Reliance JIO is a 4G LTE mobile network operator in INDIA.(without 2G/3G based service. The services were first beta-launched to JIo's partner and employees.

1. JIO
Digital Life
Reliance Industries Limited
J i o - J e e - B h a r - k e
Submitted to:-
PRITI MAM

2. Aditya Gupta
2018006005
Subhi Kumari
2018012575
Shloka Kumar Adarsh
2018005510
Tarun Agrawal
2018015444
Hello! We are thankful for getting the opportunity
to work on JIO as a team.

3. 1. INTRODUCTION
The making of JIO. History
2. RISE OF JIO
Planning and strategies How it started
3. TRIUMPH OVER BARRIERS
Fighting Rivals Problem faced Promotion
4. AROUND THE CORNER
New Products Future planning
CONTENTS
Services

4. Introduction
The making of a telecom
operator.

5. The telecom industry is built
from the earnings of his
Petrochemical and
hydrocarbon business.
The word Jio is mirror image
of the word oil and in coming
day“Data will prove to be
vital resource as oil was in the
past”once said by Mukesh
Ambani.
DATA IS THE NEW OIL
JIO Name came from...

6. Later services were commercially launched
on 5th September 2016.
05
WHY ?
01 Reliance JIO ,is a 4G LTE mobile network operator in
INDIA.(without 2G/3G based service.
02 It is the only 100% VoLTE operator in the country,
coverage across all 22 telecom circles in INDIA.
03 Launched on 27th DEC,2015 on the eve of 83rd
birthday anniversary of late Dhirubhai Ambani.
04 The sevices were first beta-launched to JIo's
partner and employees.
Introduction

7. In June 2015, Jio tied up with domestic
handset maker INTEX to supply 4G
handset.
LYF SMARTPHONES
On 25 january 2016,the company launched
its LYF smartphone.
Series starting with Water 1 & 2 ,Earth 1,
Flame 1 was launched through its Retail.
In May, Became the fifth largest
smartphone producer in INDIAN market.
In just four month, they sold 1.7 million
LYF branded smartphone in 2016.
Also one of the largest supplier of LTE
phone after samsung..

8. In May 2016, Jio launched a
bundle of multimedia apps
on google play store.
The app are avialable for
everyone but a user will
require a Jio SIM card to use
them.
Some new apps were
introduced later on like AJIO
which turned TRENDS into a
online shopping platform.
JIO APPS

9. Jio TV
A live TV channel Service.
Jio Cinema
An online HD video library.
My Jio
Manage Jio Account and
Digital Services.
Jio Saavn
A music player. Free
and Premium.
Jio 4G Voice
A VoLTE Phone
Simulator.
JioChat Messenger
An instant messaing app.
JIO APPS

10. Jio News
A news and magazine
aggregator.
Jio Security
Security App.
Jio Mags
E-reader for magazines.
Jio Money Wallet
An online
payments/wallet app.
Jio Switch
Transfer Content
Jio Drive
Cloud-based backup tool.
JIO APPS

11. Rise Of JIO
Establishing an Empire.

12. INITIATION OF A BRAND
2005 Split of reliance Industry.
2006 Non Compete Signed.
2010 Non Compete Scrapped.

13. STAKES AND DEALS
2010
Acquired 96% stake in Infotel Broadband Services
for Rs. 4800 crores, hours after Infotel won
spectrum auction.
2013
Infotel Broadband Services were renamed to
Reliance Jio Infocomm Limited.
2013
In Dec ,Jio inked a deal for its 4G roll out with
Bharti Airtel for sharing undersea cable capacity,
optic fibre network, wireless towers and Internet
broadband services.

14. FIBER OPTIC NETWORK
The company has a network of more
than 250,000 km of fiber optic cables in
the country, over which it will be
partnering with local cable operators to
get broader connectivity for its
broadband services.
JIO optic fiber network

15. Jio 4G postpaid plan
Offer was free and users were charged
only that from January 1, 2017.
Jio Current plan
This plan shows pack related to
1.5GB/day .This is the current offer right
now.
JIO Plans

16. BRAND AMBASSADOR OF JIO
On December 24, 2015, Bollywood
actor Shah Rukh Khan was appointed
as Jio's brand ambassador..
JIO ADS
The Modi-Reliance Jio advertisement
i n n e w s p a p e r s for which they
apologised later on.
Promotion....

