Finally, the findings of the research paper concluded
that Jio disrupted the market to such a level forcing
competitors to exit or merge, amongst the consumers, the
respondents were eager to test the new competitor in the
market and thus the research witnessed a significant shift in
the network from other networks to Jio.
Through our research we recommend that
Consumers should try to shift to Jio, with their very low
monthly plans and Huge value-added services offered, which
the competitors are still not able to achieve, adds to the success
of Jio in India.
detailed discripction on aritel, vodafone, jio
all the detailed information on telecommunication sector.
information on jio, aritel, and vodafone idea limited.
which ever information is collected is collected from the google, and all the information is relavent and useful.
telecom industry in india , market forms , reliance jio effect on other telec...vervit khandelwal
market form present in telecom industry in India
how reliance jio actually affected the market after the launch and how was the market structure before the launch of reliance jio
Reliance Jio promises to shape the future of India by providing end-to-end digital solutions for businesses, institutions and households and seamlessly bridging the rural-urban divide
In the last few years, telecom companies in India (https://bit.ly/2vKR7zr) have seen a lot of ups and downs. Here we have discussed some significant revolution in the telecom sector.
Jio as a game changer in Indian Telecom Service Industry_Manosij RahaManosij Raha
Jio Infocomm Limited as a game changer in Indian Telecom Service Industry-
Topics-
Introduction
Services and products
Brand Strategies
Potter’s Five Forces Model
STP
Competitor Analysis
Marketing Mix (4 P’s)
Gaps Model
Flower of Services
SWOT Analysis
Presentation on Cellular Industry analysis. In this presentation analysis of Pestel and Porter Five Force Model Analysis.
SV Institute of Management Kadi student
Presenting By: Chirag Dabgar
Telecommunication is one of the sectors in India which has witnessed the fundamental and structural and institutional reforms since 1991. Consider the great potential for the growth of telephone demand with the accelerated growth of economic activities, the government of India announced the National telecom policy in 1999. It provided the participation of private sector in this industry.
This is a brief report of Summer Internship project titled “Reliance Jio Infocomm Ltd.,” a subsidiary of Reliance Industries Limited. Jio will bring transformational changes in the Indian digital services space to enable the vision of Digital India for 1.2 billion Indians and propel India into global leadership in the digital economy. It has created an ecosystem comprising of network, devices, applications and content, service experience and affordable tariffs for everyone to live the Jio Digital Life
telecom industry in india , market forms , reliance jio effect on other telec...vervit khandelwal
market form present in telecom industry in India
how reliance jio actually affected the market after the launch and how was the market structure before the launch of reliance jio
Reliance Jio promises to shape the future of India by providing end-to-end digital solutions for businesses, institutions and households and seamlessly bridging the rural-urban divide
In the last few years, telecom companies in India (https://bit.ly/2vKR7zr) have seen a lot of ups and downs. Here we have discussed some significant revolution in the telecom sector.
Jio as a game changer in Indian Telecom Service Industry_Manosij RahaManosij Raha
Jio Infocomm Limited as a game changer in Indian Telecom Service Industry-
Topics-
Introduction
Services and products
Brand Strategies
Potter’s Five Forces Model
STP
Competitor Analysis
Marketing Mix (4 P’s)
Gaps Model
Flower of Services
SWOT Analysis
Presentation on Cellular Industry analysis. In this presentation analysis of Pestel and Porter Five Force Model Analysis.
SV Institute of Management Kadi student
Presenting By: Chirag Dabgar
Telecommunication is one of the sectors in India which has witnessed the fundamental and structural and institutional reforms since 1991. Consider the great potential for the growth of telephone demand with the accelerated growth of economic activities, the government of India announced the National telecom policy in 1999. It provided the participation of private sector in this industry.
This is a brief report of Summer Internship project titled “Reliance Jio Infocomm Ltd.,” a subsidiary of Reliance Industries Limited. Jio will bring transformational changes in the Indian digital services space to enable the vision of Digital India for 1.2 billion Indians and propel India into global leadership in the digital economy. It has created an ecosystem comprising of network, devices, applications and content, service experience and affordable tariffs for everyone to live the Jio Digital Life
I attempted to brief you about Reliance jio Strategy, swot analysis its rivals and there strategies, how jio has gained so much popularity in such less time and vanished many telecom operators. Hope you all will like my work and suggestions are welcome.
