The document discusses how search has evolved from a tool for information retrieval to a critical part of the digital experience and a connector between consumers and brands. It explains that search behavior is fragmenting across different platforms like mobile and social media, and search engines are adapting algorithms to incorporate social indicators. The implications are that brands need to use search plus social and mobile as their primary points of contact with consumers and optimize their digital assets and messaging for the evolving search landscape.
The Social Media Solution for better customer value and growth. Featuring:
Charlie Wood, Area Vice President Salesforce Radian6, Matt Kendall, Digital Communications Strategist, One Green Bean, Jamie Madden, Creative Director, Circul8, Nahji Chu, CEO, Miss Chu
NFC in Social Media: Fact, Friction, and Fiction. Presentation delivered by Stéphane Doutriaux, Founder of Poken.com, at the NFC Bootcamp series (www.nfcbootcamp.com)
This is the latest instalment of our best practice series "Is Social Media more Hype than Hope?". Gaetano Squillante, ex-global head of social and digital at Adidas, and who currently leads digital strategy efforts across Havas Media APAC, presents a compelling piece on why social media efforts should be seen as part of an experiential/holistic ecosystem and to deliver a positive brand experience.
Social @ IBM. Presentation given at M2C "Social Media is dead" on March 28th 2011, Paris - For more information on Social @ IBM, please visit : http://www.ibm.com/blogs/zz/en/guidelines.html and also : http://delphrb.wordpress.com/
The Social Media Solution for better customer value and growth. Featuring:
Charlie Wood, Area Vice President Salesforce Radian6, Matt Kendall, Digital Communications Strategist, One Green Bean, Jamie Madden, Creative Director, Circul8, Nahji Chu, CEO, Miss Chu
NFC in Social Media: Fact, Friction, and Fiction. Presentation delivered by Stéphane Doutriaux, Founder of Poken.com, at the NFC Bootcamp series (www.nfcbootcamp.com)
This is the latest instalment of our best practice series "Is Social Media more Hype than Hope?". Gaetano Squillante, ex-global head of social and digital at Adidas, and who currently leads digital strategy efforts across Havas Media APAC, presents a compelling piece on why social media efforts should be seen as part of an experiential/holistic ecosystem and to deliver a positive brand experience.
Social @ IBM. Presentation given at M2C "Social Media is dead" on March 28th 2011, Paris - For more information on Social @ IBM, please visit : http://www.ibm.com/blogs/zz/en/guidelines.html and also : http://delphrb.wordpress.com/
Keynote presentation with Extole and Vistaprint from 2012 Social Commerce Strategies conference. The presentation includes an overview of social referral programs, as well as an overview of Vistaprint's social referral program and promotions powered by Extole.
Since I'm tech-obsessed, wanted to share a trends deck I had compiled for 2011. But most importantly, since the year is over, a review back on what really happened based upon that prediction. Hindsight is always great, but being a prophet is even better. So, how'd we do?
How Social Networks are Delivering on the Failed Promise of Knowledge ManagementPaul Gillin
Organizations are inherently social, and when they enable people to reach out and find each other, connections are formed and discoveries are made that transcend org charts. But Intranet 2.0 isn't a zero-sum game. Open communication challenges traditional lines of authority and may be seen as a threat to those who are invested in existing structures. In fact, the biggest barriers to internal social network adoption are political, not technical. In an economy that demands innovation, resourcefulness and knowledge efficiency, do we really have any choice but to change? This presentation looks at how social networks are transforming the way businesses operate and at the bitter medicine some companies must swallow in order to realize their potential.
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Discussion points for the 2011-2012 Annenberg Graduate Fellowship Program micro-seminars for communication, journalism, cinema and engineering students
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
Social Media caregivers was created to answer these questions. This presentation discusses how Web 2.0 has changed communication and how sites like Twitter, Facebook and YouTube are helping create caregiver communities.
Customers with complaints have vastly greater options for making their case today. Social media platforms like Facebook, YouTube and Twitter, combined with community organization services like Change.org, make it possible for one customer with a problem to start a campaign that leads to change across an entire industry. The incidence of these attacks is growing, and large companies a learning to respect and fear the growing power of activist customers.
