The document discusses the use of SharePoint for public and non-profit organizations to enhance mission-driven objectives, improve data retrieval efficiencies, and foster community collaboration. It defines extranets and emphasizes the benefits of SharePoint in creating secure connections between organizations and stakeholders while facilitating content management and digital marketing strategies. It also includes contact information for key contributors and additional resources related to SharePoint search and management.

1. SharePoint Search for the Public
and Non Profit Sector
Carlos Valcarcel
Microsoft, Technical Development
Josh Noble
SurfRay, Director of Sales
Author: Pro SharePoint 2010 Search

2. SharePoint Search Goes Public!
Agenda
• Setting the Context
• Defining Extranets
• The Microsoft Offering
• Search Case Studies
• Q&A

3. Achieve Your Mission
SharePoint is the key to achieving Mission Driven and Data Driven Objectives
• Build capacity
– Raise money, volunteers, & increase public awareness
– Connect donors and advocates with your mission
• Increase efficiencies of data retrieval
– Quick information retrieval across departments and affiliate organizations
– Link cross functional work teams to both historical and real time data
• Implement grant management systems to track and measure results
• Track and measure programmatic and financial outcomes
– Do your new programs result in the desired outcome?
– Ex. Increase graduation rates, literacy, health, etc.
• Build communities
– Easily connect people with service providers and resource information
• Collaborate with community partners and other NGO’s
– How can different organizations collaborate and partner to achieve mutual goals?
– Ex. Police collaborate with Women’s Shelters to combat domestic violence

4. Setting the Context
Setting the Context
Community
Customers Franchise Management Sites Experts
Partner Portal
Financial Management Sites for Banking Customers Secure Network Employees
Vertical Portals
Information Extranets Dealer Network
B2C Features and functions that are Intranet-like
Private Web
Isolation from anonymous internet users
Product Support Sites
Search Services and information for targeted audiences
Authenticated Users
Horizontal Portals
Vendors B2B Partners

5. Extranets Defined
Extranets Defined
Extranets are websites that connect
organizations to partners, vendors, and
customers—providing a secure, highly
personalized interaction with
people, information, applications and
business processes.

6. Why SharePoint?
Why SharePoint?
Familiar Office® authoring experience
Authoring Made Quick page creation, publishing, & language variation
Easy
Easily add podcasts and streaming video
Connect via social networking
Compelling Build community and self-service
User Experience
Rapid content and expertise discovery
User-centric content management
Familiar, Unified Rich media management
Platform Design flexibility for end-users, designers, and
developers

7. Microsoft Digital Marketing
The Microsoft internet sites vision provides
organizations with a foundation for rich digital
experiences that enables them to:
Improve customer experiences
and broaden their customer base Web Web
Analytics Content
Effectively reach new
communities and retain
existing donors Collaboration Customer Search
Experience
Offer their services across
multiple media channels
Application Social
Integration Computing
Generate higher revenues by
monetizing digital assets Digital
Assets

8. Start with a simple
query, quickly find and Top information from
explore Woodgrove…new market view
report to send to clients
Set of Customers to explore
Experts to help, with
availability and
Finds customers beyond direct rating
terms (REIT ~ real estate)
View of information across different
pivots, with drilldown
Immediate actions
on selected items
News and external
Drilldown to single view with all clues about a customer: opinion to monitor
portfolio, holdings, communications, annual and quarterly customer and send to clients

9. Social Integration
Profile and
Personalization
Social Bookmarks

15. What the Future Looks Like
DIGITAL LANDSCAPE FOR MARKETING
INTELLIGENCE PLATFORMS MEDIA/ADVERTISING
“build insight” “drive engagement” “create demand”
Digital
Digital TV Phone Apps
Platforms are
any platform that Kinect Facebook
drives
engagement with ―INTERNET SITES‖
Mobile Web LinkedIn
the customer/
target audience. Ebay.com/
Twitter
Amazon.com
Internet Sites
for Enterprises
Site Management
Site BUSINESS INTELLIGENCE TECHNOLOGY MGT BUSINESS MGT DIGITAL MARKETING
Management is Software Partners to • Hosting • Governance and content • Search Engine Opt. (SEO)
critical for extend analytics: • Technology governance management & publishing • Visual search (Bing,
Internet Site • Software Partners to • CommunityManagement Google)
development and • WebTrends extend platform over time: • Event mgt/ Lead mgt • Email marketing
together they • SharePoint Dashboards • Newsgator • Search results refinement • Social Sites Pages:
represent • Social marketing integration Facebook, LinkedIn
• HiSoftware
business • Telerik • Lead Management
opportunity. • Nintex • Digital Asset Management

18. Serving Global Governments

19. Q/A & Contact Details
Carlos Valcarcel
Microsoft, Technical Development
http://blogs.msdn.com/b/dark_corners/
carlos.valcarcel@microsoft.com
Josh Noble
Director of Sales, Americas & Oceania
Author: Pro SharePoint 2010 Search
http://www.prosharepointsearch.com/
jno@surfray.com
@SurfRay

20. Additional Resources
Our SharePoint Search Video Webinars:
http://surfray.com/resources/webcasts.html
Enterprise Search Blog - New Idea Engineering
http://www.enterprisesearchblog.com/
Mikael Svenson – Tech and Me
http://techmikael.blogspot.com/
Carlos Valcarcel – Dark Corners
http://blogs.msdn.com/b/dark_corners/
Michal Pisarek – SharePoint Analyst HQ
http://www.sharepointanalysthq.com/
ProSharePointSearch.com
http://www.prosharepointsearch.com/