The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.
Jio's competitiveness at the Global levelAnil Bahuman
This is a paper for the general public.
Content copyright.belongs to Wasim Rahman of
Indian Institute of Technology Bombay who presented this at International Conference on Management of Technology 2020 Cairo, Sep 2020.
India’s Telecom War: Blue Ocean Strategy in India’s telecom industryAshutosh Gaiha
What exactly did Jio do, to cause the telecom revolution and even manage to beat decade-old companies like Airtel and Vodafone? They took the unexpected route by betting on a new technology at a time when competitors were betting on existing technology…
1. MSc Systems Engineering (Electronics) and Engineering Management
Module : Business In Engineering (EEM7013)
Submitted by: Yuvraj Singh
y1aes@bolton.ac.uk
Submitted to : Prof. RE Sheriff
R.Sheriff2@bolton.ac.uk
Date of Submission:09/12/2020
2.
3. Introduction
1. Reliance Jio is Indian Telecommunication organization, a subsidiary of Reliance Industries.
2. Reliance Industries acquired 95% of Infotel Broadband Services Limited (ISBL) in year 2007 for $670 million.
3. Later, changed the name to Reliance Jio.
4. Headquarters in Mumbai, Maharashtra, India.
5. Jio commercially launched its services on September 05, 2016.
6. Jio used predator pricing policy and started free 4G services and Voice over LTE across all the 22 circles in country.
5. Product activation was completely digital using e-KYC (Know Your Customer).
6. Jio reached the customer count of 16 million in one month and 100 million on February 22, 2017.
7. Centre of attraction:
SIM activation in 1-2 hours.
Free high speed 4G data and voice calls.
Mobile number portability.
Multiple social applications such as Jio TV, Jio NEWS, Jio Music, Jio Chat, Jio Pay, Jio weather.
4. Timeline
2010 2015 2016 2019 2020
Reliance
Industries
acquired Infotel
Broadband
Services Limited,
later renamed to
‘Reliance Jio’
Acquisition
4G services were
initiated to staff
and internal
associates on Dec
27,2015.
Beta Launch
Commercial
launch took place
on September
5,2016.
Commercial
Launch Commercial
launch of Jio
fiber on
September 5,
2020.
Jio fiber
Mukesh Ambani,
chairman of
Reliance
Industries, made
remarks on the
launch 5G by the
end of year 2021
at India Mobile
Congress 2020.
5G
6. SWOT ANALYSIS
STRENGTH
Cheap 4G Plans.
Optic fiber network across country.
Backing up by strong parent company.
Pan-India license.
S
WEAKNESS
Voice call issues.
Activation issues.
W
OPPORTUNITY
5G.
Global market.
O
THREADS
Competitors.
Unethical business behavior.
Loss of customers.
T
7. Porters Analysis
Entry of Jio caused a huge disruption in
Telecomm sector. Current scenario in Indian
telecomm sector indicates low risk situation
from new entrants.
Threat of new entry
Bharti Airtel and Vodafone-Idea are providing
competitive plans and data speed, which
causes a medium to high level of risk for Jio.
Threat of substitute
Existing players are selling products merely at
same price to have control on market share.
Competitive rivalries are at high level for Jio.
Competitive rivalries
Free 4G phones and high commission were
given to supplier for SIM activation and every
recharge done.
Bargaining power of suppliers
Customers can switch to other mobile networks
using mobile number portability feature.
Customer base is directly linked to revenue of
an organization. High bargaining power of
buyers.
Bargaining power of buyers
8. PESTLE
Due to high sensitivity and tough
competition, Jio remained legally
involved in many controversies.
Legal
Uses network friendly towers which
do not emit electromagnetic
radiation.
Environmental
First to introduce Voice over LTE
technology for better call quality.
Jio Fiber, high speed broadband
facility is highly popular. Also
aiming to launch 5G with
homegrown technology.
Technology
Jio is supporting initiatives of
Government of India. Also, used the
pictures of Indian PM on their
promotional banners.