This presentation, which was prepared for SugarCRM's SugarCon 2012 conference in San Francisco, previews a forthcoming book by the same name by Paul Gillin and Greg Gianforte.
2011 Event Marketing Summit B2B Social Media WorkshopEric Schwartzman
Conducted by Eric Schwartzman (@ericschwartzman) B-to-B SOCIAL MEDIA BOOT CAMP - Hey b-to-b event marketers, we’re created a boot camp just for you (See? That’s love.) B-to-B brands are applying social media to connect with customers, channel partners and suppliers. Eric Schwartzman, bestselling author of “Social Marketing to the Business Customer,” shows you how they’re doing it and how you can, too. Learn how to use blogs, podcasts and social networks to build your b-to-b brand and business. B-to-b event marketing attendees will learn:
How to build a social media blueprint
How to leverage social media networks and blogs
How to monitor and measure social media
What new trends you need to be aware of right now
Pitfalls to avoid and tips for success
Presented at Measurement.ie 15th Feb 2012 by Gina Bowes (Glanbia Digital Communications Manager).
Contact: gina.bowes@gmail.com
Sources & images sourced where possible.
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
Keynote presentation with Extole and Vistaprint from 2012 Social Commerce Strategies conference. The presentation includes an overview of social referral programs, as well as an overview of Vistaprint's social referral program and promotions powered by Extole.
Since I'm tech-obsessed, wanted to share a trends deck I had compiled for 2011. But most importantly, since the year is over, a review back on what really happened based upon that prediction. Hindsight is always great, but being a prophet is even better. So, how'd we do?
How Social Networks are Delivering on the Failed Promise of Knowledge ManagementPaul Gillin
Organizations are inherently social, and when they enable people to reach out and find each other, connections are formed and discoveries are made that transcend org charts. But Intranet 2.0 isn't a zero-sum game. Open communication challenges traditional lines of authority and may be seen as a threat to those who are invested in existing structures. In fact, the biggest barriers to internal social network adoption are political, not technical. In an economy that demands innovation, resourcefulness and knowledge efficiency, do we really have any choice but to change? This presentation looks at how social networks are transforming the way businesses operate and at the bitter medicine some companies must swallow in order to realize their potential.
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Discussion points for the 2011-2012 Annenberg Graduate Fellowship Program micro-seminars for communication, journalism, cinema and engineering students
What is social media all about? How can caregivers get involved in the latest web 2.0 trend?
Social Media caregivers was created to answer these questions. This presentation discusses how Web 2.0 has changed communication and how sites like Twitter, Facebook and YouTube are helping create caregiver communities.
Customers with complaints have vastly greater options for making their case today. Social media platforms like Facebook, YouTube and Twitter, combined with community organization services like Change.org, make it possible for one customer with a problem to start a campaign that leads to change across an entire industry. The incidence of these attacks is growing, and large companies a learning to respect and fear the growing power of activist customers.
This presentation, which was prepared for SugarCRM's SugarCon 2012 conference in San Francisco, previews a forthcoming book by the same name by Paul Gillin and Greg Gianforte.
2011 Event Marketing Summit B2B Social Media WorkshopEric Schwartzman
Conducted by Eric Schwartzman (@ericschwartzman) B-to-B SOCIAL MEDIA BOOT CAMP - Hey b-to-b event marketers, we’re created a boot camp just for you (See? That’s love.) B-to-B brands are applying social media to connect with customers, channel partners and suppliers. Eric Schwartzman, bestselling author of “Social Marketing to the Business Customer,” shows you how they’re doing it and how you can, too. Learn how to use blogs, podcasts and social networks to build your b-to-b brand and business. B-to-b event marketing attendees will learn:
How to build a social media blueprint
How to leverage social media networks and blogs
How to monitor and measure social media
What new trends you need to be aware of right now
Pitfalls to avoid and tips for success
Presented at Measurement.ie 15th Feb 2012 by Gina Bowes (Glanbia Digital Communications Manager).
Contact: gina.bowes@gmail.com
Sources & images sourced where possible.
