5. Founded in 1865, by Fredrick Idestam in Finland as a
paper manufacturing company
In 1920, Finnish Rubber works became a part of the
company
In 1992, Finnish cable works join them
All the 3 companies merged in 1996 to form the Nokia
Group
In 1970, Nokia started taking an active interest in the
power and electronics businesses
In 1987, consumer electronic became Nokia’s major
business
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6. Nokia created the mobile phone standard in 1981a
and launched the first phone , Mobira cityman, in
1981
In 1991, the first GSM network was delivered to
Radkilinia, a Finnish company
In 1922, Nokia 1011 – a precursor for all Nokia’s
current GSM phones was introduced
The company focus on two core business: mobile
phones and telecommunication networks
Between 1992 & 1996, the company exited from the
rubber and cable businesses
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8. NOKIA In INDIA
Entered in 1994
Nokia 2110 – first ever GSM call
Operating office – New Delhi, Mumbai, Kolkata,
Bangalore, Hyderabad, and Ahmadabad
The Indian operations – handsets and network
infrastructure businesses
R&D facility in Bangalore, Hyderabad and Mumbai
10th manufacturing facility in Chennai, USD 150
million, March 2006 and employs over 4100 people.
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9. Some first for Nokia in India
1995 – First mobile phone call made in India on a Nokia
phone on a Nokia network
1998 – Saare Jahaan Se Acchha, first Indian ringtone in a
Nokia 5110
2000 – First phone with Hindi Menu (Nokia 3210)
2002 – First Camera phone (Nokia 7650)
2003 – First Made for India phone, Nokia 1100
2004 – Saral Mobile Sandesh, Hindi SMS on a wide range of
Nokia phones
2004 – First Wi-fi Phone- Nokia Communicator (N9500)
2005 – Local UI in additional local language
2006 – Nokia manufacturing plant in Chennai
2007 – First vernacular news portal
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18. Initial Hurdles
When Nokia entered India , telecom policies were not
conducive for growth of mobile phone industry.
Tariffs levied on importing mobile phones were as high as 27%.
Usage charges Rs.16 per minute, at these high rates, consumer
did not take to mobile phones.
Competition from other powerful global players like
Motorola, Sony, Siemens, Ericson.
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19. Recent achievements & Recognition
Ranked 4th in the Most Trusted Brand -Survey by Brand Equity -
2007.
Ranked No1. MNC in India by Business World- 2007.
Ranked No. 1 in the Consumer Durables in India in 2005-06.
No. 1 telecom equipment vendor from 2004- 07.
Asia’s most trusted brand in 2006 by the Media-Synovate survey.
'Brand of the Year' at CII Brand Summit in 2005.
Golden Peacock Award 2004 for Nokia 1100, for most innovative
product in the telecom segment.
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