Political
Currently, Jio is charging minimum
compared to other telecom networks
and no charge for calling on same
network. 31% contribution to
market share in 3 years.
Economics
Launched multiple social mobile
applications( Jio News, Jio Weather,
Jio Music and so on) for different
age group, Scholarships and
provided free internet to some
government departments.
Social
9. Figure1 : Annual report of change in number of network subscribers from 2018 to 2019. (Telecom Regulatory Authority of India,
2019)
10. Conclusions
1. After late entry in telecomm market, Jio is showing positive increase in customer base and
revenue per customer.
2. Initial marketing strategies helped to gain customers in short interval of time.
3. Currently, recharge plans of Jio are comparatively similar to other network operators.
4. After Jio fibre, it is planning on rolling out 5G by 2021. (India.com Business Desk, 2020)
5. Other Dominant operators(Airtel, Vodafone-Idea) are striking competitors in telecom market.
6. Jio is involved in ‘Digital India’ and ‘Make in India’ initiatives of Government of India and
aiming to provide digital facilities to every citizen of country.
7. Global companies are investments in Jio such as Facebook, Google, Mubadala, General
Atlantic Singapore and others.
11. References
1. India.com Business Desk, 2020. Jio 5G To Be Launched In India In Second Half Of 2021: Mukesh
Ambani At India Mobile Congress 2020. [online] Available at: <https://www.india.com/business/jio-
5g-launch-date-in-india-mukesh-ambani-india-mobile-congress-2020-reliance-jio-4251898/>
[Accessed 8 December 2020].
2. Telecom Regulatory Authority of India, 2019. Yearly Performance Indicators Indian Telecom Sector.
4th ed. [ebook] New Delhi, p.11. Available at:
<https://trai.gov.in/sites/default/files/YIR_25112020.pdf> [Accessed 9 December 2020].
3. 3. Internet in india, 2015. Https://Thedotinsaga.Weebly.Com/Current-Statistics-Of-Internet-Users-
In- India.Html. [image].
4. 4. Gupta, A., 2016. Why Is Narendra Modi Promoting Reliance Jio? - Quora. [online] Quora.com.
Available at: <https://www.quora.com/Why-is-Narendra-Modi-promoting-Reliance-Jio> [Accessed
26 November 2020].
5. Kumar, S., 2018. RESTRUCTURING OF INDIAN TELECOM INDUSTRY: EMERGENCE OF
RELIANCE JIO AND M&A CASES INVOLVING AIRTEL-TELENOR AND VODAFONE-
IDEA. Management Insight, 14(1), pp.42-47.
6. Kumar, D., Singh, M. and Singh, G., 2019. APPRAISAL OF JIO.
12. 7. 7. Joy, T. and Bahl, S., 2018. Disruption by reliance jio in telecom industry. International Journal of Pure and Applied
Mathematics, 118(20), pp.43-49.
8. Mishra, K. and Tarannum, A., 1991. Impact of Reliance Jio on Indian Telecom Industry.
9. Lalatendu Mishra, 2013, Optic fibre connects Ambanis, < https://www.thehindu.com/business/Industry/optic-fibre-
connects-ambanis/article4573203.ece >
10. Gochhait, S. and Tripathy, P.C., 2016. The game changer strategy of reliance jio–a case study on predatory
pricing. ICTM 2016, 104.
11. Parasuraman, A., Zeithaml, V.A. and Berry, L.L., 1988. Servqual: A multiple-item scale for measuring consumer
perc. Journal of retailing, 64(1), p.12.
12. Money Control, 2020. Https://Cdn57.Androidauthority.Net/Wp-Content/Uploads/2013/07/Wnri-Airtel-Vodafone-
Idea.Jpg. [image].
13. Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha. (2009). Marketing Management-A South Asian
Perspective (13th ed.). Pearson Education, New Delhi, pp. 462-463.
14. Kalyani, P., 2016. An Empirical Study on Reliance JIO Effect, Competitor’s Reaction and Customer Perception on the
JIO’S Pre-Launch Offer. Journal of Management Engineering and Information Technology, 3(5), pp.18-36.