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
Integrated Digital Marketing for Franchise SystemsLocation3 Media
In case you missed our webinar “Integrated Digital Marketing for Franchise Systems”, co-hosted by Google, we wanted to give a recap of the great content outlining why integrated digital strategies are so important and how they can be developed to achieve a balance between the brand and the franchisees. This approach is something Location3 Media calls “Franchise impact, Brand intact”.
Integrated digital programs allow advertisers to reach customers on their individual path to purchase. Today’s path to purchase is fluid rather than linear, it is consumer directed versus brand directed and it requires guidance from multiple sources. Managing the path to purchase for franchise systems requires a combined effort between franchisors and franchisees.
The success of your integrated digital marketing plan starts with your customers. Learning about their path to purchase and shaping a strategy to meet them at all points along the way will gain and keep your customers. Managing the path between the system and the franchisees will empower the individual locations while protecting the brand.
Do you have any success stories with your franchise system and integrated digital marketing that you’d like to share?
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
Havas Media explores the latest in technology, content and media at the 2014 International Consumer Electronic Shows in Las Vegas.
Top trends include the 1) Sensor Economy, 2) Wearable Tech, 3) Multi platform TV Ecosystem, 4) Driverless and Connected Cars 5) 3D Printing and 6) Robotics and Artificial Intelligence. Featuring the top trends as identified by our teams at Havas Digital, Havas Media, Mobext, Cake, Havas WW, along with Brian Cooley, Editor at large at CNET.
USA 2012 Elections: Are candidates delivering meaning to the voters?Havas Media Miami
U.S. Presidential Elections under the "Meaningful" microscope: Are the proposals of the candidates being perceived by the people as an opportunity for their individual and collective wellness?
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Future of Search
1. The Future of Search;
New Frontier or Next Generation?
2. Agenda
1. Discuss the evolution of search & consumer behavior
3. Provide insight into how search technology is mirroring
this
5. Explain the implications for brands and the need to
reflect this change with a focus on using search plus
the combination of social & mobile as their primary
consumer connection point
07/17/12 :: 2
4. Search has become
the digital connector
“The conscious and intelligent One example of this is Anonymous:
manipulation of the organized
habits and opinions of the
masses is an important
element in democratic society.
Those who manipulate this
unseen mechanism of society
constitute an invisible
government which is the true
ruling power of our country.”
Edward Bernays, The father
of public relations
6. Search has become critical to
the digital experience
Searching
as a behavior
is not
going away
7. Searchers are maturing
faster than advertisers
There is a need to grow with the
searchers and increase their degree of Searching
specialization
Consumers are growing more adept at
seeking and sharing and seeking the
right information at the right place and
at the right time
Query depth is naturalizing, engines are
specializing
While existing search players are
evolving, many new players have
entered the fray
This means
no engine is too small to ignore
& you cant ignore the search experience
on your own site(s)
8. Search behavior has
accelerated a paradigm shift
from….
PUSH
to….
Love
Me?
PULL
9. This access is changing
mainstream media
Social sharing features
reach mainstream media
& ecommerce
Both are
making a play
for searchable,
on-demand TV
Search means new
content accessed faster
& often its UGC first
10. Social search is
a new battleground
• On an average month, there
are over 21B searches across
the Internet but only ~14B of
them happened on the major
search engines
• So 30-40% of total Internet
search activity exists outside
of the big five’s domains
• YouTube alone had ~88MM
monthly unique searchers
• Fastest growing search
category on YouTube is brand
commercial queries
• Facebook has over 46MM
unique monthly searchers
• LinkedIn has roughly 5MM
unique monthly searchers
• Kids 12-to-17 years old are
only 11% of Twitter
11. Search + social are together
evolving how we live digitally
Weaving a digital experience …
Search is a direct result of the growing ability of digital media to
meet societal needs & consumer comfort through fragmented content
sources and technology
Social Needs Digital Activities
Family / Relationships Discovery
Health / Fitness Content / Visitation
Finances / Retirement Communication
Work / Career Shopping / Commerce
Religion / Community Membership
Education / Training Mobile Access
Home / Real Estate Video / Gaming
Recreation / Leisure Sharing / Collaborating
Social has always been a key ingredient in the growth of digital
12. The engines know this
Algorithms are updating daily
to use social as an indicator of
relevance and recency to
enhance search results
07/17/12 :: 12
14. Fragmented search
behavior beyond Google
Search activity shifting to mobile handsets, specialized apps, as well as
location, content, and brand-driven environments
Mobile now has 29MM unique searchers and they are more engaged
than web-based searchers (almost 2-1)
examples: examples:
News & Info
Geo-Social
Trends
Recommendation Mobile Wi-Fi
Commerce Mapping &
Directions
1 in 3 searches are now local
Search is specializing which is driving fragmentation
16. And everything is
mobile, including search
In many countries
there are more phones
that citizens
07/17/12 :: 16
17. So optimize your site
Site Optimize
1
2
User opens
Real-Time Scraping
mobile site
http://m.shoes.co
m
Mobile, brand-compliant
3
Template Applied
07/17/12 :: 17
20. What does this mean?
Content Communications
Live events, experiential
Search
Your Blogger outreach & digital
activity, digital content, is a
Brand
Here word of mouth, viral
TV shows, webisodes / seeding, social
viral video, contests, apps bridge networking strategy,
and widgets, stories, active listening, CRM,
stunts and visual and community
identities management
Plan & budget for search first in order to tie it all together
21. Google knows what this
means too, so should you
Converting Searchers use more
non-branded keywords in
early funnel searches
67% more credit for
Non Branded keywords
07/17/12 :: 21
22. Technology is required to adapt to
dynamic personalized search
Sponsored listings
Social results
Video/image listings
“Wish list” results
News results
Shopping results
Bookmarked
page results
Organic listings
Filtered by web history results
*With user permission, of course!
07/17/12 :: 22
24. So use search as a very large,
real-time focus group
ds
s tren Keyword: Investment ting
at
lytic king fund arge t stage
s
g Ana ight Trac eath T
Usin ive ins ben ection Funds diffe
r en
to dr sel
Initial Prompt
Information
Gathering
the
s on
F ocu terms Execution
ch
sear
How to differentiate Choosing a fund
between funds? Case studies
Financial Comparison Tools
Fund changers
How to select a
Savingmanager
fund for retirementLock in period?
Fund management costs
Informed vs. Un-
Compare funds
Investment calculators informed (new)
performance
Test messaging
Align affiliate strategy
Extend TV and print media executions
Enhance in-store promotions
Influence live event marketing
07/17/12 :: 24
25. Set a measurement action plan
• As digital access fragments & traditional digitizes, it all becomes
more searchable and requires better tracking
• Engagement alone is not a metric, know the value of each touch
point
• Cross channel measurement is critical to good SEM
26. Search needs strong
analytics more than ever
For every $90 USD
spent driving traffic
only $1 USD is spent
converting that site
visitor
The opportunity for
advertisers is to
segment, target, and
retarget their traffic
27. Some key take-a-ways
Plan for search early in the budgeting process
Leverage all other media & communication efforts
Optimize search for mobile, social, & local
Segment & retarget search traffic
Test messaging in search first
Optimize all digital assets to be search friendly
Focus on relevant content
Experience optimization
07/17/12 :: 27
28. Thank you!
Rob Griffin
EVP, Product Development Obrigado!
Havas Digital Gracias!
rob.griffin@havasdigital.com Merci!
Grazie!
Arigatô!
Vielen Dank!
Terima Kasih!
谢谢您 !
07/17/12 :: 28
Editor's Notes
07/17/12
Like all media moving out of its infancy, search and search marketing have found itself becoming increasingly specialized
Self-directed consumers armed with increasingly sophisticated technology… At some point they take the control into their own hands, not just for media consumption but how they interact with each other…. As well as themselves… The result is what we call Social Media. At its core, however, is a marketplace and a consumer set more in sync based on the availability of technology to meet very basic social needs. We as marketers are only BEGINNNING to tap into this new dynamic. We like to call this social media… but at some point, (just like the term SMARTPHONE) the term ‘social media’ may fall out of favor as ALL media and technology becomes social.
Like all media moving out of its infancy, search and search marketing have found itself becoming increasingly specialized Consider the fact that rough 1 of 4 search queries takes place OUTSIDE the big three search engine brands – Google, Bing, and Yahoo. This independent query figure was 1 in 5 at the end of 2008