17. 1
Undercut
the market
price by
giving
attractive
discounts. .
2
Let
everyone
switch to
Jio for
internet use
at a cheap
rates.
3
Unleash the
power of
fibre optic
network to
give super
fast internet.
4
Grow your
subscriber
base and
customer.
5
Recover
your
investment
using the
large
number of
user.
In an interview, he said, “I believe that if you create societal value, customer value
and employee value, and if you focus on these, the economic return is a by-product.”
STRATEGIES APPLIED

18. Race to
millions
One of the leading
telecom brand in earlier
days.
BSNL
120m
Airtel reached the same milestone
of nothing 50 million customers in
12 years.Lost around 15.1m sub.
Airtel
280m
They have to merge just to
compete JIO. It took 13 year to
reach 50m sub and lost around
14.1m Sub.
Vodafone IDEA
320m
It only took 83days to reach 50m
subs and reached 340m subs and
became the leading brand.
JIO
340m
Subscriber Count

19. Triumph Over Barriers
Fight till you can conqure
the world.

20.  Bharti Airtel, Vodafone and Idea Cellular
petitioned a plea to TRAI regarding the tariff
rates set by JIO.
 Airtel issued a petition of 25 pages stating a
demand that JIO should not exceed
promotional offer beyond 90 days.
Result: TRAI dismissed the motion and the
promotional offer was allowed to 31st
December 2016, further increased to 31st
March 2017. After which 1GB/per day was
provided.
AGITATION BY RIVAL

21.  Over 12 crore calls were failing daily
between JIO and other networks due to
inadequate Points of Interconnection (Poi).
 Pols provided (as of Sept. 14): Airtel- 651,
Vodafone-462, Idea-523.
 Pols required are 4000-5000 per operator.
 TRAI asks the telecom to sit for a meeting
together and provide required Pols.
CALL DROP

22.  Bharat Sanchar Nigam Limited(BSNL)
announced that from January 1st, their customers
will be able to make unlimited calls and get
unhindered access to data at just Rs. 149 a month.
.
 While JIO has a Rs 149 plan includes unlimited
voice calls, 300 MB data and 100 local and
national SMS for a 28-day period.
Now all the companies are trying to compete
with that brand with providing the 4g plans nearly
as the rate of jio plans.
GETTING IN THE GAME

23. .
JIO has collaborated with the Mobile and E- commerce companies to
provide free SIM and an extended data packs.
COLLABORATIONS

24. .
Jio sponsored Filmfare,Awards ceremony, the Mumbai Film Festival, Pro-Kabaddi
League (Jaipur Pink Panthers) and the Rio-bound Indian Olympics contingent in
2016, among others.
The brand also associated with seven of the eight Indian Premier League (IPL) team.
Annual investment in brand sponsorships at Rs250-300 crore.
EVENT SPONSORSHIPS

25. Beyond the horizon &
capturing the future.
AROUND THE CORNER

26.  JIO has plans to connect a staggering
90% of the cars in India to internet.
 with this one can access various
subsystem of the car such as fuel
injection, oxygen sensors and many
more.
 This will help in tuning performance as
well as identifying any fault that
vehicle might have.
JIO CAR CONNECT

27. Plans to spend around $2 billion over 3 years to
capture India’s TV sets.
Ambani’s television units has been aggressively
wrapping up deals with hundreds of small players
and also snap up rival operators like Hathway cable,
siti cable ,etc.
It will offer a bundled package with hundreds of
channels and video on demand in high definition
along with broad band internet, a landline phone
and home surveillance.
CABLE TV

28. The company which has been the major
driving force behind Digital India , by its 4G
LTE at unbelievable low price would be
launching their 5G services within 5 to 6
months.
Using Jio 5G users will be able to download
and upload data up to 50 to 60 times faster
than on 4G.
JIO 5G

29. THANK YOU
FOR LISTENING........
AND FEEL FREE TO ASK
ANYTHING.

30. Lets cover it up.
Lets cover it up.